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雅思阅读理解reading4雅思阅读理解reading4雅思阅读理解reading4雅思阅读理解reading4编制仅供参考审核批准生效日期地址:电话:传真:邮编:ReadingImprovingglobalreadingskillsParaphrasingthemainideas1Readingthefollowingtextandthenanswerthequestions.aWhichparagraphcontainsthemostdetailMagazinecirculationsareinthemillionsandadvertisingrevenueisrising,despitethegrowthTVandelectronicmedia,reportsDavidShort.Magazinecirculationsareinthemillionsandadvertisingrevenueisrising,despitethegrowthTVandelectronicmedia,reportsDavidShort.APrintisnotdeadyet–atleastnotwhenitcomestomagazines.Despiteever-growingcompetitionfromtelevisionandelectronicmedia,anewreportshowsthatworldwideadvertisingexpenditureinconsumermagazineshasdoubledoverthepastdecade.BThereportalsoshowsthatmanymagazinesinEuropecontinuetoenjoycirculationsinthemillions.Althoughtherearemoreandmoretelevisionchannels,whethercable,satellite,terrestrial,analogue,ordigital,anddespitetheincursionoftheInternet,magazinesarestillaregularshoppingorsubscriptionitem.CAdvertisingexpenditureworldwidewas$225billionlastyear,accordingtothereportWorldMagazineTrends.$32billionofthis,or14%,wastakenbymagazines.InEurope,theshareofconsumermagazineexpenditurewas$12billionor21%ofanestimatedoverallspendof$57billion.Butthesharehaddroppedinthepast15yearsfrom30%,withdeclinehavingbeenparticularlysevereinBelgiumandGermanyDHowever,thetypeofmagazineswhichEuropeanschoosetoflipthroughstillvariesdramaticallyaccordingtocountry,withfewsignsthattheEuropeanmagazinewithacommontitleismakinginroadsacrossnations.Interestswhichcancreatetop-sellingtitlesinonecountryarenowheretobeseeninthecirculationlistsofothers.EButwhatevertheirrelativeimportanceacrosstheworld,magazineshaveonerealadvantagesoverbroadcastmedia.Foradvertiserssuchastobaccoandalcoholproducers,whicharebarredorseverelyrestrictedontelevisioninsomecountries,magazinesremainasafehavenfortheirmessages.AndnewFrenchresearchhasrevealedthatmagazinesarestillpowerfultoolsforownersofbrands.Choosethesentencethatbestparaphrasesthemainideaineachparagraphofthetest.1ParagraphAATheamountofmoneyspentonmagazineadvertisingisincreasing.BTherivalrybetweenmagazinesandothermediaissurprising.CSomemagazinessellbetterthanothers.2ParagraphBAMagazinesaresomemorepopularthantheyusedtobe.BAlotofpeoplearestillreadingmagazines.CTVismoreavailablethanever.3ParagraphCAEuropeallocatesagreaterproportionofitsadvertisingbudgettomagazinesthantheworldaverage.BBelgiumandGermanyspendmoreonmagazineadvertisingthanotherEuropeancountries.CThefiguresformagazineadvertisinginEuropearedecreasing.4ParagraphDAAcrossEurope,peoplereadverydifferentkindsofmagazines.BTheideaofa‘European’magazineisbecomingpopular.CMagazinesthatcoverpopularactivitiescanbecomebestsellers.5ParagraphEACigaretteadvertisingisbannedinsomecountries.BMagazinesadvertiseasmallerrangeofproductsthantelevision.CTherearefewerlimitationsonmagazineadvertisingthanTVadvertising.IELTSReadingtestpracticeGlobalreadingquestionWhatisthepurposeofthewriterofthepassageAtocompareEuropeanandworldmagazinesBtoattractmoremagazinereadersCtoreviewthecontinuingpopularityofmagazinesDtoillustratetheadvantagesofelectronicmagazinesIELTSReadingtestpracticeChoosingheadingsforparagraphsHowtoapproachthetask■■■■■ListofHeadingsiBeneListofHeadingsiBenefitingfromanearliermodeliiImportantoperativeconditionsiiiExaminingthepublicconfusionivWheretogofromherevHowit’salllinkedupviHowasuitablelocationwasfoundviiComparingwindspeedsinAustraliancitiesixWhatmakesEsperancedifferentxMorethanjustasourceofpowerExampleAnswerExampleAnswerParagraphAxAustralia’sThereadingThereadingpassagehaseightparagraphsA-H.Choosethecorrectheadingforeachparagraphfromthelistofheadingbelow.ParagraphB__________ParagraphC__________ParagraphD__________ParagraphE__________ParagraphF__________ParagraphG__________ParagraphH__________It’scomeyearssincetherotorbladesbeganspinninginEsperance.AHarvesttimeinEsperanceisconstant.Aslongasthewindblows-whichisprettymuchallthetime–nineidenticalsynchronizedwindturbines,reapthebenefitsofthedependablewindsthatgustuparoundthesoutherncoastlineofWesternAustralia.Thesesleek,white,robot–likewindturbinesloomuponthehorizonformingpartofAustralia’sfirstcommercialwindfarm.They’renotonlyfunctionalmachinesthathelpprovideelectricityforthissecludedcoastaltown,butincreasingly,they’realsodrawcardsforcurioustouristsandscientistsalike.BBecauseofitsisolation,EsperanceisnotlinkedtoWesternPower’sgridwhichsupplieselectricityfromgas-,coal-andoil-firespowerstationstothewidespreadpopulationofWesternAustralia.Beforethewindturbineswentin,Esperance’sentireelectricityneedsweremetbythedieselpowerstationintown.CThe$millionTenMileLagoonprojectisnotEsperance’sfirstwindfarm.Thesuccessofasmaller,experimentalwindfarm,ataspotcalledSalmonBeach,encouragedtheState’spowerutilitytotakeEsperancewindseriously.Today,thewindturbinesatTenMileLagoonworkinconjunctionwiththedieselpowerstation,significantlyreducingtheamountofthetownDThewindfarmisconnectedtothepowerstationbya33-kilovoltpowerline,andaradiolinkbetweenthetwoallowsoperatorstomonitorandcontroleachwindturbine.Thenine225-kilowattVestaswindturbinesproduceatotalgeneratingcapacityoftwomegawattsandprovidearound12percentoftheenergyrequirementsofEsperanceanditssurroundingdistricts.EThepowerproducedbyawindturbinedependsonthesizeandefficiencyofthemachineand,ofcourse,ontheenergyinthewind.Theenergyinthewindavailabletothewindturbinesisproportionaltowindspeedcubed.Thus,thegreaterthewindspeed,thegreatertheoutputoftheturbine.Inothertoachieveoptimumwindspeeds,therightlocationisimperative.‘Youhavetoacceptthenatureofthebeast,’,WesternPower’sphysicist,said.‘Assurfacedwellersourperceptionsofwindspeedsarebad.Asyougohigher,windspeedincreasesignificantly.’FThemostfavourablewindsitesareongentlyslopinghills,awayfromobstructionsliketreesandbuildingsandwheretheprevailingwindsarenotblocked.ComputermodelingwasusedtoselecttheoptimumsiteforEsperance’swindfarm.Scientistswereprotectingthecoastalhealthenvironmentwhichisrichinplantlifeandhometotinypygmyandhoney-possums,andahostofbirdspecies.Inaddition,thewindfarmisadjacenttoEsperance’spopularscenictouristdrive.GStricterosioncontrolshavebeenimplementedandaccesstothewindfarmislimitedtoselectedviewingareas.Thewindturbinetowersarepaintedwhiteanddevoidofcorporatelogosorsignage.Accordingtothereissomethingofaworldwidebacklashagainstwindfarmswithregardtotheirvisualimpact.‘Butbecausewindturbinesperformbestinthemostexposedpositions,theywillalwaysbevisible.Thereisaveryrealneedtobalanceenvironmentalandtechnicalrequirements.IthinktheTenMileLagoonWindFarmsetsthestandardforenvironmentallyfriendlydevelopment.’HInfact,theprojecthasbecomesomethingofatouristattractioninitself.EsperanceShirepresidentIanMickelsaidthewindturbineshadbeenwellacceptedbylocals.‘Wehavewatchedthewindfarmdevelopwithgreatinterest,andnowwefindvisitorstoEsperanceareequallyenthusiasticaboutis,’hesaid.Theaimnowistoidentifyotherremotelocationswherewindturbineswillbeafeasiblemeansofsupplementingexistingpowerstations.IELTSReadingtestpracticeSentencecompletionHowtoapproachthetask■■Takesixminutestoanswerquestions1-6aboutAustralia’CCompletethesentencesbelow.ChooseNOMORETHANTHREEWORDSAND/ORANUMBERfromthepassageforeachanswer.1Esperanceusedtorelytotallyon__________________forenergy.2About___________________ofEsperance’senergyneedsaremetbythewindfarm.3Boththe__________________ofawindturbineaffectitsenergyoutput.4&5Windfarmsshouldnotbebuiltnearbarrierstothewind,suchas__________
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