《跨境电商实用英语》课件Unit 2-Chapter 5

DHgate跨境电商实用英语Chapter5Unit2IntroductiontoCross-borderE-commercePlatforms跨境电商系列教材UnderstandthebusinessmodelofDHgate1KnowtheplatformrulesonDHgate2LearnwordsandexpressionsconcerningtalkingaboutDHgate3UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.DHisamarketplaceforthousandsofsuppliers,similartoeBay.NowadaysplentyofimportersaremakingmoneybyimportingproductsfromDHgate.It’simportanttobecarefulwhenyouselectasuppliersincethereareplentyofreliablesuppliers,buttherearescammersouttheretoo.Howtoavoidbadsuppliers?PARTTWOPassageReadingPART2PassageReadingIn2004,DHgatewasco-foundedbyMs.WangShutong,thefamousChinesee-commerceleadingfigure,servedasthefirstCEOofJ,togetherwithherexcellentteam.ItisanonlineB2Bplatformwithlargenumberofsmallandmedium-sizedsuppliersofChina,providingeffectiveinternationalonlinewholesale

procurementservicestomanyforeignsmallandmedium-sizedbuyersalldaylong.DHgatetakesintofullconsiderationthespecialnatureofinternationaltrade,integratingtheemerginge-commerceandtraditionalinternationaltrade,providingprofessionalandeffectiveinformationflow,safeandreliablecapitalflow,fastandsimplelogisticsservicestointernationaltradeoperation.Atpresent,therearemorethan1.2milliondomesticsuppliersonline,over30millionkindsofgoods,and10milliononlinebuyerscovering224countriesandregionsallovertheworldonDHgate.Thereare100,000buyersperhourpurchasingonlineinrealtime,every3secondsoneorderwillbeproduced.DHgateDHgateisamajorinnovationininternationaltrade,andopenedanewchapterininternationaltradeinChina.UnlikeAlibaba,DHgateprovidesaone-stopsolutionforonlineinternationaltrade,includingcorporateinformationpromotionservices,precise

billing,negotiationandcommunicationwithbuyers,fullguidanceofonlinetransaction,internationalpayment,internationallogisticsandotherservices.Itcollectsthemoneyfromforeignbuyers,whichisthetransactioncommission.ItwilladvanceafurtherstepfromthefirstgenerationofB2B.Itdoesnotonlydisplaytheinformation,butalsogatherlogistics,payment,customerrelationshipmanagementandotherservicesononeplatform.Inthefirsthalfof2013,DHgatelaunchedthelogisticsservicescalled“onlinedelivery”.Itsimplifiesthedeliveryprocessandprovidesmoreconvenientexpressservicesforforeigntradebusinessesthroughonlineapplicationsandofflinedelivery.Thedeliverytimeisusuallybetween5and7days,covering107countriesandregionsallovertheworld.TheintegratedlogisticsplatformDHLinkofDHgatehassignedcontractwiththeworld’sfourmajorlogisticscompanies,currentlycoveringover190countriesandregions.DHLinkhasobviousadvantagesinlogisticschannels,prices,etc.PART2PassageReadingDHgatetodaycontinuestobringnewsurprisestothemarket,andatthesametimestartsanewjourney.Thecreditsystemhasalwaysbeenoneofthevalue-addedservicesthatDHgatespendsalottobuild,alongwiththeimprovementoflogisticssystemandpaymentsystem,aswellasthedevelopmentoflanguagetranslationtools,onlineinstantmessagingtoolsandsoon.DHgatehaslaunchedtherapidsupportprogramofDH-trainingsystemtotraine-businessman,inordertosupporte-businessmanandsmallandmediumenterprisestoestablishonlinechannelsofexportsales.Italsolaunchedtheonlinefinancingserviceknownas“CCBDHgatee-pass”withtheChinaConstructionBankbasedoncustomeronlinetransactionsandcredit,salescentertohelpbusinesscustomerssellproducts,aswellasrapidgrowthplanfore-businessmanandenterprisecustomers.PART2PassageReadingNewWordsfigure

[ˈfɪgə(r)]n.1NewWordawell-knownornotableperson人物e.g.Ⅰ)HeremainsatoweringfigureinmodernBritishpolitics.他在现代英国政坛上一直是位杰出的人物。Ⅱ)Hewastheonlyfigurewhocouldcrediblyrunthecountry.他是有可能成功治理该国的唯一人选。返回wholesale

[ˈhəʊlseɪl]adj.01NewWord2sellingorrelatedtosellinggoodsinlargequantitiesforresaletotheconsumer批发的，大规模的e.g.Ⅰ)Thewholesalepricesoftheseshirtsare45dollars.这些衬衫的批发价是45美元。Ⅱ)Weundertakewholesalebusinessaswellasretailbusiness.我们既承担零售业务，又承担批发业务。返回Procurement

[prəˈkjʊəmənt]n.NewWord3theactofgettingpossessionofsomething‘获得，采购e.g.Ⅰ)TheMiddleEastisChina'simportantoilresourcesprocurementarea.中东是中国石油资源的重要采购区。Ⅱ)Thecontrolofprocurementcostiscrucialtothebusinessperformanceofanenterprise.控制采购成本对一个企业的经营业绩至关重要。返回integrating

['ɪntɪgreɪtɪŋ]v.NewWord4makeintoawhole;becomeone使一体化；使整合；使完整；使结合成为整体e.g.Ⅰ)Talkswillnowbeginaboutintegratingtheactivitiesofbothcompanies.关于合并两家公司业务的谈判现在将会开始。Ⅱ)Ourcompanyisalarge-scaledecorationmanufacturerintegratingtheproductionandsale.我公司是一间集生产与销售为一体的大型装饰材料生产企业。返回emerging

[iˈmə:dʒɪŋ]adj.5NewWordcomingintoview新兴的e.g.Ⅰ)HDTVshouldbeanemergingconsumerproductworldwide.高清晰度电视就会在世界范围内成为一种新兴的消费品。Ⅱ)Thehandsetmediawillbecometheemergingmassmediaform.手机媒体将成为新兴的大众传播媒体形式。返回flow

[fləʊ]n.01NewWord6somethingthatresemblesaflowingstreaminmovingcontinuously流e.g.Ⅰ)Theinitialinvestmentisrevolvingtheinformationflowparticipationproject.初始的投资都是围绕着信息流的参与项目。Ⅱ)Promotedbytheglobalfinancialliberalization,freecapitalflowbecomesatrend.在全球金融自由化的推动下,资本的自由流动成为了一种趋势。返回domestic

[dəˈmestɪk]adj.NewWord7ofconcerntoorconcerningtheinternalaffairsofanation国内的e.g.Ⅰ)Chinahasplacedmoreemphasisondomesticoilproduction.中国更加重视国内的石油生产。Ⅱ)Becauseoftheslumpindomesticdemand,productionhasstopped.由于国内需求大幅下降，生产已经停止。返回precise

[prɪˈsaɪs]adj.NewWord8sharplyexactoraccurateordelimited

精确的，准确的，丝毫不差的e.g.Ⅰ)Withthenewtechnique,measurementwasclaimedtobemuchmoreprecise.有了这种技术,人们断言测量的结果会精确得多。Ⅱ)Theydifferwitheachotherastotheprecisemeaningofthisarticleinthecontract.对于合同中这一条款的确切释义他们的看法互不一致。返回billing

[ˈbɪlɪŋ]n.9NewWordrequestforpaymentofadebt开具账单，营业额e.g.Ⅰ)Pleaseputastoptothisincorrectbillinginmyname.请停止以我的名字开出这种错误的账单。Ⅱ)Youhavenotsetaprimarybillingaddress.您没有设置首选账单地址。返回Negotiation

[nɪˌgəʊʃiˈeɪʃn]n.01NewWord10adiscussionintendedtoproduceanagreement谈判，协商e.g.Ⅰ)WehavehadmeaningfulnegotiationsandIbelieveweareveryclosetoadeal.我们已进行了有益的磋商，我相信我们很快能成交。Ⅱ)Theyagreedtotrytosettletheirdisputebynegotiation.他们同意通过谈判来努力解决纠纷。返回Commission

[kəˈmɪʃn]n.NewWord11anamountofmoneythatispaidtosbforsellinggoodsandwhichincreaseswiththeamountofgoodsthataresold佣金e.g.Ⅰ)TheAmericancontractorwasaskedtokick$4000backascommission.那个美国的承包商被要求退还4000美元作为佣金。Ⅱ)Hegetsa10%commissiononeverythinghesells.他从销售的每件商品中得到百分之十的佣金。返回offline

[ˌɒfˈlaɪn]adj.NewWord12ifacomputerisoffline,itisnotconnectedtotheInternet脱机的，离线的e.g.Ⅰ)Theycanchoosetodownloadimagesandattachmentsintheofflinemode.他们可以选择以离线模式下载图像和附件。Ⅱ)Theyaretryingtocreatenewbusinessesonlineandoffline.他们正在尝试开展线上或线下的新业务。返回instant

[ˈɪnstənt]adj.13NewWordoccurringwithnodelay瞬间的，即时的e.g.Ⅰ)Thecurrentaccountofferssaversinstantaccesstofunds.活期账户让存款人能随时存取款项。Ⅱ)Whenyouhavetochecktherecords,thecomputerprovidesinstantretrieval.要想查看记录,电脑能立即提供检索。返回ProperNamesProperNamesDHgate:国内首个为中小企业提供B2B网上交易平台的网站。DHlink:敦煌网物流平台Phrases&Expressionsserveas担任(充当；起...的作用)01P&Ee.g.Ⅰ)Hevolunteeredtoserveasthemanagerofourdepartmentstore.他自荐当我们商场的经理。Ⅱ)Wefoundthatbirchbarkcouldserveaspaper.我们发现桦树皮可以作纸用。Phrases&Expressions01P&E02real

time

实时e.g.Ⅰ)Thereal-timeimageprocessingtechnologyhasextensiveapplicationforegroundinmedicinearea.在医学领域中,实时数字图像处理技术有着极其广泛的应用前景。Ⅱ)Messagingallowsreal-timecommunicationbykeyboardwithuptofivepeopleatanytime.电子信息发送能使多至5人同时通过键盘进行实时交流。Phrases&ExpressionsP&E03along

with

（除…之外）又…，加之e.g.Ⅰ)Alongwiththesoaps,theonlinenetworkissupposedtofeatureentertainmentandlifestyleshows.除了肥皂剧之外，在线网的特色还包括娱乐节目和生活时尚剧。Ⅱ)Tobaccoistaxedinmostcountries,alongwithalcohol.除酒之外,烟草在多数国家都要征税。Phrases&ExpressionsP&E04e.g.Ⅰ)Hewasoutofsortsphysically,aswellasdisorderedmentally.他浑身不舒服,心绪也很乱。Ⅱ)Thetargetmarketforaproductdescribesdemographicsaswellaslifestylesandsometimesjobroles.产品的目标市场描述了人群统计和生活风格,有时也涉及职业角色。as

well

as

既…又…；除…之外（也）；此外；Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhendidDHgatesetup?2WhatarethedifferencesbetweenDHgateandAlibaba?3WhatisthemainfeatureofDHgatelogistics?Task21.Theplanforrevolutionhaslongbeen_____________intheirminds.2.Fouryearsof______________endedfruitlesslylastDecember.3.Heisinchargeofthe_______________ofmaterials.4.Warehouseclubsallowmemberstobuygoodsat__________prices.5.Ifyou’relikemostmarketers,youspendalotoftimeandresourcescreatingandpromotingyourbrandthrough__________channelssuchastelevision,radio,andnewspapers.6.Lowpricescrimped__________outputandforeignimports.7.Anoilsealwasreplaced,__________bothfrontwheelbearings.8.Shecanplaytennis__________basketball.Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.incubatingnegotiationprocurement wholesaleofflinedomesticalongwithaswellasTask31.这些哲学观点可以作为处世指南。(serveas)__________________________________________________________2.科学家做试验必须精确。(precise)____________________________