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UtopiaThemeClub——BusinessProposalUniversitystudentsinnovativeundertakingSpeaker:LiSiqi1UtopiaThemeClub——BusinessProPrefaceUtopiaLimitedLiabilityCompanyNameServicePhilosophyAlwaysatyourserviceTeamPrincipleDevelopmentIdealCompanymissionEnterpriseculturePassionDevotionEfficiencyResponsibilityPrudentmanagementPremiumservicesFaithfultreatment

LeadingservicesinmentalhealthEverlastingeffortcreatesUtopiasIntroduction2PrefaceUtopiaNameServiceAlwaContentProspectAnalyse1CorporateStrategy2

Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoProspectAnalyse

Psychologicalproblemshavebecomethetopincentiveofsuspensionanddrop-outofschoolPsychologicalproblemistheprimecauseofsuicideamonguniversitystudentsthelackingofsocialsupportingsystemmeansnoopportunitiesforoverseasstudentstocommunicate——MentalStatusQuoEverytwoseconds,onediesofsuicide4ProspectAnalyse

PsychologicaTheinternationalmarketcouldalsobecomparedasvacancy.WithanincreasingnumberofChineseoverseastudents,wepredictvastmarketspace.

themarketcapacitywouldbe576millionFirst—moveradvantagethemarketcapacitywouldbemorethan1.12billionProspectAnalyseDomesticmarketAnalysisofEnvironment

ForeignmarketTheindustrywillgrowrapidlyandeventuallybecomeafixedmarketinthenext3to5years.Markettrends5TheinternationalmarketcoProspectAnalyseParks,PsychologicalConsultations,Pubsnoneofthemcouldcombineentertainmentwithpsychologicalalleviation.ACryingbarandEmotioncatharsisbarThesebarsfocusonalleviationofpressuretemporarilyandfailtosolvepsychologicalproblems.

craftbrothercompetitionintertypecompetitionWelcomeToUtopia——Analysisofcompetition6ProspectAnalyseParks,PsychoCorporateStrategy

4Pprinciple7CorporateStrategy

4PprincipCorporateStrategyPRICEPROMOTIONPLACEPRODUCT8CorporateStrategyPRICEPROMOTCatharticmethodofemotion:Cryingbar、Laughingbar、Talkingbar、CoolingdownbarPsychologicalrelaxation:Cafe、Chatroom、populaceBBSProfessionalpsychologicalconsultation:Meditationroom、PsychologicalconsultingroomProvideservicesinuniversitytownCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILProduct9Catharticmethodofemotion:CoNetworkPlatformDirectMarketingCampusCooperationCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPlace10NetworkPlatformDirectMarketiCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILTheserviceforordinaryconsumers:MarketsurveyandanalysisVarioustypesofproductcostsandtheexpectedprofitmarginsComparingourpricewithothers’Combiningthecompany'searningsgoalswiththefirstthreepointsTheserviceforthestudentEstablishinglong-termcooperationwithuniversityStudentwillreceivethehalf-profitconsumerpricingmodelsPrice11CorporateStrategyDATAACCESSCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPromotionAdvertisingSponsoringNetworkPlatformSMSPlatformAnnualActivities12CorporateStrategyDATAACCESSContentProspectAnalyse1CorporateStrategy2

Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoCorecompetitiveness——ThecompetitiveadvantageofcompetitorsEnterpriseadvantagefactorBarKTVCoffeéshopUtopiaStoredecorationSimple,characteristicLuxuryComfortable&armOriginal&CreativeForms

ofconsumptionsimple,

noisyOver

simplifiedOversimplifiedPublicVarious

forms

goodto

keepPrivacyease the badfeelings

ornotBeable

to,

but

not

the

PermaneBe

able

to,

butnot

thePermanentBe

able

to,but

notconducivetoBe

able

to,andconducive

to

emotionalStoredecorationSimple,characteristicLuxuryComfortablewarmOriginal

&CreativeAdvantagecomparewithEntertainment-orientedsitesOther

vent

serviceindustriesUtopiaStoresizesmall largeservicesOversimplifiedAwiderangeofservicesServiceobjectOnlytogiveventtoemotionsthenatureofpromotingahealthyoutlet,leadingthehealthylifelocationremoteareas,easilyleadtopeoplemisunderstandingDowntownareaahealthystrivetocreateahealthyoutletlifestylefashionAdvantagecomparewithCraftbrotherProfessionalpsychologicaltreatmentroomUtopiaScaleWhetherSmallLargeprofessionalYesYesConsumerpricesHighLowPossibleconsumerPeoplewithmentalillnessPeoplewithPressureandthebadmoodAdvantagecomparewithprofessionalpsychologicaltreatmentroom14Corecompetitiveness——ThecomCorecompetitiveness——TheCompetitiveEdgeofUtopiaTeachingwithentertainmentModelOfferinginternshipsandsettingupascholarship

forundergraduateHumanresourcecompetition1Directsalesfocusingonconsumers2Cooperationwithuniversities3CompanywebsiteMulti-channelcompetitionUnfixedservicemodelandunlimitedinnovationarethekeyofcompetitiveedgesofUtopia.DifferentiationFirst-moveradvantangeCooperationwithuniversityBrandeffect15Corecompetitiveness——TheComCorecompetitiveness——TheCompetitiveEdgeofUtopiaModel

AttractivetostudentsintheuniversitytownsActaccordingtoactualcircumstancesAbreactionpositivelyratherthanpassivelyCooperationwithuniversitiesCampusbrandPsychologicalservicesEntertainmentTeaching16Corecompetitiveness——TheComFinancialPlan

InvestmentRisk&profit17FinancialPlan

InvestmentRiskFinancialPlan

——InvestmentTotalmarketvalue80

millionInitialstageSecondstageThirdstageForthstageTotalmarketvalue300

millionTotalmarketvalue12.8

million

Totalmarketvalue5.5millionListed18FinancialPlan

——InvestmentToFinancialPlan

——Risk添加标题RiskofMarketSubstitutes&SimilarServicesDemanderisclosenessTheprojectisaone-time,reusable,low-costandhigh-profitinvestment.ListedinHongKongortheMainlandSmallBusinessListingSelltheCompanythroughRestructuringFinaldevelopmentTherateofreturnstaysabove80%whentheprofitrangeswithin20%theannualdividendcanbeashighas50%ofthenetprofit.RiskofInvestment19FinancialPlan

——Risk添加标题RiskManagementCompany20ManagementCompany20ManagementCompany——ThestructureofmanagementPARTIIPARTIIPARTIIChairmanManagerVice-managerVice-managerSales&designdepartmentFinancialdepartmentHRdepartmentLegaldepartmentInformationdepartmentSalepromotiondepartment21ManagementCompany——ThestrucManagementCompanyIncentivesystemBusinessModelPerformanceevaluationThe“352”methodofevaluation“3”

Categoryofindex“5”Levelofperformanceofeachposition“2”Classesofindex“thegoldhandcuff”fortheseniors“Silver-ladder”forthemiddlelevelTofulfillthepromisesintimethesystemofmembershipToestablishaneffectiveprocessofsafetymanagementNonDisclosureAgreementofcustomerinformation22ManagementCompanyIncentivesyConclusionAhugepotentialmarket1Cooperationwithuniversity2

Variousservicetoattrctivecustomer3Innovationmodel:teachingwithentertainment4one-time,reusable,low-costandhigh-profitinvestment5ConclusionAhugepotentialmarOurTeamShenTingFuBinTian

JieLiSiqi

LiuYing

GongHang

Welcometojoininourteam24OurTeamShenTingFuBinTiaOurTeamShenTingFuBinTian

JieLiSiqi

LiuYing

GongHang

Welcometojoininourteam25OurTeamShenTingFuBinTiaThemeClubUtopiaUnversityofScience&TechnologyBeijinghttp://2009.Thankyou26ThemeClubUtopiaUnversityofUtopiaThemeClub——BusinessProposalUniversitystudentsinnovativeundertakingSpeaker:LiSiqi27UtopiaThemeClub——BusinessProPrefaceUtopiaLimitedLiabilityCompanyNameServicePhilosophyAlwaysatyourserviceTeamPrincipleDevelopmentIdealCompanymissionEnterpriseculturePassionDevotionEfficiencyResponsibilityPrudentmanagementPremiumservicesFaithfultreatment

LeadingservicesinmentalhealthEverlastingeffortcreatesUtopiasIntroduction28PrefaceUtopiaNameServiceAlwaContentProspectAnalyse1CorporateStrategy2

Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoProspectAnalyse

Psychologicalproblemshavebecomethetopincentiveofsuspensionanddrop-outofschoolPsychologicalproblemistheprimecauseofsuicideamonguniversitystudentsthelackingofsocialsupportingsystemmeansnoopportunitiesforoverseasstudentstocommunicate——MentalStatusQuoEverytwoseconds,onediesofsuicide30ProspectAnalyse

PsychologicaTheinternationalmarketcouldalsobecomparedasvacancy.WithanincreasingnumberofChineseoverseastudents,wepredictvastmarketspace.

themarketcapacitywouldbe576millionFirst—moveradvantagethemarketcapacitywouldbemorethan1.12billionProspectAnalyseDomesticmarketAnalysisofEnvironment

ForeignmarketTheindustrywillgrowrapidlyandeventuallybecomeafixedmarketinthenext3to5years.Markettrends31TheinternationalmarketcoProspectAnalyseParks,PsychologicalConsultations,Pubsnoneofthemcouldcombineentertainmentwithpsychologicalalleviation.ACryingbarandEmotioncatharsisbarThesebarsfocusonalleviationofpressuretemporarilyandfailtosolvepsychologicalproblems.

craftbrothercompetitionintertypecompetitionWelcomeToUtopia——Analysisofcompetition32ProspectAnalyseParks,PsychoCorporateStrategy

4Pprinciple33CorporateStrategy

4PprincipCorporateStrategyPRICEPROMOTIONPLACEPRODUCT34CorporateStrategyPRICEPROMOTCatharticmethodofemotion:Cryingbar、Laughingbar、Talkingbar、CoolingdownbarPsychologicalrelaxation:Cafe、Chatroom、populaceBBSProfessionalpsychologicalconsultation:Meditationroom、PsychologicalconsultingroomProvideservicesinuniversitytownCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILProduct35Catharticmethodofemotion:CoNetworkPlatformDirectMarketingCampusCooperationCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPlace36NetworkPlatformDirectMarketiCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILTheserviceforordinaryconsumers:MarketsurveyandanalysisVarioustypesofproductcostsandtheexpectedprofitmarginsComparingourpricewithothers’Combiningthecompany'searningsgoalswiththefirstthreepointsTheserviceforthestudentEstablishinglong-termcooperationwithuniversityStudentwillreceivethehalf-profitconsumerpricingmodelsPrice37CorporateStrategyDATAACCESSCorporateStrategyDATAACCESSIBILITYINTELLIGENCEACCURATEPRECISION,DETAILPromotionAdvertisingSponsoringNetworkPlatformSMSPlatformAnnualActivities38CorporateStrategyDATAACCESSContentProspectAnalyse1CorporateStrategy2

Corecompetitiveness3FinancialPlan4ManagementCompany5ContentProspectAnalyse1CorpoCorecompetitiveness——ThecompetitiveadvantageofcompetitorsEnterpriseadvantagefactorBarKTVCoffeéshopUtopiaStoredecorationSimple,characteristicLuxuryComfortable&armOriginal&CreativeForms

ofconsumptionsimple,

noisyOver

simplifiedOversimplifiedPublicVarious

forms

goodto

keepPrivacyease the badfeelings

ornotBeable

to,

but

not

the

PermaneBe

able

to,

butnot

thePermanentBe

able

to,but

notconducivetoBe

able

to,andconducive

to

emotionalStoredecorationSimple,characteristicLuxuryComfortablewarmOriginal

&CreativeAdvantagecomparewithEntertainment-orientedsitesOther

vent

serviceindustriesUtopiaStoresizesmall largeservicesOversimplifiedAwiderangeofservicesServiceobjectOnlytogiveventtoemotionsthenatureofpromotingahealthyoutlet,leadingthehealthylifelocationremoteareas,easilyleadtopeoplemisunderstandingDowntownareaahealthystrivetocreateahealthyoutletlifestylefashionAdvantagecomparewithCraftbrotherProfessionalpsychologicaltreatmentroomUtopiaScaleWhetherSmallLargeprofessionalYesYesConsumerpricesHighLowPossibleconsumerPeoplewithmentalillnessPeoplewithPressureandthebadmoodAdvantagecomparewithprofessionalpsychologicaltreatmentroom40Corecompetitiveness——ThecomCorecompetitiveness——TheCompetitiveEdgeofUtopiaTeachingwithentertainmentModelOfferinginternshipsandsettingupascholarship

forundergraduateHumanresourcecompetition1Directsalesfocusingonconsumers2Cooperationwithuniversities3CompanywebsiteMulti-channelcompetitionUnfixedservicemodelandunlimitedinnovationarethekeyofcompetitiveedgesofUtopia.DifferentiationFirst-moveradvantangeCooperationwithuniversityBrandeffect41Corecompetitiveness——TheComCorecompetitiveness——TheCompetitiveEdgeofUtopiaModel

AttractivetostudentsintheuniversitytownsActaccordingtoactualcircumstancesAbreactionpositivelyratherthanpassivelyCooperationwithuniversitiesCampusbrandPsychologicalservicesEntertainmentTeaching42Corecompetitiveness——TheComFinancialPlan

InvestmentRisk&profit43FinancialPlan

InvestmentRiskFinancialPlan

——InvestmentTotalmarketvalue80

millionInitialstageSecondstageThirdstageForthstageTotalmarketvalue300

millionTotalmarketvalue12.8

million

Totalmarketvalue5.5millionListed44FinancialPlan

——InvestmentToFinancialPlan

——Risk添加标题RiskofMarketSubstitutes&SimilarServicesDemanderisclosenessTheprojectisaone-time,reusable,low-costandhigh-profitinvestment.ListedinHongKongortheMainlandSmallBusinessListingSelltheCompanythroughRestructuringFinaldevelopmentTherateofreturnstaysab