商务英语第二册unit 4

TeachingAimTeachingAimUnit4ConsumerSatisfaction1.CognitiveInformation（认知信息）:ConsumerSatisfaction2.LanguageFocus（内容重点）

—KeyWords:bargain,trick,extort,silly,innocent,novelty,whereupon,rush,breathtaking,impertinence,plead,outrage,sane,trifle,extravagant,loo,stickyWarm—upWordsGuessingTextAnalysisExtendedActivitiesUnitFourConsumerSatisfactionOK?Toodear!TeachingAimTeachingAimUnit4ConsumerSatisfaction—Phrases:tostartwith,mightaswell,forthesakeof,inone’sdefense,asthough,forone’slifetime,pileup,fallfor,servesb.right,allthesame—WordStudy:accuse,offer,resist,fade,prohibit—UsefulStructures: Ifeelcertainthat... Itwillsellwell. eventhough... doagoodjob—Grammar:SubjunctiveMoodofVerbs（1）TeachingAimTeachingAimUnit4ConsumerSatisfaction3.CommunicativeSkills（交际技能）

—Expressions:Expressionsof“Complaining”—PracticalReading:AdvertisementsofBargains4.LexicalKnowledge（词汇学知识）:

Suffixes:able/ible,al,ant/ent,ary/ory,an/ianKeystolisteningIV1.1)creatingconsumerprofilesthatareeasilyaccessible2)callyourcustomersbynamepersonalrelationshipswiththem3)otherproductsorservicesyourcustomersmaywant4)anticipatethecustomer’sneedshe/shemayexperienceaproblem/troubleinusingtheproduct5)youprovidethemwithfreesupportservices2.surveyspurchasevisitsurveysgivensatisfiedcompanycontinuecareconcerns(???)Warm--up

Brainstorming:1.Whatdoestheword“bargain”meantoyou?Workwithyourpartnerandfindthepossibledefinitionsofthiswordandwritethemdownhere.Bargainmeans---aneffectivesalestechniquetoencouragecustomerstopurchase.有效的销售技术，以鼓励顾客购买。somethingoffered,soldorboughtcheap.提供一些出售或购买的优惠。anopportunitynottobemissedtobuysomethingatapricelowerthanusual.不要错过购买一些低于平常价格的机会。atricktomakeyoubuysomethingthatyoudon’treallyneed.用技巧使你买不真正需要的东西。

5)tonegotiateoverthetermsofanagreementorcontract.谈成一项条款或合同的协议。

6)tonegotiatewiththesellerforthepurposeofbringingthepricedown.进行谈判的目是，使卖方价格下降。7)agoodwaytosavemoney.一个可以省钱的好方法。8)anunusualwayof“making”money.一个不寻常的“挣钱”方式。9)awayofmakingexpensiveproductsappearcheap.

是一种使贵的产品看起来很便宜的方式。2.Workwithyourpartnerandwriteoutwordsaboutplaceswherepeoplegoforbargainsdiscountstore折扣商店garagesale现场旧货出售chainstore连锁商店five---and—tencentstore／dimestore廉价商店grocerystore杂货店e-businessintheInternet网上交易supermarket超级市场auctionmarket拍卖市场skymarket露天市场fleamarket跳蚤市场(旧货和廉价商品市场)nightmarket夜市publicproducemarket农产品零售市场streetmarket路摊secondhandmarket旧货市场(二手市场）II.Pairwork:Discusswithyourpartnerthefollowingquestions.

1.Doyouoftenbargainwithshopassistantswhenyoubuythings?2.Doyouoftenlookaroundtheshopsforbargains?3.Whereorwhenareyoumostlikelytofindabargain?4.Haveyoueverboughtanythingthatyoudidn’tneedjustbecauseyouthoughtitwasabargain?5.Whatwasthebestbargainyouhavefound?Describeittoyourclassmates.WordsGuessing

innocenta.decenta.extortv.boardn.fadev.whereuponconj.

hibitv.

hibitv.boardn.pleadv.outragev.defensen.seeminglyad.Persiana.sawn.circulara.triflea.extravaganta.tremendousa.pleadv.innocenta.

BackgroundInformationBackgroundInformationUnit4ConsumerSatisfaction1.Definitionofconsumersatisfaction

Consumersatisfactionisabusinesstermusedtocapturetheideaofmeasuringhowsatisfiedanenterprise’sconsumersarewiththeorganizations’effortsinamarketplace.Everyorganizationhasconsumersofsomekind.Theorganizationprovidesproducts（goodsand/orservices）ofsomekindtoitsconsumersthroughthemechanismofamarketplace.Theproductstheorganizationprovidesaresubjecttocompetitionwhetherbysimilarproductsorbysubstitutionproducts.Thereasonanorganizationisinterestedinthesatisfactionofitsconsumersisbecauseconsumerspurchasetheorganization’sproducts.Theorganizationisinterestedinretainingitsexistingconsumersandincreasingthenumberofitsconsumers.ConsumersatisfactionisanambiguousBackgroundInformationBackgroundInformationUnit4ConsumerSatisfactionandabstractconceptandtheactualmanifestationofthestateofsatisfactionwillvaryfrompersontoperson.Thestateofsatisfactiondependsonanumberofbothpsychologicalandphysicalvariables.Thelevelofsatisfactioncanalsovarydependingonotheroptionstheconsumermayhaveandotherproductsagainstwhichtheconsumercancomparetheorganization’sproducts.Becausesatisfactionisbasicallyapsychologicalstate,itisdifficulttomeasurequantitatively.Inotherwords,therearenounitsofsatisfactionthathavebeendefined.Theusualmeasuresofconsumersatisfactioninvolveasurveyinstrumentwithasetofstatementsusingascale.Theconsumerisaskedtoevaluateeachstatementandthenselectfromascalehowmuchtheconsumeragreesordisagreeswiththestatement.BackgroundInformationBackgroundInformationUnit4ConsumerSatisfaction2.Benefitsofconsumersatisfaction

Consumersatisfactionhasapositiveinfluenceontheconsumer:theperceptionoftheriskthatprecededthepurchasedisappears;theconsumer’sself-conceptmightimprovebecausethepurchasewasaccomplishedsuccessfully;andpositiveinformationisfrequentlyspontaneouslycommunicatedtootherconsumers.Ifaconsumerissatisfiedwithaproduct,heorshewouldinfuturebuythatparticularproductmoreconfidently.Brandloyaltymightdevelopasaresult.Thebenefitofconsumersatisfactiontoenterprisesisthattheyhavemanagedtoprovideproductstothemarketthatsatisfytheneedsofconsumers.Thiscouldinturnensurethecontinuedexistenceandgrowthoftheenterprise,particularlyiftheconsumerisBackgroundInformationBackgroundInformationUnit4ConsumerSatisfaction

satisfiedtosuchanextentthatheorshesharestheexperiencewithotherconsumers.Therefore,asuccessfulpurchaseisnotonlybeneficialtotheconsumers,butalsototheotherpartiesinvolved（theretailerandtheproducerthatcouldberepresentedbyabrandoratradename）.3.FactorsinfluencingconsumersatisfactionConsumersatisfactionissometimesdefinedasaconsumer’sevaluationoftheactualperformanceofapurchase（productorservice）intermsofpre-formulatedobjectivesandexpectations.Consumersatisfactioncomeswhenapurchaseisevaluatedinthecourseofitsuseandtheconsumerconcludesthatitmeetsorexceedshisorherinitialexpectations.TheinteractionbetweenexpectationofaproductandtheeventualperformanceoftheproductBackgroundInformationBackgroundInformationUnit4ConsumerSatisfaction thereforeleadstoeitherconsumersatisfactionorconsumerdissatisfaction.Apartfromthefactthatindividualcharacteristicsofconsumers（suchasage,levelofeducation,financialstatus）andpersonalitydifferenceshaveaninfluenceontheexperienceofconsumersatisfactionandtheintensityoftheexperiencesubsequenttoapurchase,consumersatisfactionassuchiscomplexanddifficulttopredict.Itwasspeculatedthatconsumersatisfactionisinfluencedby：■theproductfeatures,takingdueaccountofpreviousexperience,brand-nameperceptionsandsymbolicelements;■thecontextofthepurchase,whichincludestheinfluenceofsalespeopleandsocialreferences;■individualcharacteristicsthatentailpersuadabilityandperceptualdistortion.BackgroundInformationBackgroundInformationUnit4ConsumerSatisfaction4.Signsandsymptomsofcompulsiveshopping

Atitsworst,compulsiveshoppingcanthreatenmarriages,destroyafamily’screditratingandjeopardizeitsfinancialfuture.Togaugeyourshoppinghabit,gooverthefollowinglistofsignsandsymptomsofcompulsiveshopping.Experiencingfourormoreofthesesituationscanindicateaproblemwithshoppingandspending.■Shoppingorspendingmoneyasaresultofbeingdisappointed,angryorscared.■Spendinghabitsthatcauseemotionaldistressorchaosinone’slife.■Arguingwithothersregardingshoppingorspendinghabits.■Feelinglostwithoutcreditcards.BackgroundInformationBackgroundInformationUnit4ConsumerSatisfaction■Buyingitemsoncreditthatwouldnotbeboughtwithcash.■Feelingarushofeuphoriaandanxietyatthesametimewhenspendingmoney.■Feelingthatspendingorshoppingisarecklessorforbiddenact.■Feelingguilty,ashamed,embarrassedorconfusedaftershoppingorspendingmoney.■Havingmanypurchasesthatareneverused.■Lyingtoothersaboutwhatwasboughtorhowmuchmoneywasspent.

QuestionforPara.1:1.Howdoestheauthordefinetheword“bargain”inthetext?Bargainissomethingofferedatalowandadvantageousprice.Amorerecentdefinitionis:abargainisadirtytricktoextortmoneyfromthepocketsofsillyandinnocentpeople.TextStudyQuestion1forPara.2:Whatdoestheauthormeanbysaying“buttheattentionofnoveltysoonfades”?Peoplesoonloseinterestinthenewthings.Theywillnotattractpeopleanymore.Question2forPara.2:Howdopeoplereacttosmallpricereductions，say5porevenlpoff?Peoplewillrushtobuyiteventhoughitstillcostsaboutforty—threepercentmorethanitsfairpriceQuestionforPara.3:Whydoestheauthorsayitis“breathtakingimpertinence”forsellerstoadvertise“1poff”?Thepoorestold-agepensioneroughttoregardthisasaninsult.Question1forPara.4:Whendoestherealdangerofbargainstarts?Therealdangerstartswhenutterlyunnecessarythingsbecome“bargains”.Question2forPara.4:Theauthorcreatesahumorouseffectbytheuseofexaggeration.Forexample:“Oldladieswillbuyroller—skates...”Canyougivemoreexamplesofexaggerationinthepassage?Non--smokerswillbuypipe-cleaners.Amanboughtanelectriccircularsawasabargainandcutofftwoofhisfingersthenextday.Buthehadnoregrets:thesawhadbeentrulycheap.QuestionforPara.6:Whatisthedangercausedbybargains?Thereisahugenumberofpeoplewhojustcannotresistbargainsandsales,soutterlyunnecessarythingsbecame‘bargains’.Question1forPara.6:Whatdoes“buyinginbulk”mean?Buyingalot.大批量地购买Question2forPara.6:Whatcanwelearnfromthatoldcouplewhocouldnotresistbuyingsugarinbulk?Theyboughtenoughsugarfortheirlifetimeandthelifetimeoftheirchildrenandgrandchildren.bargainDetailedStudyUnit4ConsumerSatisfaction1.bargain1）n.somethingboughtcheaplyorforlessthanitsusualprice.便宜货；廉价货

e.g.ImightbuyaTV,ifIcanfindabargaininthesales. Theshoesareabargainat＄22.2）n.anagreement.协议；交易［相关搭配］make/strikeabargain：达成协议

e.g.Wehavemadeabargainthathe’lldotheshoppingandI’llcook.driveahardbargain:达成非常有利于自己的协议

e.g.Heisdeterminedtodriveahardbargain.LangLanguageandCultureFocusUnit4ConsumerSatisfactionkeepone’ssideofthebargain:

履行协议

e.g.Managementandunionshavestruckabargainoverwageincreases.３）vi.todiscusstheconditionsofasale,agreement,etc.讲价 钱；讨价还价

e.g.Theworkerbargainedforbetterpay.［相关词］bargainingn.讨价还价

e.g.The4%payrisewastheresultofsomehardbargaining.2ExerciseVIExerciseVIUnit4

Consumer

Satisfaction重点词汇：offer

［基本用法］１）vt.tosaythatyouarewillingtogivesomeonesomething,orto holdsomethingouttothemsotheycantakeit.提出；提供

e.g.Theyofferednoexplanationforhisaction.

anofferofassistance

anoffertohelp［相关搭配］offersb.sth.e.g.Theyofferedhimaverygoodjobbutheturneditdown(refused/declineit). Heofferedmeapenasthebirthdaypresent.

Chaldonwasofferedahugesalarytobecometheteammanager.offersth.tosb.e.g.Thedramaschooloffersplacestostudentswhocanshowtalent. Bothairlinesofferadiscounttotravelersover60.turndown/refuse/declineanoffer：拒绝提议/建议2ExerciseVIExerciseVIUnit4

Consumer

Satisfaction2）vt./n.tosaythatyouarewillingtopayaparticularamountofmoney.出 价；开价

e.g.Thepoliceareofferingarewardforanyinformation. Theyofferedmeagoodpriceforthehouse. I’mpreparedtomakeyouagenerousofferforthehouse. They’veacceptedourofferof10,000yuan.3）vi./vt.tosaythatyouarewillingtodosomething.(主动）愿意（做某事）

e.g.Idon’tneedanyhelp,butitwasniceofyoutooffer. Mydadhasofferedtopickusup.［相关搭配］beopentooffers:愿意考虑还价e.g.We’reasking2,500yuan,butwe’reopentooffers.specialoffer:特价e.g.Theyhaveaspecialofferonthisweek—buytwo,andgetonefree.trickLanguageandCultureFocusUnit4ConsumerSatisfaction2.trick

１）n.somethingonedoesinordertodeceivesomeone else.骗局；花招；诡计

e.g.Hepretendedtobeill,butitwasjustatrick.［相关搭配］dirty/mean/rottentrick:下流的/无耻的/卑鄙的诡计２）n.somethingonedoestosurprisesomeoneelseormake otherpeoplelaugh.恶作剧［相关搭配］playatrickonsb.:捉弄某人

e.g.Thegirlswerealwaysplayingtricksontheirteachers.LanguageLanguageandCultureFocusUnit4ConsumerSatisfaction３）n.acleverwayofdoingsomethingthatworksverywell.诀窍；技巧

e.g.Thetrickistobendyourkneesasyoucatchtheball. Asalesmanshouldknowallthetricksofthetrade.４）vt.todeceivesomeoneinordertogetsomethingfromthemortomake themdosomething.欺骗；诱骗；哄骗［相关搭配］odoingsth. e.g.Clientsweretrickedintobelievingtheirmoneywasbeinginvested.tricksb.outofsth/doingsth. e.g.Thecompanywastrickedoutof2million.［相关词］trickyadj.困难的；复杂的；棘手的(triffe)

e.g.Ifoundmyselfinaverytrickysituation. Findingtheelectricalfault(短路）

isreallytricky.extortLanguageandCultureFocusUnit4ConsumerSatisfaction3.extort:

vt.toillegallyforcesomeonetogiveonemoneyby threateningthem.敲诈；勒索（claim）［相关搭配］extortsth.from/outofsb.勒索；强抢

e.g.Landlordstriedtocovertheirlossesbyextortinghighrents fromtenants.［相关词］extortionn.

敲诈；勒索

e.g.Hefaceschargesofkidnappingandextortion.

他面临诱拐和敲诈的指控。innocentLanguageandCultureFocusUnit4ConsumerSatisfaction4.innocent（simple-minded/naive)

１）adj.nothavingmuchexperienceoflife,sothatoneiseasily deceived;naive.天真无邪的；涉世不深的

e.g.He’ssoinnocentthatanyonecantakeadvantageofhim.2）adj.notguiltyofacrime.无罪的

e.g.NobodywouldbelievethatIwasinnocent.

Heisinnocentofmurder.［相关搭配］innocentvictims/bystanders/people：无辜的受害者/旁观者/人们［相关词］innocencen.清白无罪；单纯；天真

e.g.Canyouproveyourinnocence?Inourinnocencewebelievedeverythingweweretold.IfeelcertainthatLanguageandCultureFocusUnit4ConsumerSatisfaction5.Ifeelcertainthat...:

Ifeelconfidentandsure,withoutany doubtsthat...e.g.I’mabsolutelycertainthatIleftthekeysinthekitchen.IfeltcertainthatI’dpassedthetest.［比较］Itiscertainthat:ifsomethingiscertain,itwilldefinitelyhappenor isdefinitelytrue.e.g.ItnowseemscertainthattherewillbeanelectioninMay.It’snotcertainwherehelived.Itisbynomeanscertainthatthedealwillbeaccepted.ItwillsellwellLanguageandCultureFocusUnit4ConsumerSatisfaction6.Itwillsellwell:Itwillbeboughtbyalotofpeople.“Sell”, followedby“well”or“badly”,canbeusedin theactiveformwithpassivemeaning“besold wellorbadly”.e.g.Anti-agecreamsalwayssellwell.Docertainproductsandservicessellwell?Hewasproducingbootsthatsoldwellbutdidnotwearwell.

tostartwithLanguageandCultureFocusUnit4ConsumerSatisfaction7.tostartwith1）usedtotalkaboutthebeginningofasituation,esp.whenitchangeslater.起初；开始时

e.g.Ifeltnervoustostartwith,butsoonbegantorelax.2）firstofall.首先；第一

e.g.We’renotgoingonholidaythisyear;tostartwithwehaven’tgotthemoneyandthenthere’sstillalotweneedtodoonthehouse.noveltyLanguageandCultureFocusUnit4ConsumerSatisfaction8.novelty1）n.thequalityofbeingnew,unusual,andinteresting.新颖；新 奇性

e.g.Iwasintrigued(好奇的，被吸引了的）

bythenoveltyofhisidea.IenjoyedlivinginParisatfirstbutthenoveltysoonworeoff（磨损;磨掉;逐渐减弱;逐渐消失）.2）n.somethingnewandunusualwhichattractspeople’sattention andinterest.新奇的事物

e.g.Carswerestillsomethingofanoveltyatthebeginningof lastcentury.［相关词］noveladj.

新颖的；新奇的（original）

e.g.That’sanovelidea—openinganEnglishrestaurantinFrance.2ExerciseVIExerciseVIUnit4

Consumer

Satisfaction重点词汇：Fade

［基本用法］１）vi.

tograduallydisappear.逐渐消失

e.g.Hopesofapeacesettlementarebeginningtofade.Overtheyearsherbeautyhadfadedlittlebylittle.

２）vi./vt.tolosecolororbrightness.（使）褪色；（使）失去光 泽

e.g.thefadingeveninglight Thesunhasfadedthecurtains. Overtheyearsthegreenpainthadfaded.［相关词］faded褪色的

e.g.He’osthLanguageandCultureFocusUnit4ConsumerSosth.:tochangefromonethingintoanother. （usu.bymagic）

e.g.Inaflashtheyturnthesofaintoabed.Thewitchhadturnedthemallintostone.whereuponLanguageandCultureFocusUnit4ConsumerSatisfaction10.whereupon:

conj.usedwhensomethingimmediatelyafter somethingelse,orasaresultof（which）somethinghappens.马上；于是

e.g.Mollybannedherfromthediningroom,whereuponBridgetburstintotears. Itoldhershelookedfat,whereuponshethrewtheentire contentsofasaucepan（平底锅）atmeandburstintotears.rushtodosthLanguageandCultureFocusUnit4ConsumerSatisfaction11.rushtodosth.:todosomethingveryquicklyandwithout delay.匆匆做（某事）

e.g.Irushedtopackmysuitcasebeforeshecameback. Weshouldn’trushtoblamethem....breathtakingimpertinenceLanguageandCultureFocusUnit4ConsumerSatisfaction12....breathtakingimpertinence:Althoughtheone-pennyreductionofthepricemaywellbeconsideredtobeaninsult,itproducesgreatexcitementtobuyersandencouragesthemtobuyit.breathtakingLanguageandCultureFocusUnit4ConsumerSatisfaction13.breathtaking:

adj.veryimpressive,excitingorsurprising.使人兴奋的；激动人心的；惊险的

e.g.Theguesthousewasonthesideofthecliff,withbreathtakingviewsoftheoceanbelow.Thechangesinthecitysince1980havebeenbreathtaking.Thedrivealongthebeachandupthemountainistruly breathtaking.impertinenceLanguageandCultureFocusUnit4ConsumerSatisfaction14.impertinence:

n.thestateofbeingrudeornotrespectful.不礼貌；莽撞无礼

e.g.Whiletheypreparefordinner,DonQuixotescoldsSanchoforhisimpertinenceandordershimtobemorediscreetinfurtherconversations.Hissuperiorswereoutragedbyhisimpertinenceinsuggestingasolutiontheyhadn’tconsidered.［相关词］impertinentadj.

不礼貌的；莽撞无礼的

e.g.Thequestionaboutherageisveryimpertinent.might（just）aswellLanguageandCultureFocusUnit4ConsumerSatisfaction15.might（just）aswell:usedtosuggestthatsomeoneshoulddosomething,becausethereisnogoodreasontodoanythingelse.只好……；还是……为好；也可以……e.g.It’snogoodwaitingforthebus.Wemightaswellwalk.Imightjustaswellhavestayedathome.Hesaidwemightaswellgobeforehissisterarrived, becauseonceshecame,itwouldbeimpossible.2ExerciseVIExerciseVIUnit4

Consumer

Satisfaction重点词汇：accuse

［基本用法］１）vt.toblame（someone）,sayingthattheyhavedone somethingmorallywrong,unpleasantorunkind.指责

e.g.“Ihadnothingtodowithit.”“Don’tworry,I’mnotaccusingyou.”２）vt.tosaythatsomeoneisguiltyofacrimeorofdoing something.控告［相关搭配］

accusesb.of（doing）sth.

e.g.Areyouaccusedmeoflying?He’saccusedofmurder.

Thesurgeonwasaccusedofnegligence.2ExerciseVIExerciseVIUnit4

Consumer

Satisfaction［相关词］theaccused

n.

被告accuser

n.

原告accusation

n.

控告；告发；指控

e.g.Thereisn’tawordoftruthinyouraccusations.

Hehastofaceanaccusationofcorruption.［相关搭配］makeanaccusationagainst:提出指控e.g.Severalseriousaccusationshavebeenmadeagainsttheformerstategovernor.wild/unfoundedaccusation:胡乱指控；诬告forthesakeofLanguageandCultureFocusUnit4ConsumerSatisfaction16.forthesakeof:inordertohelp,please,improvesomeoneor something.由于；为了……的缘故

e.g.Hemovedtotheseasideforthesakeofhishealth. IonlywentforKay’ssake. Thisisaninterestingtopic,butIfeellikethisismoreforthesakeofpublication.pleadLanguageandCultureFocusUnit4ConsumerSatisfaction17.plead

１）vi./vt.tostateinacourtoflawwhetheroneisguiltyofa crime.（在法庭上）承认（有罪）；申辩［相关搭配］pleadguilty/notguilty/innocente.g.Henrypleadednotguiltytothechargeofmurder. AGermanmanufacturerhasagreedtopleadguiltyandpay a＄160millionfineforengaginginaninternationalprice- fixingconspiracythatdroveupcomputerprices.2）vi.toaskforinasincereandemotionalway.恳求；央求

e.g.Thehostage’sfamiliespleadedfortheirsafereturn.Shepleadedwithhermothertolethergetout.outrageLanguageandCultureFocusUnit4ConsumerSatisfaction18.outrage

1）vt.tomakesomeonefeelveryangryandshocked.使某人震怒；激起某人的义愤e.g.Peoplewereoutragedattheideaofreleasingthemassmurderer.2）n.afeelingofgreatangerandshock.愤慨；义愤；震怒e.g.Theinjusticeofthesituationfilledhimwithasenseofoutrage.3）n.averycruel,violentandshockingactionorevent.暴行e.g.Theseterroristattacksareoutragesagainstsociety.［相关词］outrageous:adj.veryshockingandextremelyunfairoroffensive.骇人的；蛮横的；极不公正的e.g.outrageouspricesIcan’tbelievehe’sbeenallowedtospreadsuchoutrageouslies!inone’sdefenseLanguageandCultureFocusUnit4ConsumerSatisfaction19.inone’sdefense:toprotectagainstattacks.为……辩护/ 答辩

e.g.Speakingindefenseoftheproposal,hepointedouthow muchcheaperitwouldbe. Themanhasbeenfierceindefenseofthepresentsystem.2ExerciseVIExerciseVIUnit4

Consumer

Satisfaction重点词汇：resist

［基本用法］１）vt.totrytopreventchangeorpreventoneselfbeingforcedtodo something.抗拒；对抗

e.g.Demonstratorstodayviolentlyresistedattemptstorepelthemoutofthebuilding.Iwasintheirpowerandknewitwaspointlesstoresist.

２）vt.（一般用于否定式）tostoponeselfhavingsomethingonelikesverymuchordoingsomethingonewantstodo.忍住；按捺［相关搭配］cannotresiststh./doingsth.e.g.Ijustcan’tresistchocolates.Icouldn’tresistsneakingalookatherdiary.hard/impossibletoresiste.g.It’shardtoresistaninvitationlikethat.resistthetemptation/impulsee.g.Sheresistedthetemptationtotellhimwhatshereallythought.Hecouldnolongerresistthetemptationofthewonderfulfruits.2ExerciseVIExerciseVIUnit4

Consumer

Satisfaction［相关词］resistancen.抗拒；反对；抵抗；电阻

e.g.Therehasbeenalotofresistancetothisnewlaw. Thedefendersputupstrongresistance. Whenyouintroducedcomputerizedbilling,wastheremuch resistancefromconsumers? Copperhas（a）lowresistance.铜的电阻很小。resistantadj.

对……有抵抗力的；抵制的；抗……的；防……的

e.g.Thistypeoffluisresistanttoantibiotics. Theclubisresistanttoanyformofchange. Shehaslittleresistancetogermsandsoisoftenill.2ExerciseVIExerciseVIUnit4

Consumer

Satisfaction［相关词］Heat-resistantglass耐热玻璃shock-resistantrubber防震橡胶Fire-resistantmaterial防火材料wrinkle-resistanceclothes防皱的衣服Drug-resistantbacteria抗药性细菌water-resistantwatch防水手表［相关搭配］salesresistance:unwillingnesstobuy.拒绝购买,无销路

e.g.Intheearlyyearsofsatellitetelevisiontherewasalotofsalesresistanceamongstthepublic.passiveresistance消极抵抗,不顺从offer/putupresistanceto[against]...对……进行抵抗/反抗saneLanguageandCultureFocusUnit4ConsumerSatisfaction20.sane:

adj.abletothinkinanormalandreasonableway.心智健全的；神智正常的

e.g.Thisisarisknosanepersonwilltake.antonym:insanetrifleLanguageandCultureFocusUnit4ConsumerSatisfaction21.trifle1）n.slightly;rather.少量；有点

e.g.Youlookatriflenervous. It’safulllife,ifatrifleboring.2）n.somethingunimportantornotvaluable.琐事；无价值的东西

e.g.Idon’tknowwhyyouwasteyourmoneyonsuchtrifles.［相关词］triflingadj.

不重要的；微不足道的

e.g.atriflingmatter atriflingsum［相关搭配］triflewith：轻视；小看；随便对待

e.g.Thebossisnotamantobetrifledwith.extravagantLanguageandCultureFocusUnit4ConsumerSatisfaction22.extravagant

１）adj.spendingalotofmoneyonthingsthatarenotnecessary.浪费的；没必要的

e.g.Itwasvery