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CreatingaCultureofExecutionJFKSpeechtoCongress“Ibelievethatthisnationshouldcommititselftoachievingthegoal,beforethisdecadeisout,oflandingamanonthemoonandreturninghimsafelytotheearth.”JFKATRICEUNIVERSITY“Wechoosetogotothemoon.Wechoosetogotothemooninthisdecadeanddotheotherthings,

notbecausetheyareeasy,butbecausetheyarehard,becausethatgoalwillservetoorganizeandmeasurethebestofourenergiesandskills,becausethatchallengeisonethatwearewillingtoaccept,oneweareunwillingtopostpone,andonewhichweintendtowin…Irealizethatthisis,insomemeasure,anactoffaithandvision,forwedonotknowwhatbenefitsawaitus.

ButifIweretosay,myfellowcitizens,thatweshallsendtothemoon,240,000milesawayfromthecontrolstationinHouston,agiantrocketmorethan300feettall,thelengthofthisfootballfield,madeofnewmetalalloys,someofwhichhavenotyetbeeninvented,capableofstandingheatandstressesseveraltimesmorethanhaveeverbeenexperienced,fittedtogetherwithaprecisionbetterthanthatofthefinestwatch,carryingalltheequipmentneededforpropulsion,guidance,control,communications,foodandsurvival,onanuntriedmission,toanunknowncelestialbody,andthenreturneditsafelytoearth,re-enteringatmosphereatspeedsofover25,000milesperhour,causingheatabouthalfthatofthetemperatureofthesunanddoallthis,anddoitright,anddoitfirstbeforethisdecadeisout,then

wemustbebold.” -PresidentJohnF.Kennedy“Upisnotaneasydirection.”TheChallenge:AbilitytoExecute“Leadershipwithoutthedisciplineofexecutionisincompleteandineffective.Withouttheabilitytoexecute,allotherattributesofleadershipbecomehollow”—LarryBossidyChairman,HoneywellInternationalTHEPOWEROFFOCUS01–22–3GoalsAchievedWithExcellence11–204–102–3NumberofGoalsAleaderwhosays“I’vegottenpriorities”doesn’tknowwhatheistalkingabout.Hedoesn’tknowhimselfwhatthemostimportantthingsare.You’vegottohavethesefew,clearlyrealisticgoalsandpriorities…LarryBossidy&RamCharan,Execution:TheDisciplineofGettingThingsDone,NewYork:CrownBusiness,2002OurPartnerWILDLYIMPORTANTimportant

adj.1:meaningagreatdeal;havingsignificance,value

wildlyimportant

adj.1:ofvisionaryandstrategicimport;carryingseriouseconomicconsequence;potentialforunbelievablesatisfactionofkeystakeholders;causingintenseexcitementandenthusiasm

WildlyImportantGoals=TheBIGWIGSWhyWIGS?HarrisInteractiveSMMcKinsey&CompanyRamCharanSynergyFocus8StandardsofExecutionClarityCommitmentTranslationDisciplineEnablingCollaborationTrustAccountabilitySynergyFocusDopeopleknowwhattodo?8StandardsofExecutionLackofClarityClarityCommitmentTranslationDisciplineEnablingCollaborationTrustAccountabilitySynergyFocus8StandardsofExecutionDopeopleknowwhattodo?2.Dotheywanttodoit?3.Dotheyknowhowtodoit?4.Dotheysustainthecourse?5.Dotheyworktogether?Clarity52Commitment52Translation43Discipline65Enabling32Collaboration49Trust59Accountability57Synergy49Focus53XQ51(NationalAverages)2xQResults:IndividualsinTypicalOrganizationsIclearlyunderstandmyorganization’smostimportantgoalsCannametheirorganization’smostimportantgoalsPercentoftimespentonorganization’smostimportantgoalsThegoalsofmyworkgrouparetranslatedintomyindividualworkgoalsMyindividualworkgoalsaretranslatedintodailytasksand/orperformancestandards 44%15%49%25%32%xQ:TeamsinTypicalOrganizationsMyorganization’smostimportantgoalsaretranslatedtothegoalsofmyworkgroupIndividualtasksarereviewedatleastmonthlywithmymanagerWeworkinanatmosphereoftrustwherepeoplecanexpressdifferencesofopinionfreelyWeholdeachotheraccountablefordoingwhatwecommittodo27%12%56%46%xQ:TypicalOrganizationsMyorganizationhasdecidedwhatitsmostimportantgoalsareMyorganizationhasclearlycommunicateditsmostimportantgoalsPeoplegetrecognizedandrewardedfordoingthingsthatsupportkeygoalsMyorganizationconsistentlyachievesitsmostimportantgoals

52%43%33%21%FourDisciplinesofExecutionFocusonthe““wildlyimportant””notthemerelyimportant.Buildmeasuresthatmotivate.Translate30,000footgoalsintonewfrontlinebehaviors.Winasateam.Mymanager...RankingIsahardworker1Prioritizesworksoourtimeisspentonthemostimportantissues74Setsclearexpectationswhenassigningtasks75Plansaheadtoreducehavingtoworkinacrisismode76Providesfeedbackonourgroup’sperformance77MANAGERSWORKHARDBUTFAILTOPROVIDEFOCUSANDDIRECTIONMorethan2.5millionworkerswereaskedtoranktheirmanagersonascaleof77pre-determinedcharacteristicsinthisFranklinCoveyProfilestudy.(Source:FranklinCoveyProfileCenterAggregateReport,2002)Whereitbegan……WorkCompass——ExecutionToolFourDisciplinesofExecution#1:FocusontheWildlyImportant“Afterfiveyearsofresearch,I’mabsolutelyconvincedthatifwejustfocusourattentionontherightthings—andstopdoingthesenselessthingsthatconsumesomuchtimeandenergy—wecancreateapowerfulFlywheelEffect.”JimCollinsGoodtoGreatExecutionDiscipline#1:FocusontheWildlyImportantIdentify2or3““MUSTDO””goalsStatethemsothattheyareself-orientingandgalvanizingGainline-of-sightunderstandingandcommitmentallthewaytofront-lineAlignresources,recognition,andincentivestoreinforcecommitmentFourDisciplinesofExecution#2:BuildMeasuresthatMotivate#2:BuildMeasuresthatMotivateOnceyoureachacertainlevel,everyoneisgood,andeveryonetrainshard.Thedifferenceiswhoismoremeticulous,willingtofindthesmallestincrementsoftime,andasyougetolderandmoreexperienced,thepercentagegainsgrowsmallerandsmaller.Youhavetobecomeaslavetodata,toperformanceindicatorslikepedalcadence,andpoweroutputmeasuredinwatts.Youhavetomeasureliterallyeveryheartbeat,andeverymorselyoueat,downtoeachspoonfulofcereal.Ifyouweightoolittle,youwon’thavethephysicalresourcestogenerateenoughspeed.Ifyouweightoomuch,yourbodyisaburden.Itisamatterofpowertoweight.WhoknowswhenyoumightfindawinningmargininawindtunnelinDecember,duringequipmenttesting?Youmightfindanotherfractionoftimeinyourpositiononthebike,orinahelmet,orinthecompositionofawheel……becausethesmallestthing,likemovingyourhandsonthehandlebars,couldmakeyouthreesecondsslowerover25miles.”-LanceArmstrong-FourDisciplinesofExecution#3:Translate30,000footgoalsintonewandbetterfront-linebehaviors#3:TranslateGoalsintoNewandBetterActivitiesandBehaviorsThegoalsofmyworkgrouparetranslatedintomyindividualworkgoals:25%Myindividualworkgoalsaretranslatedintodailytasksand/orperformancestandards:32%TranslatingGoalsintoNewandBetterBehaviors“Thebestthingaboutnotplanningisthatfailurecomesasacompletesurprise,notprecededbyaperiodofworryanddepression.””-AuthorunknownTRANSLATEGOALSINTOACTION——Activities&TasksSetupWOWdisplayPurchaseproductSetupWOWdisplayPurchaseproductRunanadRunanadFourDisciplinesofExecution#4:WinTogether#4:WinTogetherWeholdeachotheraccountablefordoingwhatwecommittodo:46%Individualtasksarereviewedatleastmonthlywithmymanager:12%Weworkinanatmosphereoftrustwherepeoplecanexpressdifferencesofopinionfreely46%FourDisciplinesofExecutionFocusonthe““wildlyimportant””notthemerelyimportant.Buildmeasuresthatmotivate.Translate30,000footgoalsintonewfrontlinebehaviors.Winasateam.JFKSpeechToCongress“Ibelievewepossessalltheresourcesandtalentsnecessary.Butthefactsofthematterarethatwehavenevermadethenationaldecisionsormarshaledthenationalresourcesrequiredforsuchleadership.Wehaveneverspecifiedlong-rangegoalsonanurgenttimeschedule,ormanagedourresourcesandourtimeastoinsuretheirfulfillment.”JFKSpeechtoCongress“Thisdecisiondemandsamajornationalcommitmentofscientificandtechnicalmanpower,materialandfacilities,andthepossibilityoftheirdiversionfromotherimportantactivitieswheretheyarealreadythinlyspread.Itmeansadegreeofdedication,organization,anddisciplinewhichhavenotalwayscharacterizedourresearchanddevelopmentefforts.”9、静静夜夜四四无无邻邻，，荒荒居居旧旧业业贫贫。。。。1月月-231月月-23Friday,January6,202310、雨雨中中黄黄叶叶树树，，灯灯下下白白头头人人。。。。13:57:5013:57:5013:571/6/20231:57:50PM11、以我独沈沈久，愧君君相见频。。。1月-2313:57:5013:57Jan-2306-Jan-2312、故人江海别别，几度隔山山川。。13:57:5013:57:5013:57Friday,January6,202313、乍见翻翻疑梦，，相悲各各问年。。。1月-231月-2313:57:5013:57:50January6,202314、他乡生白白发，旧国国见青山。。。06一月月20231:57:50下下午13:57:501月-2315、比不了得就就不比，得不不到的就不要要。。。一月231:57下下午1月-2313:57January6,202316、行动出出成果，，工作出出财富。。。2023/1/613:57:5013:57:5006January202317、做前前，能能够环环视四四周；；做时时，你你只能能或者者最好好沿着着以脚脚为起起点的的射线线向前前。。。1:57:50下下午1:57下下午午13:57:501月-239、没有失败败，只有暂暂时停止成成功！。1月-231月-23Friday,January6,202310、很很多多事事情情努努力力了了未未必必有有结结果果，，但但是是不不努努力力却却什什么么改改变变也也没没有有。。。。13:57:5013:57:5013:571/6/20231:57:50PM11、成功功就是是日复复一日日那一一点点点小小小努力力的积积累。。。1月-2313:57:5013:57Jan-2306-Jan-2312、世间成成事，不不求其绝绝对圆满满，留一一份不足足，可得得无限完完美。。。13:57:5013:57:5013:57Friday,January6,202313、不不知知香香积积寺寺，，数数里里入入云云峰峰。。。。1月月-231月月-2313:57:5013:57:50January6,202314、意志坚强强的人能把把世界放在在手中像泥泥块一样任任意揉捏。。06一月月20231:57:50下下午13:57:501月-2315、楚楚塞塞三三湘湘接接，，荆荆门门九九派派通通。。。。。。一月月231:57下下午午1月月-2313:57January6,202316、少年年十五五二十十时，，步行行夺得得胡马马骑。。。2023/1/613:57:5013:57:500