区域酒店餐饮功能开发

BasicSchemeandSamplePageSystemfeaturesandstructureSamplepageframeandfunctionSystembuilt-upandJointpromotionAD系统特色及产品概SystemfeaturesandstructureSystem

优思互联为Hilton区域酒店定 订餐功能开发特色WhatisthesystemfeaturesUpsilonDigitalGroupBuilt-upforGetinteractionwith

在客户所查询及及时预 信息平台客户互动工 线上销售工具F&BinformationSearching信息平台客户互动工 线上销售工具F&BinformationSearching1，WeputtheofflineF&Binformationonlineandsharetheupdatedpromotionandnwithpotentialclient.Letthemeasysearchandmakereservations.2，WeOfferGrouppageforBeijinghostobetterrunregionaljointpromotions.AndeasilyforhotosharetheADcost.Eachhohashisownpageandplatformtoupdateinformationtimely.toanotherroom.orchangethemeetingdateforabetterprice.What’smoreimportant,”OnlineF&BSystem”Whichisforguesttopayonlineandreserveonline.Nomattertakeaorderorbuysomethinginonlineshop.TheHocangettimelyfeedbackandgetrespondtoguestateveryfirsttime.structure

F&Binformationdisplay

MobileSiteMeeting Jointlandingpagecandisplayseasonalorregionalpromotions.Thesinglepagecaneditanduploadthemostupdatedinformationofrestaurantatfirsttime.Clientscanviewthehistorycommentsoftheguestbefore.Easyforclientsand

酒 backstageupdatefacilityinformationWeapplymanywaysforhotolaunchapromotion.IncludeGroupon,limitedtimeoffer,onlinediscountourcoupons.Thatgetswellinteractionswithclients.

Scientific

EachhowillhavetheirownaccounttoeditoruploadF&Bfacilityinformation.Seasonalpromotionisalsocanbeloadedonline.Samplepageframeandfunctiont联合推广餐饮页HiltonBeijingHosJoint首页横幅定期推广季度性区域餐饮促销信HomepageTOPbannerwillpromoteanddisplaythemostJointpromotion WeorderedtheBeijinghorestauranttodifferentcategory's,fromCantingtoCoffeebarandalacart.Easyforguesttofindtheir主界面按照VI页面风格设计所有页面构JointpromotionhomelandingpagewilluseHiltonGroupVIastheguidelineforpagedesign.页面将与旗下酒店信息今天统一交互更新，同事页面还将具有独立管理页面用于修改一定基本内容以及上Jointpromotionpagewillhaveasinglebackstagetomanagealltheinformationdisplay.联合推广餐饮页HiltonBeijingHosJoint酒店页面，将以此排列区域酒店HoswilllistonebyoneifclicktheHosbottomonthe根据客户所在位置，将离用户IP最近的酒店作为推送置TheonewhichismostclosetoguestIPwillpop-upinthe点击进入“查看”单独酒店的餐饮详细信息ClickViewmorewillgoestodetailedF&Bhohome酒店可以自定义列表出现的酒店头HocanchangeoreditthepictureoftheirownhoRestaurantlisting餐厅页面，将通过左右滑动的形式展示餐厅的搜索结果页面，点餐厅详情页Restaurantpage,willdisplaytherestaurantonebyonebyslide.Byclickingthehomepageofeachrestaurant.Guestcangoestothedetailedpage.TheRestauranthomepicturecanbePropertyF&Bhome Throughgroupjointlandingpageorho’sWechat.WecanandbrowsethehoF&Bhome TheHomepagewillcontains3parts.1,Promotionbannerstoattractguesttoviewthemostupdatedpromotions.2,OnlineShopwhichoffersseasonalproducts.3,Makeareservationonlineforhorestaurantororderdishesonline.点击进入不同的分类横幅，将进入不同落地页面。右上角可入个人中心查看记录，所领券等信息Byclickthedifferentnavigationwillgoestothedifferentpage.Fromthehead,clientscanalsogoestomember’scentertoviewtheircouponinformationorhistory.2.3.2PropertyF&Bhome单首页横幅落地页面-餐饮页HomePromotionbanner-Promotion酒店可在上传不同的餐饮类型Hocanuploaddifferentpromotionin餐饮可为单纯的信息发布，参与团购，领取券，取抵用券或者参与限时折扣等等BF&Bpromotioncanbeviewedasasignalmassage.OrGroupon,OnlineCouponetc.,.客户领取的券或者参与的团购消费都将在个人中心。Thecouponorotherdiscounttheclientsgetcanbeinthemember’s2.4餐厅预 直接进入预定页面，可看见酒店所有餐厅的列表。可以点击点菜直接订餐，或者进ClickReserveonlinebottom.WecanviewtheCantingListandthroughclick”Readmorewecangetmorerestaurantinformationororderdishesonline.Pictureandwordingonlinecanbeeditthrough2.4餐厅预 无论通过 页面或者单体酒店的页面，都可以进入餐厅的详情ThroughotstraelotothealRtaateeandgtthemostdtadnormao.Intherstaurantsngepagldspaytheatynormaton,opndtmsandhfnormatondnt'sommns Clientscantakeorderonlinethrough Pictureandwordingonlinecanbeeditthrough.2.4餐厅预 用户点评可先上传 审核，审核通过后，酒店可选择展示或评价。Clientscommentscanbeuploadedandwaitingforapprovedisplay.Ho canchoosetodisplayitornot. 。Theho canencouragetheguesttowritecommentsonlineorrewardtheonewholeavegood2.4餐厅预 选定餐厅并且填选用餐时间及人数后即可提交信Afterchoosethedate,anddinningtimeandattendeenumbers,Guestcansubmitthereservationinformation. Allthequotationsubmissionwillbevalidatebymobilephone.Onceguestgotthevalidationcode,thequotationwillbesendout.酒店餐饮预 将通过邮件以及系 收到预定提醒快速与客户取得联系 F&BoperationteamwillgetthenotificationsbymailourWechatmessageandgetrespondwithguesttimely.2.4餐厅预 餐厅也可开放订餐的功能，客户选中餐厅菜谱后即可进行提交。Wesupporttaeordronn.酒店可对餐厅的订餐进行预支付要求或者免支付要Hocanrequiretheguestfullprepareor所有的支付将与单体支付进Allthemoneywillgoestoho’sWechatF&Bteamwillbenoticedoncesomeonefinishthepayment2.6商Online酒店商铺有别于酒店订餐系统，商铺中酒店可上传便于售某些餐饮券。Differentfromonlineordersystem,theonlineshopcanthehotosalesomeseasonalproductsonline,birthdaycakemoon-cake,coupon,ricedumpling2.6商Online预定或支付定金进行到店自取。Guestcanputthegoodsintheshopcarandpaychoosetoonlineifhorequirespre-2.6商Online对于部分物品，酒店也可提供邮寄服务，在中，酒店可框定寄范围，或者设外附加邮递费用。Forsomeproducts,Hocanofferdeliverorshipservices.Andatthebackstage,hocandefinetheshipareaoraddsomeshipfee.2.6User个人中心中，用户可看到订单情况，以及所领取的券或者团购Usercenter,guestcanviewtheirorderstatus,andcouponstorage.Croupondeal,edittheshipaddressandsomeotheronline平台搭建步骤及费Systembuilt-upand4.2平台搭建费用估算Systembuilt-upFee前端 搭建费用Onetimebuiltfeeforbackstageandfront-end以6家酒店为首批合作工作量集合，建H5平台以及的全部功能及支付

首次搭 发送库存店功能willbetheoriginaluser,weestablish

Backstageandfront-end

TextMessage6ho lightapplicationandstructureallthefunctioninback费用预估/Feeestimated：32-35KRMB/per 库存

每家酒店初始需一定数量的库存以便通知信息。预算4000条每家酒店初始库存后期运维Annualfeefortechnicaloperations后期运维的具体费用涉及到数据库的容量购买及IP带宽增费以及技术问题排查。Annualfeerelatedtotechnicaloperationsfee,theserversrentalfee,IPrental费用预估/Feeestimated：8KRMB/Per

New added Textmessagestorageforeveryhooneyear.费用预估/Feeestimated：2K-3KRMB/per后期运维Annualfeefortechnical联合推 资源推JointpromotionAD腾 WeChatMoment 计CPM/ 计计形Feeds原 ，降低骚形准严选优质品 准促 在好友自全新自助平台，程序化线上管自 11

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66 支持跳转外链html5页外链支持跳转符合规范的品牌活动html5页面支持使用信支付、红包、卡券 表情等一系列功*App 出价

质 的实际投放效果，即用户反馈效果。包赞评互动率、不 率、用户评论质量等 此 方案创意&设计非常重要出出基 定向条件生成的初始价格 主自由竞 系统化分析推广效每期投放结束后根据效果评估体系结合各项数据指标向主提供《品牌效果分析报告》精 ③移动端精准推投放选取要素包含内创意线上H5活动移动端RTB精 推选定城中任意区域进行APPBanner

定向区开开移动端投放样全插 除了纯粹推广信息介绍，植 互动环节让所有到活动界面的人能 次地与酒店进行互·H5·H5·根根据酒店实际情况扩散LandingPage上的活动推广内容+主要目到 覆盖85%网精覆盖85%网精移动资Mobile-覆盖4.2亿移动网150000覆盖85%网

投放优移动端与网页端按CPC，端按CPM，节约成

H5Games+LandingH5游戏策划案例展H5Case

区域联合推广，邀请用户互动，餐饮消费券及抽奖，拉高人气。区 六家打开率粉丝粉丝增长：30-40/X’mas竞争类游戏，吸引用户参与到X’mas制中来打开率竞争人

开业预热售卖自助餐券宣传，卡通形象设计，加上动态效果。吸引人转发

游戏获得摇 打开率活动活动落地页LandingPagecase活动活动落地页LandingPagecase活