eds-北汽汽车运营战略与咨询-intnotes strategy

访谈记 2002年11月14日被采访者: 职位 发展部经/传 采访者 ，PurposeofOUTSIDEToestablishdirectionforthecompany(long-termTofindnewbusinessToassessmarketandindustryProducemultiplereportsaboutmarketandindustryeveryyearthataresharedwithCEOandseniormanagement确定公司方向（长期）每年撰写市场和行业的分析报告供CEO和管理人员参2IndustryResearchResponsibleforassessingtrendswithintheindustry:marketpotential,newmarkets,competitortracking,bothdomesticandglobal行业PlanningLinksresearchtotargetEstablishesstrategybasedonNewareaforHighlevellong-termstrategybasedonresearchof基于研究的基础制定基于的研究制定长期RelationshiptootherResearchisdoneindependentlyandcloselywithSBUs,becausetheyhavemoreinsightsintomarketandindustryatfrontline.Agoodchange.Better municationisdonenowthanAlsoworkcloselywiththePlanningdep’tandFinancialStrategyiscreatedfirst,thenapprovedbyseniormanagementandCEO,thenpassedtoPlanningdepartmentWorkcloselywithSalesDepartmentwhoconductssimilarresearch,tocreateclearpictureofmarkettrends/forecastsSeveralmeetingsperyearattendedbySBUs,Planning,functionalmanagers,toshareinformation,askquestions,giveinput,andgetapproval.Meetingsarecommonandusedtocreateincentiveandtokeeptrackofongoingprojects.Meetingsarenotasfocusedastheycouldbeandcreatesecurityissuesbecauseoflargeattendance.Wantstoreduce#meetingsandchangecommunicationmethodtointernetand研究是独立进行的，但与SBU紧密关联，因为它们处于第一线，更了解市场先由本部门建立，然后由和CEO批准，最后交给综合计划部每年召开几次碰头会，由SBU、计划部、的经理参加，共享信息、开会通常是用来建立一种激励并现行项目。由于参加人数众多，开会一般不能很好的集中在上想要减少会议并改变沟通方式，这可通过互联网和网来实Centralizationvs.Movingtowardsadecentralizedstructure–eventuallyheadquarterswillonlycontrolmarketshare&profitmarginofSBUs;allotherdecisionsmadeattheSBUlevelThekeyisspeed.DecentralizedenablesSBUstorespondtomarketDifficulttomakedecentralizationchangestothecoreproducts–stillcontrolledbyheadquarters.趋向于分权结构—最后总部仅关心SBU的市场份额和利润，其他决策由SBU内部自行作出速度是关键。分权能让SBU对产品的分权较—目前仍由总部控AdvantagesofSPEED!!TIMETOKnowledgeofindustryandmarketsisthebestintheEnablesFutiantobemoresuccessfulinthesupportofitsVerystrategicviewofmarketsandSellingOwnsellingpeopleused,notthroughMightneedtorestructureasFutiancontinuestogrow(havemanysalespeoplewithlowsalesvolume,asgrowthexpands)IntegrateoutsideHaveachievedmuchwithminimalWilloftenpurchaseresourcesfrommarketplaceinsteadofbuyingtheira)firstfindmarkets;b)buildorfindfactoriesandconcentrateresources;c)actquickly从角度来看市场和趋a)b)c)WeaknessesofR&Disveryweak;theycan’tevenfullydevelopavehiclebythemselves.NeedtoimproveDon’thaveanykeycoretechnologyTheabilityofprofessionalworkers(front-line):bothexistingandthescarcityofnewqualifie