牛津高中英语M4U1-Advertising-Welcome-to-the-unit

牛津高中英语M4U1

AdvertisingWelcometotheUnitEnjoysomeadsIfyoureallywanttotouchsomeone,sendthemaletter.

CommunicationjustgotsweeterBrainstorming:Wherecanyoufindtheseads?Onbillboards,ontheInternet,innewspapers/magazines,onTV,inleaflets,orinbusesetc.2.Doyouliketheseads,whyorwhynot?Theyarequiteinteresting,creativeandwecangetusefulinformationfromthem.Whichadisyourfavorite?Whichadisyourfavorite?

Usually,apersoncanpointagunatananimal,butthispictureshowsthatananimalpointsagunatahuman.Themanisterrifiedandasksforhelp.Thispicturetellsustheimportanceofputtingouselvesinother'sshoes.Donotgetyourownhappinessattheexpenseofother'ssorrow.Itshowsusthesufferingofanimalswhenhumanskillthemforfur.Justimaginehowterribleitwouldbeifyouwerebeingpointedatbyagun,andyouwillrealizethesufferingofanimals.Observation:

ObservethefourpicturesonPage1.Trytodividethemintotwoparts.AdsforsocialproblemsAdsforsales

EarthDaySay‘No’todrugsOxlinAirlinesSoftshineshampoo

Commercialadvertisements

PublicserviceadvertisementsWhatmakesagoodcommercialad?1.Whereistheplace?InapoorplaceinSouthAfrica.2.Whoarethemaincharacters（主要角色）?Footballstarsandlocalkids.3.Whathappenedbetweenthem?Localkidsinvitefootballstarstoplayfootballwiththem.4.Whowonthefootballmatchintheend?Localkids.Whatmakesagoodad?Agoodcommercialadshouldalsoshowitshumanitarianconcern,andbuildsagoodconnectionbetweentheproductitpromotesandthepubliclife.

Watchanad:

Writeapassageaboutit:Thinkofthefollowingquestions:Isitacommercialadorpublicservicead?Whatmessageisconveyed?Howisitconveyed?AsampleThisisapublicservicead.Afatherisdrivingacar,andhisdaughterandwifeareobservinghimfromadistance.Suddendly,thecarhitssomethingandthefatherlooksinterror.Luckily,hisdaughterandwifecometohisrescue.Theyhelphimwearhisseatbelt,andthefathersurvives.Ilikethisadforitshowsavividpictureofwhatdamageacarcrashcouldgetifyoudonotwearseatbelts.Plus,ithelpsmerealizetheimportanceoffamilyloveandcare.Insteadofportrayingabloddy