某咨询咨询工具箱绘制图表的方法课件

绘制图表的基本概念某咨询咨询工具箱绘制图表的方法USEOFCHARTSINCOMMUNICATION在沟通方面应用图表MakemessagesvividConveyinformationquicklyDirectattentiontoimportantpointsDisplayrelationshipsmoreclearly表达鲜明生动迅速传达讯息直接专注重点更明确地显示其相互关系1USEOFCHARTSINCOMMUNICATIONCHARACTERISTICSOFAGOODCHART好图表的特性Appropriate-mostfittingsolutionClear-messageisevidentEconomical-simpleandeasytoreadConsistent-patternestablishedandadheredto适当性—最适合的方式清晰性—讯息明显经济性—简单且容易阅读一致性—设立典范及坚持通用2CHARACTERISTICSOFAGOODCHARFOURTYPESOFCHARTS图表的四种形式TextchartsTablesDiagramsorconceptualchartsDatacharts文字图表列表式图表示意图或概念图表数据图表3FOURTYPESOFCHARTSTextchartTEXTCHARTS文字图表Visual视觉Nextsteps下一步骤StudytheexhibitsLearntheguidelinesRefertothemodelsDecision决策参考优点

Pro缺点ConABCCharts图表研究图表学习指导方针应用模型4TEXTCHARTS文字图表Visual视觉TABLES列表式图表Salesdistribution销售分布US$millions百万美元19951998East东区$1.2$2.0Central中区1.71.5West西区2.32.7Total总计$5.2$6.25TABLES列表式图表SalesdistribDIAGRAMSORCONCEPTUALCHARTS示意图或概念图表Flow流程图Conceptual概念图Organization组织图Gantt时程表Map地图Jan.一月Feb.二月Mar.三月Apr.四月6DIAGRAMSORCONCEPTUALCHARTSDATACHARTS数据图表

Pie圆型Column直条型Combination综合型Bar横条型Line线型Surface平面型Dot点状型7DATACHARTSPie圆型Column直条Tabulatedata将数据列表Definemessage确认讯息Understandcomparison了解对比性Drawchart绘图FOURSTEPSTOCREATINGADATACHART制作数据图表的四个步骤

8Tabulatedata将数据列表DefinShare,accountedforx%,contributedto,%oftotalRank,more,less,largerthan,smallerthan,equalto,thesameTrend,change,fluctuate,rise,decline,increase,decrease,growthDistribution,occurrence,concentration,centreon,x-yrange,agegroupRelationship,relatedto,increaseswith,decreaseswith,changeswith,varieswithComponent成分Item项目Timeseries时间顺序Frequency频率Correlation关连性CLUEWORDSFORFINDINGCOMPARISONINMESSAGE

如何利用关键字在讯息中找出对比性

Comparison对比性Cluewords关键字份额（占有率）、占有X%、贡献率、百分比

排名、多、少、大於、小於、等於、相同

趋势、改变、波动、上升、下降、增加、降低、成长

分布率、发生率、集中状态、中心点、X-Y范围、年龄群

相关性、成比例…、随…而增加、随…而减低、随…而改变、因…而定

9Share,accountedforx%,contrCHARTFORMBYCOMPARISONINMESSAGE从讯息中的对比性制成图表

Correlation

关连性Frequency

频率Timeseries

时间顺序Item

项目component

成分

Pie

圆型Bar

横条型Column

直条型Line

线型Dot

点型Basicchartforms基本图表Kindsofcomparison对比性的种类10CHARTFORMBYCOMPARISONINMEEXERCISES练习WhatshareofTaiwan'stwo-wheelvehiclemarketwasheldbybicyclesin1994?Howdidthenumberofshipsproducedeachyearbetween1991and1995change?Whatistherelationshipbetweenthenumberofmotorbikesandthenumberofbicyclesproduced?Whatisthedifferencebetweenthenumberoftrucksandbusesproducedeachyearbetween1991and1995,andthenumberofships?In1994,whichkindoftransportdidTaiwanproducethemostof?Trucksandbuses?Ships?Motorbikes?Bicycles?在1994年，脚踏车在台湾两轮交通工具市场的占有率？在1991年和1995年之间，商船每年的产量如何变化？在1991年和1995年之间，摩托车及脚踏车每年的产量之间的关系如何？在1991年和1995年之间，卡车及公共汽车每年产量的差异性如何？商船的产量？在1994年，台湾生产最多的交通工具是那一种？卡车和公共汽车？轮船？摩托车？脚踏车？11EXERCISES练习WhatshareofTaIncreasingpriceswouldresultinhigherprofit.Ourmarketshareisthesecond-largestintheindustry.ProductivityofplantBwaslowestofall.Wehaveenjoyedsteadysalesinahighlyfluctuatingmarket.Moreexpensivetireslastlonger.Lastyear,mostsaleswereinthe$100-$150range.EXERCISES练习价格的增加会产生较高的利润我们的市场占有率是产业中的第二位B工厂的生产力是所有工厂中最差的我们过去在高波动市场中一直享有稳定的销售较贵的轮胎寿命较长去年大部份的销售金额是在$100-150之间12Increasingpriceswouldresult绘制图表的基本概念某咨询咨询工具箱绘制图表的方法USEOFCHARTSINCOMMUNICATION在沟通方面应用图表MakemessagesvividConveyinformationquicklyDirectattentiontoimportantpointsDisplayrelationshipsmoreclearly表达鲜明生动迅速传达讯息直接专注重点更明确地显示其相互关系14USEOFCHARTSINCOMMUNICATIONCHARACTERISTICSOFAGOODCHART好图表的特性Appropriate-mostfittingsolutionClear-messageisevidentEconomical-simpleandeasytoreadConsistent-patternestablishedandadheredto适当性—最适合的方式清晰性—讯息明显经济性—简单且容易阅读一致性—设立典范及坚持通用15CHARACTERISTICSOFAGOODCHARFOURTYPESOFCHARTS图表的四种形式TextchartsTablesDiagramsorconceptualchartsDatacharts文字图表列表式图表示意图或概念图表数据图表16FOURTYPESOFCHARTSTextchartTEXTCHARTS文字图表Visual视觉Nextsteps下一步骤StudytheexhibitsLearntheguidelinesRefertothemodelsDecision决策参考优点

Pro缺点ConABCCharts图表研究图表学习指导方针应用模型17TEXTCHARTS文字图表Visual视觉TABLES列表式图表Salesdistribution销售分布US$millions百万美元19951998East东区$1.2$2.0Central中区1.71.5West西区2.32.7Total总计$5.2$6.218TABLES列表式图表SalesdistribDIAGRAMSORCONCEPTUALCHARTS示意图或概念图表Flow流程图Conceptual概念图Organization组织图Gantt时程表Map地图Jan.一月Feb.二月Mar.三月Apr.四月19DIAGRAMSORCONCEPTUALCHARTSDATACHARTS数据图表

Pie圆型Column直条型Combination综合型Bar横条型Line线型Surface平面型Dot点状型20DATACHARTSPie圆型Column直条Tabulatedata将数据列表Definemessage确认讯息Understandcomparison了解对比性Drawchart绘图FOURSTEPSTOCREATINGADATACHART制作数据图表的四个步骤

21Tabulatedata将数据列表DefinShare,accountedforx%,contributedto,%oftotalRank,more,less,largerthan,smallerthan,equalto,thesameTrend,change,fluctuate,rise,decline,increase,decrease,growthDistribution,occurrence,concentration,centreon,x-yrange,agegroupRelationship,relatedto,increaseswith,decreaseswith,changeswith,varieswithComponent成分Item项目Timeseries时间顺序Frequency频率Correlation关连性CLUEWORDSFORFINDINGCOMPARISONINMESSAGE

如何利用关键字在讯息中找出对比性

Comparison对比性Cluewords关键字份额（占有率）、占有X%、贡献率、百分比

排名、多、少、大於、小於、等於、相同

趋势、改变、波动、上升、下降、增加、降低、成长

分布率、发生率、集中状态、中心点、X-Y范围、年龄群

相关性、成比例…、随…而增加、随…而减低、随…而改变、因…而定

22Share,accountedforx%,contrCHARTFORMBYCOMPARISONINMESSAGE从讯息中的对比性制成图表

Correlation

关连性Frequency

频率Timeseries

时间顺序Item

项目component

成分

Pie

圆型Bar

横条型Column

直条型Line

线型Dot

点型Basicchartforms基本图表Kindsofcomparison对比性的种类23CHARTFORMBYCOMPARISONINMEEXERCISES练习WhatshareofTaiwan'stwo-wheelvehiclemarketwasheldbybicyclesin1994?Howdidthenumberofshipsproducedeachyearbetween1991and1995change?Whatistherelationshipbetweenthenumberofmotorbikesandthenumberofbicyclesproduced?Whatisthedifferencebetweenthenumberoftrucksandbusesproducedeachyearbetween1991and1995,andthenumberofships?In1994,whichkindoftransportdidTaiwanproducethemostof?Trucksandbuses?Ships?Motorbikes?Bicycles?在1994年，脚踏车在台湾两轮交