高二英语advertising reading教案

ReadingTeaching

Aims:llllTo

learn

moreabout

advertisementsTo

learn

how

to

read

aexpository

writingTo

read

the

passageAdvertisements

and

complete

related

answersTo

improve

their

reading

comprehension

skill

by

fully

participating

in

all

activitiesTeaching

Key

Points

&

Teaching

Difficulties:uuu

How

to

improve

their

reading

ability

through

teaching

activities

How

to

let

them

gain

someinsight

into

advertisements

and

help

them

deal

with

advertisementsin

their

daily

life

Theusages

of

somekey

wordsTeaching

Procedure:StepOne:

Leading-in

T:

(Greet

the

students

as

usual)In

thelast

lesson

wediscussed

six

advertisements

and

talked

about

their

effects

on

us.

Today

wewill

go

on

to

learn

more

about

ads

by

reading

a

passagecalled

Advertisements.

Please

look

at

the

title

and

tell

me:ØWhat

might

betalked

about

in

the

article?

Ss:

…

(Any

possible

answers

areacceptable)

(This

step

is

to

help

them

predict

the

contents

of

thepassage

which

is

of

great

help

to

improving

their

reading

comprehension

ability)StepTwo:

Reading

Comprehension

T:

Very

Good!

Now

let’s

read

thearticle

to

check

whether

your

prediction

is

correct

ot

not.

First

of

all,

please

open

your

book

to

page

2.

Go

through

the

questions

in

part

A

first

and

then

read

the

text

silently

to

find

theanswers

to

thethreequestions:1)What

do

advertisements

encouragepeople

to

do?2)3)What

does

PSAs

stand

for?What

arePSAs

meant

to

do?

(Remind

students

to

useskimming

and

scanning

skills

to

focus

on

and

identify

theinformation

needed

to

answer

thesequestions.

Let

them

pay

attention

to

the

threesubtitles

in

the

passage

which

can

help

them

find

theinformation

they

want.

)Ss:

…

(Encouragethem

to

give

their

answers

in

their

own

words.)Suggested

Answers:1)2)3)They

encouragepeople

to

buy

a

product

serviceor

believe

in

an

idea.It

stands

for

public

serviceadvertisementsPSAs

are

meant

to

educatepeople

about

health,

safety,

or

any

other

social

issues.T:

Wonderful!

Sinceweread

thearticle

once,

I

think

you

can

a

general

idea

of

thepassage.

But

if

you

want

to

get

a

better

understanding

of

the

article,

you

should

read

an

article

several

times.

So

please

look

at

Part

C1

on

page

4.

Here

areanother

five

questions

for

you

to

answer.

This

time

you

must

read

the

text

more

carefully

and

get

the

detailed

information.(read

aloud)Part

C1:1)2)3)4)5)Where

areadvertisements

most

commonly

found?What

is

the

differencebetween

commercialads

and

PSAs?Why

aresomeof

the

advertisements

clever

according

to

the

article?When

did

China

begin

anationwide

public

serviceadvertising

campaign?Why

should

wefollow

the

advice

in

PSAs?Ss:

…

(Ask

them

finished

it

individually)

(Let

them

make

a

mark

wherethey

find

theanswers.

This

can

train

and

improve

theability

of

identifying

the

relevant

information.)Suggested

Answers:1)2)3)4)5)

Billboards,

newspapers,

magazine,

theInternet,

radio

and

television

arethe

most

commonplaces

to

find

advertisements.

The

former

is

paid

to

promotea

product

or

servicewhile

the

latter

is

placed

for

freeandintended

to

educatepeople.

Because

even

if

they

don’t

lie,

it

doesn’t

mean

they

tell

you

thecomplete

truth.

China

began

the

campaign

in

1996.

Because

all

the

PSAs

are

meant

to

be

helpful.

T:

Great!

Now

I

think

most

of

you

have

got

a

better

understanding

of

the

article.

Next

let’s

go

on

to

do

theTrueor

False

exercise

in

Part

C2.

Please

go

over

thearticle

again

as

quickly

as

possible

to

decide

whether

they

are

T

or

F

according

to

thepassage.

Write

T(true)

or

F(false)

next

to

the

each

sentence.Part

C2:1)Advertisements

arefound

in

many

places.2)3)4)5)6)PSAs

are

only

found

in

newspapers.All

theadvertisements

tell

the

complete

truth.PSAs

and

commercialads

use

someof

thesame

methods.Commercial

ads

can

often

give

us

valuable

information

about

how

to

live

our

lives.An

ad

warning

people

against

smoking

is

an

example

of

PSA.

(Make

sure

that

students

can

distinguish

and

pick

out

the

relevant

information

within

the

given

time.

After

students

finish

theexercises,

check

theanswers

as

awhole.

Ask

them

to

correct

thefalse

ones.

While

checking

the

answers

of

part

C2,

pay

closeattention

to

students’

mistakes.

Explain

them

to

the

students

if

necessary.)Suggested

Answers:1.

T2.

F

3.

F4.

T5.

F6.

TStepThree:

Reading

StrategyT:

Now

you

have

read

the

article

twice.

I

think

most

of

you

have

no

difficulty

in

understanding

it.

Yet

different

types

of

passages

require

different

reading

strategy.

Thearticle

wehave

learnt

is

an

expository

writing.

Then:ØDo

you

know

how

to

read

an

expository

article?Ss:No.T:

Ok.

Please

read

the

reading

strategy

on

page

3

and

try

to

answer

thetwo

questions:1)2)What

is

expository

writing

meant

to

do?What

is

its

basic

format?Ss:…

(Remind

them

to

concentrateon

the

letters

in

bold

)PossibleAnswers:1)2)It

is

meant

to

introduceyou

to

basic

information

on

atopic.It

usually

follows

the

basic

format:

introduction

of

subject,

supporting

details,

conclusion.T:Good!

If

you

read

expository

writing

in

future,

remember

to

usewhat

you

have

learnt

today.

It

will

help

you

get

agood

understanding

of

the

passageand

improve

your

reading

ability.

That’s

all

for

the

reading.

If

you

have

any

problem,

please

point

it

out

and

ask

mefor

help.

(Give

explanations

if

necessary

and

ask

them

complete

the

left

exercises

after

class.)TheKeys

to

Part

D:

TheKeys

to

Part

E:

welfare

StepThree:

Post-reading

Discussion

T:Well

done!

Last

but

not

least,

work

in

pairs

and

discuss

thesequestions

with

your

partner.1)What

arethe

differences

between

commercialads

and

public

serviceads?2)3)

Do

you

think

young

people

areeasily

persuaded

into

buying

new

products?Why

or

whynot?

What

is

the

most

impressive

PSA

you

have

ever

seen?

Why

do

you

think

it

is

impressive?

(This

serves

as

aconsolidating

exercise

for

students

to

practisetheir

spoken

English.

Encourage

them

to

discuss

freely

and

bravely

in

English

and

later

ask

somestudents

to

express

themselves.)StepFour:

Language

Points1)2)do

research

on/into

…

做有关……的研究sharevt.

分享、分担；具有相同的（观点、想法、经历等）

sharesth

with

sb

同某人分享某物

sharesth

among/between

…

将某物平均分给……e.g.

Tom

shares

abedroom

with

his

twin

brother.e.g.

Themother

was

sharing

a

cakeamong

thechildren.e.g.

Jim

shares

my

opinions

on

human

cloning.3)persuadevt.

劝说、说服

persuadesb

to

do

sth

说服了某人做某事

persuadesb

into

doing

sth

说服了某人做某事

persuadesb

out

of

doing

sht

说服了某人不做某e.g.

I

tried

to

persuade

him

to

join

us

but

failed.4)encouragevt.

鼓励、激励；促进、助长

encouragesb

to

do

sth

鼓励某人做某事

encouragesb

in

…

在……方面鼓励某人；助长某人的……e.g.

Parents

should

not

encouragetheir

children

in

their

laziness.5)servicen.

服务；帮助

at

your

service

听您吩咐、供你差遣或使用

do

sb

aservice

给某人帮忙

of

service

有用的；有帮助的

servevt.

为……服务；接待、招待；伺候（吃饭）、端（菜）；供应（饭菜、酒水等）e.g.

Servethe

people

heart

and

soul.e.g.

First

come,

first

served.e.g.

Therestaurant

doesn’t

servewine.6)believe

sb

相信某人说的话

believe

in

…

信仰……；信任……；相信……的存在e.g.

Do

you

believe

in

God?

No,

I

believe

in

thetruth.e.g.

Many

people

believe

in

aliens

even

if

they

can’t

give

persuasive

evidence.7)

intend

vt.

想要、打算、计划intend

to

do

sht

打算做某事intend

doing

sth

打算做某事intend

sb

to

do

sth

打算让某人做某事intend

sth

for

…

为……准备某物

sth

be

intended

for

…

某物是为……准备的

…

beintended

to

do

…

……是用来做……e.g.

Thegovernment

has

intended

to

reducetheprices

of

houses.e.g.

I

intended

thegift

for

Tom

on

his

birthday.e.g.

Thebook

is

intended

for

children.8)claim

vt.

要求；认领、索取；声称；主张

claim

to

do

sth

声称要做某事（还未做）

claim

to

have

d