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Doyoueverheardofthe"costleadership"?Itmeans

SouthwestAirlines!Doyoueverheardofthe"cost1Howtoachievecostleadership?PayattentiontoSouthwestAirlines!

Howtoachievecostleadership2HaveyouheardofSouthwestAirlines?Now,

followus!HaveyouheardofSouthwestAi3Costleadership-------SouthwestAirlinesCostleadership4AboutUsHistoryCultureContentsExperienceDevelopment5AboutUsHistoryCultureContentsAboutUsHistoryHistoryCultureDevelopmentExperienceContents6AboutUsHistoryHistoryCultureDWith41yearsofservice,SouthwestAirlinesCo.(Southwest),alow-faremajordomesticairline,continuestodifferentiateitselffromotherlow-farecarriersMarketingStrategyEnterpriseCultureCustomerIdentificationCostStrategy+=++41yearsAboutUs7With41yearsofservice,Sout361ServingCities31consistentlyoffersthelowestandsimplestfaresthenation'slargestcarrierBoeing737aircraft1AboutUs8361ServingCities31consistentAboutUsHistoryCultureContentsExperienceDevelopmentAboutUsHistoryCultureContents9HistoryHistory10HistoryHistory11HistoryHistory12HistoryHistory13ExperienceAboutUsHistoryCultureContentsDevelopmentExperienceAboutUsHistoryCultu14lowfaresandLowCostCustomers--whoarethey?HaveFun!FlyShortDistancesABCDExperiencelowfaresandLowCostCustomer15lowfaresandLowCostAverageone-wayfareis$83anditsupplies90%ofalldiscountfares.Concernedwithkeepingcostlowtoincreaseprofitabilityratherthanincreasemarketshare.ExperiencelowfaresandLowCostExperien16FlyShortDistancesSouthwestdoesnotuseahub-and-spokesystem,butratherfliespointtopoint.Averageflightlastjustoveranhour.ExperienceFlyShortDistancesExperience17HaveFun!Typicalflightattendantspiel:"Pleasepayattentiontotheflightattendantatthefrontofthecabin.She'seithergoingtobeMissAmerica2000oraverybitterrunnerup."ExperienceHaveFun!Experience18AboutUsCultureHistoryContentsExperienceDevelopmentAboutUsCultureHistoryContents19providehelpwhereneededFocusedoncustomerserviceKeepEmployeemotivatedKeepcustomersatisfactEnterpriseCultureCultureprovidehelpFocusedonKeepE20Keywords:love,happinessCultureKeywords:love,happinessCult21FamilyDevotedtoeachandeverycommunitytheyserve.SharetheSpiritvolunteereffortsReachesouttoprovidehelpwhereneededCultureFamilyDevotedtoeachandever22EmployeeCultureHireforattitudeandtrainforskillsEncouragetoassumeownershipGiveemployeesimmediateaccesstocriticalinformationCultureEmployeeCultureHireforattit23CultureCulture24TheFreedomtoTravelTheFreedomtoCreateFinancialSecurityTheFreedomtoPursueGoodHealthTheFreedomtoCreateandInnovateTheFreedomtoLearnandGrowTheFreedomtoMakeaPositiveDifferenceCultureTheFreedomtoTravelTheFreed25AboutUsDevelopmentHistoryCultureContentsExperienceAboutUsDevelopmentHistoryCult26Low-costpositionMergeroracquisitionEarlyBirdCheck-InWiFiAccessDevelopment27Low-costpositionMergeroracqThankyouforlistening!TheEndThankyouforlistening!TheE28演讲完毕，谢谢观看！演讲完毕，谢谢观看！29Doyoueverheardofthe"costleadership"?Itmeans

SouthwestAirlines!Doyoueverheardofthe"cost30Howtoachievecostleadership?PayattentiontoSouthwestAirlines!

Howtoachievecostleadership31HaveyouheardofSouthwestAirlines?Now,

followus!HaveyouheardofSouthwestAi32Costleadership-------SouthwestAirlinesCostleadership33AboutUsHistoryCultureContentsExperienceDevelopment34AboutUsHistoryCultureContentsAboutUsHistoryHistoryCultureDevelopmentExperienceContents35AboutUsHistoryHistoryCultureDWith41yearsofservice,SouthwestAirlinesCo.(Southwest),alow-faremajordomesticairline,continuestodifferentiateitselffromotherlow-farecarriersMarketingStrategyEnterpriseCultureCustomerIdentificationCostStrategy+=++41yearsAboutUs36With41yearsofservice,Sout361ServingCities31consistentlyoffersthelowestandsimplestfaresthenation'slargestcarrierBoeing737aircraft1AboutUs37361ServingCities31consistentAboutUsHistoryCultureContentsExperienceDevelopmentAboutUsHistoryCultureContents38HistoryHistory39HistoryHistory40HistoryHistory41HistoryHistory42ExperienceAboutUsHistoryCultureContentsDevelopmentExperienceAboutUsHistoryCultu43lowfaresandLowCostCustomers--whoarethey?HaveFun!FlyShortDistancesABCDExperiencelowfaresandLowCostCustomer44lowfaresandLowCostAverageone-wayfareis$83anditsupplies90%ofalldiscountfares.Concernedwithkeepingcostlowtoincreaseprofitabilityratherthanincreasemarketshare.ExperiencelowfaresandLowCostExperien45FlyShortDistancesSouthwestdoesnotuseahub-and-spokesystem,butratherfliespointtopoint.Averageflightlastjustoveranhour.ExperienceFlyShortDistancesExperience46HaveFun!Typicalflightattendantspiel:"Pleasepayattentiontotheflightattendantatthefrontofthecabin.She'seithergoingtobeMissAmerica2000oraverybitterrunnerup."ExperienceHaveFun!Experience47AboutUsCultureHistoryContentsExperienceDevelopmentAboutUsCultureHistoryContents48providehelpwhereneededFocusedoncustomerserviceKeepEmployeemotivatedKeepcustomersatisfactEnterpriseCultureCultureprovidehelpFocusedonKeepE49Keywords:love,happinessCultureKeywords:love,happinessCult50FamilyDevotedtoeachandeverycommunitytheyserve.SharetheSpiritvolunteereffortsReachesouttoprovidehelpwhereneededCultureFamilyDevotedtoeachandever51EmployeeCultureHireforattitudeandtrainforskillsEncouragetoassumeownersh

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