《跨境电商实用英语》课件Unit 2-Chapter 2

AliExpress跨境电商实用英语Chapter2Unit2IntroductiontoCross-borderE-commercePlatforms跨境电商系列教材Acquire

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AliExpress1KnowtheplatformrulesonAliExpress2KnowhowtoregisteranAliExpressaccount3LearnwordsandexpressionsconcerningtalkingaboutAliexpress4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.Ipurchasealmosteverythingfrompartyaccessoriestomobilephonesonline.Shippingtimescanvary,forinstance,I'vehaditemsarrivein5days,butotherstook3weeks.PART1Warming-upB.IplacedanorderandchoseittobeshippedbyChinaposttoLebanon,butthesellershippeditbyAliExpressStandardshippingandhesaiditwasfasterthanChinapost.PARTTWOPassageReadingPART2PassageReadingServingastheonlyglobalonlinetradingplatformofAlibaba,AliExpressmarksitsofficialdebutinApril2010,alsoknownasthe“InternationalVersionofTaobao”bythemajorityofsellers.AliExpressisaplatformforoverseasbuyers,withpaymentrealizedthroughAlipayinternationalaccounts,andtheproductsareshippedbyinternationalexpress.Afterseveralyears,thetransaction

volumeoftheplatformdevelopsatanaverageannualgrowthrateof400%currently.ThetoptradingcountriesareRussia,theUnitedStates,Brazil,Spain,Britain,France,Canada,Australia,Israel,andUkraineetc.ByMarchoftheyear2013,thebuyersofAliExpresshavecoveredmorethan220countriesandregions.Itcoversclothing,3C,home,jewelryandother26categoriesofproducts.Thedailyvisitofoverseasbuyersexceeds50million.InMay2017,AlibabaannouncedthatAliExpresshascoveredallB&Rcountriesandregions,whoseusersfromB&Rcountriesandregionsaccountforover45%ofallglobalusers.Also,Russia,Ukraine,Israel,BelarusandPolandareamongthetopfivecountriesinpurchasingpower.AliExpressAdvantageofAliExpressTheadvantageofAliExpressliesinthereasonableplatformentrancefeecomparedwithothercompetitors.EquippedalreadywithversatileproductsinTaobao,sellersareabletosellthemveryconvenientlyanddirectlytotheworldthroughsalesbyproxybyTaobao.AliExpressalsoprovidesservicesasone-stoptranslationofproducts,productsreleasing,payment,logisticsandotherservices.Withtherisingpopularityof"AlibabaInternationalStation",coupledwiththepromotionofrelatedsitesfromothercontinents,Googleonlinepromotionandotherchannels,AliExpresswinsasteadystreamofhigh-qualityflow.1PART2PassageReadingMarketableproductsFirstofall,theselectedproductsshouldbesuitableforairexpressdelivery.Theseproductsshouldbasicallymeetthefollowingrequirements:relativelysmallsizeandsuitabilitytobedeliveredbyexpresstoreducethecostofinternationallogistics;highaddedvalueisrequiredtobesuitabletobepackedforsale,andifthevalueofproductislessthanshippingthenitisnotthecase;uniqueness:productsneedtobeuniqueinordertocontinuouslystimulatebuyerstopurchaseandhavehighonlinetransactionsvolume;reasonableprice:ifonlinepricesarehigherthanlocalmarketprices,theymayfailtoattractbuyerstoorderonline.Accordingtotheaboveconditions,marketableproductsforAliExpressmainlyincludeclothing,beauty&health,jewelry&watches,lights,consumerelectronics,computer&office,phones&accessories,home,automobiles&motorcycles,ornaments,handicrafts,sportsandoutdoorsandsoon.PART2PassageReading2CommunicationSellersandbuyersofAliExpresscommunicatemainlythroughInMailandordermessage.Buyersarealsoaccustomedtocontactthesellerthroughthesetwowaystoconfirmtheorderorproductinformation.OrdermessageandInMailarealsocommunicationtoolsencouragedbytheplatform.Whendisputesoccur,thescreenshotofInMailandordermessagerecordscanbevalidproof.Theordermessagesareimportantevidenceduringthedisputesettlement,whichcanguaranteethecompletionofordercommunicationinformation.Inaddition,customerservicerepresentativesalsocommunicatewithcustomersbye-mail,likesendingpromotionalletter,marketinge-mail,holidayemailornotificatione-mail.AlthoughAliExpressdoesnotexplicitlyrequirethesellerwithinhowmuchtimetoreplythebuyer,butitgenerallyrecommendsthesellertorespondwithin24hours,whichisconducivetoimprovingseller'sserviceandbuyer'sshoppingexperience.PART2PassageReading3NewWordsplatform

[ˈplætfɔ:m]n.1NewWordaraisedhorizontalsurface平台e.g.Ⅰ)ThisAppisagoodplatformforstudentstopracticeEnglish.这个应用程序是学生们练习英语的好平台。Ⅱ)ThesellersshouldmakegooduseoftheadvantagesofmainCross-borderE-commerceplatforms.卖家应利用好跨境电商平台优势。返回transaction

[trænˈzækʃn]n.01NewWord2theactoftransactingwithinorbetweengroups(ascarryingoncommercialactivities)交易，事物，办理e.g.Ⅰ)Thereisaprofitofover20,000yuanfromthetransaction.这笔生意盈余2万多元。Ⅱ)We'llgiveyoua3%commissiononeverytransaction.每笔交易我们都付给你百分之三的佣金。返回volume

[ˈvɒlju:m]n.NewWord3theamountofsth量；额e.g.Ⅰ)Seniorofficialswillbediscussinghowthevolumeofsalesmightbereduced.高层领导将要讨论销售量如何削减。Ⅱ)Theexportincreasedinvolumeby20%overlastyear.出口量比去年增加了20%.返回announce

[əˈnaʊns]v.NewWord4totellpeoplesthofficially,especiallyaboutadecision,plans,etc.宣布，声称e.g.Ⅰ)Hewillannouncetonightthatheisresigningfromoffice.他将于今晚宣布辞职。Ⅱ)I'mpleasedtoannouncethatwehaveexceededthatgoalaheadoftime.我很高兴的宣布，我们已经提前超越了这一目标。返回proxy

[ˈprɒksi]n.5NewWordapersonorthingthatisactingorbeingusedintheplaceofsomeoneorsomethingelse代理人，代表权，代替物e.g.Ⅰ)Thosenotattendingthemeetingmayvotebyproxy.那些未出席会议的可以请他人代为投票。Ⅱ)Allproxyserversareunavailable.所有的代理服务器都不可用。返回logistics

[ləˈdʒɪstɪks]n.01NewWord6handlinganoperationthatinvolvesprovidinglaborandmaterialsbesuppliedasneeded后勤，物流e.g.Ⅰ)Logisticsisnowmoreimportantinourindustrythantechnology.物流目前在我们这一行比技术还重要。Ⅱ)Iwishtomakelogisticsmylifetimecareer.我愿把物流作为我的终生事业。返回marketable

[ˈmɑ:kɪtəbl]adj.NewWord7beingindemand;fittobeofferedforsale有市场的，有销路的，可买卖的e.g.Ⅰ)Thetypeofcomputermaybeverymarketable.这种型号的电脑可能很有销路。Ⅱ)Youneedbothagoodplanandamarketableproduct.你需要一个良好的计划和适销对路的产品。返回ornament

[ˈɔ:nəmənt]n.NewWord8somethingusedtobeautify装饰，装饰物e.g.Ⅰ)Thereisanornamentmadeofshellsonthewall.墙上有一个贝壳做成的装饰品。Ⅱ)WeboughtsomeornamentsfortheChristmastree.我们买了一些装饰品来点缀圣诞树。返回Accustomed

[əˈkʌstəmd]adj.9NewWord(oftenfollowedby‘to’)inthehabitoforadaptedto习惯了的，通常的e.g.Ⅰ)Indianconsumersareaccustomedtobargaining.印度消费者习惯于讨价还价。Ⅱ)Youwillsoongetaccustomedtotheclimatehere.你会很快习惯这里的气候的。返回guarantee

[ˌgærənˈti:]vt.01NewWord10promisetodooraccomplish保证e.g.Ⅰ)Weguaranteetoreplyinfullwithin10workingdays.我们保证在10个工作日内悉数回复。Ⅱ)Afamousoldnameonafirmisnotnecessarilyaguaranteeofquality.公司悠久的品牌并不能确保商品的质量。返回valid

[ˈvælɪd]adj.NewWord11wellgroundedinlogicortruthorhavinglegalforce有效的，有根据的，合法的e.g.Ⅰ)Canyouguaranteethatthisisavalide-mailaddress?您能保证这是一个有效的电子邮件地址么？Ⅱ)Thistrainticketisvalidforthreedays.这张车票3日内有效。返回explicitly

[ɪk'splɪsɪtlɪ]adv.NewWord12inanexplicitmanner明白地，明确地e.g.Ⅰ)Youcanproposeacompensationexplicitly.您可以明确地提出赔偿。Ⅱ)ShehasbeentalkingveryexplicitlyaboutAIDStothesegroups.她一直都在非常坦诚地和这些群体谈论艾滋病问题。返回recommend

[ˌrekəˈmend]vt.13NewWordpushforsomething;expressagoodopinionof推荐，建议e.g.Ⅰ)Manyfinancialplannersnowrecommendagainsteverfullypayingoffyourhomeloan.现在许多理财专家不建议人们把住房贷款全部还清。Ⅱ)Ihavejustboughtanitemfromthatonlinestoreandwouldrecommendittoanyone.我刚刚在那家网店买过东西，很想把它推荐给每一个人。返回ProperNamesProperNamesB&R:一带一路战略(theBeltandRoadInitiative,简称B&R)AliExpress:全球速卖通,正式上线于2010年4月，是阿里巴巴旗下唯一面向全球市场打造的在线交易平台，被广大卖家称为“国际版淘宝”。InMail:站内信，可以加大领英（LinkedIn社交网络）用户之间直接联系，同时保护收件人的隐私。Phrases&Expressionsaccountfor(在数量方面)占01P&Ee.g.Ⅰ)Studentsaccountfor50%ofourcustomers.在我们的顾客中,学生占了一半。Ⅱ)Theseproducts,intotal,accountforabout80％ofalloursales.这些产品总共约占我们全部销售额的80%。Phrases&Expressions01P&E02coupledwith

连同；与...一起e.g.Ⅰ)Hisintelligence,coupledwithherpatience,overcamealldifficulties.他的智慧，加上她的耐心，克服了重重困难。Ⅱ)Overuseofthosedrugs,coupledwithpoordiet,leadstophysicaldegeneration.过量使用那些药物再加上饮食缺乏营养，导致健康状况恶化。Phrases&ExpressionsP&E03encouragedby为...所鼓舞e.g.Ⅰ)Investorswereencouragedbythenews.那个消息给了投资者信心。Ⅱ)Iamalsoencouragedbythecustomer’sfeedbackwehavereceivedoverthepasttwelvemonths.在过去十二个月中客户的反馈让我倍受鼓舞。Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhatcanweknowaboutAliExpress?

2WhataretheadvantagesandbenefitsofusingAliExpress?3HowdosellersandbuyerscommunicateonAliExpress?Task21.Students______________50%ofourcustomers.2.Thesilkgarmentisawidely_________________product.3.Inarecentspeechhealso_____________linkedtheheatwavetoclimatechange.4.The________ofroseimportshasalreadycrushedsomedomesticgrowers.5.Portcustomsclearanceisanimportantpartofthe________system.6.I_______________thatifyoutakethismedicine,you'llsoongetwell.7.HerbieHancockwas___________________hisfamilytolearnmusicatayoungage.8.Youcanvoteeitherinpersonorby__________.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.accountfor

marketableexplicitlyvolumelogisticsguaranteeencouragedbyproxyTask31.我刚刚在那里度过假，很想把它推荐给每一个人。(recommend)_______________________________________________________________2.花放在桌子上做装饰用。(ornament)_______________________________________________________________3.他喜欢股票,习惯于买进卖出他的股份。(accustomed)__________________________________________