酒类直供介绍

AnInnovativeLeadingBrandwhichIntergratesOnlineandOfflineWine&SpiritsSelling—1919WINE&SPIRITSIMPORTERANDRETAILER1919现状介绍

1919CurrentSituation企业介绍

CorporationIntroduction品牌基础BrandFoundation公司规模

CorporationScale商业模式BusinessModel品牌优势BrandAdvantages品牌荣誉BrandHonors1919未来规划1919FuturePlanning上市计划IPOplanning

门店销售规划Retailer-shopsSalesPlanning

媒介计划MediaPlanning

附：旗舰店项目介绍Enclosed:FlagshipShopProgramIntroduction

卓越商圈ExcellentBusinessCycle

品类丰富DiversifiedProducts

多元体验DiversifiedExperience

全球采购GlobalPurchase

前瞻设计ForesightedDesign目录Catalog123附：央视广告片及媒体报道Enclosed:CCTVAdvertisementVideoandMediaReporting品质篇“Quality”Chapter立即送篇“InstantDelivery”Chapter随E购篇“EasyBuy”Chapter品种篇“Category”Chapter部分媒体报道PortionofMediaReporting4

「1919现状介绍」1919CurrentSituation企业简介CorporationIntroduction1998六月June正式成立酒类销售公司，成为酒类中间商Wine&spiritssellingcompanywasformallyfounded.Beingwineandspiritsmiddle-man.2005一月January筹备1919酒类连锁Preparing1919Wine&SpiritsChainStore2006二月February1919酒类连锁第一家门店开业（个体性质）First1919WineandSpiritsChainretailershopwasopened(individualproperties)2011十二月December市区门店数量达26家，销售达2.4亿，确定省内扩张策略Numberoflocalretailershopsreached26,salesvolumereached2.4hundredmillion(CNY).

Confirmedexpansionstrategiesinthesameprovince.2012六月June1919酒类连锁超市更名为1919酒类直供。

Thenameof“1919Wine&SpiritsChainSupermarket“waschangedto

”1919Wine&SpiritsImporterandRetailer”■商标：1919，壹玖壹玖（已获得35类相关类别国家注册证）Trademark:1919(acquired35relatedcategoriesregistration)■商号：1919酒类直供 BrandName:1919WINE&SPIRITSIMPORTERANDRETAILER■名称：四川壹玖壹玖企业管理连锁有限公司 CorporationName:SICHUAN1919ENTERPRISEMANAGEMENTCO.LTD■特许备案号：1510102011200058 ApprovedRegistrationNumber:15101020112000582013十二月December全国近200家门店，销售达15亿。确定全国规模扩张策略股东会通过决议，正式确立上市规划

Numberofretailershopsreached200,salesvolumereached15hundredmillion(CNY).Confirmedtheexpansionstrategyinthewholecountry.

EquityholdermeetingapprovedthedecisionofInitialPublicOfferings,IPO.

ThepreparationofIPOwasconfirmedandbegun.15年酒水行业经验；7年连锁管理经验；3000万打造的连锁信息系统；15大职能部门为核心的系统性优势；年销售额200%增长；成就1919行业领导者地位。品牌基础BrandFoundation15Years

wineandspiritssellingexperience7yearschainmanagementexperience30millionvaluedchaincommunicationsystemSystematicmanagementadvantage,

15coredepartmentsAnnualsalesgrowthreaches200%ConstructLeadingPositionintheindustry公司规模CorporationScale旗下共拥有5种运营业态：1919酒类连锁超市、1919进口酒商店、1919商场店中店、1919酒类网上商城、1919战略合作配送商现已于国内拥有近200家直营零售店（点）

2014年成长为覆盖全国31个省级行政区，全国销售网点达1800个。Therearefiveformsofbusiness,whichare1919wine&spiritschainsupermarket,1919importwine&spiritsshop,1919shopinshoppingmall,1919wine&spiritsonlineshop,and1919strategicallycooperatingdistributor.Atpresent,thereare200directsellingretailershops(distributionpoints)inChina.Itisproposedthat31provincesinthewholecountrywillbecoveredin2014.Thenumberofdistributionpointswillreach1800.门店发展状况Retailershopdelevelopmentprogress3家门店，销售额300万3retailer-shops，salesvolume:3million200620073家门店，销售额800万

3retailer-shops，salesvolume:8million20086家门店，销售额3000万6retailer-shops，salesvolume:30million200911家门店，销售额6000万11retailer-shops，salesvolume:60million201016家门店，销售额1.4亿16retailer-shops，salesvolume:140million201126家门店，销售额2.4亿26retailer-shops，salesvolume:240million201240家门店，销售额4亿40retailer-shops，salesvolume:400million2013约200家门店，销售额15亿200retailer-shops，salesvolume:1500million年份Year:酒类直供：是酒类行业中先进的、创新的销售模式。是传统实体连锁和电商融合的酒类销售模式，是线上和线下相融合的双向O2O。Wine&SpiritsImporterandRetailer,anewsellingmethodinwinesellingindustry,isthecombinationoftraditionalchainstoreandonlineshop.whichisalso

theintergrationofonlineandoffline,knownastwodirectionalO2O.商业模式Businessmode1919酒类直供Wine&SpiritsImporterandRetailer:0+0=100%以资金使用效率最高、资本收益最大化为前提；OurfirsttargetistomaximizethecapitialUsageandcapitialreturn与上游厂家或供应商保持最直接合作关系；Wemaintainmostdirectrelatioshipwith

upstreamfactoriesandsuppliers杜绝中间销售环节，不依赖并跨过所有终端；Webanmiddleselligprocess,notrelyand

jumpoverthemiddle-man直接向客户实现销售；Directsalestocosumers100%全球优质产品；100%Highestqualityproducts100%绝对低价和超高性价比；100%absolutelowpriceand

highcost-performanceratio100%全面深度服务体系；100%all-roundedserviceprovided100%我们和厂家0距离Distancebetween1919

andfactoriesiszero我们和消费者0距离Distancebetween1919andconsumersiszero品牌优势一BrandAdvantagesⅠ西南地区最专业、规模最大的酒类连锁国内知名度、美誉度、购买度最高的酒类销售企业Themostprofessionalandbiggestwine

sellingchainstoreinsouthwestregion.Highestpopularity,reputationandpurchaseratioinwinesellingindustryinChina.品牌优势二BrandAdvantagesⅡwww.1919.CnOfficialWebsiteCallcentreThirdpartyonlineshoppartners,likeDB.com,Tmall,dangdang,etc1919WINE&SPIRITSIPORTERANDRETAILERInstantDeliveryService5000+原产地地直供供、品品种丰丰富1919和国内内外数数百家家著名名厂家家、优优秀供供应商商建立立了直直接、、无缝缝的紧紧密合合作关关系，，完全全以消消费者者需求求为导导向，，销售售商品品均源源自著著名品品牌；；品种种近5000种，为为国内内第一一，充充分保保证了了消费费者对对优质质商品品的丰丰富选选择权权。品牌优优势三三BrandAdvantagesIIIProductscomefromorigindirectly,varietytypeofproduct1919cooperateswithhundredsoffamousfactoriesandsuppliersandbuildsupdirectandclosecooperatingrelationshipswiththem.Itiscompletelyconsumerdemand-oriented.Also,allproductscomefromworldfamousbrands.Weofferapproximately5000typesofproductstofullysecuretherightofconsumerstochoosehighqualityproducts.溯源管管理TraceabilityManagement空间管管理SpaceManagement产品密密保管管理Productsafetymanagement销售行行程管管理LBSManagement二维码码商品品溯源源Barcodes/QRcodestotracethesourceoftheproducts三层高高科技技防伪伪封口口Threelayershightechologyanti-fakepackaging高档商商品的的动态态加密密DynamicEncryptiononHigh-classproducts人员车车辆LBS移动行行程跟跟踪监监控LBStracesandsupervisesthemovementandpathofthevehiclesanddeliverystaff.连锁店店（点点）和和库房房360ºº实时监监控Realtimesupervisiononretailershopsandwarehouses自主投投入巨巨资打打造了了国内内行业业最完完备、、最严严密的的4M全程质质量管管控系系统Investedtremendouscapitaltoconstructthetightestandthemostwell-rounded4MTotalQualityManagementsystem.溯源管管理TraceabilityManagement空间管管理SpaceManagement销售行行程管管理LBSManagement4M全程质质量管管控系系统TotalQualityManagementsystem产品密密保管管理ProductsafetyManagement品牌优优势四四BrandAdvantagesⅣ凭借酒酒类行行业最最领先先的会会员营营销系系统已配合合全球球数十十家著著名厂厂家举举办了了上百百场品品鉴会会和原原产地地旅游游活动动和战略略伙伴伴民生生银行行合作作组建了了面向向高端端会员员的餐餐饮增增值服服务专专业运运营公公司““嘴上上功夫夫”为十万万名会会员提提供了了独有有的、、极具具竞争争力的的“餐餐饮管管家””等一一条龙龙的增增值服服务，，充分分让消消费者者体验验到酒酒类消消费带带来的的高品品质快快乐生生活！！品牌优优势五五BrandAdvantagesⅤOwnsthelatestmembershipsystemintheindustryCooperatedwithtensoffamousfactoriestoorganizeoverahundredofwinetastingandbirthplacetouristactivitiesCooperateswiththestrategypartner－－ChinaMinShengBankingCorp.,LtdConstructsdiningvalue-addingcompany－CateringandComment(ZUISHANGGONGFU)toprovideuniqueandcompetitivevalue-addingservicestoonehundredthousandofmembersEnableconsumerstoexperiencehighqualityandjoyfulliving!品牌荣誉BrandHonors“中国十佳佳酒水经销销商”“商业模式式黑马50强”“最具成长长力连锁品品牌”“中国最具具竞争力酒酒类渠道品品牌”“中国最具具公信力保保真品牌””“影响酒类类连锁营销销格局的标标杆品牌””“中国保真真酒品连锁锁市场最具具投资价值值品牌”“中国保真真酒品连锁锁市场最具具竞争力品品牌”等诸多殊荣荣。"ChinaTop10WineDealer"“50StrongestBusinessModeDarkHorse""TheRapidestGrowingChainStoreBrand""ChineseMostCompetitiveWineSellingBrand""ChineseMostReputedBrand""LeadingBrandwhoAffectSalesPatternofWineSelling""ChineseHighestInvestmentValueBrandinFidelityWineChainMarket""ChineseMostCompetitiveBrandinFidelityWineChainMarket"andotherhonors「1919未来规划」"1919FuturePlanning"成为公众化化公司的上上市计划IPOplanning－tobelistedcompany1919计划于2013年在新三板板挂牌成为为公众化公公司。而IPO上市，将会会在2016年以后才进进行。因为为相比所谓谓的上市““圈钱”，，我们更加加看重自身身的稳健健健康发展，，没有财务务压力和相相对从容稳稳定的心态态才会帮助助公司未来来在公众关关注下良性性发展并充充分市场化化，将来的的成长性相相信也会更更佳。1919isplanningtobebroadlistedat“Xinsan”boardin2013.FortheIPOpublicoffering,itwillbeconductedafter2016.Thereasonforthisisthatcomparingtothepublicofferingto“collectcapital”,wemorefocusonthestableandhealthydevelopmentofourselves.Westronglybelievethatacompanycanonlydevelophealthilyandfullyundergomarketizationinrelativelyunhurriedandstablestatuswithoutfinancialpressure.Also,thefuturedevelopmentmustalsobeimproved.年份Year项目Item直营店（省会城市）DirectManageShop(Capitialcities)合作店（二线城市）PartnershipShop(Second-tiercities)加盟店（三线城市）Franchisee(Third-tiercities)大卖场店中店ShopsatShoppingMall合计Total2012数量Quantity25105040销售额SalesVolumn3.4亿340million0.5亿50million0.1亿10million04亿400million利润Profit2700万27million400万4million100万1million3200万32million2013数量Quantity12550250200销售额SalesVolumn12.5亿1250million2.1亿210million0.4亿40million15亿1500million利润Profit1亿100million1570万15.7million430万4.3million1.2亿120million2014数量Quantity2007030150450销售额SalesVolumn21.5亿2150million4.5亿450million1亿100million8亿800million35亿3500million利润Profit1.7亿170million3000万30million800万8million5000万50millions25800万258million门店销售规规划RetailerShopSalesPlanning年份Year广告投入AdvertismentExpense重点区域FocusArea传播平台MediaPlatform影响人次NumberofAudience传播效果AdvertistingResult20132000万20millions西南市场South-WestMarket央视广告+核心区域市场精耕CCTV+Advertismentsatcorearea1.5亿150millions西南市场第一品牌TopBrandinSouth-WestMarket20146000万60millions西南+华中South-West+CentralChina央视+卫视+核心市场精耕CCTV+satelliteTV+Advertismentsatcorearea3.5亿350millions中国酒类连锁代表性品牌RepresentativebrandinChinesewineselling20151.5亿150millions全国市场WholeChinaMarket央视+全国重点省市深层精耕CCTV+AdvertismentsatmajorcitiesandprovincesoverthewholeChina6亿600millions中国专业酒水连锁领导品牌ProfessionalleadingbrandofwinesellinginChina媒介计划MediaPlanning「附：旗舰店项目介绍绍」将于2013年10月19日隆重开业业Enclosed:FlagshipShopProgramIntroductionwillbeopeningat19thOctober,2013卓越商圈国国际零零售之地标标比比邻全国春春季糖酒会会永久会址址新世界环球球购物中心心，作为城城市发展的的新驱动核核心地标建建筑，即将将成为成都都国际化的的购物和消消费中心的的最前沿,根据政政府规划，，这里是西西部地区的的金融机构构中心、西西部金融市市场和交易易中心。这里汇集了了LV、GUCCI等众多世界界知名品牌牌比邻全国春春季糖酒会会永久会址址,是各各大品牌在在春季糖酒酒会期间，，集中展示示的又一优优势平台极为便捷的的交通网络络，更让该该区域的未未来走势如如虎添翼SuperiorBusinessAreaGlobalRetailLandmarkNearpermanentLocationofChinaSpringCandy&WineTradeFairNewWorldglobalshoppingmall,whichisthecorelandmarkboostingthedevelopmentofthecity,willbetheleadingedgeofChengdu’sinternationalshoppingandconsumptioncenter.Accordingtotheplanningofthegovernment,herewillbethecenteroffinancialorganizations,financialmarketandtradinginwesternarea.ItcombinesglobalfamousbrandslikeLV,GUCCI,etcItisanotherexcellentplatformfordifferentgiantbrandstodisplaytheirproductsduringtheChinaSpringCandy&WineTradeFairHavingextremelyconvenienttransportnetworkwhichleadtoevenmorepromisingfuturedevelopment品类丰富，，足以傲视视同侪VarietyofProduct,Topintheindustry多达5000多个的产品品条码这里有全国国最大的世世界葡萄酒酒王系列名名庄酒馆涵盖全球所所有著名产产地和品牌牌的白兰地地、威士忌忌以及伏特特加等包括比利时时修道院麦麦牙啤酒和和瑞士雪山山水啤酒在在内的世界界啤酒系列列至于白酒等等国产酒类类，自然不不在话下Asmanyas5000productbarcodesHerearethecountry'slargestworldwineseries,famousvillageCoversallworld-famousbrandy,whiskyandvodkabrands.ProvidesworldbeerseriesincludingBelgiumAbbeyMaltBeerandtheSwissMountainBeer,nottomentiontheChineseliquor.多元体验,尽享购物乐乐趣DiversifiedExperience,EnjoyShoppingPleasure我们不仅仅仅卖酒，也也出售生活活方式。旗舰店专辟辟了品鉴区区、休闲活活动区、全全国最专业业的酒具区区以及雪茄茄馆。全球知名酒酒类品牌推推广活动轮轮番上演，，各类主题题活动和会会员活动应应接不瑕。。独有的专业业酒类咨询询师，将为为消费者提提供细心周周到的现场场服务。Wenotonlysellwine,butalsolifestyle.Flagshipstoreiscategorizedastastingarea,leisurearea,winevesselareawhichisthemostprofessionalinthecountryandcigarhall.Theworldfamouswinebrands'promotionactivitiesturnsstaged.Themeactivitiesandmembershipactivitiesareorganizednon-stop.Uniqueprofessionalwineconsultant,whowillprovidethoughtfulon-siteserviceforconsumers全球采购，，融合东西西Purchaseglobally,CrossoverEastandWest我们依托自自有终端，，精确制定定采购计划划，与多家国际际著名酒庄庄和酒商建建立了长期期的合作关关系。同时，与政政府共建保保税仓库，，打通入关关口岸，积积极筹建大大型酒类物物流仓储中中心，从而覆盖整整个西部。。Werelyonourownterminalshops,andaccurateprocurementplans.Wehaveestablishedthelong-termcooperationwithmanyinternationalfamouswineriesandwinemerchants.Atthesametime,wecooperatewiththegovernmenttobuildboundedwarehouses,constructtheportsofentry,andactivelydevelopwinelogisticsandstoringwarehousesinordertocoverthewesternregion.国际化前瞻瞻设计彰彰显时尚尚潮流InternaionalForesightedDesign,HighlighttheFashionandTrend设计者深深谙酒文文化之道道，秉承承国际时时尚的剧剧场式设设计理念念，强调光影影视觉效效果和个个性化购购物体验验，必将将令消费费者耳目目一新。。Designersdeeplyunderstandthewineculture,obediencetotheatredesignconceptofinternationalfashion.Emphasisonlightandshadow,visualeffectsandpersonalizedshoppingexperience.Itwilldefinitelymakeconsumersfindeverythingfreshandnew.旗舰店空空间效果果展示FlagshipShopSpaceEffectDisplay旗舰店细细节效果果展示FlagshipshopDetailDisplay「附：央视视广告片片+部分相关关媒体报报道」Enclosed:CCTVAdvertisementVideosandMediaReporting品质篇（央视主主打广告告片）"Quality"Chapter(CCTVmainadvertismentvideo)(在观影影模式下下点击上上述标题题即可在在线观看看、或输入网网址：/v_show/id_XNDkxMDQyMzE2.htmlItcanbeplayedonlinebyclickingthetopicabovesimplyinviewmodeortypingthewebsiteabove（在观影影模式下下点击上上述标题题即可在在线观看看、或输入网网址：/v_show/id_XNDkzMTM3NDgw.html立即送篇篇"InstantDelivery"ChapterItcanbeplayedonlinebyclickingthetopicabovesimplyinviewmodeortypingthewebsiteabove随E购篇"EasyBuy"Chapter（在观影影模式下下点击上上述标题题即可在在线观看看、或输入网网址：/v_show/id_XNDkzMTM2MDg4.htmlItcanbeplayedonlinebyclickingthetopicabovesimplyinviewmodeortypingthewebsiteabove品种篇“Category””Chapter（在观影影模式下下点击上上述标题题即可在在线观看看、或输入网网址：/v_show/id_XNDkzMTM2NzUy.htmlItcanbeplayedonlinebyclickingthetopicabovesimplyinviewmodeortypingthewebsiteabove部分相关关媒体报报道PortionofRelatedMediaReporting（在观影影模式下下点击相相关报道道即可进进入网页页链接Clickingtherelevantreportscanenterthewebpageinviewmode)五粮液等等名酒价价格体系系崩盘：：门店价价差多则则几百PriceoffamousChineseliquor,suchasWuliangye,variesatdifferentretailers,differenceuptohundredsofyuan传统酒企企电商化化革命箭箭在弦上上电子支付付成助力力Traditioalwinesellingcompanychang