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DRAFTChinaIndustryPrimer[]August18,2004CONFIDENTIALHK000I5X12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第1页!1TotalMarketSizeandPerformanceNo.ofPlayers/TotalProductionCapacityUnitPrice/UnitsSoldIndustryPrimer–[]MarketOverviewBreakdowntoprovince/regionandsubsectorasappropriateIncludeasmuchdetailasappropriate/possibleFootnoteallyoursources!!____________________Source:[][Datatoe][Datatoe][Datatoe]12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第2页!2IndustryPrimer–[]KeyIndustryCharacteristics[Fragmentedmarket][State-ownership][Importorexportdriven][Segmentationofmarketspace][Innovationdriven?][Cyclical?][Demographic-driven][Protectedsector][Lowpenetration][Lackingcertainexpertise][Scale-play][Brand-driven][Highbarrierofentry][HighR&D]RecentDevelopments[Introductionofcertaintechnology][Openingofcertainmarkets][Cuttingimporttariff]Relyonnewsrun,industrysectorreports,discussionsinpanyannualreports12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第3页!4IndustryPrimer–[]KeyDrivers[Strongoveralleconomicperformance][Infrastructureexpansion][Increasingconsumerawareness][Increaseinconstructionwork][Increaseindisposaline]TiebacktotheIndustry

CharacteristicsandTrends____________________Source:[]Driver1Driver2Driver3Driver4Source:Industryreports,equityresearchonprofiledpanies12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第4页!6IndustryPrimer–[]RegulatoryEnvironmentKeyRegulationsandLicensingRequirementsForeignOwnershipRestrictions[Currentsituation][WTOmitments][FavorabletreatmentforHKpanies?][Distribution?Manufacturing?Marketing?][Investmentrestrictions]KeyRegulatoryAgenciesRelevantTaxRegulations[Favorabletaxtreatmentforoperationincertainregion[Toe]____________________Source:[ ]Source:Industryreports,equityresearchonprofiledpanies,newsruns;lawyers’websites12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第5页!8Cross-BorderedM&ADomesticM&AM&AActivitytoDateIndustryPrimer–[]____________________Source:[ ]KeyTransactions____________________(#)representno.ofdeals____________________(#)representno.ofdeals(10)(10)(10)(10)(10)(10)(10)(10)(10)(10)(10)(10)[toe][toe][Sizable,notabletransactions]Source:SDCM&Arunsandnewsruns12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第6页!10CompanyProfile-[]StockMarketPerformanceRecentDevelopmentsBusinessOverviewKeyManagementIndustryPrimer–[][Toe][No.ofemployees][Geographiccoverage][Productrange][Revenuebreakdown][Keybrands][Keystrategy]____________________Source:[ ]12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第7页!3IndustryPrimer–[]KeyIndustryTrends[Certainproducttypepopular][Pricecuts][Intensifyingpetition][Marginpression][Coupledwithfinancing–electronicsforexample][Domesticconsolidation][Diversificationofcustomerbase][Inter-provincialexpansion][Decliningimporttariff][Government'sstanceandposition][Funding–moreprivatesectorcapital][Shiftindistributionchannel]Relyonnewsrun,industrysectorreports,discussionsinpanyannualreports12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第8页!5KeyPlayersandMarketShareIndustryPrimer–[]CompetitiveLandscape____________________Source:[][Listkeydomesticorforeignplayersandrespectivemarketshare]Source:Industryreports,equityresearchonprofiledpanies,newsruns12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第9页!OverviewofMultinational’sPresence7IndustryPrimer–[]ForeignParticipationtodateMarketShareBreakdown–[Year?][UNDERNOCIRCUMSTANCESSHOULDYOUCONTACTTHEREGIONALRM’s]____________________Source:[ ]Source:Industryreports,equityresearchonprofiledpanies,newsruns;SDCM&Aruns12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第10页!9RankingbyROARankingbyROESummaryofPlayersIndustryPrimer–[]____________________Source:[ ][toe][toe]Source:SDCM&ArunsandnewsrunsRankingbyValuationRankingbyEBITDAMargin[toe][EV/EBITDAorP/EorP/B]12/13/2022HK000I5D_ML_ChinaOpportunities_0804.ppt投资银行面试必备资料-美林的行业分析框架共12页,您现在浏览的是第11页!11KeyOperatingMetricsSWOTAnalysisFinancialOverviewOwnership/Availability[Toe]

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