![消费者行为学英语练习题_第1页](http://file4.renrendoc.com/view/d9399fe526944116db860f548eaab60b/d9399fe526944116db860f548eaab60b1.gif)
![消费者行为学英语练习题_第2页](http://file4.renrendoc.com/view/d9399fe526944116db860f548eaab60b/d9399fe526944116db860f548eaab60b2.gif)
![消费者行为学英语练习题_第3页](http://file4.renrendoc.com/view/d9399fe526944116db860f548eaab60b/d9399fe526944116db860f548eaab60b3.gif)
![消费者行为学英语练习题_第4页](http://file4.renrendoc.com/view/d9399fe526944116db860f548eaab60b/d9399fe526944116db860f548eaab60b4.gif)
![消费者行为学英语练习题_第5页](http://file4.renrendoc.com/view/d9399fe526944116db860f548eaab60b/d9399fe526944116db860f548eaab60b5.gif)
版权说明:本文档由用户提供并上传,收益归属内容提供方,若内容存在侵权,请进行举报或认领
文档简介
Prentice-Hall,cr2009Chapter1ConsumersRulePrentice-Hall,cr2009Consumerbehavioristhestudyoftheprocessesinvolvedwhenindividualsorgroupsselect,purchase,use,ordisposeofproducts,services,ideas,orexperiencestosatisfyneedsanddesires.TrueFalsePrentice-Hall,cr2009Consumerbehavioristhestudyoftheprocessesinvolvedwhenindividualsorgroupsselect,purchase,use,ordisposeofproducts,services,ideas,orexperiencestosatisfyneedsanddesires.TrueFalsePrentice-Hall,cr2009Theperspectiveof_____theorytakestheviewthatmuchofconsumerbehaviorresemblesactionsinaplay.IndividualSelfActRolePrentice-Hall,cr2009Theperspectiveof____theorytakestheviewthatmuchofconsumerbehaviorresemblesactionsinaplay.IndividualSelfActRole
Prentice-Hall,cr2009Anexchangeisatransactioninwhichtwoormoreorganizationsorpeoplegiveandreceivesomethingofvalue.TrueFalsePrentice-Hall,cr2009Anexchangeisatransactioninwhichtwoormoreorganizationsorpeoplegiveandreceivesomethingofvalue.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotanexampleofsegmentingconsumers?AgeIndexedGenderSocialclassPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofsegmentingconsumers?AgeIndexedGenderSocialclassPrentice-Hall,cr2009Whichofthefollowingdoesnotreflectsocialclass?EthnicbackgroundWealthOccupationIncomePrentice-Hall,cr2009Whichofthefollowingdoesnotreflectsocialclass?EthnicbackgroundWealthOccupationIncomePrentice-Hall,cr2009Databasemarketinginvolvestrackingspecificconsumers’buyinghabitsandcraftingproductsandmessagestailoredpreciselytopeople’swantsandhabitsbasedonrandominformation.TrueFalse
Prentice-Hall,cr2009Databasemarketinginvolvestrackingspecificconsumers’buyinghabitsandcraftingproductsandmessagestailoredpreciselytopeople’swantsandhabitsbasedonrandominformation.TrueFalsePrentice-Hall,cr2009Popularcultureconsistsofeachofthefollowingexceptwhichone?MusicMoviesSportsTraditionPrentice-Hall,cr2009Popularcultureconsistsofeachofthefollowingexceptwhichone?MusicMoviesSportsTraditionPrentice-Hall,cr2009Globalconsumergoodsunitesconsumersaroundtheworldbytheircommondevotiontobrandnameconsumergoods.TrueFalsePrentice-Hall,cr2009Globalconsumergoodsunitesconsumersaroundtheworldbytheircommondevotiontobrandnameconsumergoods.TrueFalsePrentice-Hall,cr2009Theproductservesasalinkwiththepastselfiswhichtypeofattainment?Self-conceptHistoricalNostalgicInterdependentPrentice-Hall,cr2009Theproductservesasalinkwiththepastselfiswhichtypeofattainment?Self-conceptHistoricalNostalgicInterdependentPrentice-Hall,cr2009______aretherulesofconductthatguideactionsinthemarketplace—thestandardsagainstwhichmostpeopleinaculturejudgewhatisright,whatiswrong,whatisgoodorbad.BusinesslawBusinessethicsModernethicsModernlawPrentice-Hall,cr2009______aretherulesofconductthatguideactionsinthemarketplace—thestandardsagainstwhichmostpeopleinaculturejudgewhatisright,whatiswrong,whatisgoodorbad.BusinesslawBusinessethicsModernethicsModernlawPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofcoordinatedconsumerprotestmovements?TheAmericanLegacyFoundationSavetheRedwoods/BoycotttheGAP(SRBG)TheOrganicConsumersAssociation(OCA)OrganDonor’sAssociationPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofcoordinatedconsumerprotestmovements?TheAmericanLegacyFoundationSavetheRedwoods/BoycotttheGAP(SRBG)TheOrganicConsumersAssociation(OCA)OrganDonor’sAssociation
Prentice-Hall,cr2009_____marketingusesthemarketingtechniquesnormallyusedtosellproductstoencouragepositivebehaviorssuchasincreasingliteracyandtodiscouragenegativebehaviorssuchasdrunkdriving.SocialInterestCorporateIntegratedPrentice-Hall,cr2009_____marketingusesthemarketingtechniquesnormallyusedtosellproductstoencouragepositivebehaviorssuchasincreasingliteracyandtodiscouragenegativebehaviorssuchasdrunkdriving.SocialInterestCorporateIntegratedPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofgreenmarketing?RefillablecontainersRecycledpackagingBio-degradablecontainersSingleuseplasticsPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofgreenmarketing?RefillablecontainersRecycledpackagingBio-degradablecontainersSingleuseplasticsPrentice-Hall,cr2009Bio-terroristsattacknaturalareassuchasfoodandwatersupplies.TrueFalsePrentice-Hall,cr2009Bio-terroristsattacknaturalareassuchasfoodandwatersupplies.TrueFalsePrentice-Hall,cr2009_____addictionisaphysiologicalorpsychologicaldependencyonproductsorservices.ProductServiceConsumerSupplierPrentice-Hall,cr2009_____addictionisaphysiologicalorpsychologicaldependencyonproductsorservices.ProductServiceConsumerSupplierPrentice-Hall,cr2009_____consumptionreferstorepetitiveshopping,oftenexcessive,asanantidotetotension,anxiety,depression,orboredom.IntuitiveCompulsiveReflexiveResponsivePrentice-Hall,cr2009_____consumptionreferstorepetitiveshopping,oftenexcessive,asanantidotetotension,anxiety,depression,orboredom.IntuitiveCompulsiveReflexiveResponsivePrentice-Hall,cr2009Consumedconsumersarepeoplewhoareusedorexploited,willinglyornot,forcommercialgaininthemarketplace.
TrueFalse
Prentice-Hall,cr2009Consumedconsumersarepeoplewhoareusedorexploited,willinglyornot,forcommercialgaininthemarketplace.TrueFalsePrentice-Hall,cr2009_____istheindustrytermforinventoryandcashlossesfromshopliftingandemployeetheft.ShrinkageConsumptionWasteIncidentalsPrentice-Hall,cr2009_____istheindustrytermforinventoryandcashlossesfromshopliftingandemployeetheft.ShrinkageConsumptionWasteIncidentalsPrentice-Hall,cr2009Anti-consumptionareeventsinwhichproductsandservicesaredeliberatelydefacedormutilated.TrueFalse
Prentice-Hall,cr2009Anti-consumptionareeventsinwhichproductsandservicesaredeliberatelydefacedormutilated.TrueFalsePrentice-Hall,cr2009Manydifferentperspectivesshapetheyoungfieldofconsumerbehavior.
TrueFalse
Prentice-Hall,cr2009Manydifferentperspectivesshapetheyoungfieldofconsumerbehavior.TrueFalsePrentice-Hall,cr2009Chapter2PerceptionPrentice-Hall,cr2009______istheprocessbywhichpeopleselect,organize,andinterpretsensations.AttitudePerceptionConsumerbehaviorInterpretationPrentice-Hall,cr2009______istheprocessbywhichpeopleselect,organize,andinterpretsensations.AttitudePerceptionConsumerbehaviorInterpretationPrentice-Hall,cr2009Whichofthefollowingisnotasourceofsensoryreception?TheInternetSightSoundTastePrentice-Hall,cr2009Whichofthefollowingisnotasourceofsensoryreception?TheInternetSightSoundTastePrentice-Hall,cr2009Hedonisticconsumptionistheuni-sensory,fantasy,andemotionalaspectsofconsumers’interactionwithproducts.TrueFalse
Prentice-Hall,cr2009Hedonisticconsumptionistheuni-sensory,fantasy,andemotionalaspectsofconsumers’interactionswithproducts.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotanexampleofvisualelementsusedbymarketers?StoredesignPackagingAdvertisingRadiocommercialsPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofvisualelementsusedbymarketers?StoredesignPackagingAdvertisingRadiocommercialsPrentice-Hall,cr2009
Sensorymarketingisbecomingpopularwherecompaniespayextraattentiontotheimpactofsensationsonourproductexperiences.
TrueFalse
Prentice-Hall,cr2009
Sensorymarketingisbecomingpopularwherecompaniespayextraattentiontotheimpactofsensationsonourproductexperiences.
TrueFalsePrentice-Hall,cr2009InWesternculturethecolororangeisoftenassociatedwithsophistication.TrueFalse
Prentice-Hall,cr2009InWesternculturethecolororangeisoftenassociatedwithsophistication.TrueFalsePrentice-Hall,cr2009Whencolorsbecomeassociatedwithacorporation,theybecomeknownasthecompany’swhat?TradesuiteTradeinferenceTradedressTradeschemePrentice-Hall,cr2009Whencolorsbecomeassociatedwithacorporation,theybecomeknownasthecompany’swhat?TradesuiteTradeinferenceTradedressTradeschemePrentice-Hall,cr2009Odorscancreateeachofthefollowingexceptwhichone?EmotionsAuditoryfunctionCalmingfeelingMemoriesPrentice-Hall,cr2009Odorscancreateeachofthefollowingexceptwhichone?EmotionsAuditoryfunctionCalmingfeelingMemoriesPrentice-Hall,cr2009Kanseiengineeringisaphilosophythattranslatescustomers’feelingsintodesignelements.a.
Trueb.FalsePrentice-Hall,cr2009Kanseiengineeringisaphilosophythattranslatescustomers’feelingsintodesignelements.a.
Trueb.FalsePrentice-Hall,cr2009Peopleneverassociatethetexturesoffabricsandothersurfaceswithproductqualities.TrueFalse
Prentice-Hall,cr2009Peopleneverassociatethetexturesoffabricsandothersurfaceswithproductqualities.TrueFalsePrentice-Hall,cr2009_____occurswhenastimuluscomeswithinrangeofsomeone’ssensoryreceptors.AttitudeExposurePerceptionSelectivityPrentice-Hall,cr2009_____occurswhenastimuluscomeswithinrangeofsomeone’ssensoryreceptors.AttitudeExposurePerceptionSelectivityPrentice-Hall,cr2009Psychophysicsisthesciencethatfocusesonhowthephysicalenvironmentisintegratedintoourpersonal,subjectiveworld.TrueFalsePrentice-Hall,cr2009Psychophysicsisthesciencethatfocusesonhowthephysicalenvironmentisintegratedintoourpersonal,subjectiveworld.TrueFalsePrentice-Hall,cr2009_____istheminimumamountofstimulusthatcanbedetectedonagivensensorychannel.AbsolutethresholdAbsoluteminimumMinimumthresholdLowestthresholdPrentice-Hall,cr2009_____istheminimumamountofstimulusthatcanbedetectedonagivensensorychannel.AbsolutethresholdAbsoluteminimumMinimumthresholdLowestthresholdPrentice-Hall,cr2009Indifferentialthresholdreferstotheability
ofasensorysystemtodetectchangesordifferencesbetweentwostimuli.TrueFalse
Prentice-Hall,cr2009Indifferentialthresholdreferstotheability
ofasensorysystemtodetectchangesordifferencesbetweentwostimuli.TrueFalsePrentice-Hall,cr2009_____perceptionoccurswhenthestimulusisbelowtheleveloftheconsumer’sawareness.Counter-cultureInvisibleCounter-subliminalSubliminalPrentice-Hall,cr2009_____perceptionoccurswhenthestimulusisbelowtheleveloftheconsumer’sawareness.Counter-cultureInvisibleCounter-subliminalSubliminalPrentice-Hall,cr2009Embedsaretinyfiguresthatareinsertedintomagazineadvertisingbyusinghigh-speedphotographyorairbrushing.TrueFalse
Prentice-Hall,cr2009Embedsaretinyfiguresthatareinsertedintomagazineadvertisingbyusinghigh-speedphotographyorairbrushing.TrueFalsePrentice-Hall,cr2009_____referstotheextenttowhichprocessingisdevotedtoaparticularstimulus.ExposureSelectionAttentionSubliminalperceptionPrentice-Hall,cr2009_____referstotheextenttowhichprocessingisdevotedtoaparticularstimulus.ExposureSelectionAttentionSubliminalperceptionPrentice-Hall,cr2009
Sensoryoverloadisastatewhereconsumersareexposedtofarmoreinformationthantheycanprocess.TrueFalse
Prentice-Hall,cr2009
Sensoryoverloadisastatewhereconsumersareexposedtofarmoreinformationthantheycanprocess.TrueFalsePrentice-Hall,cr2009Experienceistheresultofacquiringandprocessinginformationatthepointofexposure.TrueFalse
Prentice-Hall,cr2009Experienceistheresultofacquiringandprocessinginformationatthepointofexposure.a.Trueb.FalsePrentice-Hall,cr2009Aperceptualmapisavividwaytopaintapictureofwhereproductsorbrandsare“located”inconsumers’minds.a.
Trueb.False
Prentice-Hall,cr2009Aperceptualmapisavividwaytopaintapictureofwhereproductsorbrandsare“located”inconsumers’minds.a.Trueb.False
Prentice-Hall,cr2009Chapter3LearningandMemoryPrentice-Hall,cr2009_____isarelativelypermanentchangeinbehaviorcausedbyexperience.PerceptionTeachingLearningMemoryPrentice-Hall,cr2009_____isarelativelypermanentchangeinbehaviorcausedbyexperience.PerceptionTeachingLearningMemoryPrentice-Hall,cr2009Behaviorallearningtheoriesassumethatlearningtakesplaceastheresultofresponsesto_____events.ExternalInternalCurrentPositivePrentice-Hall,cr2009Behaviorallearningtheoriesassumethatlearningtakesplaceastheresultofresponsesto_____events.ExternalInternalCurrentPositivePrentice-Hall,cr2009
Casualandunintentionalacquisition
ofknowledgeisincidentallearning.
TrueFalse
Prentice-Hall,cr2009Casualandunintentionalacquisition
ofknowledgeisincidentallearning.TrueFalsePrentice-Hall,cr2009_____occurswhentheeffectsofpriorconditioningarereducedandfinallydisappear.RepetitionAvoidancePunishmentExtinctionPrentice-Hall,cr2009_____occurswhentheeffectsofpriorconditioningarereducedandfinallydisappear.RepetitionAvoidancePunishmentExtinctionPrentice-Hall,cr2009Whenpeoplereacttoother,similarstimuliinmuchthesamewayastheyrespondedtotheoriginalstimuli,itiscalledthe“haloeffect.”TrueFalsePrentice-Hall,cr2009Whenpeoplereacttoother,similarstimuliinmuchthesamewayastheyrespondedtotheoriginalstimuli,itiscalledthe“haloeffect.”TrueFalsePrentice-Hall,cr2009_____brandingiswhenacompanydeliberatelyhidesaproduct’strueorigin.
DisguisedUnveiledUnmaskedMaskedPrentice-Hall,cr2009_____brandingiswhenacompanydeliberatelyhidesaproduct’strueorigin.DisguisedUnveiledUnmaskedMaskedPrentice-Hall,cr2009Brandequityiswhenabrandhasstrongpositiveassociationinaconsumer’smemoryandcommandsalotofloyaltyasaresult.TrueFalsePrentice-Hall,cr2009Brandequityiswhenabrandhasstrongpositiveassociationinaconsumer’smemoryandcommandsalotofloyaltyasaresult.TrueFalsePrentice-Hall,cr2009Varyingthewayinwhichabasicmessageispresentedcaneliminateadvertisingwear-out.TrueFalsePrentice-Hall,cr2009Varyingthewayinwhichabasicmessageispresentedcaneliminateadvertisingwear-out.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotamarketingapplicationofstimulusgeneralization?FamilybrandingIndividualbrandingProductlineextensionsLicensingPrentice-Hall,cr2009Whichofthefollowingisnotamarketingapplicationofstimulusgeneralization?FamilybrandingIndividualbrandingProductlineextensionsLicensingPrentice-Hall,cr2009Adesiredbehaviorcanbelearnedovertime
byrewardingintermediateactionsthroughaprocesscalledshaping.TrueFalsePrentice-Hall,cr2009Adesiredbehaviorcanbelearnedovertime
byrewardingintermediateactionsthroughaprocesscalledshaping.TrueFalsePrentice-Hall,cr2009Throughnegativereinforcement,aresponserewardisstrengthenedandappropriatebehaviorislearned.TrueFalse
Prentice-Hall,cr2009Throughnegativereinforcement,aresponserewardisstrengthenedandappropriatebehaviorislearned.TrueFalsePrentice-Hall,cr2009Punishmentoccurswhenaresponseisfollowedbyunpleasantevents.TrueFalse
Prentice-Hall,cr2009Punishmentoccurswhenaresponseisfollowedbyunpleasantevents.TrueFalsePrentice-Hall,cr2009_____reinforcementiswhenthetimebetweenreinforcementsisvariedaroundsomeaverage.Fixed-intervalFlex-intervalVariable-intervalRelated-intervalPrentice-Hall,cr2009_____reinforcementiswhenthetimebetweenreinforcementsisvariedaroundsomeaverage.Fixed-intervalFlex-intervalVariable-intervalRelated-intervalPrentice-Hall,cr2009Frequencymarketingrewardsregularpurchasesbygivingprizeswithvaluesthatincreasealongwiththeamountpurchased.TrueFalsePrentice-Hall,cr2009Frequencymarketingrewardsregularpurchasesbygivingprizeswithvaluesthatincreasealongwiththeamountpurchased.TrueFalse
Prentice-Hall,cr2009Cognitivelearningtheoryapproachesstresstheimportanceofinternalmentalprocesses.TrueFalse
Prentice-Hall,cr2009Cognitivelearningtheoryapproachesstresstheimportanceofinternalmentalprocesses.TrueFalsePrentice-Hall,cr2009Cognitivelearningoccurswhenpeople
watchtheactionsofothersandnotethereinforcementstheyreceivefortheirbehaviors.TrueFalse
Prentice-Hall,cr2009Cognitivelearningoccurswhenpeople
watchtheactionsofothersandnotethereinforcementstheyreceivefortheirbehaviors.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotapartofthememoryprocess?EncodingEmbeddingStorageRetrievalPrentice-Hall,cr2009Whichofthefollowingisnotapartofthememoryprocess?EncodingEmbeddingStorageRetrievalPrentice-Hall,cr2009Whenaconsumerrecallsallofthebrandshecaninacertaincategory,thelistishisevokedsetofbrands.TrueFalsePrentice-Hall,cr2009Whenaconsumerrecallsallofthebrandshecaninacertaincategory,thelistishisevokedsetofbrands.TrueFalsePrentice-Hall,cr2009Retrievalistheprocesswherebyinformationisplacedinlong-termmemory.TrueFalse
Prentice-Hall,cr2009Retrievalistheprocesswherebyinformationisplacedinlong-termmemory.TrueFalsePrentice-Hall,cr2009Thesalienceofabrandreferstoitsprominenceorlevelofactivationinmemory.TrueFalsePrentice-Hall,cr2009Thesalienceofabrandreferstoitsprominenceorlevelofactivationinmemory.TrueFalsePrentice-Hall,cr2009Chapter4MotivationandValuesPrentice-Hall,cr2009Motivationreferstotheprocessesthatleadpeopletobehaveastheydo.TrueFalsePrentice-Hall,cr2009Motivationreferstotheprocessesthatleadpeopletobehaveastheydo.TrueFalsePrentice-Hall,cr2009Instinctistheinnatepatternsofbehaviorthatareuniversalinaspecies.TrueFalse
Prentice-Hall,cr2009Instinctistheinnatepatternsofbehaviorthatareuniversalinaspecies.TrueFalsePrentice-Hall,cr2009Expectancytheorysuggeststhatbehaviorislargelypulledbyexpectationsofachievingdesirable—positiveincentives—ratherthanpushedfromwithin.TrueFalsePrentice-Hall,cr2009Expectancytheorysuggeststhatbehaviorislargelypulledbyexpectationsofachievingdesirable—positiveincentives—ratherthanpushedfromwithin.TrueFalsePrentice-Hall,cr2009Whichofthefollowingisnotanexampleofapsychogenicneed?FoodStatusPowerAffiliationPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofapsychogenicneed?FoodStatusPowerAffiliationPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofautilitarianneed?FantasyAmountoffatinahotdogMilespergallonDurabilityofjeansPrentice-Hall,cr2009Whichofthefollowingisnotanexampleofautilitarianneed?FantasyAmountoffatinahotdogMilespergallonDurabilityofjeansPrentice-Hall,cr2009InanApproach-AvoidanceConflict,a
personmustchoosebetweentwodesirablealternatives.TrueFalse
Prentice-Hall,cr2009InanApproach-AvoidanceConflict,a
personmustchoosebetweentwodesirablealternatives.TrueFalsePrentice-Hall,cr2009AnApproach-AvoidanceConflictexistswhenwedesireagoalbutwishtoavoiditatthesametime.TrueFalsePrentice-Hall,cr2009AnApproach-AvoidanceConflictexistswhenwedesireagoalbutwishtoavoiditatthesametime.TrueFalsePrentice-Hall,cr2009TochoosebetweentwoundesirablealternativesiscalledanAvoidance-AvoidanceConflict.TrueFalse
Prentice-Hall,cr2009TochoosebetweentwoundesirablealternativesiscalledanAvoidance-AvoidanceConflict.TrueFalsePrentice-Hall,cr2009Aneedfor_____iswhenapersonstronglyvaluespersonalaccomplishment.GrowthPowerAchievementAffiliationPrentice-Hall,cr2009Aneedfor_____iswhenapersonstronglyvaluespersonalaccomplishment.GrowthPowerAchievementAffiliationPrentice-Hall,cr2009Theneedforuniquenessistoassertone’sindividualidentity.TrueFalse
Prentice-Hall,cr2009Theneedforuniquenessistoassertone’sindividualidentity.TrueFalse
Prentice-Hall,cr2009WhichofthefollowingisnotoneofthelevelsofneedintheMaslowHierarchy?PhysiologicalEgoneedsBelongingnessPowerPrentice-Hall,cr2009WhichofthefollowingisnotoneofthelevelsofneedintheMaslowHierarchy?PhysiologicalEgoneedsBelongingnessPowerPrentice-Hall,cr2009ThebasiclessonofMaslow’sHierarchyis
thatoneshouldnotfirstsatisfybasicneedsbeforeprogressinguptheladder.TrueFalse
Prentice-Hall,cr2009ThebasiclessonofMaslow’sHierarchyis
thatoneshouldnotfirstsatisfybasicneedsbeforeprogressinguptheladder.TrueFalsePrentice-Hall,cr2009_____isa“person’sperceivedrelevanceoftheobjectbasedonherinherentneeds,values,andinterests.”InvolvementAttitudePerceptionMemoryPrentice-Hall,cr2009_____isa“person’sperceivedrelevanceoftheobjectbasedonherinherentneeds,values,andinterests.”InvolvementAttitudePerceptionMemoryPrentice-Hall,cr2009Cultproductsrepelfierceconsumerloyaltyanddevotionbyconsumerswhoareveryhighlyinvolvedwithabrand.TrueFalse
Prentice-Hall,cr2009Cultproductsrepelfierceconsumerloyaltyanddevotionbyconsumerswhoareveryhighlyinvolvedwithabrand.TrueFalsePrentice-Hall,cr2009_____involvementreferstoaconsumer’slevelofinterestinaparticularproduct.
ServiceProductConsumerMentalPrentice-Hall,cr2009_____involvementreferstoaconsumer’slevelofinterestinaparticularproduct.ServiceProductConsumerMentalPrentice-Hall,cr2009Whenconsumersaretrulyinvolvedwithaproduct,anad,oraWebsite,they
enteraflowstate.TrueFalsePrentice-Hall,cr2009Whenconsumersaretrulyinvolvedwithaproduct,anad,oraWebsite,they
enteraflowstate.TrueFalsePrentice-Hall,cr2009_____marketingiswhenfreelancersandfansfilmtheirowncommercialsforfavoriteproductsandpostthemonWebsites.FreesiteHardcoreVigilanteFlexiblePrentice-Hall,cr2009_____marketingiswhenfreelancersandfansfilmtheirowncommercialsforfavoriteproductsandpostthemonWebsites.FreesiteHardcoreVigilanteFlexiblePrentice-Hall,cr2009Consumer-generatedcontent,
whereeverydaypeoplevoicetheiropinionsaboutproducts,brands,andcompaniesonblogs,podcasts,andsocialnetworkingsites.
TrueFalse
Prentice-Hall,cr2009Consumer-generatedcontent,
whereeverydaypeoplevoicetheiropinionsaboutproducts,brands,andcompaniesonblogs,podcasts,andsocialnetworkingsites.True
FalsePrentice-Hall,cr2009Thetermacculturationreferstotheprocessoflearningthebeliefsandbehaviorsendorsedbyone’sownculture.TrueFalsePrentice-Hall,cr2009Thetermacculturationreferstotheprocessoflearningthebeliefsandbehaviorsendorsedbyone’sownculture.TrueFalsePrentice-Hall,cr2009Materialismreferstothelowvaluespeopleattachtoworldlypossessions.TrueFalse
Prentice-Hall,cr2009Materialismreferstothelowvaluespeopleattachtoworldlypossessions.TrueFalseChapter5TheSelfThe_____conceptreferstothebeliefsapersonholdsabouthisownattributesand
howheevaluatesthesequalities.SelfIndividualFamilyNostalgicThe_____conceptreferstothebeliefsapersonholdsabouthisownattributesand
howheevaluatesthesequalities.SelfIndividualFamilyNostalgicThe_____isaperson’sconceptionofhowshewouldliketobe.IdealothersRealothersRealselfIdealselfThe_____isaperson’sconceptionofhowshewouldliketobe.IdealothersRealothersRealselfIdealselfTheprocessofmanagingwhatothersthinkofusbychoosingclothingandothercuesthatputusinagoodlightisknownastheimpressionmanagement.
TrueFalseTheprocessofmanagingwhatothersthinkofusbychoosingclothingandothercuesthatputusinagoodlightisknownastheimpressionmanagement.
TrueFalseSymbolicinteractionism
stressesthatrelationshipswithotherpeopleplayalargepartinformingtheself.
TrueFalseSymbolicinteractionism
stressesthatrelationshipswithotherpeopleplayalargepartinformingtheself.
TrueFalseThoseexternalobjectsthatweconsiderapartofuscomprisetheextendedself.TrueFalseThoseexternalobjectsthatweconsiderapartofuscomprisetheextendedself.TrueFalseWhichofthefollowingisnotoneofthefourlevelsoftheextendedself?IndividualFamilyTeamGroupWhichofthefollowingisnotoneofthefourlevelsoftheextendedself?IndividualFamilyTeamGroupSex-typedtraitsarecharacteristicswestereotypicallyassociatewithonegender
ortheother.TrueFalseSex-typedtraitsarecharacteristicswestereotypicallyassociatewithonegender
ortheother.TrueFalseAndrogynyreferstothepossessionofbothmasculineandfemininetraits.TrueFalseAndrogynyreferstothepossessionofbothmasculineandfemininetraits.TrueFalseMasculinismisafieldofstudydevotedtothestudyofthefemaleimageandthecomplexculturalmeaningsoffeminism.TrueFalse
Masculinismisafieldofstudydevotedtothestudyofthefemaleimageandthecomplexculturalmeaningsoffeminism.TrueFalseA_____isastraight,urbanmalewhoexhibitsstronginterestandknowledgeregardingproductcategoriessuchashomedesignandfashion.MetrosexualIntrosexualIntersexualUrbansexualA_____isastraight,urbanmalewhoexhibitsstronginterestandknowledgeregardingproductcategoriessuchashomedesignandfashion.MetrosexualIntrosexualIntersexualUrbansexual_____referstoaconsumer’ssubjectiveevaluationofherphysicalself.BodyimageS
温馨提示
- 1. 本站所有资源如无特殊说明,都需要本地电脑安装OFFICE2007和PDF阅读器。图纸软件为CAD,CAXA,PROE,UG,SolidWorks等.压缩文件请下载最新的WinRAR软件解压。
- 2. 本站的文档不包含任何第三方提供的附件图纸等,如果需要附件,请联系上传者。文件的所有权益归上传用户所有。
- 3. 本站RAR压缩包中若带图纸,网页内容里面会有图纸预览,若没有图纸预览就没有图纸。
- 4. 未经权益所有人同意不得将文件中的内容挪作商业或盈利用途。
- 5. 人人文库网仅提供信息存储空间,仅对用户上传内容的表现方式做保护处理,对用户上传分享的文档内容本身不做任何修改或编辑,并不能对任何下载内容负责。
- 6. 下载文件中如有侵权或不适当内容,请与我们联系,我们立即纠正。
- 7. 本站不保证下载资源的准确性、安全性和完整性, 同时也不承担用户因使用这些下载资源对自己和他人造成任何形式的伤害或损失。
最新文档
- 2025年中国通信业务行业市场发展现状及投资方向研究报告
- 2025年核桃新品种推广与应用技术合同
- 2025年度医疗设备采购合同变更协议
- 2025年中国重型柴油车行业市场运行态势与投资战略咨询报告
- 加工产品订单合同范例
- 个人借款收条合同范例
- 刷单合同范例
- 仓库及办公室装修合同范例
- 培养专家型校长的创新思路
- 公司送车合同范例
- 绪论中国文化概论张岱年
- 发生输液反应时的应急预案及处理方法课件
- 中国旅游地理(高职)全套教学课件
- 数字货币的匿名性与反洗钱
- 门脉高压性消化道出血的介入治疗课件
- 民航保密培训课件
- 血库输血培训课件
- 诗词写作入门
- 学校教育中的STEM教育模式培训课件
- 电器整机新产品设计DFM检查表范例
- 桩基础工程文件归档内容及顺序表
评论
0/150
提交评论