金茂店十一销售总结

2013年10月18日

山西金茂店十一销售总结4十一宣传安排1123十一销售总结十一销售分析十一宣传安排站街条幅、早市国庆宣传国庆宣传小区宣传国庆宣传小学、站牌宣传国庆宣传超市宣传十一销售分析9.1-10.14A类门店销售达成情况：单位：万元门店任务销售额进度同期销售额同比下元2844.572346.8982.50%1763.3633.09%长风5315.214024.4575.72%4357.21-7.64%金茂2657.611973.4474.26%1992.52-0.96%五一4413.763222.0273.00%3193.580.89%天龙3442.22503.8372.74%2572.83-2.68%东方家园3579.092558.371.48%2761.21-7.35%9.1-10.14金茂店各品类销售达成情况：品类任务占比任务金额销售金额销售达成实际占比同比数码4.50%119.59146.59122.57%7.43%52.10%电脑4.50%119.59141.09117.98%7.15%107.30%音响0.20%5.325.195.95%0.26%-55.10%厨卫9.00%239.18201.2584.14%10.20%12.83%通讯11.00%292.34217.7174.47%11.03%7.50%冰洗23.00%611.25445.5872.90%22.58%-3.00%空调4.50%119.5984.570.66%4.28%37.02%彩电37.00%983.32625.5363.61%31.70%-19.74%小家电6.20%164.77103.7862.98%5.26%-15.90%合计100.00%2657.611973.4474.26%100.00%-0.96%单位：万元各阶段达成情况考核阶段分部阶段任务门店阶段任务品类品类销售任务品类销售达成率第一阶段9.1-9.175500437.80冰洗100.6958.1757.77%彩电161.9977.0247.55%空调19.707.538.07%通讯48.1649.95103.72%电脑19.7037.67191.21%音响0.881.88214.71%数码19.7052.72267.60%厨卫39.4027.1268.83%小家电27.1424.8491.53%合计437.80337.1577.01%单位：万元各阶段达成情况考核阶段分部阶段任务门店阶段任务品类品类销售任务品类销售达成率第二阶段（9.18-9.21）4000318.40冰洗73.2337.1750.76%彩电117.8169.3458.86%空调14.334.6132.17%通讯35.0225.7973.64%电脑14.3321.33148.87%音响0.640.231.41%数码14.3312.5587.59%厨卫28.6614.3550.07%小家电19.747.3437.18%合计318.40192.8560.57%单位：万元各阶段达成情况考核阶段分部阶段任务门店阶段任务品类品类销售任务品类销售达成率第三阶段（9.22-9.29）5000398.00冰洗91.5455.5260.65%彩电147.2674.0750.30%空调17.9117.6898.72%通讯43.7831.5872.13%电脑17.9112.3168.73%音响0.800.94118.09%数码17.9122.86127.64%厨卫35.8228.5379.65%小家电24.6811.647.00%合计398.00255.564.20%单位：万元各阶段达成情况考核阶段分部阶段任务门店阶段任务品类品类销售任务品类销售达成率第四阶段（9.30-10.7）160001273.60冰洗292.93271.2192.59%彩电471.23372.7579.10%空调57.3150.9788.93%通讯140.1092.6766.15%电脑57.3162.2108.53%音响2.550.727.48%数码57.3155.797.19%厨卫114.62112.0597.76%小家电78.9647.8660.61%合计1273.601067.4183.81%单位：万元各阶段达成情况考核阶段分部阶段任务门店阶段任务品类品类销售任务品类销售达成率第五阶段（10.8-10.14）2887229.81冰洗52.8623.5144.48%彩电85.0332.3538.05%空调10.343.7436.17%通讯25.2817.7270.10%电脑10.347.5873.30%音响0.461.38300.25%数码10.342.7626.69%厨卫20.6819.292.84%小家电14.2512.1485.19%合计229.81120.5452.45%单位：万元各品类品牌投入情况：彩电品牌金额折扣积分合计投入率BOE12990000TCL456772338320338327.41%长虹2943512962802962810.07%创维1247393172444017244413.82%海尔4298956266806266814.58%海信831795118370100011937014.35%康佳6227268377308377313.45%乐华25980000.00%乐金2117793599647104070619.22%清华同方0000#DIV/0!乐视74990000.00%三星689148135848220013804820.03%三洋1868082196102196111.76%索尼620176141950121014316023.08%夏普608239122403480012720320.91%熊猫142890000.00%合计62247679588731392097279315.63%单位：元各品类品牌投入情况：冰箱各品牌投入品牌销售折扣金额积分投入率博世1021451493610014.62%创维1948720001.03%海尔81515995870567512.46%海信19280237759019.58%晶弘2099400019.06%卡萨帝20718033488200016.16%美的9446918891020.00%美菱29424144766100015.21%容声31575761919019.61%三星14197029730020.94%上菱3458000.00%西门子1767401983160011.22%新飞5604810703019.10%伊莱克斯544649512017.46%各品类品牌投入情况：洗衣机各品牌投入品牌销售折扣金额积分投入率博世793277973100010.05%创维6594000.00%海尔78551383221175010.59%海信15788028709018.18%卡迪52087454508.73%卡萨帝790901003760012.69%美的19580129506.61%三星5496011058020.12%三洋2698798029.58%上菱4063000.00%松下21273528952013.61%西门子181717175176009.64%小天鹅20814426582012.77%小鸭25089000.00%新乐1448000.00%各品类品牌投入情况：空调品牌销售积分兰卡单台红卡投入率TCL450810023005.10%格力196148490014870010.08%海尔300043032451010.80%海信44980000美的252519520027490012.90%伊莱克斯4176400678016.20%合计8400531010074811908011.10%厨卫品牌销售红兰卡积分投入率法罗力145390982906.80%方太1833197874000.60%海尔46582392915019.90%卡萨帝49789789960017.07%老板188755758004%史密斯26108660000.20%帅康239389418601.70%万和2998450015%西门子7690612305170018.25伊莱克斯305199220030.20%樱花45478136503%各品类品牌投入情况：小家电重点品牌投入品牌销售积分兰卡投入率美的50.079243200275.80%飞利浦15.52283099028.20%沁园6.392168203.40%格兰仕7.163659071.80%九阳9.9910560

1.00%各品类品牌投入情况：各品牌投入率—3C品类品牌投入投入率电脑联想115564.40%惠普773914.80%戴尔1314510.30%苹果265483.90%华硕1813714.30%宏基80659.80%三星434915.40%明基00.00%数码佳能8.5420%尼康6.4519%索尼2.789%卡西欧0.8716%手机三星14.769%HTC0.164%诺基亚0.344%联想0.156%2013年2012年品类销售数量金额单品值品类销售数量金额单品值彩电134462552924654彩电180177945444328冰洗184644557592414冰洗195245933682353厨卫103820125191939厨卫96517836831848小家电28121037843369小家电30211234562409空调2048449914142空调1496167134139数码51214659342863数码803693767864电脑132614109041064电脑6736805511011手机120121770651813手机143620245861410音响7750958662音响134113609848合计12301197344171604合计1323711925193901门店单品值单位：元门店差异化达成情况单位：万元类别门店任务利润率利润任务利润9.1-10.14整体销售利润率利润进度A类山西下元门店0.97%31.9322.392321.880.96%70.12%山西长风店0.98%51.3735.323991.230.89%68.76%山西金茂店0.93%24.5613.301949.870.68%54.17%山西东方家园店0.94%32.717.232531.370.68%52.71%山西新天龙店0.93%32.3517.002470.890.69%52.56%山西五一店0.94%44.0922.443184.400.70%50.91%A类合计

217127.7016449.650.78%58.85%门店延保达成情况单位：万元类别门店延保（万）9.1-10.14延保销售截止