李彦宏：金融危机背景下的搜索引擎发展

百度创始人、董事长兼首席执行官。1991年毕业于北京大学信息管理专业，随后赴美国布法罗纽约州立大学攻读计算机科学，并取得硕士学位。现兼任中国互联网协会副理事长，武汉大学客座教授。2000年1月创建百度，如今已成为全球第三大独立搜索引擎和最大的中文搜索引擎，在中国拥有超过7成的市场份额。2005年，百度在美国纳斯达克成功上市，并成为首家进入纳斯达克成分股的中国公司。今天，百度已经成为中国最具价值的品牌之一。李彦宏Founder,Chairman,andChiefExecutiveOfficerofBaidu

RobinLi

AftergraduationfromPekingUniversityin1991majoringininformationmanagement,RobinwenttotheU.S.tostudycomputerscienceintheStateUniversityofNewYorkatBuffalo,andgraduatedwithaMaster’sDegree.NowheservesastheViceChairmanoftheChinaInternetAssociationandtheguestprofessorofWuhanUniversity.

InJanuary2000,RobincamebackfromtheSiliconValleytocreateBaiduinChina.After9years,underhisleadership,BaidunowhasbecomethethirdlargestindependentsearchengineandthelargestChineselanguagesearchengineintheworld,takinga70percentmarketshareinChina.In2005,BwassuccessfullylistedontheNASDAQ,andbecamethefirstChinesecompanytobeaddedasacomponentoftheNASDAQ-100Index(NASDAQ:NDX)andtheNASDAQ-100EqualWeightedIndex(NASDAQ:NDXE).Today,BaiduhasbecomeoneofthemostvaluablebrandsinChina.

百度创始人、董事长兼首席执行官李彦宏RobinLi,ChairmanandCEOofBaidu2009年7月22日金融危机背景下的搜索引擎发展SearchTechnologyDevelopmentandMarketProspectAmidFinancialCrisis不断创新，搜索技术飞速发展-中国互联网产业高速发展，机会与挑战并存1234百度的技术创新与研发投入无线互联网的发展为搜索引擎带来新的契机未来的搜索引擎技术将更丰富、更智能、更精准SustainedInnovation，UpgradestoSearchTechnologiesChina’sInternetindustryremainshighgrowthindustrywithmanyopportunitiesandchallenges.Futuresearchenginetechnologieswillbecomericher,smarterandmoretargeted.ThedevelopmentofwirelessInternethasalsocreatednewopportunitiesforthedevelopmentofsearchengines.Baidu’stechnologicalinnovationsandcontinuedinvestmentinresearch&development.中国网站数达到306万，网页数量高达160亿，同比增长90%。网民数量超过3.38亿，超越美国，继续稳居世界第一。中国互联网络信息中心(CNNIC)09年7月发布

中国互联网产业高速发展，机会与挑战并存ThefastdevelopmentoftheInternetindustrybringsaboutbothopportunitiesandchallengesChinaregistered3.06millionwebsitesand16billionwebpages–+90%YoY.ThenumberofInternetpopulationinChinanowexceeds338million–overtooktheU.S.asworld’smostpopulousInternetnation.Source:ChinaInternetNetworkInformationCenter(CNNIC),July2009

前所未有的，种类繁多的海量用户需求，将把我们推向互联网搜索技术研发的最前沿。

MassiveanddiversifiedtypesofuserdemandspushustotheforefrontofInternetsearchtechnologydevelopment.持续创新、不断根据用户需求，提供最尖端、高性能的产品和服务，才能处于不败之地。

Onlythroughcontinuousinnovativeandhigher-performanceproductsandservicesthatfulfilluserexpectationsareweabletomaintainourleadingposition.

中国互联网产业高速发展，机会与挑战并存ThefastdevelopmentoftheInternetindustrybringsaboutbothopportunitiesandchallenges在浩瀚的信息中，存在着大量高质量但难以直接获取的暗网（hiddenweb）信息

Therearestillsignificantamountsinformationintheworldwidewebthatcannotberetrievedbycurrentsearchengineplatform–whatwecall“hiddenweb”or“hiddeninformation.”搜索引擎目前能探索到的信息只是非常有价值的暗网信息的千分之二或者更少

Thecurrentsearchengineplatformcanonlyaccesstwothousandthorlessofwhatisdeemed“valuable”informationintheworldwideweb.未来的搜索引擎技术将更丰富、更智能、更精准Futuresearchenginetechnologieswillbecomericher,smarterandmoretargeted如何深入挖掘暗网信息并开放一个广纳信息的第三方平台，让用户找到所求？未来的搜索引擎技术将更丰富、更智能、更精准Futuresearchenginetechnologieswillbecomericher,smarterandmoretargetedSohowdowebetterunlockthe“hiddenweb”informationandprovideamorecomprehensivesearchresultforourusers?推动更多有价值的暗网信息网页化Toaccessmoreandmorevaluable‘hiddenweb’information用最便捷、精准和智能化的方式，将这些信息进行整合并呈现给有需求的用户Tointegratethismorecomprehensivetypesofavailableinformationandpresentthemtousersinthemostconvenient,accurateandintelligentway百度阿拉丁平台研发计划未来的搜索引擎技术将更丰富、更智能、更精准Futuresearchenginetechnologieswillbecomericher,smarterandmoretargetedAladdinisaplatformfornextgenerationsearchservice阿拉丁上线前阿拉丁上线后未来的搜索引擎技术将更丰富、更智能、更精准Futuresearchenginetechnologieswillbecomericher,smarterandmoretargetedFormerAladdin无线互联网的发展为搜索引擎带来新的契机移动互联网与传统互联网的融合成为大势所趋TheconvergenceofwirelessInternetwithtraditionalInternetisinevitable.

百度无线产品战略布局：Baidu’sstrategiclayoutforwirelessproducts:百度主流搜索产品及服务成功移植到移动互联网推出无线搜索工具-掌上百度SuccessfullyleveragedmanyofourmainstreamsearchproductsandservicestomobileInternet.Wewillintroduceawirelesssearchtoolcalled“BaiduonPalm”.ThedevelopmentofwirelessInternethascreatednewopportunitiesforsearchengine百度度的的技技术术创创新新与与研研发发投投入入900584987668827723178219921023687410058684581000066567790058498766882772317821992102368741005868458100006656771/3每年在搜索引擎技术研发和产品等方面的投入超过公司年度营收的1/310亿2008年全年技术投入高达约10亿主元人民币未来来还还将将继继续续加加大大投投入入，，增增强强核核心心技技术术的的研研发发能能力力Baidu’’sinputininnovationandproductdevelopmentactivitiesBaiduspendsathirdofitsrevenuesonitstechnologicalinnovationandproductdevelopmentactivitieseachyear.OurR&Dinputin2008topped1billionYuan.Inthefuture,wewillcontinuetoincreaseinvestmenttoenhanceourR&Dcapabilityforcoretechnologies不断断创创新新，，搜搜索索引引擎擎助助力力经经济济发发展展-12传统统经经济济与与互互联联网网搜搜索索引引擎擎的的结结合合日日益益紧紧密密-搜索索引引擎擎助助力力中中小小企企业业应应对对危危机机开开拓拓市市场场SustainedinnovationsearchenginefosterseconomicsgrowthSearchenginestohelpmanysmallandmedium-sizedenterprises(SMEs)copewiththefinancialturmoilCloserconnectionbetweentraditionaleconomicsectorsandtheInternet搜索索引引擎擎助助力力中中小小企企业业应应对对危危机机开开拓拓市市场场搜索索引引擎擎在在覆覆盖盖范范围围和和成成本本方方面面更更具具优优势势，，助助力力外外贸贸及及中中小企企业业开开拓拓国国内内市市场场Becauseoftheadvantagesincoverageandcost,theInternet––andespeciallysearchengineplatform––hasbecomethefirstchoiceformanysmallandmedium-sizedenterprises(SMEs)toeffectivereachuptocriticalmassofpotentialsbuyersinthedomesticmarket.按效效果果付付费费、、覆覆盖盖率率更更广广、、投投放放更更精精准准、、效效果果可可控控制制的的搜搜索引引擎擎营营销销，，更更加加适适合合最最易易受受经经济济危危机机影影响响的的中中小小企企业业进进行行推推广广和和营营销销SearchenginemarketingismoresuitableforSMEstodopromotionandmarketingItispaidbasedonperformanceresults,haswidercoverage,ismoreaccuratelyplacedandhascontrollableresults.Searchenginestohelpmanysmallandmedium-sizedenterprisescopewiththefinancialstormTargetisementContentPromotionDisplayADs凤巢巢系系统统精准准广广告告主题题推推广广全流流量量广广告告事件件营营销销互动动营营销销专业业服服务务，，助助力力几几十十万万家家中中小小企企业业成成长长ProvideprofessionalservicestosupporthundredsofthousandsofSMEs’’businessgrowth应对对危危机机，，启启动动中中小小企企业业扶扶持持计计划划Launchedaspecialaidprogram,providingfreetechnicalsupporttooptimizetheirwebsites凤巢巢系系统统，，进进入入搜搜索索推推广广新新时时代代IntroducedthePhoenixNestadvertisingsystem搜索索引引擎擎助助力力中中小小企企业业应应对对危危机机开开拓拓市市场场Searchenginestohelpmanysmallandmedium-sizedenterprisescopewiththefinancialstorm传统经经济与与互联联网和和搜索索引擎擎的结结合日日益紧紧密百度搜搜索推推广客客户中中，农农、林林、牧牧、渔渔等传传统行行业增增长迅迅速Thefastestgrowingsector