企业文化概论作业案例分析瑞典宜家IKEA终结版课件

（IKEA）InternationalhomeproductscompanyinSweden

（IKEA）Internationalhomeprodu1TheDevelopmentofIKEAThesuccessofIkeaIKEABasicInformationIKEAinChina

4123ContentsTheDevelopmentofIKEAThesuc2Partone:basicinformationPartone:basicinformation3FounderofIKEAIngvarKamprad

Thecompanyistheworld'slargestfurnitureretailer.Foundedin1943by17-year-oldIngvarKampradinSweden,thecompanyisnamedasanacronymcomprisingtheinitialsofthefounder'sname(IngvarKamprad),thefarmwherehegrewup(Elmtaryd),andhishomeparish(Agunnaryd,inSmåland,SouthSweden).FounderofIKEAIngvarKamprad4FurnitureHouses,flatsFamilyMobileManufacturingProductsThecompanymottoMyhouse,mylife

Tocreateabettereverydaylifeforthemanypeople.BasicInformationSloganFurnitureProductsThecompanyMy5

TheLogoof

IKEA

TheLogoofIKEA6Parttwo:DevelopmentParttwo:Development7PresentandpastIKEAoriginallysoldpens,wallets,pictureframes,decorativetablecloths,watches,jewelryandnylonstockingsandsoon.ThatwhatIngvarcanthinkofalmostanylow-priceproducts.Until1951,ThefounderofIKEAsawalarge-scalefurnituresupplieropportunities.FurtherexpandSoon,hedecidedtostopproductionofallotherproductsandconcentrateonproducinglow-pricefurniture,wearefamiliartodayfromIkeawasborn.FirststeptExpandPresentandpastIKEAoriginall8HistoryofIKEA1943IngvarKampradregistersIKEAasacompany.1955IKEAstartsdesigningitsownfurniture1958ThefirstIKEAstoreopensinÄlmhult,Sweden1998ThefirstIKEAstoreopensinChina2006IKEAentersJapanHistoryofIKEA1943IngvarKam9Thirdpart:SuccessThirdpart:Success10ThesuccessofikeaGoalcreate

abetterlifeforthemanypeople.usethemostofmaterials,inorderthatpeoplebeabletoprovidequalityproductsataffordablepricestomeetpeople'sneedsandtastes.DoitsbesttomakepeoplecomfortableThesuccessofikeaGoal11Factorsofsuccess

Productdesignvaluecustomers’

needsCaremoreaboutcustomers.

ThepatternofDIY(DoItYourself)Storelayoutfullyhumain

Factorsofsuccess12IKEA's

businessphilosophyphilosophy54123StrategyofprouductsLowpriceShowofsalesfieldchoosecustomersastutorPromotionIKEA's

businessphilosophyphil13achievementsofIKEAachievementsofIKEA14ShowofsalefieldsShowofsalefields15Partfour:IKEAinChinaPartfour:IKEAinChina16ClicktoedittitlestyleBeiJingShangHaiChengDuDaLianWuHanNanJingShenzhenGuangZhouIKEAinChinahasninebranchesinBeijing,Shanghai,Guangzhou,Chengdu,Shenzhen,Nanjing,wuhan,tianjinandDalianIKEATianjinClicktoedittitlestyleBeiJi17Strategyofchina

Ⅰ.CostleadershipstrategyⅡ.DifferentiationstrategyⅢ.FocusstrategyStrategyofchina 18Thesituation

ThedevelopmentofIkeafrom2009to2011.Wecanseethesalesarecontinuingincresing.Thesituation19InspirationstoChinaAccuratepositioning

（Research、Service、Consumerguide）Noborders,nodifferenceintheproductstrategy（Convergence）ThespreadofcorporatecultureandtransformationCentralizedcoordinationandcontrolandthestandardizationofoperationmodeofpromotion

Innovativeresources（Materialscience、Talent）InspirationstoChinaAccurat20ConclusionThefuturebelongstothosewhointhesamewaythemanufactureandsaleofnomatterwhereareapplicabletothesameproductcompany

ConclusionThefuturebelongst21ThankYou!By:Cécile,Annabelle,Victoria2012年4月ThankYou!By:Cécile,Annabe22（IKEA）InternationalhomeproductscompanyinSweden

（IKEA）Internationalhomeprodu23TheDevelopmentofIKEAThesuccessofIkeaIKEABasicInformationIKEAinChina

4123ContentsTheDevelopmentofIKEAThesuc24Partone:basicinformationPartone:basicinformation25FounderofIKEAIngvarKamprad

Thecompanyistheworld'slargestfurnitureretailer.Foundedin1943by17-year-oldIngvarKampradinSweden,thecompanyisnamedasanacronymcomprisingtheinitialsofthefounder'sname(IngvarKamprad),thefarmwherehegrewup(Elmtaryd),andhishomeparish(Agunnaryd,inSmåland,SouthSweden).FounderofIKEAIngvarKamprad26FurnitureHouses,flatsFamilyMobileManufacturingProductsThecompanymottoMyhouse,mylife

Tocreateabettereverydaylifeforthemanypeople.BasicInformationSloganFurnitureProductsThecompanyMy27

TheLogoof

IKEA

TheLogoofIKEA28Parttwo:DevelopmentParttwo:Development29PresentandpastIKEAoriginallysoldpens,wallets,pictureframes,decorativetablecloths,watches,jewelryandnylonstockingsandsoon.ThatwhatIngvarcanthinkofalmostanylow-priceproducts.Until1951,ThefounderofIKEAsawalarge-scalefurnituresupplieropportunities.FurtherexpandSoon,hedecidedtostopproductionofallotherproductsandconcentrateonproducinglow-pricefurniture,wearefamiliartodayfromIkeawasborn.FirststeptExpandPresentandpastIKEAoriginall30HistoryofIKEA1943IngvarKampradregistersIKEAasacompany.1955IKEAstartsdesigningitsownfurniture1958ThefirstIKEAstoreopensinÄlmhult,Sweden1998ThefirstIKEAstoreopensinChina2006IKEAentersJapanHistoryofIKEA1943IngvarKam31Thirdpart:SuccessThirdpart:Success32ThesuccessofikeaGoalcreate

abetterlifeforthemanypeople.usethemostofmaterials,inorderthatpeoplebeabletoprovidequalityproductsataffordablepricestomeetpeople'sneedsandtastes.DoitsbesttomakepeoplecomfortableThesuccessofikeaGoal33Factorsofsuccess

Productdesignvaluecustomers’

needsCaremoreaboutcustomers.

ThepatternofDIY(DoItYourself)Storelayoutfullyhumain

Factorsofsuccess34IKEA's

businessphilosophyphilosophy54123StrategyofprouductsLowpriceShowofsalesfieldchoosecustomersastutorPromotionIKEA's

businessphilosophyphil35achievementsofIKEAachievementsofIKEA36ShowofsalefieldsShowofsalefields37Partfour:IKEAinChinaPartfour:IKEAinChina38ClicktoedittitlestyleBeiJingShangHaiChengDuDaLianWuHanNanJingShenzhenGuangZhouIKEAinChinahasninebranchesinBeijing,Shanghai,Guangzhou,Chengdu,Shenzhen,Nanjing,wuhan,tianjinandDalianIKEATianjinClicktoedittitlestyleBeiJi39Strategyofchina

Ⅰ.CostleadershipstrategyⅡ.DifferentiationstrategyⅢ.FocusstrategyStrategyofchina 40Thesituation

ThedevelopmentofIkeafrom2009to2011.We