美国电子商务教育课件

美国电子商务教育

E-BusinessEducationintheUnitedStates林漳希德州理工大学信息系统与数量科学系zlin@May28-30,2001The1stChina-USWorkshoponElectronicCommerce美国电子商务教育

E-BusinessEducation1提要E-Business与E-Commerce美国大学怎么办电子商务专业？美国大学电子商务课程怎么设置？美国大学电子商务教育面临什么问题？美国大学电子商务教育给我们的启示May28-30,2001The1stChina-USWorkshoponElectronicCommerce提要E-Business与E-CommerceMay2821.E-Business与E-Commerce

的区别E-Commerce–包括客户，商业伙伴与代理商之间的交易E-Business–

e-commerce加上内部运营（Operationthatarehandledwithinthebusinessitself,duction,development,corporateinfrastructureandproductmanagement.）May28-30,2001The1stChina-USWorkshoponElectronicCommerce1.E-Business与E-Commerce

的区别Ma32.美国大学怎么办

电子商务专业？市场导向仍属信息系统专业范畴设电子商务课程，或在其它课程中增加电子商务内容May28-30,2001The1stChina-USWorkshoponElectronicCommerce2.美国大学怎么办

电子商务专业？市场导向May28-304商学院就业市场学生教育管理机构电子商务教育的市场导向May28-30,2001The1stChina-USWorkshoponElectronicCommerce商学院就业市场学生教育管理机构电子商务教育的市场导向May5公司里的MIS专业毕业生主管人员MBAMS/MISMS/CS客户应用软件项目商学院MIS专业设置与电子商务教育软件开发部门May28-30,2001The1stChina-USWorkshoponElectronicCommerce公司里的MIS专业毕业生主管人员MBAMS/MISMS/C6NationalInstrument

对MIS新雇员的期望胜任（Competencies）主动（Initiative）进取与持续（DriveandPersistence）合作性（Collaboration）技术获取与使用（AcquireandUseTechnology）对客户成功的关注（FocusonCustomerSuccess）May28-30,2001The1stChina-USWorkshoponElectronicCommerceNationalInstrument

对MIS新雇员的期望7美国前15名信息系统专业(2000)1.

MassachusettsInstituteofTechnology(Sloan)

2.

CarnegieMellonUniversity(PA)3.

UniversityofTexas–Austin(McCombs)

4.

UniversityofArizona(Eller)

5.

StanfordUniversity(CA)6.

UniversityofMinnesota–TwinCities(Carlson)

7.

UniversityofPennsylvania(Wharton)

8.

NewYorkUniversity(Stern)

9.

UniversityofMaryland–CollegePark(Smith)

10.

UniversityofMichigan–AnnArbor

11.

GeorgiaStateUniversity(Robinson)

12.

UniversityofCalifornia–Berkeley(Haas)

13.

UniversityofCalifornia–LosAngeles(Anderson)

14.

PurdueUniversity–WestLafayette(Krannert)(IN)15.

IndianaUniversity–Bloomington(Kelley)

May28-30,2001The1stChina-USWorkshoponElectronicCommerce美国前15名信息系统专业(2000)1. Massachu83.电子商务课程设置美国大学一般不设电子商务专业。电子商务是一门课程，或一个专门化。一些学校不设电子商务课，但在有关课程中根据需要增加了该课程内容May28-30,2001The1stChina-USWorkshoponElectronicCommerce3.电子商务课程设置美国大学一般不设电子商务专业。May29课程类别基础课程（Fundamental）核心课程（Core）选修课程（Elective）包括与科目有关的课程实习（Internship）May28-30,2001The1stChina-USWorkshoponElectronicCommerce课程类别基础课程（Fundamental）May28-310MIS有关交叉学科信息系统（InformationSystems）Datacomm,database,programminglanguage,client/servercomputing,systemanalysisanddesign,etc.管理科学（ManagementSciences）mathematicalprogramming,optimization,operationresearch生产运营管理（ProductionandOperationsManagement）Decisiontheory,organizationtheory,etc.统计（Statistics）其它课程Marketing,finance,management,accounting,b-law,economics,etc.May28-30,2001The1stChina-USWorkshoponElectronicCommerceMIS有关交叉学科信息系统（InformationSyst11电子商务核心课程应包括什么网络技术与互联网（NetworkTechnologyandtheInternet）系统安全（SystemSecurity）电子商务系统开发（ElectronicCommerceSystemDevelopment）电子商务法律与法规（LegalIssuesinE-commerce）管理经济学（ManagerialEconomics）May28-30,2001The1stChina-USWorkshoponElectronicCommerce电子商务核心课程应包括什么网络技术与互联网（Network124.电子商务教育的有关问题电子商务课程设置面临的问题IS教育者面临的问题IS学生面临的问题经济发展减缓的影响May28-30,2001The1stChina-USWorkshoponElectronicCommerce4.电子商务教育的有关问题电子商务课程设置面临的问题May13电子商务课程的设置问题电子商务课程调整跟不上电子商务发展速度IT商业模型与理念电子商务涉及面太广，难以用一本教材中涵盖May28-30,2001The1stChina-USWorkshoponElectronicCommerce电子商务课程的设置问题电子商务课程调整跟不上电子商务发展速度14课程设置面临新技术的挑战程序设计语言:COBOLorVB?Answer:stateofquoandmovetothenewerone数据库管理系统:AccessorOracle?-Answer:depends网页设计:fromHTMLtoXML?-Answer:yes网站程序设计:CGIorJSP?-Answer:JSP操作系统:UnixorWindows?-Answer:Both电子商务模式-Forexample，P2PJava怎么了?

MicroSoft’sIE6.0hasstoppedthesupporttoJavaSUNneverhadalongtermplanforJavaThin-clienttrendwillcauseJava’sdemandshrinkingMay28-30,2001The1stChina-USWorkshoponElectronicCommerce课程设置面临新技术的挑战程序设计语言:COBOLorV15如何满足工业界的需求NationalInstrument对新雇员的新信息技术要求:

XML

WAP/WML

PL/SQLformiddleware

EnterpriseJavaBeans

JSP

UML/Datamodeling

e-commercetools

Mobilecommerce

Note:Thehighlightedaredirectlye-businessrelevant.IntegrationTechnology

SupplyChainManagement

Microsoft's.NETmodel

DesignPatterns

Softwaretesting

Reusablecode

Datawarehouse

WebintegrationMay28-30,2001The1stChina-USWorkshoponElectronicCommerce如何满足工业界的需求NationalInstrument对16IS教育者面临的问题问题1:FastchangingE-businessmarketvs.slowadapttoITamongmajorityseniorprofessorsSolution:Recruitjuniorprofessorswhoarejust“baked”问题2:Highdemandandlowsupply–4:1Solution:MoreISPhDstudents问题3:SupplyalwayslagsdemandMay28-30,2001The1stChina-USWorkshoponElectronicCommerceIS教育者面临的问题问题1:Fastchanging17IS学生面临的问题如何应付变化中的就业市场该学什么？谁雇我？做什么工作？工资？经济情况变化对就业的影响May28-30,2001The1stChina-USWorkshoponElectronicCommerceIS学生面临的问题如何应付变化中的就业市场May28-3018经济发展减缓的影响许多.com公司将关闭电子商务就业市场将缩小对电子商务教育的可能影响

Morestudentswillturntoanotherdegreeintheuniversity,particularlymoreMISPhDprogramapplicantsTheadjustmentofMIScurriculaisinevitableMay28-30,2001The1stChina-USWorkshoponElectronicCommerce经济发展减缓的影响许多.com公司将关闭May28-3195.美国电子商务教育的启示对教育者电子商务教育必须面向市场，由市场推动电子商务教育应由教育界与工业界合作

课程设计应兼顾各方面需要：不同专业，不同类型生源，信息技术行业，等等。结论：实例分析十分重要必须紧跟最新信息技术必须实用性与前瞻性兼顾May28-30,2001The1stChina-USWorkshoponElectronicCommerce5.美国电子商务教育的启示对教育者May28-30,2020美国电子商务教育的启示对学生我该学些什么?面向就业扬长避短因地制宜注重实践能力怎么学？课堂与实践相结合May28-30,2001The1stChina-USWorkshoponElectronicCommerce美国电子商务教育的启示对学生May28-30,2001T215.附录德州理工大学（TexasTechUniversity）的电子商务课程设置奥斯汀德州大学（UTAustin）MBA的电子商务课程设置麻省理工大学（MIT）MBA的电子商务课程设置电子商务教材教学练习项目（Project）May28-30,2001The1stChina-USWorkshoponElectronicCommerce5.附录德州理工大学（TexasTechUniver22德州理工大学德州理工大学商学院4800studentsinCollegeofBusinessAdministration56faculties5departments:ISQS,Marketing,Finance,Management,AccountingRanking:60+innorthAmericaDepartmentofISQS:信息系统与定量科学系ThepioneerinsettingupMISprogramin1968Programs:Graduate:PhD,MS,MBA,ExecutiveMBAUndergraduate:BBA,BSConcentrations:Statistics,MIS,POM,NetworkManagementMay28-30,2001The1stChina-USWorkshoponElectronicCommerce德州理工大学德州理工大学商学院May28-30,200123德州理工大学的MIS专业

本科生核心课程MIS与工具介绍程序语言Internet应用JavaClient/Server数据通信数据库实习系统分析系统设计项目管理BBBCCCCCMay28-30,2001The1stChina-USWorkshoponElectronicCommerce德州理工大学的MIS专业

本科生核心课程MIS与工具介绍程序24德州理工大学的MIS专业

MS/MBA核心课程基本计算机应用工具数据通信程序设计语言系统与信息概念决策与管理远程通信技术应用策略高级数据通信高级系统分析数据库信息系统设计MISMay28-30,2001The1stChina-USWorkshoponElectronicCommerce德州理工大学的MIS专业

MS/MBA核心课程基本计算机应25UTAustin的MBA核心课程专门化:信息管理(IM)核心课程:MIS380N.2

IMCOREI:

ManagingInformationMIS380N.3

IMCOREII:

ManagingSystemsMIS380N.4

IMCOREIII:

DigitalEconomy&CommerceMIS380N.X

IMCOREIV:

RestrictedElective选修课Total32electivecoursesMay28-30,2001The1stChina-USWorkshoponElectronicCommerceUTAustin的MBA核心课程专门化:信息管理(26UTAustin

MBA的部分选修课程

(信息管理专门化)About55%electivecoursesareine-businesscategory:HighTechnologyEntrepreneurshipIntroductiontoElectricCommerceInformationTechnologyStrategyandServicesManagingVirtualOrganizationsInformationandKnowledgeManagementAdvancedDataCommunicationsGlobalInformationTechnologyManagementDataMiningforMarketingManagingFinancialInformationManagingDigitalBusinessInformationResourcesinHealthServicesBiomedicalInformaticsComputerizedFinancialModelingIntellectualPropertyMarketingAnalysis&DecisionMakingintheInformationAgeMarketingforTechnology-basedCompaniesOperations&MarketingStrategyintheDigitalAgeMay28-30,2001The1stChina-USWorkshoponElectronicCommerceUTAustinMBA的部分选修课程

(信息管理专门化27MIT的MBA核心课程

(E-Business&Marketing)I.Requiredcoresubjects15.810 IntroductiontoMarketing15.561 InformationSystems:FromTechnologyInfrastructuretotheNetworkedCorporationAndoneof:15.412 FinancialManagement15.401 FinanceTheoryI15.760 IntroductiontoOperationsManagementII.Requiredtracksubjects15.567 eBusiness15.973 ProseminarineBusinessandMarketingAndoneof:15.579 TechnologiesforeBusiness15.823 MarketingandtheInternetMay28-30,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA核心课程

(E-Business&Ma28MIT的MBA选修课程(1)

(E-Business&Marketing)InformationTechnologyElectives15.563 InventingtheOrganizationofthe21stCentury15.564 InformationTechnologyI15.568 ManagementInformationSystems15.578 CommunicationsandConnectivityAmongInformationSystems15.579 TechnologiesforeBusiness

(ifinadditiontosectionII)15.924 CorporateStrategicOptionsEnabledbyInformationTechnologyMay28-30,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA选修课程(1)

(E-Business&29MIT的MBA选修课程(2)

(E-Business&Marketing)Electivesforbreadth15.020 CompetitioninTelecommunications15.315 PlanningandManagingChange15.318 LeadershipandChangeinOrganizations15.343 ManagingTransformationinWork,Organizations,andSociety15.768 ManagingServices:Concept,Design,&Delivery15.771J CaseStudiesinLogisticsandSupplyChainManagement15.912 TechnologyStrategy15.935 CorporateStrategiesandPracticesinServiceIndustries15.963 CompetitioninInternetSoftwareMarketsMay28-30,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA选修课程(2)

(E-Business&30E-Business教材E-Business&E-CommerceforManagers -H.M.Deitel,P.J.Deitel,andK.Steinbuhler PrincetonHall,2001E-businessmodel&Buildingane-businessOnlinemonetarytransactionsInternet,networktechnology,&InternetsecurityOnlineoperations:marketingaffiliateprogram,e-customerLegal,ethical,socialandglobalissuesCasestudyComment:GoodforMBAstudents.Butcoverstoomuchinasinglebook.May28-30,2001The1stChina-USWorkshoponElectronicCommerceE-Business教材E-Business&E-Co31E-commerce教材ElectronicCommerce–AManagerialPerspective -EfraimTurban,JaeLee,DavidKing,andH.MichaelChung PrincetonHall,2000Internet-basedmarket,businesses,andconsumersInternettechnologiesElectronicpaymentsystemsLegalissuesECinfrastructureImplementationofECComment:AtypicalstructureofECcourse.May28-30,2001The1stChina-USWorkshoponElectronicCommerceE-commerce教材ElectronicCommerc32E-commerceSecurity教材ElectronicCommerce–Security,riskmanagementandcontrol -MarilynGreenstein,andToddM.Feinman,McGrawHill2000EC&independentthirdpartyRegulatoryenvironmentEDI,ECandtheInternetRisksofECsystemsanditsmanagementNetworksecuritytechnologyE-paymentmechanismComment:Goodfocus.ThereisalimitinexpandingECtocoversuchdetails.May28-30,2001The1stChina-USWorkshoponElectronicCommerceE-commerceSecurity教材Electroni33数据通信教材提要引言TelecommunicationandtheInternetNetworkapplicationande-commerce数据通信基本原理OSInetworkmodelRoutingandQoS网络技术与服务LANs&backbonenetworksWANsandnetworkservices,InternetservicesWirelessnetwork网络管理NetworkmanagementprotocolsandtechnologyNetworksecuritymanagementSecurityissuesine-commerceMay28-30,2001The1stChina-USWorkshoponElectronicCommerce数据通信教材提要引言May28-30,2001The134数据通信教材(1)BusinessDataCommunications,4/e

WilliamStallings

PrenticeHall2001,558pp.

ISBN0-13-088263-1

评语:PopularintheUSMoretechnicalHardforself-studyMay28-30,2001The1stChina-USWorkshoponElectronicCommerce数据通信教材(1)BusinessDataCommuni35数据通信教材(2)BusinessDataCommunicationsandNetworking,6thedition

JerryFitzgeraldandAlanDennis

JohnWiley&Sons1999.评语:

Goodstructure Easytoreadandunderstand ContainstoomanytechnicalerrorsMay28-30,2001The1stChina-USWorkshoponElectronicCommerce数据通信教材(2)BusinessDataCommuni36教学练习项目（Project）形式:每2-4学生组成小组E-CommercesystemprototypingNewtechnologyresearchCompanyinterview可提交的材料:Report,Presentation,etc.工作量:一学期中完成2-4小项目或一个较大的项目 例子:WAPandWML(undergraduate)SSLandTLS(Graduate)May28-30,2001The1stChina-USWorkshoponElectronicCommerce教学练习项目（Project）形式:每2-4学生组成小组37数据通信教材总体评价问题:Somestillusetheoldstructure/contentsused10yearsago.SomearetootechnicalanddonotfitISstudentsSomecontaintoomanyerrorsNotfollowthelatesttechnologywell解决办法:AlwayssearchthelatestITfromthewebUnderstandthecontentsandcorrecterrorsRe-organizethecontentsMay28-30,2001The1stChina-USWorkshoponElectronicCommerce数据通信教材总体评价问题:May28-30,2001Th38美国电子商务教育

E-BusinessEducationintheUnitedStates林漳希德州理工大学信息系统与数量科学系zlin@May28-30,2001The1stChina-USWorkshoponElectronicCommerce美国电子商务教育

E-BusinessEducation39提要E-Business与E-Commerce美国大学怎么办电子商务专业？美国大学电子商务课程怎么设置？美国大学电子商务教育面临什么问题？美国大学电子商务教育给我们的启示May28-30,2001The1stChina-USWorkshoponElectronicCommerce提要E-Business与E-CommerceMay28401.E-Business与E-Commerce

的区别E-Commerce–包括客户，商业伙伴与代理商之间的交易E-Business–

e-commerce加上内部运营（Operationthatarehandledwithinthebusinessitself,duction,development,corporateinfrastructureandproductmanagement.）May28-30,2001The1stChina-USWorkshoponElectronicCommerce1.E-Business与E-Commerce

的区别Ma412.美国大学怎么办

电子商务专业？市场导向仍属信息系统专业范畴设电子商务课程，或在其它课程中增加电子商务内容May28-30,2001The1stChina-USWorkshoponElectronicCommerce2.美国大学怎么办

电子商务专业？市场导向May28-3042商学院就业市场学生教育管理机构电子商务教育的市场导向May28-30,2001The1stChina-USWorkshoponElectronicCommerce商学院就业市场学生教育管理机构电子商务教育的市场导向May43公司里的MIS专业毕业生主管人员MBAMS/MISMS/CS客户应用软件项目商学院MIS专业设置与电子商务教育软件开发部门May28-30,2001The1stChina-USWorkshoponElectronicCommerce公司里的MIS专业毕业生主管人员MBAMS/MISMS/C44NationalInstrument

对MIS新雇员的期望胜任（Competencies）主动（Initiative）进取与持续（DriveandPersistence）合作性（Collaboration）技术获取与使用（AcquireandUseTechnology）对客户成功的关注（FocusonCustomerSuccess）May28-30,2001The1stChina-USWorkshoponElectronicCommerceNationalInstrument

对MIS新雇员的期望45美国前15名信息系统专业(2000)1.

MassachusettsInstituteofTechnology(Sloan)

2.

CarnegieMellonUniversity(PA)3.

UniversityofTexas–Austin(McCombs)

4.

UniversityofArizona(Eller)

5.

StanfordUniversity(CA)6.

UniversityofMinnesota–TwinCities(Carlson)

7.

UniversityofPennsylvania(Wharton)

8.

NewYorkUniversity(Stern)

9.

UniversityofMaryland–CollegePark(Smith)

10.

UniversityofMichigan–AnnArbor

11.

GeorgiaStateUniversity(Robinson)

12.

UniversityofCalifornia–Berkeley(Haas)

13.

UniversityofCalifornia–LosAngeles(Anderson)

14.

PurdueUniversity–WestLafayette(Krannert)(IN)15.

IndianaUniversity–Bloomington(Kelley)

May28-30,2001The1stChina-USWorkshoponElectronicCommerce美国前15名信息系统专业(2000)1. Massachu463.电子商务课程设置美国大学一般不设电子商务专业。电子商务是一门课程，或一个专门化。一些学校不设电子商务课，但在有关课程中根据需要增加了该课程内容May28-30,2001The1stChina-USWorkshoponElectronicCommerce3.电子商务课程设置美国大学一般不设电子商务专业。May247课程类别基础课程（Fundamental）核心课程（Core）选修课程（Elective）包括与科目有关的课程实习（Internship）May28-30,2001The1stChina-USWorkshoponElectronicCommerce课程类别基础课程（Fundamental）May28-348MIS有关交叉学科信息系统（InformationSystems）Datacomm,database,programminglanguage,client/servercomputing,systemanalysisanddesign,etc.管理科学（ManagementSciences）mathematicalprogramming,optimization,operationresearch生产运营管理（ProductionandOperationsManagement）Decisiontheory,organizationtheory,etc.统计（Statistics）其它课程Marketing,finance,management,accounting,b-law,economics,etc.May28-30,2001The1stChina-USWorkshoponElectronicCommerceMIS有关交叉学科信息系统（InformationSyst49电子商务核心课程应包括什么网络技术与互联网（NetworkTechnologyandtheInternet）系统安全（SystemSecurity）电子商务系统开发（ElectronicCommerceSystemDevelopment）电子商务法律与法规（LegalIssuesinE-commerce）管理经济学（ManagerialEconomics）May28-30,2001The1stChina-USWorkshoponElectronicCommerce电子商务核心课程应包括什么网络技术与互联网（Network504.电子商务教育的有关问题电子商务课程设置面临的问题IS教育者面临的问题IS学生面临的问题经济发展减缓的影响May28-30,2001The1stChina-USWorkshoponElectronicCommerce4.电子商务教育的有关问题电子商务课程设置面临的问题May51电子商务课程的设置问题电子商务课程调整跟不上电子商务发展速度IT商业模型与理念电子商务涉及面太广，难以用一本教材中涵盖May28-30,2001The1stChina-USWorkshoponElectronicCommerce电子商务课程的设置问题电子商务课程调整跟不上电子商务发展速度52课程设置面临新技术的挑战程序设计语言:COBOLorVB?Answer:stateofquoandmovetothenewerone数据库管理系统:AccessorOracle?-Answer:depends网页设计:fromHTMLtoXML?-Answer:yes网站程序设计:CGIorJSP?-Answer:JSP操作系统:UnixorWindows?-Answer:Both电子商务模式-Forexample，P2PJava怎么了?

MicroSoft’sIE6.0hasstoppedthesupporttoJavaSUNneverhadalongtermplanforJavaThin-clienttrendwillcauseJava’sdemandshrinkingMay28-30,2001The1stChina-USWorkshoponElectronicCommerce课程设置面临新技术的挑战程序设计语言:COBOLorV53如何满足工业界的需求NationalInstrument对新雇员的新信息技术要求:

XML

WAP/WML

PL/SQLformiddleware

EnterpriseJavaBeans

JSP

UML/Datamodeling

e-commercetools

Mobilecommerce

Note:Thehighlightedaredirectlye-businessrelevant.IntegrationTechnology

SupplyChainManagement

Microsoft's.NETmodel

DesignPatterns

Softwaretesting

Reusablecode

Datawarehouse

WebintegrationMay28-30,2001The1stChina-USWorkshoponElectronicCommerce如何满足工业界的需求NationalInstrument对54IS教育者面临的问题问题1:FastchangingE-businessmarketvs.slowadapttoITamongmajorityseniorprofessorsSolution:Recruitjuniorprofessorswhoarejust“baked”问题2:Highdemandandlowsupply–4:1Solution:MoreISPhDstudents问题3:SupplyalwayslagsdemandMay28-30,2001The1stChina-USWorkshoponElectronicCommerceIS教育者面临的问题问题1:Fastchanging55IS学生面临的问题如何应付变化中的就业市场该学什么？谁雇我？做什么工作？工资？经济情况变化对就业的影响May28-30,2001The1stChina-USWorkshoponElectronicCommerceIS学生面临的问题如何应付变化中的就业市场May28-3056经济发展减缓的影响许多.com公司将关闭电子商务就业市场将缩小对电子商务教育的可能影响

Morestudentswillturntoanotherdegreeintheuniversity,particularlymoreMISPhDprogramapplicantsTheadjustmentofMIScurriculaisinevitableMay28-30,2001The1stChina-USWorkshoponElectronicCommerce经济发展减缓的影响许多.com公司将关闭May28-3575.美国电子商务教育的启示对教育者电子商务教育必须面向市场，由市场推动电子商务教育应由教育界与工业界合作

课程设计应兼顾各方面需要：不同专业，不同类型生源，信息技术行业，等等。结论：实例分析十分重要必须紧跟最新信息技术必须实用性与前瞻性兼顾May28-30,2001The1stChina-USWorkshoponElectronicCommerce5.美国电子商务教育的启示对教育者May28-30,2058美国电子商务教育的启示对学生我该学些什么?面向就业扬长避短因地制宜注重实践能力怎么学？课堂与实践相结合May28-30,2001The1stChina-USWorkshoponElectronicCommerce美国电子商务教育的启示对学生May28-30,2001T595.附录德州理工大学（TexasTechUniversity）的电子商务课程设置奥斯汀德州大学（UTAustin）MBA的电子商务课程设置麻省理工大学（MIT）MBA的电子商务课程设置电子商务教材教学练习项目（Project）May28-30,2001The1stChina-USWorkshoponElectronicCommerce5.附录德州理工大学（TexasTechUniver60德州理工大学德州理工大学商学院4800studentsinCollegeofBusinessAdministration56faculties5departments:ISQS,Marketing,Finance,Management,AccountingRanking:60+innorthAmericaDepartmentofISQS:信息系统与定量科学系ThepioneerinsettingupMISprogramin1968Programs:Graduate:PhD,MS,MBA,ExecutiveMBAUndergraduate:BBA,BSConcentrations:Statistics,MIS,POM,NetworkManagementMay28-30,2001The1stChina-USWorkshoponElectronicCommerce德州理工大学德州理工大学商学院May28-30,200161德州理工大学的MIS专业

本科生核心课程MIS与工具介绍程序语言Internet应用JavaClient/Server数据通信数据库实习系统分析系统设计项目管理BBBCCCCCMay28-30,2001The1stChina-USWorkshoponElectronicCommerce德州理工大学的MIS专业

本科生核心课程MIS与工具介绍程序62德州理工大学的MIS专业

MS/MBA核心课程基本计算机应用工具数据通信程序设计语言系统与信息概念决策与管理远程通信技术应用策略高级数据通信高级系统分析数据库信息系统设计MISMay28-30,2001The1stChina-USWorkshoponElectronicCommerce德州理工大学的MIS专业

MS/MBA核心课程基本计算机应63UTAustin的MBA核心课程专门化:信息管理(IM)核心课程:MIS380N.2

IMCOREI:

ManagingInformationMIS380N.3

IMCOREII:

ManagingSystemsMIS380N.4

IMCOREIII:

DigitalEconomy&CommerceMIS380N.X

IMCOREIV:

RestrictedElective选修课Total32electivecoursesMay28-30,2001The1stChina-USWorkshoponElectronicCommerceUTAustin的MBA核心课程专门化:信息管理(64UTAustin

MBA的部分选修课程

(信息管理专门化)About55%electivecoursesareine-businesscategory:HighTechnologyEntrepreneurshipIntroductiontoElectricCommerceInformationTechnologyStrategyandServicesManagingVirtualOrganizationsInformationandKnowledgeManagementAdvancedDataCommunicationsGlobalInformationTechnologyManagementDataMiningforMarketingManagingFinancialInformationManagingDigitalBusinessInformationResourcesinHealthServicesBiomedicalInformaticsComputerizedFinancialModelingIntellectualPropertyMarketingAnalysis&DecisionMakingintheInformationAgeMarketingforTechnology-basedCompaniesOperations&MarketingStrategyintheDigitalAgeMay28-30,2001The1stChina-USWorkshoponElectronicCommerceUTAustinMBA的部分选修课程

(信息管理专门化65MIT的MBA核心课程

(E-Business&Marketing)I.Requiredcoresubjects15.810 IntroductiontoMarketing15.561 InformationSystems:FromTechnologyInfrastructuretotheNetworkedCorporationAndoneof:15.412 FinancialManagement15.401 FinanceTheoryI15.760 IntroductiontoOperationsManagementII.Requiredtracksubjects15.567 eBusiness15.973 ProseminarineBusinessandMarketingAndoneof:15.579 TechnologiesforeBusiness15.823 MarketingandtheInternetMay28-30,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA核心课程

(E-Business&Ma66MIT的MBA选修课程(1)

(E-Business&Marketing)InformationTechnologyElectives15.563 InventingtheOrganizationofthe21stCentury15.564 InformationTechnologyI15.568 ManagementInformationSystems15.578 CommunicationsandConnectivityAmongInformationSystems15.579 TechnologiesforeBusiness

(ifinadditiontosectionII)15.924 CorporateStrategicOptionsEnabledbyInformationTechnologyMay28-30,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA选修课程(1)

(E-Business&67MIT的MBA选修课程(2)

(E-Business&Marketing)Electivesforbreadth15.020 CompetitioninTelecommunications15.315 PlanningandManagingChange15.318 LeadershipandChangeinOrganizations15.343 ManagingTransformationinWork,Organizations,andSociety15.768 ManagingServices:Concept,Design,&Delivery15.771J CaseStudiesinLogisticsandSupplyChainManagement15.912 TechnologyStrategy15.935 CorporateStrategiesandPracticesinServiceIndustries15.963 CompetitioninInternetSoftwareMarketsMay28-30,2001The1stChina-USWorkshoponElectronicCommerceMIT的MBA选修课程(2)

(E-Business&68E-Business教材E-Business&E-CommerceforManagers -H.M.Deitel,P.J.Deitel,andK.Steinbuhler PrincetonHall,2001E-businessmodel&Buildingane-businessOnlinemonetarytransactionsInternet,networktechnology,&InternetsecurityOnlineoperations:marketingaffiliateprogram,e-customerLegal,ethical,socialandglobalissuesCasestudyComment:GoodforMBAstudents.Butcoverstoomuchinasinglebook.May28-30,2001The1stChina-USWorkshoponElectronicCommerceE-Business教材E-Business&E-Co69E-commerce教材ElectronicCommerce–AM