《跨境电商实用英语》课件Unit 2-Chapter 6

E-commercePlatformsinDifferentCountries跨境电商实用英语Chapter6Unit2IntroductiontoCross-borderE-commercePlatforms跨境电商系列教材AcquirebasicknowledgeaboutLightinthebox,Made-in-C,Wish,LazadaandCdiscount1UnderstandthefeaturesandadvantagesofCross-borderE-commerceplatformsindifferentcountries2Understandtheimportanceofsufficientpreparationforopeninganonlineshop3Learnwordsandexpressionsconcerningtalkingaboutaboveissues4UnitGoalsAfterstudyingthischapter,youareexpectedto：PARTONEWarming-upPART1Warming-upWorkingroup.Lookatwhatthefollowingpeoplesayordoandexpressyourownopinionswithyourgroupmembers.Trytorelatetoyourpersonalexperience.IhavedownloadedWishapponmyphoneandIcanbrowsesomanygooditems,butI'veneverbeenbraveenoughtoplaceanorder.PART1Warming-upB.Thedaybeforeyesterday,IopenedmyWishappandsawthattheyhadasalegoingon.SinceIwasspecificallylookingforclothes,Ijumpedstraighttothatsection.WhatIlikedbestisthenumberofviewsindetailthatonecanhaveofthegarment.Thesizesareveryclearlyspelledout,andIfinishedmyshoppingandorderingwithin10minutesincludingthebrowsingtime.PARTTWOPassageReadingPART2PassageReadingAsworldwideentrepreneurshavecometorealizetheenormousbusinessopportunitiespossiblyarisingfrome-commerce,thetransformationfromtraditionalofflinetrademodestoInternet-basede-commercemodesareunderwayinmanyenterprises.Inthiscontext,regionale-commerceplatformspopularwithlocalconsumershaveemergedindifferentcountries,suchasLightinthebox(China),Made-in-C,Cdiscount(France)andWish(US).E-commercePlatformsinDifferentCountriesLightintheboxFoundedin2007withregisteredcapitalofUSD3million,LightintheboxisaChineseonlineB2Cplatformthatintegratestheservicesoversupplychain.NowitistheforeignsaleswebsiterankedfirstinChina.Lightintheboxsellsmorethan60,000typesofproductsbelongingto14categories(apparels,electronicproducts,toys,accessories,householdsupplies,sportsgoods,etc.),andachievesasalesamountaboveRMB200millioneveryyear.Various“copycat”electronicproductsandcheapweddingdressesmadeinChinaarethestepping-stonewithwhichLightintheboxcracksoversease-commercemarkets.Inexpensivenessisthemajorfactorthatencouragesoverseasuserstobuyonthisplatform.ThehighgrossprofitsgainedbyLightintheboxdespiteoflowpricesareprimarilyattributedtothegreatcostadvantageandmuchshortersupplychain.1PART2PassageReadingMade-in-CFoundedin1998,Made-in-CisoneofChina’smostfamousB2Be-commercewebsites,andhasbeenincludedinthe“ChinaTop100MostValuableWebsites”bytheChinaInternetWeeklyforconsecutivefouryears.BygatheringproductsfromChineseenterprises,Made-in-Cprovidesefficient,reliableinformationexchangeandtradeserviceplatformstoworldwidepurchasers,andhascreatednumerousopportunitiesforChineseenterprisesandworldwidepurchasers.Attributedtotheseefforts,ithasgrownintooneofpreferredB2BwebsitesthroughwhichChineseSMEsgetinvolvedinonlineinternationaltrades,andane-commerceplatformwithinternationalinfluence.Accordingtothetransactionflowestablishedforthewebsite’sforeigntradeenterprisemembers,afterselectingtherequiredservice,aChinesesupplierreleasesproductinformationandrequirementinformationonMade-in-C;ifthesellerandthebuyerfailtoreachaconsensus,theywillrespectivelyturntoseekintendedpartners;ifthetwopartiesaresatisfiedwitheachother,theywillcommunicatebyinquiryorothermeans;whenthetwopartiesreachaconsensus,theywilldiscussthetermsofcooperationindetailandevensignacommercialcontract,followedbytheseller’sdeliveryandthebuyer’spaymentandreceiptuntilthetransactionends.PART2PassageReading2WishHeadquarteredintheUS,WishisamobileB2Ccross-bordere-commerceplatform.ThedarkhorsehasstoodoutamongmobileterminalsbyaccruingatransactionvolumeaboveUSD100millionwithinlessthanthreeyears.Wish,beingane-commercenewbie,hasnoexperienceindesigningshoppingplatformsforPCterminals.Inviewofthis,itdevelopsmobileterminalmarketswithoutmentalload.Themostimportantcharacteristicofamobileterminalis“alwaysaccessible”,whichgivesrisetofragmenteddemands.Wishhasweakenedthecategoryviewandsearchfunctionanddeletedthepromotionfunctiontofocusonrecommendingrelatedproducts.Wishwillrecommendsomenon-repulsiveproductswhenauserregistersorlogsin,suchasT-shirtandsmallaccessories.Subsequently,ittrackstheuser’sbrowsingrecordandhabitsanytimetolearnhispreference,therebyrecommendingrelatedproducts.Asaresult,WishAPP’sinterfacevarieswithmobileterminals,andthesameuserseesdifferentinterfacesatdifferenttimes.ThisisWish’scharm.Basedontheintelligentrecommendationtechnology,intangibleinteractionsaremaintainedbetweenWishanduserstosignificantlyincreasetheuserloyalty.PART2PassageReading3LazadaLazadacanbeviewedasSoutheastAsianversionofAmazonorJD.com.IttargetstheusergroupswhoaredevelopingthehabitofonlineshoppinginSoutheastAsia,andprimarilysells3Cproducts.Attributedtothefavorablemarketenvironmentwithfewercompetitors,asatisfactoryprofitleveliskeptinLazada.FollowingtheexampleofAmazon,Lazadaisdedicatedtobuildingsalesplatformsforsmallmerchantsandretailersmeanwhileperfectingtheorderplacementanddistributionflows.ItsbusinesshasextendedalloverIndonesia,Malaysia,thePhilippines,ThailandandVietNam,andcoveredabout600millionconsumers.Inparticular,Lazadaprovidesafter-salesserviceslike1-yearwarranty,freightfreeand14-dayunconditionalreturnorexchange.PART2PassageReading4CdiscountHeadquarteredinBordeaux,CdiscountisFrance’slargeste-commerceplatform.Itisprimarilyengagedinthewholesaleofdailynecessities,food,electronicproducts,domesticappliances,infantorbabyproducts,bags,suitcasesandtoys.Theplatformoperatinglikeawholesalemallcanofferverycompetitiveprices.Manywholesalershavesetupshopsthereonthroughregistration.ItisworthnotingthatFrenchpeopleareunawareof“cross-border”,butpaymoreattentiontothepositioningofaplatform.Intheireyes,Cdiscountisanindigenousplatform.Aninsidersaid:“WhenlearningthataproductisdeliveredfromChina,theFrenchbuyerwon’tconcedehisrequirements.MostFrenchpeopleevenhaven’trealizedthattheplatformisfullofChinesesellers.Thisiswhyphysicaldistributionisalwaysthehotspotofcomplaint.TheyexpectthataproductboughtonCdiscountarrivesataspeedcomparabletoordinaryFrenchproducts.”PART2PassageReading5NewWordsunderway

[ˌʌndəˈweɪ]adj.1NewWordcurrentlyinprogress

正在进行中的e.g.Ⅰ)Aninvestigationisunderwaytofindouthowthedisputehappened.调查已经展开，以查明纠纷是如何发生的。Ⅱ)Alipaysaidlicenseapplicationworkwasunderwayaftertheyreceivedthenotice.支付宝方面表示，接到通知后已开始准备许可证申请工作。返回accessory

[əkˈsesəri]n.01NewWord2clothingthatiswornorcarried,butnotpartofyourmainclothing饰品e.g.I)Theshopisdevotedtoanewrangeofaccessories.该商店专营一系列新饰品。II)Youcanfindalmostanygarmentandaccessoryyouneedinourstore.在我们商店你可以找到几乎所有你想要的衣服和配件。consecutive

[kənˈsekjətɪv]n.NewWord3followingoneafteranotherinaseries,withoutinterruption连续的，连贯的e.g.Ⅰ)Shewasabsentforsevenconsecutivedays.她一连缺席了七天。Ⅱ)High-streetsaleshavefallenforthefifthconsecutivemonth.主商业街区销量已经连续5个月下降了。返回Consensus

[kənˈsensəs]n.NewWord4anopinionthatallmembersofagroupagreewith一致看法；共识e.g.Ⅰ)Whatistheconsensusofopinionattheafternoonmeeting?下午会议上一致的意见是什么?Ⅱ)Thepartiesmaydissolvethecontractuponconsensusthroughconsultation.当事人协商一致,可以解除合同。返回inquiry

[ɪn'kwaɪərɪ]n.5NewWordaninstanceofquestioning

询问e.g.Ⅰ)Theymakeaquickresponsetomyinquiry.他们对我的询问很快作了答复。Ⅱ)ChinaNationalSilkCorporationreceivedaninquirysheetsentbyaBritishcompany.中国丝绸公司收到了英国一家公司的询价单。返回accrue

[əˈkru:]v.01NewWord6growbyaddition自然增加，累积e.g.I)Interestwillaccrueifyoukeepyourmoneyinasavingsaccount.把钱存在储蓄帐户里就会生息。II)Ifyoudonotpaywithin28days,interestwillaccrue.如果28天之内不付款，就会自然生息。返回newbie

[ˈnju:bi]n.NewWord7anynewparticipantinsomeactivity新手，菜鸟e.g.Ⅰ)It'sagoodsiteforthenewbietointermediatedeveloper.这个网站对初级到中级开发人员都有用。Ⅱ)Theworkplacenewbieisalreadyunderpressurelearningengineering,contractlawandbusiness.这位职场新人在压力之下，已经开始学习工程学、合同法和贸易业务。返回repulsive

[rɪˈpʌlsɪv]adj.NewWord8offensivetothemind令人厌恶的，排斥的e.g.Ⅰ)Whatarepulsiveman!这个人真讨厌！Ⅱ)Hewasutterlyrepulsivetoher.她对他极为反感。返回Warranty

[ˈwɒrənti]n.9NewWordawrittenassurancethatsomeproductorservicewillbeprovidedorwillmeetcertainspecifications

保单e.g.Ⅰ)Thisproductcomeswithoneyearwarranty.这产品有一年的保固期。Ⅱ)Thismachineisstillunderwarranty.这台机器仍在保修期内。返回freight

[freɪt]n.01NewWord10thechargefortransportingsomethingbycommoncarrier（货运）运费e.g.Ⅰ)Thefreightisincludedintheaccount.运费包括在账内。Ⅱ)Normally,thesellerisobligatedtoprepaytheoceanfreight.通常情况下,卖方有义务预付海运费返回Concede

[kənˈsi:d]v.NewWord11togivesthaway,especiallyunwillingly;toallowsbtohavesth让步e.g.I)Herefusedtoconcedeaninch.他一步都不让。II)Thispriceisalreadyatourbottomline,andwecan'tconcedeanymore.这个价钱已经是我们的底线，我们不能再让步了。返回ProperNamesProperNamesCopycat:在英语中用来指抄袭者，山寨品及盲目模仿的行为。Phrases&Expressionsattributeto把…归因于01P&EPhrases&Expressionse.g.Ⅰ)Iattributeoursuccesstohim.我把我们的成功归功于他。Ⅱ)Manypersonsalwaysattributetheirfailurestothebetrayalfromotherpeople.很多人总把自己的失败归结于别人的背叛上。01P&E02be

satisfied

with

对…感到满意e.g.Ⅰ)Therearemanywaystoaskyourcustomerswhetherornottheyaresatisfiedwithyourcompany,yourproducts,andtheservicetheyreceived.有许多不同的方法可以问你的客户对你们的公司、你们的产品、以及他们所得到的服务是否满意。Ⅱ)Wearesatisfiedwiththequalityofyoursamples.我们对样品的质量很满意。Phrases&ExpressionsP&E03in

view

of

鉴于，由于e.g.Ⅰ)Inviewoftheincreaseddemandforourproducts,wewishtoappointanagent.鉴于对我方产品的需求有所增加，我方想委派一家代理商。Ⅱ)Inviewofthepresentsituation,we'llhavetoreviseouroriginalplan.基于目前这种情况，我们不得不修改原来的计划。Phrases&ExpressionsP&E04e.g.Ⅰ)Wededicatetoprovideintegratedlogisticsservicesforourclients.我们致力于为客户提供一体化的整合物流服务。Ⅱ)Shededicatedherlifetothecauseofeducation.她把毕生的精力献给了教育事业。dedicate

to

把（时间、精力等）用于Phrases&ExpressionsTask1Workinpairs.Readthepassageandanswerthefollowingquestions.1WhatkindofproductsdidLightintheboxsellforopeninguptheoversease-commercemarket?2HowdoesWishincreaseitscustomerloyalty?3WhatdoFrenchbuyersexpectfromCdiscount?Task21.Justbeforesheheadstohereveningevents,shemaythrowonadditionaljewelryora(n)__________suchasasmallfurvesttodressupherensemble.2.Thereisageneral____________amongteachersabouttheneedforgreatersecurityinschools.3.Knowledgecan___________toyoufromreading.4.Pickingyournoseisa___________habit.5.___________ourlongstandingbusinessrelationship,wecanconcludethetransaction.6.This____________isgoodforoneyearafterthedateofthepurchaseoftheproduct.7.Shevowedtoherselfthatshewould__________herlifetoscientificstudies.8.Areyouwillingto_________therighttous?Completethefollowingsentenceswiththewordsorphrasesinthebox.Changetheformifnecessary.accessoryconsensusaccruerepulsiveInviewofwarrantydedicate concedeTask31.使用硬纸箱包装这些衬衣可以节省运费。(freight)________________________