牛津译林版-必修四-Reading-unit1-Advertisements上课课件整理

Unit1Advertising

Unit1Advertising1Learningaims1.Tolearnmoreaboutadswithdifferentreadingskillssuchasskimmingandscanning;2.Tolearnhowtoreadanexpositorywritingandwriteonelikethat;（说明文）Learningaims1.Tolearnmore2letsenjoyshortvideos!Video1Video2Leadinletsenjoyshortvideos!Vide3Whatdidyouwatchjustnow?AdvertisementsWhatdotheypersuadepeopletodo?BuyQingyangshampooAvoiddrunkdrivingWhatdidyouwatchjustnow?Ad4

Readthetextquicklyandanswerthefollowingquestions.1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?FastreadingReadthetextquicklyand5Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.ReadingfordetailsWhatisanadvertisement?Anad6Whatisanadvertisement?Placesnewspapers,magazines,theInternet,radio,televisionTypesCommercialadsPSAsWhatisanadvertisement?Place7commercialadsPSAscommercialadsPSAs8What’sthedifferencebetweencommercialadsandPSAs?

Commercialads---To___________________________________PSAs---To_________________educatepeoplesellthings;togetprofitsandmoney.What’sthedifferencebetwee9ReadPara3withthefollowingquestionsinyourmind:1.Doesanadvertisementtellpeoplethecompletetruth?2.Howdoesthewritesupporthisidea?3.Doesthewritemakeanyconclusion?ReadPara3withthefollowin10Doesanadvertisementtellpeoplethecompletetruth?Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.TwoexamplesWemustnotfallforthiskindoftrick!Subject/topicSupportingdetailsConclusionExpositorywriting(说明文)Doesanadvertisementtellpeo11123

Publicserviceadvertisements:Subject/topicSupportingdetailsConclusionPSAsaimstoteachusandhelpusleadbetterlives.Dealwithwidespreadsocialconcerns.EncouragepeopletosupportpublicserviceprojectsTeachushowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.examples123123Publicserviceadvertiseme12StructureofthewholepassageTopicAdvertisementsSupportingdetailsWhatisanadvertisement?ConclusionWhenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements123Structureofthewholepassage13Expositorywriting（说明文）

paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Expositorywriting（说明文）paragh14Enjoyanadaboutfamily,andthenworkingroupstogiveanoutline(大纲)forapassagewiththetopic“

Familyisveryimportanttous.

”Trytousethestructurewe’vetalkedaboutinthisclass.Subject:Familyisveryimportanttous.

Supportingdetails:Conclusion:ApplicationEnjoyanadaboutfamily,and15ShowyouroutlineShowyouroutline16Subject/topicPart1:para_____SupportingdetailsPart2:para_____ConclusionPart3:para_____12~45SummaryFromthetextwecanlearnwhatan_________isandthe______ofthead.Besides,weknowthe________oftheCAsandPSAs.Therefore,whenitcomestoads,wemustuseour_________andnotbea________tothem.advertisementtypesdifferencesintelligenceslaveSubject/topicPart1:para_17HomeworkFinishthepassageabout“Familyisveryimportanttous”,usingthestructurewehavelearntthisclassin100words.HomeworkFinishthepassageabo18

Thankyou!

Thankyou!191.一个要将中国归于中央集权下的专制一统，一个要恢复天下到六国时代诸侯联盟的松散政制。这看上去好像只是一个是否认同统一的历史趋势的问题，现代人常常站在统一的立场上去批判项羽，仿佛只有用铁骑扫平了六国的秦王才算是一个民族英雄，其实问题并不这么简单。2.从历史的长时段看，统一的趋势是无法阻遏的。从根本上说，它是中华民族发展到一定阶段，文明内部各部分长期交往整合的必然结果。问题只在以何种方式统一3.可以设想，即使没有秦的武力，天下也终将归于一体，这也为汉以后的历史实际所一次次证明。无可否认的是，秦王的铁骑确实使这一过程大大简化了。看上去，历史似乎少走了许多弯路，细想来却又未必。4.先不说铁骑下呻吟的民众，是否也有追求自己那一点卑微的生活自由的权力，就是从文明的发展来说，统一的后果也有许多地方值得怀疑。5.中央集权确实加强了国家的权力，使秦汉帝国成为当时世界上少有匹敌的强大力量。但是，作为代价，从原始社会时代开始积累起来的那一种有限民主（哪怕是统治阶级内部民主），也彻底丧失了。6.春秋战国时期纵横捭阖的士，逐渐变成了可以“倡优畜之”的文人。当秦军焚烧着六国的宫殿，将天下一切珍奇全都劫掠汇聚向咸阳时，中华文明也就从多元变成了一元，从多中心变成了一个或最多两三个中心（所谓“两都”或“三都”）。7.燕京之所以成为当年第一流的综合性大学，更有赖司徒确立的办学方向，一开始就使燕京弥漫着浓厚的学术自由、思想自由的空气。8.今天，我们将一些传统节日提高到法定节假日的高度，也应该在传统节日中注入时代的精神风貌、时代的人文习俗，而不是单纯地重复过去的节俗。1.一个要将中国归于中央集权下的专制一统，一个要恢复天下到六20Unit1Advertising

Unit1Advertising21Learningaims1.Tolearnmoreaboutadswithdifferentreadingskillssuchasskimmingandscanning;2.Tolearnhowtoreadanexpositorywritingandwriteonelikethat;（说明文）Learningaims1.Tolearnmore22letsenjoyshortvideos!Video1Video2Leadinletsenjoyshortvideos!Vide23Whatdidyouwatchjustnow?AdvertisementsWhatdotheypersuadepeopletodo?BuyQingyangshampooAvoiddrunkdrivingWhatdidyouwatchjustnow?Ad24

Readthetextquicklyandanswerthefollowingquestions.1.Whatdoadstrytopersuadepeopletodo?2.WhatdoesPSAstandfor?3.WhatdoPSAsaimtodo?FastreadingReadthetextquicklyand25Whatisanadvertisement?Anadvertisementuseswordsandpicturestopersuadepeopletobuyaproductorservice,ortobelieveinanidea.ReadingfordetailsWhatisanadvertisement?Anad26Whatisanadvertisement?Placesnewspapers,magazines,theInternet,radio,televisionTypesCommercialadsPSAsWhatisanadvertisement?Place27commercialadsPSAscommercialadsPSAs28What’sthedifferencebetweencommercialadsandPSAs?

Commercialads---To___________________________________PSAs---To_________________educatepeoplesellthings;togetprofitsandmoney.What’sthedifferencebetwee29ReadPara3withthefollowingquestionsinyourmind:1.Doesanadvertisementtellpeoplethecompletetruth?2.Howdoesthewritesupporthisidea?3.Doesthewritemakeanyconclusion?ReadPara3withthefollowin30Doesanadvertisementtellpeoplethecompletetruth?Evenifanaddoesnotlie,itdoesnotmeanitisaltogetherinnocent.TwoexamplesWemustnotfallforthiskindoftrick!Subject/topicSupportingdetailsConclusionExpositorywriting(说明文)Doesanadvertisementtellpeo31123

Publicserviceadvertisements:Subject/topicSupportingdetailsConclusionPSAsaimstoteachusandhelpusleadbetterlives.Dealwithwidespreadsocialconcerns.EncouragepeopletosupportpublicserviceprojectsTeachushowtolivehealthylives.Alloftheseadsaremeanttobenefitthepublic,andyoucanoftenlearnalotbyfollowingtheadvicetheygive.examples123123Publicserviceadvertiseme32StructureofthewholepassageTopicAdvertisementsSupportingdetailsWhatisanadvertisement?ConclusionWhenitcomestoadvertisements,wemustalluseourintelligenceandnotbeaslavetothem!Doesanadvertisementtellpeoplethecompletetruth?Publicserviceadvertisements123Structureofthewholepassage33Expositorywriting（说明文）

paragh1paragh2paragh3paragh4paragh5paragh1paragh2paragh3paragh4paragh5(A)(B)Expositorywriting（说明文）paragh34Enjoyanadaboutfamily,andthenworkingroupstogiveanoutline(大纲)forapassagewiththetopic“

Familyisveryimportanttous.

”Trytousethestructurewe’vetalkedaboutinthisclass.Subject:Familyisveryimportanttous.

Supportingdetails:Conclusion:ApplicationEnjoyanadaboutfamily,and35ShowyouroutlineShowyouroutline36Subject/topicPart1:para_____SupportingdetailsPart2:para_____ConclusionPart3:para_____12~45SummaryFromthetextwecanlearnwhatan_________isandthe______ofthead.Besides,weknowthe________oftheCAsandPSAs.Therefore,whenitcomestoads,wemustuseour_________andnotbea________tothem.advertisementtypesdifferencesintelligenceslaveSubject/topicPart1:para_37HomeworkFinishthepassa