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CLIENTEXAMPLE:HYPOTHESIS/ANALYTICALPLANHypothesisAnalysisInfo.RequiredInfo.SourceEndProductsOverallHypothesisOrganizationalphilosophyneedstobemodifiedSupportingHypothesisExistingorganizationdoesnotadequatelysupportthebusinessstrategyDefinebusinesssystem,operatingenvironmentDefineCSFs,organizationalrequirementsalongbusinesssystemDefinehowexistingorganizationsupportsbusinesssystem,CSFsKeyactivities,processesbyLOBCSFsalongbusinesssystembyLOBExistingorganizationalelementsimpactingbusinesssystemManagementinterviewsSecondaryresearchHRdocumentsBusinessSystemDiagramsActivityCSF~~~~
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~~~~Evenafteradjustingforassetwrite-up,financialperformancehasnotmetcorporateexpectationsorcompetitivestandardsduetoaninappropriateorganization(andcost)structureFpetitors,budget/plansOverviewofcoststructure(e.g.,fixedvs.variablecosts)ROA,NIadjustedforassetwrite-upsHistoricandprojectedfinancialdataAssetwrite-upinformationSummarycost,volumeinfoforproductionunitsAnnualreports,10Ks,10Qs,etc.CompanyfinancialreportsFinancialdepartmentinterviewsFinancialMetricsTheincreasingcomplexityofbusinessandtheevolvingimportanceof,andcoordinationrequiredbetweenspecializedexpertiserequireschangesinthedecision-makingprocessandinformationflowsDefineactualvs.perceivedvs.“real”organizationchart,decision-makingprocess/responsibilities;identifygapsDefineexpertise,inforequiredtomakedecision,organizationalrequirementsDefineevolvingnatureoforganizationandinformationflowsKeydecisionsKeyindividualsinvolvedindecision-makingprocessInformationflowsManagementinterviewsOrganizationchartsMemos/documentsonmanagementprocessesSystemflowchartsData/InfoFlowsOrgCharts
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MonthsHomeGoodsPerishablesApparelAverage=6.7=Maximum#=AverageorMostCommon=Minimum02468101214161820ABCDEFGIJKLMNNEWPRODUCTDEVELOPMENTCYCLETIMEBestPractices~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~3.55.04.56.513.55.06.09.07.06.010.56.04.5
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-&,“:”,M.,““”M.,““””,3,,,“:”a:LowMediumHighMarketStrength..STEPDATAREQUIREDSOURCE(S)1. Chooseaxesthatarerelevanttocustomerdecision-making(first)andthosewhichdifferentiatesuppliers(second)2. Illustratewherecompetitorslieonmap(s)3. Interpretmapforstrategicimplications(e.g.,clustersoropenspaces)InformationonindustryasawholeInformationoncompetingcompanies’strategiesandpositioningTradeassociationsTradeperiodicalsandpublicationsInformationservicesAnalystreportsVariouscompanies’annualreportsandotherpublicinformationInterviewswithcompetitormanagementIndustryexperts-()&&B’&,“:””M.,““””,,,““””,,“:,,””aa’s.:MarketingExample:McDonald’sCustomerRefillSupportSales/DistributionOtherCustomerServiceCriticalStrategicCapabilities(SC)-Thecapabilitiesinwhichacompanyisaleader.Thesecapabilitiesarethesourceofcompetitiveadvantage.CriticalEnablingCapabilities(EC)-Thecapabilitiesinwhichacompanyiscompetitivelyequivalenttoothermarketleaders.Thesecapabilitiesareoftenthesourceofabarriertoentry.Strategic/FinancialPlanningTechnologyDevelopmentProductDevelopmentMfg/JointVentureCoreCompetence(CC)-Acompetencewhichdeliversasustainablecompetitiveadvantageincurrentmarkets,providesaccesstoawidevarietyofmarkets,andmakesasignificantcontributiontotheperceivedcustomerbenefitsoftheendproduct.PrimaryCapabilities(PC)-Minimumfunctionalandtechnicalrequirementsnecessarytoparticipate.COMPETENCIESMODEL-FRAMEWORKFast,affordable,fun,familydiningexperienceMarketingandbrandmgmt.TrainingFranchisemgmt.ProductinnovationBigMacrecipeHighquality,lowpriceproductsourcingEfficientoperationHamburgerpreparationMenuselectiona’sa.a,a.a.a-:’s-,:“”?“”?a,a,a,a,,a-&&&A.,““””,5M.,““””,3,,,“:”,,,““:A”,,,“”,,“:,,EstablishSegmentationObjectivesDataAssessmentModelConstructionBuildClosedLoopPerformanceTool?,,?????a??a()..a..aaa.:HoldinventoryCreditproblemBasicfabrics“Opportunistic”StrategySpecialtyproductsNarrowcustomerbaseNicheStrategy(specializedproducttonarrowcustomerbase)SelltomanufacturersbeforefabricpurchaseEstablishedcreditBroadcustomerbaseBasicfabricsLow-CostStrategySelltomanufacturersbeforefabricpurchaseEstablishedcreditFocusedcustomerbaseNovelfabrics(“fashionforward”)DifferentiationStrategy(specializedproducttobroadcustomerbase)STEPDATAREQUIREDSOURCE(S)1. Identifysegmentationvariablesandsegmentthemarketa) SurveyStage:Conductinterviews/focusgroupswithconsumerstogaininsightintomotivations,attitudes,andbehaviorb) AnalysisStage:Applyfactoranalysistodatatoremovehighlycorrelatedvariables;applyclusteranalysistocreateanumberofmaximallydifferentsegments2. Formsegmentsbylookingatconsumercharacteristicsaswellasconsumerresponsesa) GeographicSegmentationb) DemographicSegmentationc) PsychographicSegmentationd) BehavioralSegmentationResultsfromfocusgroups,interviews,andsurveysCustomercharacteristics:demographics,statistics,etc.Focusgroups,interviews,surveysCompanydata,,.-&&,“:””M.,““””,,,““””.,a.-5040302010200400600800100020004000UnitVolume(Thousands)UnitCost($)19741975197619771978197919801981198219831984Slope20%,(.),,.1a(a,.)2 a.:.,,,.(.,,,)a.,,.,.;.,.-A.,““””,5,“””M.,““””,3,,,““:A.a’s,,.a"".a1.2.a(.a)345"””6 ""-()&B’M.,““””,3.a.aa’s...BakedGoodsBulbsCheeseFruitKitchenwareMeat/SeafoodNurseryStockSnacks/CandyStationeryDecorativeAccessoriesIndoorPlantsNutsSeedsTrees/ShrubsGourmetFoodBed/BathPool/Patio/GardeningCraftsPersonalCare/GroomingSpecialtyApparelCampingEquipmentChildren’sApparelDrug/Vitamins/HealthFoodHardware/ToolsHosiery/LingerieWomen’sApparelMen’sApparelWomen’sLargeSizeApparelAthleticEquipmentFishingEquipmentHuntingEquipmentSportingGoodApparelCategoryFitWithCompanyHighMediumLowLowMediumHighCategoryAttractivenessCATEGORYEVALUATION-SPECIALTY/SPIN-OFFCategoriesincludedinexistingorplannedspecialtybooksRecommendedadditionalspecialtybookventureEXAMPLE.1 ,,,..2,,,..3;,,..a’’sa,.;.-.&,“:””,,,““””.::,,""::aa:a's,'saa’sa’’s.aa.,.aaa’’s:1:2:,:(?)3:a,4:-&&&,P,““””,,1995,M.,““”M.,““””,3A’’s.IDNameScheduledFinish3/143/213/284/44/114/184/25MarApr1234567891011123/26/933/26/934/23/934/12/933/30/934/1/934/5/934/7/934/8/934/9/934/12/934/19/93MobilizationPwCMobilizationSCMMobilizationDesigncustomerserviceprocessMapcommunicationModeleconomicdecisionsIdentifycostdriversIdentifyvaluedriversSpecifyCSactivitiesSpecifyCSinformationneedsSpecifyCSresourcePreparetrainingmaterialsa..'s.a,,a's"",--&,&&,,,““””a’sa.(.7x24)(.;)():,:.STEPDATAREQUIREDSOURCE(S)1. Determinethetrademarkaxesforthematrix2. Determinethecompany’sexistingstrategyagainsttheindustry3. GeneratealternativestrategicoptionsforthecompanyandplotthemonthematrixAnunderstandingoftheclient’scurrentpositioning,vis-a-viscompetitorsUnderstandingofstrategicoptionsavailableInterviewswithseniormanagementAnalystreportsIndustryexpertsInterviewswithcompetitorsTradepublications???????????-()&A.,““””,5M.,““””3,,,“:”
STARSQUESTIONMARKSCASHCOWSDOGSNOMAN’SLAND30%0%MarketGrowthRateExpectedGrowthifAvailable;Otherwise3-YearHistoricalGrowthRates4x2x1.5x1x.5x.25xCompany’sSalesorShareLargestCompetitorsSalesorShare?a’s,’’s’.a.:’l5.03.02.01.51.00.2aDataneededforeachbusinessunit:1. Sales2. Marketgrowth3. Salesoflargestcompetitor
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4.0.a,..;.,,.,.:,,.a:12,33 ()a-&A.,““”,5M.,““”,3&,““:”LosingMarketShareHoldingMarketShareGainingMarketShareMarketGrowthRateBusinessGrowthRate30%0%30%Use3-yearhistoricalgrowthrates(use5-yearifbusinessishighlycyclical)Dataneededforeachbusinessunit:1. Sales2. MarketGrowth3. Salesoflargestcompetitor (ormarketsharedata)EachcirclerepresentsadifferentbusinessCirclesizerepresentsproportionalsalesa,.,.:aa.:(),.,,123's45'a.-&,“:”,M.,“”,“””,,,“”,,,“:A”a()a.A,.Aa.,a.()?.A,.()..5:12(.?)345-&??????AA213456’s.,.,14
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“””a;S3;;a“””9““””(.,?)8?4?3?EXAMPLEa.a““”““”-a.,.:,,,().a,a.a.a.-…?…?…?…?-....a.““”.,,.-“a”a.’’s.1’’s;.:(%)(%)($)()()(:)()2a3 ,-(),“:”M.,““””,3.($).STEPDATAREQUIREDSOURCE(S)1. Collectmargindataindollarsforindustrycompetitorsforthecurrentyearandaggregate2. Predictthesamemarginsforadeterminedfutureyearandaggregate3. GraphcurrentandfutureaggregatemarginsCompetitormargindataCompanyfinancialstatementsMoody’scompanydataBloombergIndustryAssociations/
Publications-A.,““””,5M.,““””,3;:.a’s.,:,%,’’s:.-,,--A.,““””,5,“””.,,(),a,.,.a,a.a;a““””a.“”1.00.06:.,1:.,5:.4:,3:2:.(),.STEPDATAREQUIREDSOURCE(S)1. Determinethetrademarkaxesforthematrix2. Determinethecompany’sexistingstrategyagainsttheindustry3. GeneratealternativestrategicoptionsforthecompanyandplotthemonthematrixAnunderstandingoftheclient’scurrentpositioning,vis-a-viscompetitorsUnderstandingofstrategicoptionsavailableInterviewswithseniormanagementAnalystreportsIndustryexpertsInterviewswithcompetitorsTradepublications-&.-M.,““””,“”,,1998,“a”,,1998.10.05.01.00.50.1123456789101A1A1A1A1A1A1A1A1A1A1A1A1A1AClientAClientBCompetitorCCompetitorB-(000)=67%a.aa-,“””,“”..,,.’..,,.’’t,’’s..,a’s.,.a––.a.…,,””.A,““,”a.A““,”a...,:.,,,,,,a.’,a.,.--a.1.,,.2.,,,,?a??3--.,,?4.,a,?5 aa.a,a.a...,a.8..9 ’s.’’s.10 ,,a,..7.,.,a““”,,,.6.,’s,?-a,..&,..?J.,“:A””:1:2:3:4:5:6:a57:8:9:10:,’s’s.a.(,,.)AnnualProjectCashFlowa.a,.1: a2:3:,-&&,“:”S7()Aaa;,,7a.’s.S7???????????????()????a7,a’’s..7(S).,,,..a;.-7-S&,“:”,M.,“”,,,“:A”,,,..,.:,,,.(.,)-(),“:”,M.,“”,,,“:”,,,“:Aa,,,.aa,’’s.,a.2000,,(.,,).“”a4,,,,,.1234,a,,..-,“:”,M.,“”M.,““”,3,,,“:A&&a...a,,,.,.,(),.2015105005101520ValueCreationValueDestructionReturnonEquityCostofEquityFRAMEWORKFORSBUANALYSISEXAMPLEa’s.a.,**BusinessValuation.1.-(),,“:M.,““””,3,,,“:”:aa.a.a.a:’s’s-()&&()()A.,““””,5P,““””,,1995,M.,““”M.,““””,3,,,““:Aaaa,,",".,,'s(.,,)“”-1996,-"",.,,,()()).()(C)(C).(G)56787.86.9.().().(C)..(C)(G).(G)56786.87.97.8.()(C).(C)(C)(G).(G)(G).(G)56789a'..,"".Aa:,,,.aaa.,a.a.1a(a)2.::,,:,,:a153 .:4.Citations-ClientandIndustryExperienceVoiceoftheCustomerBaxter/Pharmaceuticals/KITdatabaseCoachLeather/Retail/KITdatabaseHormel/CIP/JohanSauerPolaroid/CIP/KITdatabaseJonAnton,DebraPerkins,““ListeningtotheVoiceoftheCustomer:16StepstoaSuccessfulCustomerSatisfactionManagementProgram”WilliamBarnard,ThomasF.Wallace,TheInnovativeEdge:CreatingStrategicBreakthroughsUsingtheVoiceoftheCustomer”PriceWaterhouse,“BetterChange”VoicesintoChoices:ActingontheVoiceoftheCustomerSourceList通过辛勤的的工作获得得财富才是是人生的大大快事。一个人一生生可能爱上上很多人,,等你获得得真正属于于你的幸福福后,你就就会明白以以前的伤痛痛其实是一一种财富,,它让你学学会更好地地去把握和和珍惜你爱爱的人。12月-2209:0909:09:21人只有为自自己同时代代人的完善善,为他们们的幸福而而工作,他他才能达到到自身的完完善。每项事业成成功都离不不开选择,,而只有不不同寻常的的选择才会会获取不同同寻常的成成功。09:09:2109:0912月-22论命运如何何,人生来来就不是野野蛮人,也也不是乞讨讨者。人的的四周充满满真正而高高贵的财富富—身体与心灵灵的财富。。人生没有彩彩排,每一一个细节都都是现场直直播。对产品质量量来说,不不是100分就是0分。成功的经理理人员在确确定组织和和个人的目目标时,一一般是现实实主义的。。他们不是是害怕提出出高目标,,而是不让让目标超出出他们的能能力。管理就是决策策。09:0909:09:2112月-22经营管理,成成本分析,要要追根究底,,分析到最后后一点。再实践。2022/12/179:09:21世上并没有用
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