【创新设计】高考英语总复习 41Unit 1 Advertising（江苏专用）

Unit1AdvertisingⅠ.单词默写1．advertising

n．做广告；广告活动；广告业2．persuade

vt.说服，劝说；使信服3．comment

n．评论，评价vi.评论，议论4．intelligence

n．智力，才智；情报5．recommend

vt.推荐；建议，劝告；介绍6．purchase

vt.购买，采购n．采购；购买的东西7．update

vt.&n.更新；提供最新消息；使现代化8．bargain

n．便宜货；协议vi.讨价还价9．personally

adv.个别地；就本人而言；本人，亲自10．shock

vt.使震惊，使惊愕n．震惊，惊愕11．innocent

adj.notguiltyorcrime12．promote

vt.togivesomeoneahigherpositionatwork13．youth

n．theperiodoftimewhenyouareyoung14．bonus

n．anadditionalpaymentmadetopeoplewhoworkforabusiness15．determine

vt.tofindsomethingoutⅡ.词汇拓展1．educatevt.教育→educator

n．教育者→educated

adj.受过教育的；有教养的→education

n．教育，培养→educational

adj.教育的2．breathn．气息；呼吸→breathe

v．呼吸→breathless

adj.喘不过气来的，呼吸急促的3．socialadj.社会的→society

n．社会→socialism

n．社会主义→socialist

adj.社会主义的4．unforgettableadj.难忘的，无法忘记的→forget

v．忘记→forgettable

adj.容易被忘记的→forgetful

adj.健忘的5．variousadj.各种各样的，多样的→variety

n．多样，不同→varied

adj.各种各样的语境助记——词不离句，句不离段Youshouldbecarefulnottobepersuadedintopurchasingvariousfashionablebargainsbytheappealingadvertisementsthatareintendedtorecommendyouwhatyoureallydon'tneed.

Ⅲ.短语落实1．bemeantto旨在，目的是2．evenif/though虽然，即使3．fallfor上……的当，受……的骗

4．playtrickson欺骗；捉弄5．dealwith涉及，关于；处理；应付6．Figureout弄清楚，弄懂；计算出7．Appealto吸引，引起兴趣；呼吁8．Getsomethingacross把……表达清楚9．Diefrom死于……10．Bepopularwith流行，受欢迎Ⅳ.句子翻译1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(Page2)商业广告是人们为了推销某种产品或者服务而花钱做的广告。2．Whenitcomestoadvertisement,wemustalluseourintelligenceandnotbeaslavetothem!(Page3)谈及广告，我们都必须运用自己的智慧，不要做广告的奴隶。3．Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(Page18)为了让观众作出预期的反应，努力去吸引他们是很重要的。4．即使一则广告没有说谎，也并不意味着这则广告就是完全“清白”的。(Page2)Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.5．但并非所有的广告都跟我们玩花招。(Page3)Notalladsplaytricksonusthough.Ⅴ.教材设题句型转换(每空不超过3个单词)1．Acommercialadvertisementisonewhichsomeonehaspaidfortoadvertiseaproductorservice.(教材P2)→Acommercialadvertisementiswhatsomeonehas/onesomeonehaspaidfortoadvertiseaproductorservice.2．PSAsareoftenrunforfree,andaremeanttoeducatepeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.(教材P2)→PSAsareoftenrunforfree，aimed(aiming)at/whichaimat/

andaimat/whoseaimiseducatingpeopleabouthealth,safety,oranyotherproblemthataffectspublicwelfare.3．However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellthings.(教材P2)→However,westillmustrealize/knowtheskillfulmethodsusedinadstotryandsellthings.4．Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.(教材P3)→Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheiradvice.5．Therearelotsofdifferentwaystogetyourmessageacrosswhenyouareputtingtogetheranadcampaign.(教材P18)→Therearelotsofdifferentwaysofconveying/expressingyourmessagewhenyouareputtingtogetheranadcampaign.【课本原句】Ididsomeresearchonadvertisements,andhavesomeveryimportantinformationtosharewithyou.(P2)我对广告做了一些研究并且有很重要的信息与你分享。

sharev.分担；分享sharesthwithsb 与某人分享某物，共用某物sharesthbetween/amongsb 分配某物sharethejoyandhardships 同甘共苦sharein 分享；分担；参与shareaninterest 兴趣相同doone'sshare 做分担的工作；分摊费用goshares 分享利润；分摊费用【联想拓展】care 关心；在意dare 敢fare 费；票价rare 罕见的hare 野兔bare 光秃的；赤裸的spare 匀出，抽出，腾出stare 盯，凝视；瞪眼glare 怒视prepare 准备 ——看看高考怎么考①Shouldtheykeeptheirconclusionwithintheteamorshare(共享)itwithotheremployees? (2011·浙江卷·六选五)②Forfivedays，Edmonton'sDowntownParkistransformedintoonehugestagewhereartistsareabletosharetheirtalents(发挥他们的才能),andwherepeopleareabletocelebrateandenjoythemselves. (2011·福建卷·阅读理解B)翻译句子③我们的书不够每人一本，所以大家要合着用。Wedon'thaveenoughbooksforeveryone,soyou'llhavetoshare.④妈妈在为小男孩们分蛋糕以便每人都可以吃到一块。Motherissharingthecakesamongtheboystomakesurethateveryboycangetone.【课本原句】Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.(P2)广告使用语言或图片诱使人们购买一种产品或服务或接受一种观点。

servicen．服务community/socialservice 社会/社区服务customerservice 顾客服务台publicservice 公益服务domesticservice 家政服务；国内航线serviceindustry 服务行业servicestation 加油站atone'sservice 随时可供使用(或可以帮助)beofservicetosb 对某人有用处；为某人效劳inservice 在服役；被雇佣dosbaservice 帮某人的忙【联想拓展】servevt./vi.servethepeople为人民服务serveChinesefood提供中餐serveinthearmy在军队服役 ——看看高考怎么考①Mostofthemealscanservetwopeople(足够两个人吃)andareunder$10,sonotonlyisitaffordablebutpracticalaswell.

(2011·湖南卷·阅读理解A)②－MayIcomeonSundayanddosomereadinghere?－Sure.Mysecretaryandlibrarywillbeatyour______.(2012·辽宁省沈阳二中第3次月考英语试卷)A．help B．companionC．service D．request答案C③－IfyoulikeIcandosomeshoppingforyou.－That'saverykind________. (2012·湖南津市一中月考)A．offerB．serviceC．pointD．suggestion答案A④Yourhouseisalwayssoneat－howdoyou____itwiththreechildren？ (2012·湖南醴陵一中月考)A．manageB．serveC．adaptD．construct答案A【课本原句】However,westillmustbeawareoftheskillfulmethodsusedinadstotryandsellusthings.(P2)然而，我们依然必须知道那些用在广告中努力向我们卖出东西的熟练的技巧。【联想拓展】beawareof 意识到beawarethat... 意识到……unaware

adj. 不知道；没意识到awarenessn. 意识；觉悟

aware

adj.知道的；意识到的；明白的辨析aware/conscious两者都可以表示“意识到的”，都可以用于beaware/consciousof结构中，但aware指感官上的知觉；警觉，而conscious指内心所意识到的感觉。Isuddenlyfeltawareofsomebodywatchingme.我突然觉得有人盯着我看。Iamdeeplyconsciousofmyresponsibilityasateacher.作为一名教师，我深刻意识到我的责任。 ——满分作文之佳句a．Inconclusion,peoplearoundtheworldshouldbeawareoftherealsituationofwatershortage.b．Atonce,Iwasawarethatitwasaportraitofme.c．AtthesametimeIrealizedthatbeingagrown­upnotonlymeansthis,butalsomoreresponsibilities.——看看高考怎么考①Willyispainfullyawareof(痛苦地意识到)this,andatalossastowhattodowithhislackofsuccess.(2011·山东卷·阅读理解A)②Awareness(意识)canbetestedbystudyingwhethertheanimalrecognizesitselfinthemirror,thatis,itsownreflectedimage(反射出的影像)．(2011·全国卷II·阅读理解B)

③Theawareness(aware)oftheproblemisthebeginningofthesolution.④ItwasseveralminutesbeforeIwas________ofwhatwashappening.(2012·长沙同升湖实验学校高三期中考试)A．know B．realizeC．wear D．aware答案D【课本原句】Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.(P2)即使一条广告没有说谎，这也并不意味着它就是完全无辜的。

lievi.说谎；平躺；位于；n.谎言【联想拓展】liarn． 说谎者说谎lie—lied—lied—lyinglietosb＝tellalie/liestosb躺；位于lie—lied—lain—lyingliedown 躺下liein位于lieonone'sback/side 仰卧/侧卧lieonone'sstomach 趴着liein/on/tothesouthof... 位于……的南部放置；下蛋lay—laid—laid—layinglaydown 放下layaside 放在一边laythetablefordinner 摆桌子吃饭layeggs 下蛋 ——看看高考怎么考①Aparticulardangerwasthoughttoliein(位于)publicbaths.

(2011·重庆卷·阅读理解C)②AtthemeetingplaceofYangtzeRiverandtheJialingRiver________，oneofthetenlargestcitiesinChina.(2010·重庆卷·单项填空33)A．liesChongqing B．ChongqingliesC．doeslieChongqing D．doesChongqinglie答案A③He________tousthatthoseeggswhichwere________onthetablehadbeen________bysnakes.(2012·永州四中第4次月考)A．lied;laying;lied B．lied;lying;lainC．lain;lain;lain D．lied;lying;laid答案D④Theman________onthegroundsaidthathehad________hisbicyclebehindthatbigtree.(2012·浏阳市一中高三上学期期中考试)A．lie;lay B．lying;layC．lying;laid D．lay;laid答案C【课本原句】Thisstatementtriestofoolyouintoassumingthatthetoothpastecuresbadbreath.(P2)这种声明试图欺骗你，让你觉得这种牙膏能治愈口臭。【联想拓展】curableadj.可医治的curelessadj.无法医治的；不能解决的curesbof...治好某人的……；除去某人的……acurefor...……的解决办法；……的治疗方法

curen．治疗；措施，对策；疗法vt.治好，治愈；改正辨析cure/treat(1)cure治愈疾病，消除痛苦，改掉恶习、弊端，重结果。curesbof＋疾病(2)treat仅指治病，不管结果，侧重动作。treatsbfor＋疾病 ——看看高考怎么考①Twelve­year­oldRothbecomesafriendofDr.Bantingandhisassistant,Mr.Best,whoareinsearchofacurefor(……的治疗方法)diabetes(糖尿病)． (2011·福建卷·阅读理解C)②“Ofthediabetescharitiesoutthere,mostareputtingmoneyintofindingacure(找到一种治疗方法)，”saysBentleyGubar,oneofRockstar'soriginalmembers.(2010·山东卷·阅读理解A)③Althoughthismedicinecancureyou________yourillness,ithasabadeffect________you.(2012·株洲二中月考)A．for；onB．of；onC．of；atD．for；in答案B【课本原句】YesterdayIcameacrossaninterestingnewbook,whichIwouldliketorecommendhere.(P9)昨天我偶然发现了一本很有趣的书，现在我想把它推荐给你。

recommendvt.推荐；建议；劝告【联想拓展】recommenddoingsth建议做某事recommendsbtodosth建议某人做某事recommendsthfor推荐某物做某种用途recommendsbas推荐某人作为……recommendsthtosb＝recommendsbsth向某人推荐某物Itisrecommendedthatsb(should)do...有人建议……【注意】recommend表示“建议”时，后接that引导的宾语从句，从句谓语动词用虚拟语气，即(should)＋do结构。 ——看看高考怎么考①Thereisnoparkingareaduringthefestival,sousingthePark&RidesystemorEdmontonTransitishighlyrecommended.(被很大程度地推荐). (2011·福建卷·阅读理解B)②Recommended(被推荐了的)waysofcreatingcustomerdelightinclude:under－promisingandover－delivering(sayingthatarepairwillbecarriedoutwithinfivehours,butgettingitdonewithintwo). (2011·浙江卷·阅读理解C)③I'mgoingtoParistomorrow.Whichhotelcanyou________metostayin? (2012·邵东创新实验学校月考)A．contribute B．suggestC．translate D．recommend答案D【课本原句】YetweneedtokeepsomedesignaspectsoftheoldpackagestomakesurethattheChocoLocoBardoesnotlookcompletelydifferentfromourcompany'sotherproducts.(P13)然而，我们也需要保留现有包装的一些设计特色，以确保ChocoLoco糖看上去和我们公司的其他产品没有太大区别。

design

n.设计；图案，图样；意图designn.设计；图案，图样；意图designfeature设计特色afloralfeature带花图案designforaircraft飞机的设计图案bydesign(＝intentionally)故意地，蓄意地havedesignson企图占有【联想拓展】designv.设计，计划,well­designed设计不错的bedesignedtodo...被设计做……；专门为……设计bedesignedfor...为……而设计bedesignedas...被设计成…… ——看看高考怎么考①Theexperimentisdesigned(design)totestthenewdrug.②Theroadwasnotdesignedforheavylorries.③Whetherthishappenedbydesignornot,weshallneverknow.【课本原句】Inordertodetermineyouraudience,youwillneedtodoalittleresearchandanalysisinadvance.(P18)你需要提前做一些调查分析以确定你的广告群体。

determinevt.&vi.确定；决定；作出决定【联想拓展】determinedadj.坚决的determinationn.决心determinetodosth决定做某事determinesbtodosth使某人决定/决心做某事determinethat(should＋动词原形)确定……

determineon/uponsth决定某事bedeterminedtodosth决定做某事bedeterminedthat(should＋动词原形)决定……

——看看高考怎么考①Accordingtothetext，whatwastheauthordeterminedtodo(决定做)inthatautumn？ (2010·陕西卷·阅读理解C)②Helefttheplace,________never________backagain.(2012·长沙田家炳中学月考)A．determined;tocome B．beingdetermined;tocomeC．determined;coming D．determining;coming答案A

③Theattackswerepushedhomedespite________resistance.

(2012·湖南石门一中高三摸底考试)A．determining B．todetermineC．determination D．determind答案D【课本原句】Wemustnotfallforthiskindoftrick!(P3)我们一定不上这种把戏的当！【联想拓展】fallinlovewith 爱上……，喜欢上……fallbackon 求助于；转而依靠fallbehind 落后，落在……的后面falldown 跌倒，倒下，倒塌fallover 摔倒，被……绊倒falltopieces 崩溃；倒塌

fallfor上……的当，受……的骗，对……信以为真 ——看看高考怎么考①一看到她，国王就立刻爱上她了。(2011·辽宁卷·单项填空30)Onseeingher，thekingimmediatelyfellinlovewithher.②他不想在学习上落后于别人。_Hedidn't

wanttofallbehindinhisstudies.③Thesalesmansaidthetruckwasingoodcondition,andIwasfoolishenoughtofall________it. (2012·武冈市一中月考)A．for B．downC．on D．over答案A【课本原句】Itisimportanttoalwaystrytoappealtotheaudienceinordertogetthemtoreactinacertainway.(P18)在某种程度上，为了让观众们有反应而始终去迎合他们，这很重要。

appealto

迎合；对……有吸引力；诉诸，求助于【联想拓展】appealvi.恳求；呼吁；有吸引力；上诉n.恳求；呼吁；感染力；上诉appealtosbforsth 为某事向某人呼吁appealtosbtodosth 呼吁某人去做某事makeanappealtosb 向某人提出呼吁appealfor呼吁…… ——看看高考怎么考①Thefood,especiallyappealsto(迎合)health－consciouseatersbecauseeachdishisveryhealthy,madewithlimitedfatandoilandservedstraightoffthegrill(烤肉架)．(2011·湖南卷·阅读理解A)②Thegoodthingaboutchildrenisthatthey________veryeasilytonewenvironments. (2009·浙江卷·单项填空11)A．adapt B．appealC．attach D．apply

③Thedesign________childrenalot.Theyalllikeit.(2012·湖南怀化三中月考)A．contributesto B．appealstoC．fallsfor D．appliesfor答案②A③B【课本原句】Asyouknow,salesofourSnowmanicecreamhaveincreasedafterrepackaging.(P13)众所周知，在重新包装后，我们的雪人冰淇淋的销售量上升了。asyouknow

【联想拓展】(1)asyouknow为as引导的非限制性定语从句。as解释为“正如”，该非限制性定语从句用来修饰整个句子。(2)asweallknow表示“众所周知”，表示这一含义我们还可以使用以下句型：Asisknowntousall，...Itisknowntousallthat...Whatisknowntousallisthat..., ——看看高考怎么考①众所周知，美国由50个州组成。(用三种方式翻译)a．Asweallknow,Americaconsistsof50states