XX商务英语的阅读理解范文赏析

XX商务英语的阅读理解范文赏析是以适应职场生活的语言要求为目的，内容涉及到商务活动的方方面面。商务英语课程不只是简单地对学员的英文水平、能力的提高，它更多地是向学员传授一种西方的企业管理理念、工作心理，甚至是如何和外国人打交道，如何和他们合作、工作的方式方法，以及他们的生活习惯等，从某种程度上说是包含在文化概念里的。今天跟大家分享两篇商务英语的阅读理解的范文，报考的朋友们可以看一下阅读理解一：Thisbusinessmanhassuessfullytargetedadifferentgroupofconsumers.Withcarefulforwardplanning,thisbusinessmanishelpingthepanysurviveadifficultperiod.Thepanyisnowmoreopentochangebecauseofthisbusinessman'swayofthinking.Thisbusinessmanhasmadeandimplementedcertaindecisionsdespiteoppositiontothem.Thisbusinessmanhasachievedsomesuessbymisleadingpeopleabouthisintentions.Theabilitiesofthisbusinessmanwerepreviouslydoubtedbythepanythatemployshim.Thisbusinessmanisadmiredforhisabilitytomanageanumberofbusinessinterests.'BusinessmanoftheYear'AwardAJamesKing:ChiefExecutiveofFentonsFinanceKingwasnominatedforthequalityofhisleadership,withthejudgesclaimingthattheFentonsFinancebossisalmostreveredbyhisteam.HeiscreditedwithreinventingFentonsFinance-revitalisingitscultureofinflexibility,removingoutdatedpre-mergerbarriersandplayingabrillianttacticalgame.HeledeveryonetobelievehewasopposedtolargemergersandthenjumpedontheWestbeBankopportunityatjusttherightmoment.Historywillbethejudge,butfornowthemarketsconsiderKingtobeastar.BKeithNash:ChiefExecutiveofHamley'sSupermarketsNashtookoverasCEOwhenHamley'ssystemsanddistributionwereoutofdateandthebrandbadlyneededfresheningup.Hebeganrefocusingthebrandatthehigherqualityendofthefoodmarketandlaunchedseveralownbrandinitiativesforthehealthconscious.Asaresult,thesharepricehasgoneupnearly80percent.ThisshouldbeextremelysatisfyingforNash,whohadlefttheretailerin1986,disappointedafterfailingtosecurethetopjob.CJorgeMarquez:ChairmanoftheKenwickGroupMarquezwasapopularchoiceforhisachievementsatKenwick.Thejudgessayhehasbeencourageousinpushingthroughtheappointmentofcontroversialorinexperiencedchiefexecutivestopanieswithinthegroup,andthensponsoringthemastheytransformedtheirbusinesses.Heoperatesasa'virtual'chairman,withoutapermanentofficeinanyonepany.HephoneshisCEOsregularly,andseveralofthemhaveacknowledgedthevitalcontributionhemakestotheireffectiveness.Everyoneisimpressedathowhealsofindsthetimetobechairmanoftwootherlargepanies.DRichardJenkins:FinanceDirectorofCentronAdvertisingLabouringintheshadowofahigh-profilebosscansometimesdrawattentionawayfromthefinancedirector,andthejudgesconsidereditwashightimeJenkinsgotthatattention.TheCEOmaybethepublicfaceofCentron,butJenkinsistheonewhomakesitrunsmoothly.Behindthescenes,heisconstantlydemonstratingthatbudgetsandforecastsarewhatisneededtomakeapanysuessful,particularlynowthattheadvertisingmarkethasbeenhitbyrecession.ItislargelythankstohimthatCentronisinmuchbettershapethanitsrivals.阅读理解二：SettingupanappraisalschemeAppraisalscanbeawonderfulopportunityforyourstafftofocusontheirjobsandmakeplanstodeveloptheirunusedpotential.(0) So, ifyouhavedecidedthatanappraisalschemeshouldbesetupinyourpany,youneedtoestablishsomeformalproceduresandmakesomedecisionsbeforeyoubegin.Evenifyourpanyalreadyhasascheme,youneedtoconsiderwhatyouwanttoachieveandhowyouaregoingtodothis.Firstofall,youneedtodecideonyourkeyobjectivesandtherealpurposeofyourscheme.(8) A schemeshouldneverbeintroducedatatimeofredundancies,orsimplyforprofitorpetitiveedge,becausethiswillcreatefearandalienatestaff.Thenextstepistodecidehowtheschemecanmostsuessfullybemanaged.Itisessentialthatallseniorstaffaremittedtotheprocessandwillingtomakeapositivecontribution.Thepersongivenresponsibilityfordesigningtheschemeandtheappraisalformsneedstohaveknowledgeofallroleswithintheorganisation.Heorshemustalsobeawareofemployees'potentialneeds.(9) Itshouldbesomeonewhoistrustedandwhomstaffwillturntoiftheyareconcernedabouttheirappointedappraiserortheappraisalinterview.Thedesignoftheschemeshouldindicatewhowillbeappraisingwhom.Thisneedsgreattactandsensitivity.First,rememberthatnomanagercaneffectivelyappraisemorethansevenoreightpeople.Itisequallyimportanttorememberthat,ifsignificantnumbersofstaffareappraisedbysomeonetheydislike,orbyapersonwhosevaluestheydonotshare,thesuessofyourschememaybethreatened.(10) Sobearthisinmindfromthebeginningand,ifnecessary,establishanappealsprocedure.Havingdecidedonyourpolicyandwhowillappraisewhichmembersofstaff,youneedtomunicatethisinthesimplestpossibleway.Avoidlengthydocuments-fewpeoplewillreadthem.(11) Mostorganisationschooseaperson'slinemanagertobetheappraiser.Thiscanbeseenasanopportunityorathreat,sobereadytoconsideralternativesifnecessary.Onceyouhaveestablishedtheappraisalprocess,makesurethatappraisalinterviewstakeplaceataconvenienttime,andideallyonneutralground.Itshouldbeborneinmindthatsomeappraisalsmayinvolvethedisclosureofconfidentialinformation.(12) Thesewillshowthedecisionsthatweretakenduringtheinterviewandwillalsoindicateanynewperformancetargetsthathavebeenagreed.AItisimportanttoselectamanagerwhocandealeffectivelywithanysuspicionsstaffmayhaveaboutapprai