国际IT咨询公司的竞争力分析体系课件

ComparingITConsultingCompetitivenessofLocalITCompaniesGroup2Yun,DongWonKim,WoongMoon,JeongNamNang,HeeKyungCha,ChangIKGroupReportComparingITConsultingCompet1IntroductionPreviousResearchResearchTool&ModelSelectedVariablesandProxiesFindingsResult&StatisticalAnalysisConclusionFurtherStudyAppendixAGENDAIntroductionAGENDA1.IntroductionNowadays,wecannotlivewithoutcompetitiveness.Tosurviveinbizworld,competitivenessiskeyfactorforsuccess.ByComparingITConsultingCompetitivenessofLocalITCompaniesinKorea,we’dliketodiagnosethedomesticcompetitivenessof3majorlocalITCompany

-SamsungSDS,LGCNS,SKC&CtheglobalcompetitivenessofthemWeusethegeneralizeddoublediamondmodeltocalculatecompetitivenessandglobalizationindices,andthestatisticalanalysis.1.IntroductionNowadays,weca1.Introduction–DefinitionofITConsultingConsultingservicesareadvisoryservicestohelpcompaniesanalyzeandimprovetheefficacyofbusinessoperationsandtechnologystrategies.InfluencetheadoptionofIT.CorporatestrategyReviewofbusinessplansBusinessprocessanalysisorre-engineeringConsultingservicesBusinessConsultingservicesAssessdifferenttechnologystrategiesAligntechnologystrategywithbusinessorprocessstrategy.Providingstrategic,Architectural,operationalandimplementationplanning.ITConsultingservices1.Introduction–Definitiono2.PreviousResearchSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionFactor

ConditionBasic

HumanResource

#ofconsultant

▲

VEducationLevelofconsultant▲

VDeliverability

#ofsolution

▲▲

VIndustrycoverage–ReferenceSites

AddedVR&DInvestment

▲

Financial

Creditratebycurrentratio

▲

Profitratio

▲

Globalization#ofoverseabranches

GlobalVAdvanced

Skill

#ofskilledconsultant

▲▲

VRevenue/#ofConsultants

▲

VSophistication

CustomerManagement▲

InnovationSpeed▲

KnowledgeManagement

HistoryofKMS(years)▲

V#ofKMAgent▲

VAccesstoglobalknowledgesource

AddedV2.PreviousResearchSub-varia2.PreviousResearch-continuedSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionDemandSize

TraditionalMarketMarketShareinITServiceindustry▲

▲

VSIMarketSize/Population

▲

Growthrategrowthrate

▲

Sophistica-tion

ReputationPriceperconsultant

AddedVExternalGroupRevenue

AddedVPreferenceConsultingfirmpreference▲

VR&SDirect

RelatedIndustryAssistancetoconsulting-relatedindustryrevenue

▲

VRelatedConsultingcapability#ofBusinessConsultant

AddedVIndirectM&AExperienceStrengthgainedbyM&Aofconsultingfirm

AddedV2.PreviousResearch-continu2.PreviousResearch-continuedSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionS.S.RStrategy

CEOAbilityCEOAbility

▲

CEOWill

GrossRevenuetargetratio(3years)

AddedVCEO’swilltogrowth

AddedVCompensationCompensation&BenefitLevel▲

VIndustryLeadershipIndustrySolutionLeadership-#of1stsolution▲

Partnership#ofPartnershiporAlliancewithWorldClassConsultingFirm

▲

VStructure

Process

CMMLevel-StandardProcess▲

VProcessSophistication-Coordination▲

Rivalry

IntensityofRivalry#ofconsultingfirm

▲

Monopoly#ofmonopolizedservice

AddedV*References-AccentureConsultingBusinessStrategy(2001)-SamsungSDSTheCompetitivenessofSamsungSDSine-Environment(2000)-SKC&CCompetencyAnalysisofSKC&C’sConsultingResources(2003)2.PreviousResearch-continu3.ResearchTool&ModelDiamondModelITConsultingMarketinKoreaCEO’sWillCompensation&BenefitRecruitPlanPartnership&ProcessMonopolyHumanResourcesDeliveryCapabilitySkillKnowledgeRelatedIndustriesRelatedConsultantM&AExenperienceFactorConditionsTraditionalMarketGrowthRateReputationPreferenceDemandConditionsRelated&SupportingIndustriesStrategy,Structure&RivalryITConsultingMarketGlobal StrategyGlobalBrandImageGeneralizedDoubleDiamondModelSizeQualityGlobali-zationlevel3.ResearchTool&ModelDiamo3.ResearchTool&Model

DataSourcesandTreatmentCharacteristicsDataSourcesTreatmentQuantitativeDataInternet,Theses,Articles,IndustryJournalsSKC&CKnowledgeDBConvertoriginaldataintothefivescalefigureQualitativeDataSurvey(Questionnaire)StatisticalAnalysisAppliedtoqualitativedataTotesthypothesisTestMethodH0(NullHypothesis)H1(AlternativeHypothesis)ANOVATherearenodifferenceamongthecompaniesRejecttheH0t-TestTherearenodifferencebetweenspecifictwocompaniesRejecttheH03.ResearchTool&ModelData4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightFactor

ConditionBasicHumanResource#ofConsultant+15EducationLevel+10DeliverableCapability#ofsolution+10#ofIndustriestheycanconsult+10AdvancedSkillExperiencedemployee–Seniorlevel+15Revenue/#ofConsultants+10KnowledgeKMSage+5#ofKMAgent+15GlobalKnowledgeSource+104.SelectedVariablesandProx4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightDemand

ConditionSizeTraditionalMarketMarketShareinITServices+20GrowthRateRevenueGrowthRate(3years)+20SophisticationReputationUnitPrice+20ExternalGroupRevenue+15PreferencePreference–Survey+25R&SDirectRelatedIndustryRevenueinSIArea+40RelatedConsultant#ofBusinessConsultant+30IndirectM&AExperienceStrengthofM&Aofconsultingfirm+304.SelectedVariablesandProx4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightS.S.RStrategyCEOWillGrossRevenuetargetratio(3years)inconsulting+15CEO’sWill–Survey+15CompensationCompensation&BenefitLevel-Survey+15RecruitPlan#ofincreasedemployeeinnextyear+15Partnership#ofPartnershiporAlliancewithWorldClassConsultingFirm+15StructureProcessCMMlevel+15RivalryMonopolymonopolizedservice-Survey+104.SelectedVariablesandProx4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightGlobalFactorGlobalizationLevel#ofGlobalBranches+50AbroadRev./TotalRev.+50DemandSizeRevenue-Globalmarketsize+50Quality#ofnationalhavingglobalrelation+50R&SGlobalBrandGlobalBrandAwareness-Survey+100S.S.RGlobalStrategyGlobalizationStandard-Survey+1004.SelectedVariablesandProx5.Findings–FactorConditionsProxiesWeightSDSLGCNSSKC&C#ofConsultant15140명209명105명EducationLevel1042.9%79%27%#ofsolution1017개11개10개#ofIndustriestheycanconsult1013개9개6개Experiencedemployee–

Seniorlevel1577%52%41%Revenue/#ofConsultants101.07억0.94억0.62억KMSage56년4년5년#ofKMAgent15320명120명70명GlobalKnowledgeSource10E&YEDS(Old)N/ATotal5.Findings–FactorCondition5.Findings–DemandConditionsProxiesWeightSDSLGCNSSKC&CMarketShareinITServices2015,500억원11,617억원8900억원RevenueGrowthRate2013%28.5%25%UnitPrice202,000만원1,800만원1,100만원ExternalGroupRevenue156,975억원4,650억원900억원Preference-Survey*25752730582Total

Survey-SampleSize:34persons-7items,5scaleeach5.Findings–DemandCondition5.Findings–R&SProxiesWeightSDSLGCNSSKC&CRevenueinSIArea4015,350억원11,421억원8835억원#ofBusinessConsultant3050명38명3명StrengthofM&Aofconsultingfirm30직원영입N/AN/ATotal5.Findings–R&SProxiesWeig5.Findings–S.S.RProxiesWeightSDSLGCNSSKC&CGrossRevenuetargetratio(3years)inconsulting1530%25%30%CEO’sWill–Survey*1513914199Compensation&BenefitLevel–Survey*1511711475#ofincreasedemployeeinnextyear15250명90명35명#ofPartnershiporAlliancewithWorldClassConsultingFirm156개사

6개사4개사CMMlevel15Level2Level3Level2monopolizedservice–Survey**10731704555Total*Survey-SampleSize:34persons-1itemwith5scale**Survey-SampleSize:34persons-7items,5scaleeach5.Findings–S.S.RProxiesWeig5.Findings–GlobalPartProxiesWeightSDSLGCNSSKC&CFactor#ofGlobalBranches50262AbroadRev./TotalRev.509.8%5.1%4.5%DemandRevenue-Globalmarketsize501530600400#ofnationalhavingglobalrelation501494R&SGlobalBrandAwareness–Survey*100827846S.S.RGlobalizationStandard–Survey*10010310071Total*Survey-SampleSize:34persons-1itemwith5scale5.Findings–GlobalPartProxi6.Result&StatisticalAnalysis–FactorCondition6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–DemandCondition6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–R&S6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–S.S.R6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–Global6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–SurveyAnalysisSurvey1Thepreferenceofthecompany(Composedof7surveyitems)HypothesisH0:TherearenodifferencesamongthecompaniesH1:H0isnottrueTestMethodANOVAResultWecan’tsaythatNullHypothesisistrue.So,Intermsofpreferenceofthecompanysomedifferencesareexists.6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–SurveyAnalysisSurvey1Thepreferenceofthecompany(Composedof7surveyitems)HypothesisH0:ThereisnodifferencesbetweenSAMSUNGandLGH1:H0isnottrueTestMethodt-TestResultWecansaythatNullHypothesisistrue.So,Intermsofpreferenceofthecompanynodifferencesareexistsbetweentwocompanies.6.Result&StatisticalAnalys7.Conclusion-DomesticAreaSDSLGCNSSKC&CLocalFactor4.284.823.15

Demand4.464.363.07

R&S5.003.531.57

S.S.R4.544.063.04S.S.RR&SDemandFactorSDSLGCNSSKC&CSDSissuperiortoothersexceptfactorcondition.LGCNShasexcellenthumanresources.LGCNSmarkedrelativelyweakinR&S-businessconsultantissmallerthanSDSSKC&Cisinferiorinallattributes,especiallyinR&S.

-inshortterm,SKC&ChastofocusonenhancingR&SbyIncreasingconsultant

-Inlongterm,allfourattributesshouldbeincreasedsimultaneously.14.3334.8441.657.Conclusion-DomesticAreaSD7.Conclusion–GlobalAreaSDSLGCNSSKC&CGlobalFactor3.333.801.98

Demand5.002.591.37

R&S5.004.762.80

S.S.R5.004.853.45S.S.RR&SDemandFactorSDSLGCNSSKC&C41.6710.4730.70SDSissuperiortoothersinallattributesGlobalmarketrevenueofLGCNSisrelativelylessthanSDS,sodemandconditionisweakthanotherattributes.SKC&Cisinferiorinallattributes,especiallyinDemand.

-SKC&Chasverysmallglobalmarkets7.Conclusion–GlobalAreaSDSL7.Conclusion–Total(Domestic+Global)AreaSDSLGCNSSKC&CLocalFactor4.284.823.15

Demand4.464.363.07

R&S5.003.531.57

S.S.R4.544.063.04GlobalFactor3.333.801.98

Demand5.002.591.37

R&S5.004.762.80

S.S.R5.004.853.45TotalFactor7.618.625.13

Demand9.466.954.43

R&S10.008.284.38

S.S.R9.548.916.49S.S.RR&SDemandFactorSDSLGCNSSKC&C166.7351.94133.907.Conclusion–Total(Domesti8.FurtherStudyWe’llgofurtherstudybytwoparts.ThefirstoneisToexpandthenumberofcompaniestotheglobalITcompanylikeIBMBCSconsulting.TocomparethecompetitivenessofthedomesticandglobalITcompanieshavingsamehistoryandbusinessmodel.ThesecondoneisToexpandthescopeofcompaniestoglobalconsultingservice,I.e,Accenture,KPMG,BCG,andDeloitteconsultingwhichhasdownstreamstrategyfromgeneralbusinessconsulting.8.FurtherStudyWe’llgofurt9.Appendix–SurveyContents9.Appendix–SurveyContentsComparingITConsultingCompetitivenessofLocalITCompaniesGroup2Yun,DongWonKim,WoongMoon,JeongNamNang,HeeKyungCha,ChangIKGroupReportComparingITConsultingCompet31IntroductionPreviousResearchResearchTool&ModelSelectedVariablesandProxiesFindingsResult&StatisticalAnalysisConclusionFurtherStudyAppendixAGENDAIntroductionAGENDA1.IntroductionNowadays,wecannotlivewithoutcompetitiveness.Tosurviveinbizworld,competitivenessiskeyfactorforsuccess.ByComparingITConsultingCompetitivenessofLocalITCompaniesinKorea,we’dliketodiagnosethedomesticcompetitivenessof3majorlocalITCompany

-SamsungSDS,LGCNS,SKC&CtheglobalcompetitivenessofthemWeusethegeneralizeddoublediamondmodeltocalculatecompetitivenessandglobalizationindices,andthestatisticalanalysis.1.IntroductionNowadays,weca1.Introduction–DefinitionofITConsultingConsultingservicesareadvisoryservicestohelpcompaniesanalyzeandimprovetheefficacyofbusinessoperationsandtechnologystrategies.InfluencetheadoptionofIT.CorporatestrategyReviewofbusinessplansBusinessprocessanalysisorre-engineeringConsultingservicesBusinessConsultingservicesAssessdifferenttechnologystrategiesAligntechnologystrategywithbusinessorprocessstrategy.Providingstrategic,Architectural,operationalandimplementationplanning.ITConsultingservices1.Introduction–Definitiono2.PreviousResearchSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionFactor

ConditionBasic

HumanResource

#ofconsultant

▲

VEducationLevelofconsultant▲

VDeliverability

#ofsolution

▲▲

VIndustrycoverage–ReferenceSites

AddedVR&DInvestment

▲

Financial

Creditratebycurrentratio

▲

Profitratio

▲

Globalization#ofoverseabranches

GlobalVAdvanced

Skill

#ofskilledconsultant

▲▲

VRevenue/#ofConsultants

▲

VSophistication

CustomerManagement▲

InnovationSpeed▲

KnowledgeManagement

HistoryofKMS(years)▲

V#ofKMAgent▲

VAccesstoglobalknowledgesource

AddedV2.PreviousResearchSub-varia2.PreviousResearch-continuedSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionDemandSize

TraditionalMarketMarketShareinITServiceindustry▲

▲

VSIMarketSize/Population

▲

Growthrategrowthrate

▲

Sophistica-tion

ReputationPriceperconsultant

AddedVExternalGroupRevenue

AddedVPreferenceConsultingfirmpreference▲

VR&SDirect

RelatedIndustryAssistancetoconsulting-relatedindustryrevenue

▲

VRelatedConsultingcapability#ofBusinessConsultant

AddedVIndirectM&AExperienceStrengthgainedbyM&Aofconsultingfirm

AddedV2.PreviousResearch-continu2.PreviousResearch-continuedSub-variablesVariablesProxiesAccentureSAMSUNGSDSSKC&CDecisionS.S.RStrategy

CEOAbilityCEOAbility

▲

CEOWill

GrossRevenuetargetratio(3years)

AddedVCEO’swilltogrowth

AddedVCompensationCompensation&BenefitLevel▲

VIndustryLeadershipIndustrySolutionLeadership-#of1stsolution▲

Partnership#ofPartnershiporAlliancewithWorldClassConsultingFirm

▲

VStructure

Process

CMMLevel-StandardProcess▲

VProcessSophistication-Coordination▲

Rivalry

IntensityofRivalry#ofconsultingfirm

▲

Monopoly#ofmonopolizedservice

AddedV*References-AccentureConsultingBusinessStrategy(2001)-SamsungSDSTheCompetitivenessofSamsungSDSine-Environment(2000)-SKC&CCompetencyAnalysisofSKC&C’sConsultingResources(2003)2.PreviousResearch-continu3.ResearchTool&ModelDiamondModelITConsultingMarketinKoreaCEO’sWillCompensation&BenefitRecruitPlanPartnership&ProcessMonopolyHumanResourcesDeliveryCapabilitySkillKnowledgeRelatedIndustriesRelatedConsultantM&AExenperienceFactorConditionsTraditionalMarketGrowthRateReputationPreferenceDemandConditionsRelated&SupportingIndustriesStrategy,Structure&RivalryITConsultingMarketGlobal StrategyGlobalBrandImageGeneralizedDoubleDiamondModelSizeQualityGlobali-zationlevel3.ResearchTool&ModelDiamo3.ResearchTool&Model

DataSourcesandTreatmentCharacteristicsDataSourcesTreatmentQuantitativeDataInternet,Theses,Articles,IndustryJournalsSKC&CKnowledgeDBConvertoriginaldataintothefivescalefigureQualitativeDataSurvey(Questionnaire)StatisticalAnalysisAppliedtoqualitativedataTotesthypothesisTestMethodH0(NullHypothesis)H1(AlternativeHypothesis)ANOVATherearenodifferenceamongthecompaniesRejecttheH0t-TestTherearenodifferencebetweenspecifictwocompaniesRejecttheH03.ResearchTool&ModelData4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightFactor

ConditionBasicHumanResource#ofConsultant+15EducationLevel+10DeliverableCapability#ofsolution+10#ofIndustriestheycanconsult+10AdvancedSkillExperiencedemployee–Seniorlevel+15Revenue/#ofConsultants+10KnowledgeKMSage+5#ofKMAgent+15GlobalKnowledgeSource+104.SelectedVariablesandProx4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightDemand

ConditionSizeTraditionalMarketMarketShareinITServices+20GrowthRateRevenueGrowthRate(3years)+20SophisticationReputationUnitPrice+20ExternalGroupRevenue+15PreferencePreference–Survey+25R&SDirectRelatedIndustryRevenueinSIArea+40RelatedConsultant#ofBusinessConsultant+30IndirectM&AExperienceStrengthofM&Aofconsultingfirm+304.SelectedVariablesandProx4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightS.S.RStrategyCEOWillGrossRevenuetargetratio(3years)inconsulting+15CEO’sWill–Survey+15CompensationCompensation&BenefitLevel-Survey+15RecruitPlan#ofincreasedemployeeinnextyear+15Partnership#ofPartnershiporAlliancewithWorldClassConsultingFirm+15StructureProcessCMMlevel+15RivalryMonopolymonopolizedservice-Survey+104.SelectedVariablesandProx4.SelectedVariablesandProxiesDimensionVariablesProxiesSignWeightGlobalFactorGlobalizationLevel#ofGlobalBranches+50AbroadRev./TotalRev.+50DemandSizeRevenue-Globalmarketsize+50Quality#ofnationalhavingglobalrelation+50R&SGlobalBrandGlobalBrandAwareness-Survey+100S.S.RGlobalStrategyGlobalizationStandard-Survey+1004.SelectedVariablesandProx5.Findings–FactorConditionsProxiesWeightSDSLGCNSSKC&C#ofConsultant15140명209명105명EducationLevel1042.9%79%27%#ofsolution1017개11개10개#ofIndustriestheycanconsult1013개9개6개Experiencedemployee–

Seniorlevel1577%52%41%Revenue/#ofConsultants101.07억0.94억0.62억KMSage56년4년5년#ofKMAgent15320명120명70명GlobalKnowledgeSource10E&YEDS(Old)N/ATotal5.Findings–FactorCondition5.Findings–DemandConditionsProxiesWeightSDSLGCNSSKC&CMarketShareinITServices2015,500억원11,617억원8900억원RevenueGrowthRate2013%28.5%25%UnitPrice202,000만원1,800만원1,100만원ExternalGroupRevenue156,975억원4,650억원900억원Preference-Survey*25752730582Total

Survey-SampleSize:34persons-7items,5scaleeach5.Findings–DemandCondition5.Findings–R&SProxiesWeightSDSLGCNSSKC&CRevenueinSIArea4015,350억원11,421억원8835억원#ofBusinessConsultant3050명38명3명StrengthofM&Aofconsultingfirm30직원영입N/AN/ATotal5.Findings–R&SProxiesWeig5.Findings–S.S.RProxiesWeightSDSLGCNSSKC&CGrossRevenuetargetratio(3years)inconsulting1530%25%30%CEO’sWill–Survey*1513914199Compensation&BenefitLevel–Survey*1511711475#ofincreasedemployeeinnextyear15250명90명35명#ofPartnershiporAlliancewithWorldClassConsultingFirm156개사

6개사4개사CMMlevel15Level2Level3Level2monopolizedservice–Survey**10731704555Total*Survey-SampleSize:34persons-1itemwith5scale**Survey-SampleSize:34persons-7items,5scaleeach5.Findings–S.S.RProxiesWeig5.Findings–GlobalPartProxiesWeightSDSLGCNSSKC&CFactor#ofGlobalBranches50262AbroadRev./TotalRev.509.8%5.1%4.5%DemandRevenue-Globalmarketsize501530600400#ofnationalhavingglobalrelation501494R&SGlobalBrandAwareness–Survey*100827846S.S.RGlobalizationStandard–Survey*10010310071Total*Survey-SampleSize:34persons-1itemwith5scale5.Findings–GlobalPartProxi6.Result&StatisticalAnalysis–FactorCondition6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–DemandCondition6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–R&S6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–S.S.R6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–Global6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–SurveyAnalysisSurvey1Thepreferenceofthecompany(Composedof7surveyitems)HypothesisH0:TherearenodifferencesamongthecompaniesH1:H0isnottrueTestMethodANOVAResultWecan’tsaythatNullHypothesisistrue.So,Intermsofpreferenceofthecompanysomedifferencesareexists.6.Result&StatisticalAnalys6.Result&StatisticalAnalysis–SurveyAnalysisSurvey1Thepreferenceofthecompany(Composedof7