外贸函电课件第二章商务信函的结构与格式

ChaptertwoTheStructureandtheFormatofBusinessLetters商务信函的结构与格式PartsofaBusinessLetter

EssentialParts必要部分1.Theletterhead信头2.Thedateline日期3.Theinsidenameandaddress收信人名称地址4.Thesalutation称呼5.Thebodyoftheletter信文6.Thecomplimentaryclose结尾敬语7.Thesignature落款OptionalParts附加部分8.Theattentionline具体收信人9.Thesubjectline事由10.Thereferencenotation案号11.Theenclosure附件12.Thecarboncopynotation抄送13.Thepostscript附言

1.Letterhead(信头)

Asthefirstandmostobviouspartofacompany'sbusinessletter,hastwofunctions:toidentifywherethelettercomesfrom,andtoformone'simpressionofthewriter'scompany.Itisprintedinthecenterorontheleftmarginatthetopofthepage.TradeMark(公司商标)NameoftheCompany(公司名称)Address(地址)P.O.Box(邮政信箱)PhoneNo./CellPhone(电话号码)FaxNumber(传真号码)E-mail(电子邮件地址)Website(网址)YearofEstablishment(公司成立年代)LineofBusiness(行业名称)HowtoWriteanAddress

英文地址的写法AirEnvironmentalMechanicalEquipmentLimited2076WestMainStreetDevon,EX140RAU.K.公司名称门牌号，街道城市，邮编国家2.Date(发信日期)Whenawriterbeginshisletterwriting,hemustaddthedateafewlinebelowthelastlineoftheletterhead.Thedatelineconsistsofthemonth,dayandyear.AmericanStyle:MonthDate,YearSeptember16,2005BritishStyle:DateMonth,Year16thSeptember,20053.InsideAddress(信内住址)SamplesofInsideAddressMr.JohnP.Mohan(姓名)Chairman（职称）LososAngelesAreaChamberofCommerce（公司名）350S.BixelStreet（街道）LosAngeles,CA90017（城市，邮编）U.S.A.（国家）4.Salutation(称呼)位置：必须齐头写法：对男士（正规）：DearSir,或DearSirs,或Gentlemen:对女士（正规）：DearMadam,或DearMesdames,对关系密切的商业伙伴：DearJack*一般后接逗号，如果用gentlemen则用冒号。5.BodyoftheLetter(正文)Inthefirstparagraph,considerafriendlyopeningandthenastatementofthemainpoint.Thenextparagraphshouldbeginjustifyingtheimportanceofthemainpoint.Inthenextfewparagraphs,continuejustificationwithbackgroundinformationandsupportingdetails.Theclosingparagraphshouldrestatethepurposeoftheletterand,insomecases,requestsometypeofaction.6.ComplimentaryClose(结尾敬语)位置：齐头式靠左对齐，混合式和改良式偏右，简化式省略。.正规场合下常用：1.Yoursfaithfully,2.Yourstruly,3.Faithfullyyours,4.Trulyyours,SevenAdditionalParts.

(书信的)英文七個附加部份

(8)ReferenceNumber(参考文号)(9)Attention(承办人)(10)Subject(事由)(11)DictationInitial(发信人及打字员姓名缩写)(12)Enclosure(附件)(13)CarbonCopy(副本抄送)(14)Postscript(附记)信函格式——theFormatandFeaturesofBusinessLettersITheStructureofaBusinessLetterTheindentedstyle(缩行式)Theblockstyle(完全平头式)Themodifiedblockstyle(改良平头式)Thesimplifiedstyle（简单式）Theindentedstyle(缩行式)TheFullBlockFormat(齐头式)ThemodifiedBlockFormat(改良齐头式)Thesimplifiedstyle（简单式）信封格式——theEnvelopesAddressing中国地名的翻译规范用汉语拼音直译;一个地名只大写第一个字母例如：“山东青岛”Qingdao,Shandong.QingDao,ShanDong.常用缩写:Rd.=Road（路/街）,Fl.=Floor（楼）,Ave=Avenue（大道）写信人在上，收信人在下

根据收信人名称地址的写法分两种格式：缩格式：收信人名称地址逐行右缩

齐头式：收信人名称地址左端对齐

练习：将下列句子改为积极语气（PositiveApproach）1.Wehopeyouwillnotbedisappointedwiththeresults.Wehopeyouwillbepleasedwiththeresults.2.Wecannotprocessyourorderuntilyouhavepaidthebalanceonyouraccount.Wewillbegladtoprocessyourorderonceyourbalancehasbeenpaid.3.YoucannotvisittheplantexceptonSaturday.YoucanvisittheplantonlyonSaturday.4.Donotwalkonthegrass.Stayawayfromthegrass.5.Smokingisnotpermittedanywhereexceptinthelobby.Smok