团队精神建设之蚂蚁团队coconversaions

SteveDale

Director

Semantix(UK)Ltd

Collabor8nowLtdCommunitiesofPractice:turningconversationsintocollaborationJanuary2009WhatIwillcoverWhatisa‘CommunityofPractice’(CoP)?FivestepstoasuccessfulCoPCoPFacilitation–themagicingredientCaseStudy-IDeACoPProjectCaseStudyfromtheprivatesectorWhatisa?WhatisaCommunityofPractice?CommunitiesofPracticecommunitiesofpractice–anenvironmentconnectingpeopleandencouragingthesharingofideasandexperiencesAcommunityAdomainofinterestGosportAllotmentHolders&GardenersAssociationAplacetomeetSomeonetofacilitateAcommunityofpracticeACommunityofPracticeisanetworkofindividualswithcommonproblemsorinterestswhogettogethertoexplorewaysofworking,identifycommonsolutions,andsharegoodpracticeandideas.putsyouintouchwithlike-mindedcolleaguesandpeers

allowsyoutoshareyourexperiencesandlearnfromothersallowsyoutocollaborateandachievecommonoutcomesacceleratesyourlearningvalidatesandbuildsonexistingknowledgeandgoodpracticeprovidestheopportunitytoinnovateandcreatenewideasCommunitiesofPracticeWhyhaveaCommunityofPractice?CoPsarenotaboutbringingknowledgeintotheorganisationbutabouthelpingtogrowtheknowledgethatweneedinternallywithinourorganisations.Whatisa?Step1:EstablishoridentifyapurposeDevelopingSuccessfulCommunitiesofPracticeWhatproblemamDegreesofTransparencyandTrustJoinourlistJoinourforumJoinourcommunityIncreasingcollaborationandtransparencyofprocessIstheansweralreadyoutthere?DynamicsofDifferentNetworkTypesCommunityofPracticeProjectTeamsInformalnetworksPurposeLearningSharingCreatingKnowledgeAccomplishspecifictaskCommunicationflowsBoundaryKnowledgedomainAssignedprojectcharterExtentofrelationshipsConnectionsCommonapplicationofaskillCommitmenttogoalInterpersonalacquaintancesMembershipSemi-permanentConstantforafixedperiodLinksmadebasedonneedsoftheindividualTimescaleAslongasitaddsvaluetothebusinessanditsmembersFixedendswhenprojectdeliverableshavebeenaccomplishedLong–term,nopre-engineeredendWhatisa?Step2:IdentifyyourCommunityKnowyouraudienceThisisouraudienceMembersofanactivecommunityoccasionaltransactionalperipheralactive

facilitatorcoregrouplurkersleadersoutsidersexpertsbeginnersCommunityTypeHelpingCommunitiesprovideaforumforcommunitymemberstohelpeachotherwitheverydayworkneeds.BestPracticeCommunitiesdevelopanddisseminatebestpractices,guidelines,andproceduresfortheirmembersuse.KnowledgeStewardingCommunitiesorganise,manage,andstewardabodyofknowledgefromwhichcommunitymemberscandraw.InnovationCommunitiescreatebreakthroughideas,newknowledge,andnewpractices.UnderstandingyourCommunityHelpingCommunitiesBestPracticeCommunitiesKnowledgeStewardingCommunitiesInnovationCommunitiesDriversLowercostthroughreuseSocialresponsibilityLowercostthroughstandardisationConsistencyofprojectImprovesoutcomesProfessionaldevelopmentTracksshiftingmarketingtrendsRegulationandlegislationActivitiesConnectingmembersKnowledgewho’swhoCollecting,VettingPublishingEnlistingleadingexpertsManagecontentDeciphertrendsShareinsightsDevelopmentofPolicyStructureandrolesProblemsolvingSubcommitteesIndexandstoreBestpracticePublishingTaskforceDomainexpertsSub-committeesRewardforparticipationSenseofbelongingAssistancetodailyworkDesireforimprovementPassionforthetopicProfessionaldevelopmentJobresponsibilitytodetectemergingtrendsKnowledgeTacit-highsocialisationLowtacitExplicittoexploreTacittoexplicitTacittotacitExplicittotacit.Step3:UnderstandtheCultureandBehavioursAddressingthecultureWhydoesapersonengagewithaCommunityofPractice?AttractivepurposegrabsandretainsattentionPerceivedbenefits:SocialisationCo-learning,knowledgesharingandco-productionEachpersonchoosestobeamemberVolitionJoiningin––andleaving!LevelsofengagementLevelofengagementTypeofengagementBrowse,search,learn(Anonymously)Comment(withattribution)Askaquestion(withattribution)WriteablogBecomeamentorBecomeanexpertRegisterComment(Anonymously)WaxingandWaningInterestPatternsofcontributionNumberofparticipantsNumberofcontributions1%activecontributors9%occasionalcontributors90%readers(aka‘lurkers’)The1-9-90ruleThe“1%Rule”Forevery100peopleonlineonly1personwillcreatecontentand10will“interact”withit.Theother89willjustviewit.Eachdayat

YouTubethereare100milliondownloadsand65,000uploads50%ofallWikipediaarticleeditsaredoneby0.7%ofusers,andmorethan70%ofallarticleshavebeenwrittenbyjust1.8%ofallusersInYahooGroups,1%oftheuserpopulationmightstartagroup;10%oftheuserpopulationmightparticipateactively.100%oftheuserpopulationbenefitsfromtheactivitiesoftheabovegroupsSource:TheGuardianTheimportantmessageis:lookafteryourcontentcreators!It’’smoreaboutthepeoplethanthetechnologyCommunityArchetypesInaperpetualpersonalduel.Generallydon’tmenaceanyoneexcepteachother.Duelsists/~mreed/warriorshtm/duelists.htmCommunityArchetypesForEgo,thediscussionforumisallabouthim,andheregardsdiscussionsthatstrayfromthattopicastrivialdalliances.EgoisonethefiercestofalltheWarriorsandwillfighttothedeathwhenattackedEgo/~mreed/warriorshtm/ego.htmCommunityArchetypesFillibusterAttemptstoinfluencetheforumsimplybyholdingthefloor.Hismonotonoushectoringandprodigiousoutputofverbiagerapidlyclearsthefieldofotherusers/~mreed/warriorshtm/filibuster.htmCommunityArchetypesBigDogandMeTooBigDogisabullywhodoesn'thesitatetousehissuperiorstrengthtointimidateothercombatants.Me-Toowilljointheattack.Me-Tooisfartooweakandinsecuretoengageinsinglecombat./~mreed/warriorshtm/bigdogmetoo.htmCommunityRolesandResponsibilitiesChampion/SponsorisabletoenvisiontheservicesofaCoPovertime,andshouldhaveasenseofhowtheCoPcaninteractacrosstheorganisationFacilitator/Coordinatorconsulting,connecting,facilitating,helping,guiding.Leaderservesanintegralroleinthecommunity'ssuccessbyenergisingthesharingprocessandprovidingcontinuousnourishmentforthecommunityLibrarianorganisesinformation/data(maybepartofFacilitator/Coordinatorrole).TechnicalStewardunderstandsbusinessneedsandensuretheappropriatetoolsareavailabletomeettheseneeds.CoreGroupisaworkinggroupthatinitiallyperformsstart-upactivitiesandcontinuestoprovideongoingorganisationalsupport.ExpertsarethesubjectmatterspecialistMembers/Participantswithoutthesethereisnocommunity;theessenceofacommunityisitsmembers.Onamoreseriousnote…Step4:Developthe‘‘Practice’AttributesofasuccessfulCoPCriticalSuccessfactorsSeekersIneedsomeoneContributorsIamsomeoneAwarenessHowdoIknowwhoisoutthere?HowcanIbecomemoreknown?CompetenceIsthispersoncompetent?HowdoIadvertisemyskills?BenevolenceWillthispersonhelpme?HowdoIdevelopmyreputationasatrustedmember?MotivationDoIwanttoworkwiththisperson?WhywillIcooperatewiththisperson?AccessHowdoIapproachthisperson?DoIwanttobeapproached?SkillsDoestheCoPhavethetoolstocollaborateeffectively?MechanismDowehaveamethodtocollaborate?SocialNetworkingCultureCollaborationToolsBasedonaslidebyIBMYourcommunity’slife-cyclePlanStart-upGrowSustain/RenewCloseLevelofenergyandvisibilityTimeDiscover/imagineIncubate/delivervalueFocus/expandOwnership/opennessLetgo/rememberFrom:CultivatingCommunitiesofPracticebyWenger,McDermotandSnyderBuildinganenvironmenttosupportcollaborativeworkingFindandconnectwithexpertsFindandconnectwithyourpeersThreadeddiscussionforums,wikis,blogs,documentrepositoryNewsfeedsEventcalendarNewsandNewslettersWhatmakesasuccessfulcommunity?FacilitatingorCoordinatingacommunityFacilitation––themagicingredientFacilitators’’(Coordinators,Moderators)responsibilitiesFacilitationandCoordinationofaCoPincludes:monitoringactivityencouragingparticipation(facilitationtechniques)producinganactionplanreportingCoPactivity–metrics,evaluationsmonitoringsuccesscriteriaandimpactmanagingCoPeventsWhatcanyouaccomplishinoneweek?NotimeLotsoftime1hr5hrs10hrsStartadiscussionUploadadocumentReadaforumpostReadadocumentReadawikiReadablogRespondtoaforumpostingAddaneventCommentonablogContributetoawikiWriteablogBeacommunitymemberFacilitateacommunityUploadadocumentReadaforumpostAddaneventUploadadocumentReadaforumpostCommentonablogAddaneventUploadadocumentReadaforumpostReadawikiCommentonablogAddaneventUploadadocumentReadaforumpostReadablogReadawikiCommentonablogAddaneventUploadadocumentReadaforumpostReadadocumentReadablogReadawikiCommentonablogAddaneventUploadadocumentReadaforumpostContributetoawikiReadadocumentReadablogReadawikiCommentonablogAddaneventUploadadocumentReadaforumpostWriteablogContributetoawikiReadadocumentReadablogReadawikiCommentonablogAddaneventUploadadocumentReadaforumpostRespondtoaforumpostingWriteablogContributetoawikiReadadocumentReadablogReadawikiCommentonablogAddaneventUploadadocumentReadaforumpostACTIVITY:WHATARETHEATTRIBUTESOFAGOODCO-ORDINATOR?AGoodFacilitator/Coordinator?AFacilitator/CoordinatorcultivatesthecommunityStep5:MonitorandMeasureEverything!MetricsIDeACoPMembershipandcommunitiesOver26,000registeredmembersOver600communitiesAveragemembershipofacommunityis50Highestmembershipofacommunityisover1400Over2700membersarecontributing.Averageofover16,000visitspermonth.Averageofover1000contributionspermonth.Metrics–CoPActivityMetricsDon’’trelyonmetricstoclaimyourcommunityissuccessful.Usemetricstounderstandyourcommunitybetter.WhatmakesasuccessfulCoP?clearpurpose––whatwillitbeusedtodo?creatingasafeandtrustedenvironmentcommittedcoregroupofactiveparticipantsbeingmotivatedknowingtheneedsofparticipantshavingaclearactionplanwithactivitiestomeetneedsblendingface-to-faceandonlineactivitiesThiscanallbeachievedbygood,activefacilitationAboutLocalGovernmentLocalgovernmentinEnglandandWalesemploysaworkforceof2.1millionpeopleacross410localauthorities.Eachauthorityisworkingtodeliverthesame700servicestotheirresidents.Hasanannualoperatingbudgetofover££106billionfordeliveringservices.AbouttheImprovementandDevelopmentAgency(IDeA)ReceivesfundingfromtheRevenueSupportGrantSisterorganisationof(ownedbytheLocalGovernmentAssociation)WorksinpartnershipwithcouncilsandregionalorganisationstoprovideLeadership(helpingcouncillorsbecomebetterleaders)EnablesandsupportscouncilsinsharinggoodpracticeIncubatorfornewideasforimprovingserviceandvalueacrossthelocalgovernmentsector.Over700localgovernmentservicesSept05BusinessCaseApr06PlanningSept06PilotDec07LaunchNov08PeopleVariousiterationsbusinesscasetogetmanagementbackingforKMstrategy,includingCoPsIntensiveworkwithstakeholdersProducedspecfortheKMteamstructureManagementteamapprovalDevelopedandruntrainingforfacilitatorsDevelopedtechnologyspecforonlineplatformFirstpilotbuiltonDrupalfailedAssistedinrunningfocusgroupswithpotentialmembersofthePilotcommunitiesIntroducesatechnologyplatformtosupportcollaborationOfficiallaunchDecember2007OngoingsupporttoselectedcommunitiesattheIDeAthroughacoachingandmentoringschemeCompletionofapplicationformtosetupacommunityOver26,000peopleregisteredOver600Communities140haveIDeAinvolvementProjectTimelineCoPsinlocalgovernmentLessonsLearnt:WhatwentwellandnotsowellLessonsLearntWENTWELLEvidenceofgreatercollaborationacrosscouncilsEvidenceofmorejoined-upthinkingandnewwaysofworkingGreaterknowledge(anduse)ofsocialmediatoolsContinuedandgrowingenthusiasmforcollaboration‘Tribal’workingpractices.Poor/littleuseoftagging.Mostself-organisingnetworksdonotattendFacilitatortraining.Gettingmiddle-managementinvolved.TraditionalhierarchiescaninhibitdevelopmentofCoPsNOTGONEWELLSummary––ConversationstoCollaborationStep1:Establish/identifyapurposeStep2:IdentifyaCommunityStep3:UnderstandthecultureandbehavioursStep4:Develop/supportthe‘‘Practice’Step5:Monitorandmeasureeverything!ThefuturePlatformexpandingtoincludecentralgovernmentandthirdsectorBreakingdownsilosthroughtheuseofasharedcommunityspaceBettermetricsavailableforthecommunitiesBlendedoff-line/on-linetrainingforfacilitatorsSupportformobileworkingAQuoteI'mnowconvincedthatsharingknowledge,informationandexperiencethroughCoPsisthefutureofsuccessinlocalgovernment,andthatsocialmediatoolssuchasthoseemployedwithintheIDeACoPplatformarethegluethatcanstickcross-sectorcollaborationprojectstogetherLocalAuthorityCoPfacilitatorSuccessfulCoPs––MeasuringOutcomesMappingServicesAgreement(535members)–jointprocurementstrategyontargetforachievingsavingsofover£100mover4years.NI14AvoidableContact(631members)–highlyactiveonlineconferencesPolicyandPerformance(1785members)––ProducingjointpolicybriefingsProjectsandProgrammeManagement(356members)–Consistentcontracttemplatesdevelopedforalllocalauthorities.ACoPStoryfromtheprivatesectorAsiaPacificBohai:Knowledgeaboutdefectivegasturbinerotorspreventedcertainenginefailure.Potentialcostsavingofover$83millionRecommendedReadingCluetrainManifesto––DavidWeinbergerCultivatingCommunitiesofPractice––EtienneWenger,RichardMcDermot,WilliamSnyder.Community,EconomicCreativityandOrganization–AshAmin,JoanneRobertsHereComesEverybody––ClayShirkyGroundswell–CharleneLiandJoshBernoffTribes–SethGodinThankyou!9、静夜夜四无无邻，，荒居居旧业业贫。。。12月月-2212月月-22Thursday,December22,202210、雨中中黄叶叶树，，灯下下白头头人。。。18:04:1818:04:1818:0412/22/20226:04:18PM11、以我我独沈沈久，，愧君君相见见频。。。12月月-2218:04:1818:04Dec-2222-Dec-2212、故人江海海别，几度度隔山川。。。18:04:1818:04:1818:04Thursday,December22,202213、乍见翻疑疑梦，相悲悲各问年。。。12月-2212月-2218:04:1818:04:18December22,202214、他乡生白白发，旧国国见青山。。。22十二二月20226:04:18下下午18:04:1812月-2215、比不了了得就不不比，得得不到的的就不要要。。。十二月226:04下午午12月-2218:04December22,202216、行动出出成果，，工作出出财富。。。2022/12/2218:04:1818:04:1822December202217、做前，，能够环环视四周周；做时时，你只只能或者者最好沿沿着以脚脚为起点点的射线线向前。。。6:04:18下午午6:04下午午18:04:1812月-229、没有有失败败，只只有暂暂时停停止成成功！！。12月月-2212月月-22Thursday,December22,202210、很多多事情情努力力了未未必有有结果果，但但是不