包装用语翻译课件

Packing-------2012.4/9杜邦定律

世界著名的杜邦公司通过周密的市场调查得出了著名的杜邦定律:63%的消费者是根据商品的包装和装潢进行购买决策的;到超市购物的家庭主妇,由于精美包装和装潢的吸引,所购物品通常超过她们出门时打算购买数量的45%。

可见包装是商品留给消费者的/第一印象0,它撞击着消费者购买与否的心理天平“优质的商品更需要有良好的包装与之相匹配,否则就会降低“身价”,削弱其市场竞争的能力。如贵州茅台酒改进包装后,在国际市场上的价格由原来的20美元上升为125美元。一：包装的分类按包装方法分

单件运输包装

集合运输包装木箱（Woodencase）、包(Bale)、桶(Drum)、袋(Bag)、瓶(Bottle)卷(Roll)、篓(Basket)、盒(Box)、坛（Jar）集装箱(Container)集装包/袋（flexiblecontainer)托盘(Pallet)包装及辅助材料airbubblefoamedgeprotectorsfoamcornerscartonrecycle

poly

bagWoodencasecrate外包装的句式特点:多用单词或短语；多用祈使句。e.g.InflammableSolid(易燃固体）HandlewithCare(小心轻放）外包装用语翻译原则：①简洁醒目。e.g.NottobeStowBelowOtherCargo注意怕压

②语气正式e.g.KeepinaCoolPlace切勿受热THISWAYUP

KEEPDRY

FRAGILE2.Indicativemarks指示标志slinghere

由此吊起openhere此处打开

handlewithcare小心轻放

usenohooks勿用手钩

Don’tturnover

切勿滚转Don’tcrush

切勿挤压Don’tdrop

切勿摔扔Don’tturnupsidedown切勿倒置

2译成tobe短语。

Tobeprotectedfromheat切勿受热

Tobeprotectedfromcold

切勿受冻

Nottobelaidflat

不可平放

Nottobestowedbelowanothercargo

不可重叠3译成省略句。

Nodumping

切勿抛掷

Withcare

小心谨慎

Thisendup

此端向上

Porcelainwithcare

当心瓷器

2.包装储运图示标志:GB191—90《包装储运图示标志》EXPLOSIVE

INFLAMMABLEGAS

POISONGAS

Warningmarks（警示标志）

二、警示标志的翻译

一般译成英语的单个形容词，如：Perishable易腐品Fragile易碎品Explosive易爆品Inflammable易燃Oxidizer

氧化品Radial放射品

Dangerous危险品Poisonous有毒部分常用的出口包装容器：

Bag袋；包Carton纸板箱Box盒；箱Crate板条箱Polybag

塑料袋Cask木桶Keg小圆桶Drum铁皮圆桶NylonBag

尼龙袋Bale包；布包

Bundle捆

Case箱

Woodencase木箱

Sack/Gunnybag麻袋

Can/tin听，罐头

Kraftpaperbag牛皮纸袋Barrel琵琶桶

Wovenbag

纺织袋包装常用表达法1.packv.putthingsintoabox,bundle,bag,etc.a.…to…若干件装于一件容器内e.g.Foldingchairsarepacked2piecestoacarton.b.eachcontaining…

用某种容器包装，每个容器内若干Socksarepackedinwoodencases,each

containing

50dozen.c.linedwith给（衣服，箱子等）装衬里，加衬里于Containersusedforpackingtheglassmustbelinedwithsoftpadding(软衬).1.布包包装，包装完好PackedinGunnyBales.PackingSound2.塑料纺织袋装，包装完好。PackedinP.P.WovenbagsPackingSound.3.木箱装，集装箱装运，箱装完好PackedinWoodencaseswithContainerShipment.PackingSound.4.纸箱装，箱装完好PackedinCartons.PackingSound5.托盘纸箱装，箱内衬一层塑料薄膜，包装完好PackedinCartonsonPalletandLinedwithSingleplasticfilmInside.PackingSound．20piecestoabox,10boxestoanexportcarton.Total500cartonsonly.7.塑料编织集装袋装，内衬塑料薄膜袋，集装箱装运，每箱20袋。PackedinPlasticWovenFlexibleContainer,linedwithPlasticFilmBags,ShippedinContainer,20BagsforEach.

6.每20件装一盒子，10盒子装一纸箱，共500纸箱8.双层纸箱装，外扎四道塑料腰带，内裹牛皮纸袋，包装完好。

9.铁桶装，每桶净重190公斤。PackedimplyCartons,LinedwithKraftpaperbagandboundwithfourPlasticBeltsExternally.PackingSound.

PackedinIronDrumsandEachDrumNet190kgs13.纸板箱作为一种包装容器已在国际贸易中广泛使用，因此，对它们的适航性，你们不必担心。14.我们男衬衫的包装为每件套一塑料袋，5打装一纸箱。内衬防潮纸，外打铁箍两道。Cartonsasakindofpackingcontainerhavebeenextensivelyusedininternationaltrade.Therefore,youneednotworryabouttheirseaworthiness.ThepackingofourMen’sShirtsiseachinapolybag,5dozentoacartonlinedwithwaterproofpaperandboundwithtwoironstrapsoutside.15.你们的酒质量很好，但包装较差，瓶子易碎，纸盒太薄，对我们今后的订货，请每瓶套一只泡沫塑料套，并装在较厚的纸盒内，否则，我们只能放弃这项业务。ThequalityofyourWineisfine,butitspackingisratherpoor.Bottlesaresubjectedtobreakageandpaperboxesisverythin.Pleaseputeachbottleinafoamplasticcasingandtheninathickerpaperboxforourfutureorders;otherwise,weshallbecompelledtogiveupthisbusiness.OurRaincoatsarenowpackedeachinapolythenebagandtheninacardboardbox,10dozentoacarton,withagrossweightaround30kilograms.Eachcartonislinedwithapolythenesheetandsecuredbyoverallstrapping,thuspreventingthecontentsfromdampnessandpossibledamagethroughroughhanding.WeareofopinionthatsinceapolythenebagisusedforeachRaincoatitisallreadyforwindowdisplayandlooksattractive,whichwillcertainlyhelpthesale.Besides,theimprovedpackingislightinweightandthereforeeasytohandle.

Inordertoeliminatepossiblefuturetrouble,wewouldliketomakeclearbeforehandourpackingrequirementsasfollows.TheTeaunderthecaptionedcontractshouldbepackedininternationalstandardteaboxes,24boxesonapallet,10palletsinaFCL.container.OntheouterpackingpleasemarkourinitialsSCCinadiamond,underwhichtheportofdestinationandourordernumbershouldbestencilled.Inaddition,warningmarkslikeKEEPDRY,USENOHOOK,etc.shouldalsobeindicated.