会展英语第2单元课件

会展英语第2单元课件Unit2ExhibitionPromotionandEnquiryUnit2ExhibitionPromotionandObjectivesofThisUnitHowtobookavenueHowtopromoteanexhibitionHowtodesignandeditaprospectusforanexhibitionAsanorganizerAsanexhibitorHowtofindanexhibitiontoattendHowtoenquireaboutdetailsofanexhibitionObjectivesofThisUnitHowtoReviewWhatdidwelearninUnit1?ReviewWhatdidwelearninUnPartI:Organizer’sDiaryPromoteanewshowtoexhibitionDesignaprospectusforthetradeshowCallthemanagerofAsiaWorld-ExpotobookavenueCalltheSalesManagerofDeshengtopromotetheshowPartI:Organizer’sDiaryPromoI.Lead-inPracticeI.Lead-inPractice会展英语第2单元课件OnlineMarketing/E-MarketingSocialMediaMarketingSearchEngineMarketingEmailDirectMarketingSearchEngineOptimizationOnlineMarketing/E-MarketingSo会展英语第2单元课件WaystoPromoteAdvantagesdisadvantagesDirectmailcompleteinformationPassiveandslowConsiderableprintingandpostagecostPrintads(posterbillboard)lastinglongLimitedtopagerestrictionDifficulttoupdateAdsonradioandTVreachmorepeopleattractgreateraudienceExpensiveTelemarketingactiveanddirectaccurateapersonalconnectionGethungupeasilyDangerouswiththeDo-Not-CalllistE-mailcost-effectiveserveasremindereasilyrejectedordeletedasaspammailBrainstormingWaystoPromoteAdvantagesdisaII.ReadingPassage1:TipsforPromotingNewShowsPassage2:RunninganExhibition

II.ReadingPassage1:TipsfoPassage1increasetheirvisibility提升知名度showcaseproductsandservices展示产品和服务designposters,handoutandinformationbrochures设计海报potentialexhibitors潜在参展商Hesitant犹豫distributeaprospectus分发招展说明书relevantmaterials相关材料captureattention吸引注意力Advertisingisnotlimitedtomagazines,newslettersandbrochures,butrathertovirtuallyanyitemthatwillacceptprint.Do-Not-Calllist拒收信息名单Passage1increasetheirvisibiWaystoPrmtFeatures特点Email&InvitationLetterDirectMailAdvertisingTelemarketingTask1:ReadthetextandfillintheformWaystoPrmtFeatures特点Email&Task1:ReadthetextandfillintheformWaystoPrmtFeaturesEmailandInvitationLttrDirectMailAdvertisingTelemarketingIthelpsinbringnewpotentialexhibitors,esp.thosewhoarestillhesitantwhethertheyshouldattend.1.Itwillprovidethemwiththecompleteinformationaboutyourservicesandtherequirement.2.Itisagreatmediumforcapturingattentionandextendingapersonaltouchwiththeexistingcustomers.1.Itisdirectlylinkedtomarketing.Goodadvertisingcancreateinterestandalsotellmoreindividualsabouttheexhibition.2.Itisnotlimitedtomagazines,newsletters,butrathertoanyitemthatwillacceptprint.1.ThishasbecomemoredangerouswithDo-Not-Calllist.2.Ifyourhaveanycontactwithsomeoneinthelastsixmonths,thereshouldbenoproblemwithyoumakingthatphonecall.Task1:ReadthetextandfillTask2:Readthetextagainandanswerthequestions.1.Whatisthesignificanceofexhibitionforcompanies?2.Howcananorganizerattractexhibitorsandvisitorsaccordingtothetext?3.Ifyouaretopromoteatoyexhibition,howareyougoingtodoit?Why?

Attendingexhibitionscanhelpcompaniesincreasetheirvisibility.Itprovidesagreatopportunitytoshowcasecompanies’productsandservices.Theorganizershouldplanbeforehandtomakepromotionaleffortswithposters,handoutsandinformationbrochures,etc.Iwillmakepromotionaleffortswithposters,handoutsandinformationbrochuresinaninterestingwaythatwillattractchildren’sattention.Becauseitisatoyexhibition,Iwillwritelettersdirectlytotoycompaniesforpromotion.MyadvertisingwillbeshownonTVinchildren’schannel.Task2:ReadthetextagainanPassage2:RunninganExhibitionTask1:Fillintheblankswiththegivenwords.Passage2:RunninganExhibitiImportantWordsandExpressionsRunninganexhibitionisadauntingtask.艰巨的任务…resultfrom…源于regard…asthelifeline视为生命线business-valuedbuyers有商业价值的买家achievesustainabledevelopment实现可持续发展admissiontickets门票distributors,retailersandend-users批发商、零售商、终端用户associationsandchamberofcommerce协会和商会decision-makingandpurchasingpower决策权和购买力builduptheircorporateimage树立公司形象ImportantWordsandExpressionPassage2:RunninganExhibitionWhatisthemostimportantelementforthesuccessoforganizinganexhibition?Whatarethepossiblewaystopromoteexhibitionsaccordingtothetext?Task2:Readthetextagainandanswerthefollowingquestions.Passage2:RunninganExhibitiIII.SampleStudyAnexhibitionprospectusTitleofexhibitionDate,venue,admission,contactinformationfeatures/advantages:Categories:Buyers’commentExhibitors’commentSuccessfulstoriesofpastexhibitionsFloorplanIII.SampleStudyAnexhibitionIV.SituationalDialoguesDialogue1:BookinganexhibitionvenueIsthevenueavailableatthattime?展馆在那个时间可用吗？70,000㎡(squaremeters)

ofexhibitionspace展览面积10ground-level,column-freeexhibitionhalls地面一层的flexibleseparationandcombinationareavailableondemand根据要求，展厅可以灵活分割组合configurationneeds布局需要arena/ə`ri:nə/竞技场；舞台first-classacousticpanelingsystem一流的隔音板系统modularseatingsystem组合式的座位系统star-qualitybackstagefacilities星级后台设备IV.SituationalDialoguesDialoIV.SituationalDialogues1.WhatexhibitionwillSaidelGrouphold?2.WhenwillSaidelholdtheexhibition?3.WherewillSaidelholdtheexhition?4.Howmanyhallsdoesthevenuehave?5.WhichhallwillChrisDavisbookfortheexhibition?6.WhatelsewillChrisDavisbook?Why?QuestionsIV.SituationalDialogues1.WhTranslation1.Iamcallingtobooktheexhibitionvenue.2.Isthevenueavailableatthattime?3.…flexibleseparationandcombinationofthehallsareavailableondemandtomeetvariousconfigurationneeds.4.AsiaWorld-Arenaisequippedwithfirst-classacousticpanelingsystems,modularseatingsystemsandstar-qualitybackstagefacilities.IV.SituationalDialoguesTranslation1.IamcallingtoListentothedialogue.IV.SituationalDialoguesListentothedialogue.IV.SitAsiaWorld-ExpoAsiaWorld-Expo会展英语第2单元课件会展英语第2单元课件ReviewReviewIamcallingtoseeif…我打电话是想知道amedium-sizedcompany中型公司prospectivebusiness潜在业务gainexposureto接触buildstrategicrelationships建立战略关系obtainyourmarketsharewithnewprospects新客户developpartnershipsandalliances建立伙伴和同盟关系marketingexecutive销售经理；销售主管attendee参加人员；参展人员craftingsolidmessage释放强势信息IV.SituationalDialoguesDialogue2:CallinganewcustomertoattendtheexhibitionIamcallingtoseeif…我打电话是YellowPagesYellowPages会展英语第2单元课件1.WhatexhibitiondoesChrisinviteStellatoattend?2.HowdidChrisgetStella’scontactinformation?3.WhatcanStelladointheexhibition?4.Whatarethekeystoreachtradeshowobjectives?IV.SituationalDialoguesQuestions1.WhatexhibitiondoesChrisTranslationIV.SituationalDialogues1.Iamcallingtoseeifyouareinterestedinattendingthe14thAsiaInternationalToysandGamesFair.2.Ifyouwanttomaximizeinvestmentandmakethemostofprospectivebusiness,anexhibitionprovidesauniqueopportunitytogainexposuretoahighvolumeofpotentialclients.3.Youcanenhancebrandawareness,buildstrategicrelationships,andobtainorgrowyourmarketsharewithnewprospects.TranslationIV.SituationalDiaIV.SituationalDialogues4.youcanintroducenewproductsandservices,maintainandexpandexistingcustomerrelations,developpartnershipsandalliances,amongahostofotheropportunities.5.Craftingsolidmessageisanintegralpartofreachingtradeshowobjectives.IV.SituationalDialogues4.yoListentothedialogueIV.SituationalDialoguesListentothedialogueIV.SitM:Goodmorning,thisisABCCompany,Martinspeaking.MayIhelpyou?L:Goodmorning,Mr.Martin.ThisisLiFangfromtheGuangzhouTradeFair.Ihaven’tseenyouforages.Howhasyourcompanybeengoing?M:Prettywell.We’replanningtoexpandourbusiness.L:Fine.I’mcallingtoinviteyoutoattendthe103rdChinaImport&ExportCommoditiesFaironApril15th,2014.M:Weacceptwithpleasure.Wewouldliketopresentournewproductsthere.L:Youarewarmlywelcome.I’mgoingtosendtheschedule,applicationform,chargesanddetailsofcertainotherservicesprovidedduringtheperiodofthetradefair.补充对话LiFang,anassistantofthetradefaircallsMr.MartinofaforeigncompanyM:Goodmorning,thisisABCC补充对话M:Iappreciatethatverymuch.L:Bytheway.Isuggestthatyouprovideabriefintroductionofyourcompanyandthemainproducts,writteninChineseandEnglishtotheorganizingcommittee.Theywillpublishaspecialeditionabouttheexhibitionandtheirproductswiththelinktothewebsiteatthesametime.M:Noproblem.We’llcontactyouassoonaspossible.L:OK.I’llfaxtheinformationImentionedpreviouslytoyouverysoon.M:Thankyou.Seeyou.L:Mypleasure.Seeyouthen.补充对话M:IappreciatethatveryAnInvitationLetter9AnInvitationLetter9PartII:Exhibitor’sDiaryFindarighttradeshowtoattendContacttheorganizeroftheshowEnquireaboutdetailsofthetradeshowBeabletoPartII:Exhibitor’sDiaryFindI.Lead-inPractice1.Beforestartingtradeshowsearch,whatwillyouconsider2.Whatarethewaysofsearchingforatradeshowtoexhibitat?Settingexhibitinggoals,planningabudget,listingallthethingsneeded,calculatingthenumberofexhibitingstaffSearchingonline,readingadvertisements,posters,industryjournalsI.Lead-inPractice1.BeforesII.Reading

abeneficialway有用的方式targetedtradeshow目标展会Searchengine搜索引擎Searchoptions搜索选项Supplement补充；辅助Industrypublications行业出版物Industryassociations行业协会Newswire通讯社Governmentalwebsites政府网站Chamberofcommerce商会UsefulWordsandExpressionsII.Readingabeneficialway有Task1

SearchOptionsWaystoDoTradeshowsearchengineTodefinespecificdetailsTosearchforinformationonaspecificshowTraditionalsearchengineIndustryPublicationsIndustryAssociationsToconductassociationsTovisittheirwebsites’eventpageNewswire&GovernmentalWebsitesTovisittheirwebsites,clickontradeshows&eventsChambersofCommerceTogetannouncementsandflyersinmonthlynewslettersandontheirwebsiteExhibitionVenuesandOrganizersCompetitorsTask1SearchOptionsWaystoDTask1

SearchOptionsWaystoDoTradeshowsearchengineTodefinespecificdetailsTosearchforinformationonaspecificshowTraditionalsearchengineToentertradeshowandkeywordsfortheindustryyouwanttoexhibitat,pluscityandcountryIndustryPublicationsTovisitthesiteoflargemediacorporationsthatpublishindustrypublicationsIndustryAssociationsToconductassociations;Tovisittheirwebsites’eventpageNewswire&GovernmentalWebsitesTovisittheirwebsites,clickontradeshows&eventsChambersofCommerceTogetannouncementsandflyersinmonthlynewslettersandontheirwebsiteExhibitionVenuesandOrganizersTocontactthelargemeetingfacilitiestofindoutwhatsortoftradeshowsarecomingandwhenTogetaholdofknowntradeshoworganizersandask..CompetitorsCheckoutthewebsitesofyourcompetitorsTask1SearchOptionsWaystoDTask2:Visittradeshowsearchenginesites(tradeshownewsnetwork)展销会新闻网活动之眼展销会日历表展销会供应商香港贸发局官网Task2:Visittradeshowsearc会展英语第2单元课件IV.SituationalDialoguesCallingtheorganizerfordetailedinformationofatradeshow1.WhydoesStellacallChris?2.Whenandwherewilltheexhibitiontakeplace?3.Howmanyexhibitorsandvisitorsattendedthepreviousfair?4.HowcanStellagettheapplicationform?IV.SituationalDialoguesCallNewWordsandPhrasesRecommend推荐Confirmsomedetails确认细节Previousfairs往届交易会Magnetizemorethan1,500exhibitors吸引Productcategories产品种类Remotecontrol遥控Attend参加Downloadtheapplicationform下载申请表Prospectus说明书Deadlineforregistration登记截止日期Visityourwebsiteandregister访问你们的网站进行登记NewWordsandPhrasesRecommendTranslatetheSentencesIwanttoconfirmsomedetails.Wehavemagnetizedmorethan1,500exhibitorsfromaroundtheworld.Wedividedproductsinto…Thecontinuingstrongdemandforthelatestproductsisreflectedinzones.市场对很多展区的最新产品的需求一直很旺。Youcandownloadtheapplicationformfromourwebsite.TranslatetheSentencesIwantListentothedialogue.IV.SituationalDialoguesListentothedialogue.IV.SitHomeworkIntroduceanexhibitionvenue.(printed)Writeaninvitationletter.(printed)Agroupof4-5peopleNextMondayHomeworkIntroduceanexhibiti会展英语第2单元课件会展英语第2单元课件Unit2ExhibitionPromotionandEnquiryUnit2ExhibitionPromotionandObjectivesofThisUnitHowtobookavenueHowtopromoteanexhibitionHowtodesignandeditaprospectusforanexhibitionAsanorganizerAsanexhibitorHowtofindanexhibitiontoattendHowtoenquireaboutdetailsofanexhibitionObjectivesofThisUnitHowtoReviewWhatdidwelearninUnit1?ReviewWhatdidwelearninUnPartI:Organizer’sDiaryPromoteanewshowtoexhibitionDesignaprospectusforthetradeshowCallthemanagerofAsiaWorld-ExpotobookavenueCalltheSalesManagerofDeshengtopromotetheshowPartI:Organizer’sDiaryPromoI.Lead-inPracticeI.Lead-inPractice会展英语第2单元课件OnlineMarketing/E-MarketingSocialMediaMarketingSearchEngineMarketingEmailDirectMarketingSearchEngineOptimizationOnlineMarketing/E-MarketingSo会展英语第2单元课件WaystoPromoteAdvantagesdisadvantagesDirectmailcompleteinformationPassiveandslowConsiderableprintingandpostagecostPrintads(posterbillboard)lastinglongLimitedtopagerestrictionDifficulttoupdateAdsonradioandTVreachmorepeopleattractgreateraudienceExpensiveTelemarketingactiveanddirectaccurateapersonalconnectionGethungupeasilyDangerouswiththeDo-Not-CalllistE-mailcost-effectiveserveasremindereasilyrejectedordeletedasaspammailBrainstormingWaystoPromoteAdvantagesdisaII.ReadingPassage1:TipsforPromotingNewShowsPassage2:RunninganExhibition

II.ReadingPassage1:TipsfoPassage1increasetheirvisibility提升知名度showcaseproductsandservices展示产品和服务designposters,handoutandinformationbrochures设计海报potentialexhibitors潜在参展商Hesitant犹豫distributeaprospectus分发招展说明书relevantmaterials相关材料captureattention吸引注意力Advertisingisnotlimitedtomagazines,newslettersandbrochures,butrathertovirtuallyanyitemthatwillacceptprint.Do-Not-Calllist拒收信息名单Passage1increasetheirvisibiWaystoPrmtFeatures特点Email&InvitationLetterDirectMailAdvertisingTelemarketingTask1:ReadthetextandfillintheformWaystoPrmtFeatures特点Email&Task1:ReadthetextandfillintheformWaystoPrmtFeaturesEmailandInvitationLttrDirectMailAdvertisingTelemarketingIthelpsinbringnewpotentialexhibitors,esp.thosewhoarestillhesitantwhethertheyshouldattend.1.Itwillprovidethemwiththecompleteinformationaboutyourservicesandtherequirement.2.Itisagreatmediumforcapturingattentionandextendingapersonaltouchwiththeexistingcustomers.1.Itisdirectlylinkedtomarketing.Goodadvertisingcancreateinterestandalsotellmoreindividualsabouttheexhibition.2.Itisnotlimitedtomagazines,newsletters,butrathertoanyitemthatwillacceptprint.1.ThishasbecomemoredangerouswithDo-Not-Calllist.2.Ifyourhaveanycontactwithsomeoneinthelastsixmonths,thereshouldbenoproblemwithyoumakingthatphonecall.Task1:ReadthetextandfillTask2:Readthetextagainandanswerthequestions.1.Whatisthesignificanceofexhibitionforcompanies?2.Howcananorganizerattractexhibitorsandvisitorsaccordingtothetext?3.Ifyouaretopromoteatoyexhibition,howareyougoingtodoit?Why?

Attendingexhibitionscanhelpcompaniesincreasetheirvisibility.Itprovidesagreatopportunitytoshowcasecompanies’productsandservices.Theorganizershouldplanbeforehandtomakepromotionaleffortswithposters,handoutsandinformationbrochures,etc.Iwillmakepromotionaleffortswithposters,handoutsandinformationbrochuresinaninterestingwaythatwillattractchildren’sattention.Becauseitisatoyexhibition,Iwillwritelettersdirectlytotoycompaniesforpromotion.MyadvertisingwillbeshownonTVinchildren’schannel.Task2:ReadthetextagainanPassage2:RunninganExhibitionTask1:Fillintheblankswiththegivenwords.Passage2:RunninganExhibitiImportantWordsandExpressionsRunninganexhibitionisadauntingtask.艰巨的任务…resultfrom…源于regard…asthelifeline视为生命线business-valuedbuyers有商业价值的买家achievesustainabledevelopment实现可持续发展admissiontickets门票distributors,retailersandend-users批发商、零售商、终端用户associationsandchamberofcommerce协会和商会decision-makingandpurchasingpower决策权和购买力builduptheircorporateimage树立公司形象ImportantWordsandExpressionPassage2:RunninganExhibitionWhatisthemostimportantelementforthesuccessoforganizinganexhibition?Whatarethepossiblewaystopromoteexhibitionsaccordingtothetext?Task2:Readthetextagainandanswerthefollowingquestions.Passage2:RunninganExhibitiIII.SampleStudyAnexhibitionprospectusTitleofexhibitionDate,venue,admission,contactinformationfeatures/advantages:Categories:Buyers’commentExhibitors’commentSuccessfulstoriesofpastexhibitionsFloorplanIII.SampleStudyAnexhibitionIV.SituationalDialoguesDialogue1:BookinganexhibitionvenueIsthevenueavailableatthattime?展馆在那个时间可用吗？70,000㎡(squaremeters)

ofexhibitionspace展览面积10ground-level,column-freeexhibitionhalls地面一层的flexibleseparationandcombinationareavailableondemand根据要求，展厅可以灵活分割组合configurationneeds布局需要arena/ə`ri:nə/竞技场；舞台first-classacousticpanelingsystem一流的隔音板系统modularseatingsystem组合式的座位系统star-qualitybackstagefacilities星级后台设备IV.SituationalDialoguesDialoIV.SituationalDialogues1.WhatexhibitionwillSaidelGrouphold?2.WhenwillSaidelholdtheexhibition?3.WherewillSaidelholdtheexhition?4.Howmanyhallsdoesthevenuehave?5.WhichhallwillChrisDavisbookfortheexhibition?6.WhatelsewillChrisDavisbook?Why?QuestionsIV.SituationalDialogues1.WhTranslation1.Iamcallingtobooktheexhibitionvenue.2.Isthevenueavailableatthattime?3.…flexibleseparationandcombinationofthehallsareavailableondemandtomeetvariousconfigurationneeds.4.AsiaWorld-Arenaisequippedwithfirst-classacousticpanelingsystems,modularseatingsystemsandstar-qualitybackstagefacilities.IV.SituationalDialoguesTranslation1.IamcallingtoListentothedialogue.IV.SituationalDialoguesListentothedialogue.IV.SitAsiaWorld-ExpoAsiaWorld-Expo会展英语第2单元课件会展英语第2单元课件ReviewReviewIamcallingtoseeif…我打电话是想知道amedium-sizedcompany中型公司prospectivebusiness潜在业务gainexposureto接触buildstrategicrelationships建立战略关系obtainyourmarketsharewithnewprospects新客户developpartnershipsandalliances建立伙伴和同盟关系marketingexecutive销售经理；销售主管attendee参加人员；参展人员craftingsolidmessage释放强势信息IV.SituationalDialoguesDialogue2:CallinganewcustomertoattendtheexhibitionIamcallingtoseeif…我打电话是YellowPagesYellowPages会展英语第2单元课件1.WhatexhibitiondoesChrisinviteStellatoattend?2.HowdidChrisgetStella’scontactinformation?3.WhatcanStelladointheexhibition?4.Whatarethekeystoreachtradeshowobjectives?IV.SituationalDialoguesQuestions1.WhatexhibitiondoesChrisTranslationIV.SituationalDialogues1.Iamcallingtoseeifyouareinterestedinattendingthe14thAsiaInternationalToysandGamesFair.2.Ifyouwanttomaximizeinvestmentandmakethemostofprospectivebusiness,anexhibitionprovidesauniqueopportunitytogainexposuretoahighvolumeofpotentialclients.3.Youcanenhancebrandawareness,buildstrategicrelationships,andobtainorgrowyourmarketsharewithnewprospects.TranslationIV.SituationalDiaIV.SituationalDialogues4.youcanintroducenewproductsandservices,maintainandexpandexistingcustomerrelations,developpartnershipsandalliances,amongahostofotheropportunities.5.Craftingsolidmessageisanintegralpartofreachingtradeshowobjectives.IV.SituationalDialogues4.yoListentothedialogueIV.SituationalDialoguesListentothedialogueIV.SitM:Goodmorning,thisisABCCompany,Martinspeaking.MayIhelpyou?L:Goodmorning,Mr.Martin.ThisisLiFangfromtheGuangzhouTradeFair.Ihaven’tseenyouforages.Howhasyourcompanybeengoing?M:Prettywell.We’replanningtoexpandourbusiness.L:Fine.I’mcallingtoinviteyoutoattendthe103rdChinaImport&ExportCommoditiesFaironApril15th,2014.M:Weacceptwithpleasure.Wewouldliketopresentournewproductsthere.L:Youarewarmlywelcome.I’mgoingtosendtheschedule,applicationform,chargesanddetailsofcertainotherservicesprovidedduringtheperiodofthetradefair.补充对话LiFang,anassistantofthetradefaircallsMr.MartinofaforeigncompanyM:Goodmorning,thisisABCC补充对话M:Iappreciatethatverymuch.L:Bytheway.Isuggestthatyouprovideabriefintroductionofyourcompanyandthemainproducts,writteninChineseandEnglishtotheorganizingcommittee.Theywillpublishaspecialeditionabouttheexhibitionandtheirproductswiththelinktothewebsiteatthesametime.M:Noproblem.We’llcontactyouassoonaspossible.L:OK.I’llfaxtheinformationImentionedpreviouslytoyouverysoon.M:Thankyou.Seeyou.L:Mypleasure.Seeyouthen.补充对话M:IappreciatethatveryAnInvitationLetter9AnInvitationLetter9PartII:Exhibitor’sDiaryFindarighttradeshowtoattendContacttheorganizeroftheshowEnquireaboutdetailsofthetradeshowBeabletoPartII:Exhibitor’sDiaryFindI.Lead-inPractice1.Beforestartingtradeshowsearch,whatwillyouconsider2.Whatarethewaysofsearchingforatradeshowtoexhibitat?Settingexhibitinggoals,planningabudget,listingallthethingsneeded,calculatingthenumberofexhibitingstaffSearchingonline,readingadvertisements,posters,industryjournalsI.Lead-inPractice1.BeforesII.Reading

abeneficialway有用的方式targetedtradeshow目标展会Searchengine搜索引擎Searchoptions搜索选项Supplement补充；辅助Industrypublications行业出版物Industryassociations行业协会Newswire通讯社Governmentalwebsites政府网站Chamberofcommerce商会UsefulWordsandExpressionsII.Readingabeneficialway有Task1

SearchOptionsWaystoDoTradeshowsearchengineTodefinespecificdetailsTosearchforinformationonaspecificshowTraditionalsearchengineIndustryPublicationsIndustryAssociationsToco