Unit 7商务英语综合教程1

Language:

ListeningfordetailsinanaddressReadingaboutSteveJobs’lifeSpeakingabouttheeffectsofinformationtechnologyTranslationofnumeralsWritingcompoundsentencesBusiness:UnderstandingthemeritsofvideoconferencingLearningmeetingetiquetteGettinginstructionsfromamanualUnitObjectivesBusinessCenterSelf-studyRoomLead-inLead-inLearningTacticsReadingChinaCultureLearningReadingAReadingBTranslationWritingLanguageLabBusinessCenterUnit6TravelLead-inACDBTask1puttherightlettersbesidestheproductnames.Lead-inTask2Matcheachofthefollowingcompanieswithitsfounder(s)andtellwhoyouknowbest.Lead-inTask3ListenandfillintheblanksofthecommencementaddressbySteveJobs.WhenIwas17,Ireadaquotethatwentsomethinglike:"Ifyouliveeachdayasif1)____________,somedayyou'llmostcertainlyberight."Itmadeanimpressiononme,andsincethen,forthepast33years,2)________________________everymorningandaskedmyself:"Iftodaywerethelastdayofmylife,wouldIwanttodo3)_____________________today?"And4)________________________fortoomanydaysinarow,IknewIneededtochangesomething.RememberingthatI'llbedeadsoonis5)_________________________I'veeverencounteredtohelpmemakethebigchoicesinlife.Becausealmosteverything―allexternalexpectations,allpride,allfearofembarrassmentorfailure―thesethingsjustfallaway6)_________________________,leavingonlywhatistrulyimportant.RememberingthatyouaregoingtodieisthebestwayIknowtoavoidthetrapofthinkingyouhavesomethingtolose.Youarealreadynaked.Thereisnoreasonnottofollowyourheart.itwasyourlastIhavelookedinthemirrorwhatIamabouttodowhenevertheanswerhasbeen“No”themostimportanttoolinthefaceofdeathReadingAReadingATask1Task2Task4Task5Task6Task3ReadingcomprehensionVocabularyandStructureTask2Task3Task1TextTextA-1

SteveJobs:aCreativeGenius1NobodyelseinthecomputerindustrycouldputonashowlikeSteveJobs.Hisproductlaunchesweretheperformancesofamastershowman.Allcomputersdoisfetchandshufflenumbers,heonceexplained,butdoitfastenoughand“theresultsappeartobemagic”.Hespenthislifepackagingthatmagicintoelegantlydesigned,easy-to-useproducts.Hedidmorethananyotherpersonontheplanettodeterminewhatfilmswewatch,howwelistentomusic,andhowweworkandplay.ReadingATextA-22Hehadbeenamongthefirst,backinthe1970s,toseethepotentialthatlayintheideaofsellingcomputerstoordinarypeople.Inthosedaysofgreen-on-blackdisplays,whenfloppydiscswerestillfloppy,thenotionthatcomputersmightsoonbecomeeverywhereseemedfanciful.ButMr.Jobswasoneofahandfulofpioneerswhosawwhatwascoming.Crucially,healsohadanunusualknackforlookingatcomputersfromtheoutside,asauser,notjustfromtheinside,asanengineer―somethingheattributedtotheexperiencesofhiswaywardyouth.ReadingATextA-33

Mr.JobscaughtthecomputingbugwhilegrowingupinSiliconValley.Asateenagerinthelate1960shemadehiswayintoasummerjobatHewlett-Packard.Butitwasonlyafterdroppingoutofcollege,travellingtoIndiaandbecomingaBuddhistthatMr.JobsreturnedtoCaliforniatoco-foundApple,inhisparents’garage,onAprilFools’Day1976.ReadingATextA-44 DroppingoutofhiscollegecourseandattendingcalligraphyclassesinsteadhadgivenMr.Jobsanapparentlyuselessloveoftypography.ButsupportforavarietyoffontswastoproveakeyfeatureoftheMacintosh.Withitswindows,iconsandmenus,itwassoldas“thecomputerfortherestofus”.HavingmadeafortunefromApple’sinitialsuccess,Mr.Jobsexpectedtosell“zillions”ofhisnewmachines.ButtheMacwasnotthemass-marketsuccess,andhewas

oustedfromApplebyitsboard.ReadingATextA-5

5

Yetthisapparentlydisastrouseventturnedouttobeablessing.Heco-foundedPixar,whichspecializedincomputergraphics,andNeXT,anothercomputer-maker.In1996,Mr.JobsreturnedtoputNeXT’stechnologyattheheartofanewrangeofAppleproducts.ApplelaunchedtheiMac,theiPod,theiPhoneandtheiPad,andbecametheworld’smostvaluablelistedcompany.WhenhisfailinghealthforcedhimtostepdownasApple’sbossinAugust,hewaspraisedasthegreatestchiefexecutiveinhistory.ReadingATextA-6Mr.Jobswasamanaheadofhistime.Computing’searlyyearsweredominatedbytechnicaltypes.Buthisemphasisondesignandeaseofusegavehimtheedge.Elegance,simplicityandanunderstandingofotherfieldscametomatterinaworldinwhichcomputersarefashionitems,whichcandoalmostanything.“Technologyaloneisnotenough,”saidMr.JobsinhisspeechintroducingtheiPad2,“It’stechnologymarriedwithliberalarts,marriedwithhumanities,thatyieldstheresultsthatmakeourheartssing.”ReadingAA-Trans-1ReadingA史蒂夫•乔布斯：一个富有创造力的天才

计算机行业的再没有人能像乔布斯那样做秀了。他的产品发布会就像是表演大师的演出。他曾经解释道，电脑所做的无非是处理数据，但是处理得足够快就会让“结果看起来像魔法一样”。他用毕生的时间将这样的魔法包装融入到设计优雅、使用简单的产品之中。他所做的比这个星球上其他任何人都多，决定了我们看什么电影，如何听音乐以及工作和娱乐的方式。A-Trans-2早在20世纪70年代，乔布斯等人率先看到向普通人销售计算机的潜在可能性。在那个计算机还是黑屏绿字的显示器、软盘依然很软的时代，计算机也许很快普及的想法听上去像是异想天开。但是乔布斯是为数不多的能预见行业未来的先行者。关键是，他能站在用户的角度考量计算机的外在，而不只是以工程师的角度评价计算机的内在，这是他的过人之处。乔布斯将此归因于自己不羁的青年时代。ReadingAA-Trans-3

乔布斯在硅谷长大并疯狂迷上计算机。上世纪60年代末，年少的乔布斯进入惠普公司打暑期工。在经历大学辍学、印度旅行以及成为佛教徒种种事情之后，乔布斯回到加州，在1976年4月1日愚人节那天在父母的车库里与人合伙创办了苹果公司。ReadingAA-Trans-4

放弃大学课程转而学习书法让乔布斯对印刷排版产生了看似无用的热情。但是后来事实证明支持不同字体是麦金塔电脑的主要特征。由于麦金塔电脑具有视窗、图标和菜单功能，其销售口号是“为非专业人士服务的电脑”。乔布斯从苹果的首次成功大获其利后，期待他的新机器有天文数字的销量。但是麦金塔电脑并未在大众市场上获得成功，乔布斯本人也被苹果董事会扫地出门。ReadingAA-Trans-5

然而这个貌似灾难的事件最后却转变为一件幸事。他与别人合作新开了专门制作电脑图形图像的皮克斯公司，以及另一家制造电脑的NeXT公司。1996年，乔布斯重返苹果，将NeXT的技术运用到一系列苹果新产品的核心领域。苹果公司推出了iMac、iPod、iPhone和iPad，成为全世界市值最高的上市公司。当乔布斯因健康问题不得不离开苹果公司掌门人的位置时，他被誉为历史上最伟大的首席执行官。ReadingAA-Trans-6乔布斯是一个超越其时代的人。计算机的早期发展是由技术精英所主导的。但他对设计和操作简易的重视使他独占优势。当今世界，电脑已经成为时尚产品，无所不能，典雅、简洁以及对其他领域的理解就显得尤为重要。乔布斯iPad2的发布会上的演讲中说道：“只有技术是不够的。唯有当技术与人文科学相结合，与人性相结合时，它才会产生让我们的心灵歌唱的产品。”

ReadingAtoperformororganize上演；举办e.g.

ThebandarehopingtoputonaUKshowbeforetheendoftheyear.ReadingAputonReadingAahandfulofaverysmallnumberof少数，几个e.g.

AhandfulofpeopleshowedupatNorthParklostSaturdayMorning.ReadingAhaveaknackof/fortohavenaturalskillorabilitytodosth诀窍，本事

e.g.

Hehasaknackofteachingarithmetic.Somepeopleseemtohaveaknackformakingmoney.ReadingAbug

craze,obsession迷恋e.g.

Manypeoplebeganmadlygamblingtheirmoneyandhecaughtthegamblingbug.

bug:asmallinsect小虫；臭虫

e.g.

Inoticedtinybugsthatwerealloverthewalls.ReadingAmakeone’sway

tograduallybecomesuccessfulinaparticularjob,activity,profession,etc.成功e.g.

Ifyouwanttomakeyourwayintheworldyoumustlearntoworkhardwhileyouarestillyoung.ReadingAdropout

toleaveaschooloruniversitybeforeyourcoursehasfinished辍学e.g.

Billdroppedoutofcollegeafterhisfirstyear.dropout:tonolongerdoanactivityorbelongtoagroup退出

e.g.

Ifyoudonotliketheidea,dropout.ReadingAmakeafortunetohavealargesumofmoney赚大钱；发财e.g.

Wecannotmakeafortuneattheexpenseofmorality.ReadingAoust

todriveorpush(sb)outfromhisemployment,position,etc.罢黜；让贤e.g.

Theleadershavebeenoustedfrompowerbynationalists.ReadingAstepdowntoresign(tomakewayforsbelse)辞职；让贤

e.g.

Themanagerhadtostepdownonaccountofpoorhealth.ReadingAedgeadvantage优势；上风

e.g.

Throughtechnicalinnovationtheywereabletogainthecompetitiveedge.

Thenextversionofthesoftwarewillhavetheedgeoveritscompetitors.

edge:thepartofanobjectthatisfurthestfromitscentre边缘；边线

e.g.

Wewereonahill,rightontheedgeoftown.A-Task1ReadingA-ReadingComprehensionPara.1DAFCJIEHBGTask1ReadthetextandputintimeorderwhatSteveJobsdid.

A-Task1Task2

Choosetheonethatbestcompleteseachofthefollowingstatements.

1.B2.A3.B4.D5.AReadingA-ReadingComprehensionA-Task2ReadingA-ReadingComprehensionTask3Completethefollowingsummarywiththehintsinthebrackets.SteveJobswasagenius,whowasamongthepioneerstosee(potential)1)_____________________________toordinarypeople.Afterco-foundingApplein1976,Mr.Jobs(fortune)2)___________________________________.butMacintoshfailedto(success)3)_________________________________Asaresult,he(oust)4)___________________________.However,thismisfortune(turnout)5)

______________________.Heco-foundedanothertwocompanies.

thepotentialofsellingcomputersmadeafortunefromApple’sinitialsuccess

achievethemass-marketsuccesswasoustedfromApplebyitsboardturnedouttobeablessingA-Task2ReadingA-ReadingComprehensionTask3Completethefollowingsummarywiththehintsinthebrackets.

Afterhereturnedin1996,Applebecame(valuable)6)__________________________________________.

SteveJobs(emphasis)7)_________________________________________.Atthetimewhencomputerswerefashionitems,thisemphasis(edge)8)__________________InaspeechintroducingtheiPad2,Mr.JobsattributedApple’ssuccessto(marry)9)_________________________________________________________

WhenhisfailinghealthforcedhimtostepdownasApple’sbossinAugust,he(executive)10)______________________________________________.theworld’smostvaluablelistedcompanyputanemphasisondesignandeaseofusegavehimtheedgetechnologymarriedwithliberalartsandhumanitieswaspraisedasthegreatestchiefexecutiveinhistoryA-Task1ReadingA-VocabularyandStructureTask1MatchtheunderlinedwordsinColumnAwiththeircorrespondingmeaningsin

ColumnB.AB1toshufflenumbersadifficulttocontrol2toseethepotentialbworkingwellwith3ahandfulofpioneerscanextremelylargenumber4anunusualknackfordlargenumbersofbuyers5hiswaywardyoutheagroupofsimilarthings6supportforavarietyoffontsfadvantage,power7tosell“zillions”ofmachinesgmove8themass-marketsuccesshcapabilityofdevelopment9anewrangeofproductsiabilityorskill10togivehimtheedgejasmallnumberofA-Task2ReadingA-VocabularyandStructureTask2Completethefollowingsentenceswiththewordsgivenbelow.Changetheirformswherenecessary.apparently

potential

bug

list

cruciallyrange

executive

package

fanciful

oust1.ThePresidentoftheUnitedStatesisthe___________headofthegovernment.2.Weareawareofthe___________problemsandhavetakeneveryprecaution.3.Themagazinewas___________inafancyplasticcasewithattractivegraphics.4.Hehadadvisersunderhimbutmadethe___________decisionshimself.5.Hundredsofpeoplebittenbythetravel___________willheadofftotouristspotsthissummer.executive

potential

crucial

bugpackaged

A-Task2ReadingA-VocabularyandStructureTask2Completethefollowingsentenceswiththewordsgivenbelow.Changetheirformswherenecessary.6.Thereisatlastan___________endtothedestructivepricewar.7.TheRepublicansmay___________himinNovember.8.SomeofAustralia’slargest___________companiesareexpected

toannouncehugeearningsthisweek.9.AtriptotheMoonisnolonger___________.10.Wemanagetoputmostofournew___________productsonthemarkets.apparentoustlisted

fanciful

rangeapparently

potential

bug

list

cruciallyrange

executive

package

fanciful

oustA-Task3ReadingA-VocabularyandStructureTask3Rewritethefollowingsentenceswiththegivenexpressions.give...theedgeover

haveaknackfor/of

putonashowahandfulofmakeafortune1.Somepeopleseemtohaveaparticularlycleverorskillfulwayofmakingmoney.2.Heearnedalargesumofmoneyinthepropertyboom.3.Onlyaverysmallnumberofpeopleweredeadsetonfollowinghim.4.Popstarsputonaperformancefortwohoursbeforethebidannouncement.5.Theirsuperiorproductiontechniquesgavethemanadvantageover

theircompetitors.haveaknackfor/ofmadeafortuneahandfulofputonashowgivethemtheedgeoverA-Task4ReadingA-VocabularyandStructureTask4StudytheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesintoEnglish.1.A.Allcomputersdoistofetchandshufflenumbers.B.我们所做的就是填写客户信息。Allwedoistofillintheclientinformation.2.A.Hespenthislifepackagingthatmagicintoelegantlydesigned,easy-to-useproducts.B.他花费毕生精力缔造自己的企业。

Hespenthislifebuildinghisbusiness.A-Task4ReadingA-VocabularyandStructureTask4StudytheitalicizedpartsintheEnglishsentencesandtranslatetheChinesesentencesintoEnglish.3.A.Mr.JobscaughtthecomputingbugwhilegrowingupinSiliconValley.B.在做作业的时候,我碰巧搜集到了一些图片。

Icameacrosssomepictureswhiledoinghomework.4.A.Withitswindows,iconsandmenus,itwassoldas“thecomputerfortherestofus”.B.残破的镜子，黑色的墙和灰色的地板，这间卧室是有点“丑。

Withitsbrokenmirror,blackwallandgrayfloor,thisbedroomissomewhat“ugly”.5.A.Mr.Jobswasamanaheadofhistime.B.这机器在当时是十分先进的。

Themachinewasfaraheadofitstime.A-Task5ReadingA-VocabularyandStructureTask5Completethefollowingsentenceswiththewordsinthebrackets.Model:0.Hespenthislife_________(package)thatmagicintoelegantlydesigned,easy-to-useproducts.Hespenthislifepackaging(package)thatmagicintoelegantlydesigned,easy-to-useproducts.

1.Hestoodhelpless,_________________(notknow)whattodo.2.Evenif___________(meet)visitors,patientsmustobservenormalhospitalrules.notknowingmeetingA-Task5ReadingA-VocabularyandStructure3._____________(live)inBerlinformanyyears,heknewthecitywell.4.Wesawher_____________(take)totheoperatingroom.5.Idon’tmind_________________________(Janebuy)anotherone.Task5Completethefollowingsentenceswiththewordsinthebrackets.HavinglivedbeingtakenJanebuying(Jane'sbuying)A-Task6ReadingA-VocabularyandStructureTask6Paraphrasethefollowingsentencesfromthetext,payingattentiontotheunderlinedparts.1.HisfailinghealthforcedhimtostepdownasApple’sbossinAugust.2.ButMr.Jobswasoneofahandfulofpioneerswhosawwhatwascoming.Hishealthwentfrombadtoworse.ItforcedhimtoresignfromhispositionasApple’sbossinAugust.ButMr.Jobswasoneofaverysmallnumberofpeoplewhofirstpredictedwhatwouldhappeninthefuture.

A-Task6ReadingA-VocabularyandStructure3.DroppingoutofhiscollegecourseandattendingcalligraphyclassesinsteadhadgivenMr.Jobsanapparentlyuselessloveoftypography.4.Hisproductlaunchesweretheperformancesofamastershowman.

5.It’stechnologymarriedwithliberalarts,marriedwithhumanities,thatyieldstheresultsthatmakeourheartssing.Hedidn’tfinishhiscollegestudy,butstudiedcalligraphyinstead.Andhislovefortypographyseemeduseless.

Hiswayofmakingproductsknowntothepublicforthefirsttimewasjustlikeanextremelyskilledentertainer’sperformance.Onlywhentechnologyintegrateswithliberalartsandhumanities,itcanstrikeachordwiththecustomers.ReadingBReadingBReadingComprehensionTask1Task2BusinessPracticeTask1Task2TextB-1VideoconferenceReadingB1JillSmart,anAccentureexecutive,wasdoubtfulthefirsttimeshesteppedinto

herfirm’snewvideoconferencingroomin

ChicagoforameetingwithagroupofcolleaguesinLondon.Butthevideoconferencingtechnology,knownastelepresence,deliveredanexperiencesolifelike,Ms.Smartrecalled,that“10minutesintoit,youforgetyouarenotintheroomwiththem.”TextB-2ReadingBAccenture,atechnologyconsultingfirm,hasinstalled13ofthevideoconferencingroomsatitsofficesaroundtheworldandplanstohaveanadditional22operatingbeforetheendof

theyear.Accenturefiguresitsconsultantsusedvirtualmeetingstoavoid240internationaltripsand120domesticflightsinMayalone,foranannualsavingofmillionsofdollarsandcountlesshoursofwearyingtravelforitsworkers.TextB-3ReadingBAstravelcostsriseandairlinescutservice,companieslargeandsmallarerethinkingtheface-to-facemeeting―andbusiness

stravelaswell.Atthesametime,thetechnologyhasmaturedtothepointwhereitisoftenpractical,affordableandmoreproductivetomovedigitalbitsinsteadofbodies.Theemergingtrend,analystssay,goeswellbeyondareaction

torisingtravelcostsandaweakeningeconomy.Thesetechnologytoolsaregoingtochangethewaycorporationsthinkabouttravelandworkinthelongrun.TextB-4ReadingB6Themostdedicatedbusinesstravelerstendtobemanagementconsultants,investmentbankers,accountants,lawyersandtechnologyservicesconsultants.Muchoftheirworkhastobedoneinpersonwithclients.Buttheseprofessionalsareincreasinglyusingonlinecollaborationtoolsforworkwithintheirfirms.7Corporatetrainingandeducationisanotherfieldmanycompaniesaremovingonline,inparttocutdowntravelcosts.Previously,acustomerservicetrainingmanagerestimated,insixmonthsshewouldreachabout220peopleatacostof$300aperson.Shenowreaches2,500peopleeverysixmonthsatacostof75centsapersonwhennearlyallofhertrainingisdoneonline.TextB-5ReadingB8Thereisacertainparadoxintelepresencesinceitisalltosimulatetherichestformofhumaninteraction:peopletalkingtoeachother,facetoface.9Anditisnotaperfectsubstitute.Ms.Smart,thechiefofhumanresourcesforAccenture,stilltravelsabout10daysamonth.“Youdon’tlearnaboutotherculturesintelepresence,”shesaid.“Yougetthingsfrombeingthere,overbreakfastanddinner,buildingrelationshipsfacetoface.”

B-Trans-1ReadingB

视频会议

吉姆．斯玛特，埃森哲公司的主管，当她第一次踏进位于芝加哥的新视频会议办公室，与远在伦敦的同事一起开会时，心存疑虑。斯玛特女士回忆道，这种被称为远程呈现的视频会议技术给人如此真实的感觉，以至于“过了10分钟，你就忘了你跟他们不在同一个房间”。B-Trans-2ReadingB埃森哲这家技术咨询公司已经在全球安装了13间视频会议室并计划在年底前再投入使用22间。埃森哲估算，使用虚拟会议，它的顾问们仅在五月就省去了240趟国际旅行和120趟国内飞行，一年可节约上百万美元，并免除了员工们无数个小时的飞行之苦。B-Trans-3ReadingB随着旅行费用提高，航空公司缩减服务，大小公司都在重新考虑现场会议以及员工出差的问题。与此同时，技术的发展到经济实用的阶段，采用移动数字技术比人员奔波更有成。分析家说，当前日益显现的趋势远不止是如何应对日渐增长的旅行费用和节节衰退的经济形势。这些技术手段将从根本上改变企业对出差和工作的观念。B-Trans-4ReadingB

最经常旅行的一般是管理顾问、投资银行家、会计、律师和技术服务顾问这些人。他们的很多工作都要和客户面对面地进行。但是他们在公司内部也开始更多地使用在线协作工具。

许多公司使用在线方式的另外一个领域是企业培训和教育，部分出于减少旅行成本的考虑。一位客服培训经理估计，早前6个月内她接触220人，成本为每人300美。现在每6个月就能接触2500人，成本为每人75美分，而现在所有的培训都是在线完成的。B-Trans-5ReadingB

既然远程呈现的一切努力都是为了模仿人们最丰富的互动方式：彼此面对面地交谈，这种方式自然还有其矛盾之处。

这当然不是一个完美的替代品。埃森哲公司的人力资主管斯玛特女士一个月仍然要出差10天左右。“你在远程呈现中不能了解其他文化。”她说，“你到达那里，收获良多。你可以通过早餐、晚餐这些场合面对面地建立起人际关系。”B-lifelikeReadingB-LanguagePoints

verysimilartothepersonorthingrepresented栩栩如生的；逼真的e.g.

Thegraphicsinthevideogamearemorelifelikethanweimaginedtheywouldbe.Thelivecoveragemadethenewsseemlifelike.lifelikeB-wearyReadingB-LanguagePoints

togrowtiredoforboredwith(使)疲乏；(使)厌烦e.g.

Thepublichadweariedofhisrepeatedwarningsofarevolutionthatneverseemedtostart.Hehadweariedofteachinginstateuniversities.wearyB-matureReadingB-LanguagePoints

tobecomefullygrownordeveloped成熟，成长；完善e.g.

Hehasmaturedandisreadytotakeonnewresponsibilities.Technologyinthisfieldhasmaturedconsiderablyoverthelastdecade.matureB-inthelongrunReadingB-LanguagePoints

overorafteralongperiodoftime;eventually从长远来看，终究e.g.

Inthelongrunpricesareboundtorise.IhelongrunB-inpersonReadingB-LanguagePoints

withthepersonalpresence;personally亲自，亲身e.g.

Hehadtopickuphiswelfarechequeinperson.Itishighlyregrettablethattheministercannotbehereinperson.inpersonB-inpartinpartReadingB-LanguagePointstosomeextent,thoughnotentirely在某种程度上，部分地e.g.

Hersuccesswasdueinparttoluck.Theirharmoniousrelationshipresultedinpartfromtheirsimilargoals.B-paradoxReadingB-LanguagePoints

aperson,thingorsituationthathastwooppositefeaturesandseemsstrange悖论；自相矛盾e.g.

Paradoxanddiscoveryaretwosidesofthesamecoin.It’saparadoxthatinsucharichcountrytherecanbesomuchpoverty.paradoxB-simulateReadingB-LanguagePoints

tomakeorproducesththatisnotrealbuthastheappearanceorfeelingofbeingreal假装；模仿e.g.

Interviewscanbesimulatedintheclassroom.Itwasimpossibletoforceasmiletosimulatepleasure.simulateB-substituteReadingB-LanguagePoints

apersonorthingthattakesorcantaketheplaceofanother代替者，替代物e.g.

Soyamilkisusedasasubstitutefordairymilk.Thegoalkeeperwasillsowefoundasubstitute.substituteB-Task1ReadingBTask1

DecidewhetherthefollowingstatementsareTRUE(T)orFALSE(F).Beforeenteringthemeetingroom,Ms.Smartfeltconfidentandcuriousaboutthenewtechnology,videoconferencing.Moreandmorecompaniesfeelitismoreefficienttohavemeetingswithvideoconferencingtechnologythantotravel.Inspiteofrisingtravelcostsandadecliningeconomy,corporationstendtostickwithface-to-facemeeting.Consultants,accountantsandlawyers,whoseworkismoreoftendonewithclients,willprobablyusevideoconferencingmore.Onlinemeetingsareagreatsubstituteforface-to-facemeetingsincetheyaretheonlywaytobuildrelationships.FTFTFB-Task2

Videoconferencingtechnology,knownastelepresence,isdesignedto1)_____________therichestformofhuman2)_____________:peopletalkingtoeachother,facetoface.Thetechnologyisgoingtochangethewaycorporationsthinkabouttravelandworkinthelongrun.Moreandmorecompaniesarenowusingthe3)_______________toavoidinternationaltripsand4)_____________flightssincetravelcostsarerisingandairlineshavecutservices.Managementconsultants,5)____________________,accountants,lawyersandtechnologyservicesconsultantsaswellastrainingandeducationstaff,whoseworkhastobedone6)_____________withclients,areincreasinglyusingonline7)_____________toolsforworkwithintheirfirms,8)_____________tocutdowntravelcostsasareactiontothe9)_____________economy.However,somepeopledon’tthinkitisaperfect10)_____________becausetheydon’tlearnaboutotherculturesintelepresenceandprefertobuildarelationshipfrombeingthere.

ReadingBstimulateinteractionvirtualmeetingdomesticinvestmentbankersInpersoncollaborationinpartweakeningsubstituteTask2Listenandfillintheblankstosummarizethetext.BP-Task1BusinessPractice2,3,4,5,71,6,8,9,10

Task1Classifythefollowingvideoconferencingetiquetteintotwocategories.

BP-Task2BusinessPracticeTask2

Discussthefollowingsituations.

TranslationTranslationNumerals

Numeralsaresymbolsrepresentingnumbers,suchas20,6,and16.Englishnumeralsincludecardinalsandordinals.EnglishandChinesehavedifferentwaysofexpressingnumbers.Thedifferencesdeserveourattentionintranslation.

T-exampleTranslationExample:1.Chinesepassengercarsalesroseby6.5%inthefirstsixmonthsof2012.2012年前6个月，中国乘用车的销售量增加了6.5%。2.WeachievedUS$260millioninsaleslastyear,ofwhichUS$110millionwasfromexports.

我们去年的销售收入达到了2.6亿美元，其中1.1亿美元来自出口。3.Thepopulationofthiscityincreasedfrom1.8millionfiveyearsagoto2.5millionthisyear.

这个城市的人口从5年前的180万增加到今年的250万。4.Thenumberofemployeeshasincreasedtofivetimesincomparisonwiththatoftenyearsago.

公司员工数比10年前增加了4倍。5.ThemarketshareofAmericancarsisat10%today,still2.5timeslessthanthatofGermancars.

美国轿车的市场份额现在已经达到了10%，但德国轿车仍然是其3.5倍。6.ThegoodsshallbeshippedonorbeforeSeptember1st.商品必须在9月1日之前装运。

T-Task-1Translation

TaskTranslatethefollowingsentencesintoChinese,usingamplificationtotranslatetheunderlinedparts.1.InMay,thewholesalepriceindexdecreased0.8percentfromayearearlier.

2.ToEuropeweusedtoexportatmost20,000yardsofsilkayear,buttothiscompanyalonewesoldmorethan5,000yards.

3.Ourcoaloutputhasincreasedtothreetimesthatoflastyear．

今年5月，商品批发价指数同比下降了0.8%。

我们以前一般每年最多出口2万码丝绸到欧洲市场，但光是卖给这家公司的量就达到了5,000多码。与去年相比，我们的煤产量增加了2倍。T-Task-2TranslationTheoilpricefell3.45%overthepastyearwhilethepriceofporkhasincreased5.30%.