商务英语教案

精选文档精选文档可编辑可编辑商务英语教案Chapter1InternationalBusinessEnglishSuggestedTeachingPlanObjectivesStudentswillbeableto:understandthekeyideaoftheinternationalbusiness(business,internationalbusiness,thescopeofinternationalbusinessactivities,internationalrisk,internationalbusinesslaw,commercialcredit,managementofinternationalbusinessandbriefintroductiontoWTO);mastersomebasictermsofinternationalbusinessEnglish(economicsurplus,portfolio,parentcompany,turnkeyproject,collection,weightmemo,T/T,D/D,etc.);conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.Timeallotment1stperiodpre-readingactivities(familiarizingnewwords,warming-upquestionsandbackgroundinformation)ndperiodwhilereading(highlightsofthetext)rdperiodhighlightsofthetextthperiodafter-readingactivitiesII.TeachingMethod(s)pptorteachergiveslecturemainlyorstudentsread,teacherasksquestionswithdetailedexplanationoraskstudentstodopptforpresentationIII.ExplanatoryNotesonTechnicalTermseconomicsurplus—profitorthemoneythatremainsafteralltheexpensesarepaid.Portfolio—thelistofsharesinbusinessownedbyapersonoracompany;holdingsintheformofstocks,bondsorothersecurities.aparentcompany—holdingcompany.turnkeyproject—aprojectundertakenbyacontractor.expropriation—takingaway(property)ordispossessing(sb.fromanestate,etc.).collection—obtainingpaymentofadebt,e.g.abill,cheque,etc.correspondentbank—abankthathasregularbusinesswithanotherbankorcompanyinadistanceplace(esp.inaforeigncountry).insurancepolicy—adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction.insurancecertificate—asimplifiedinsurancepolicy.weightmemo(note)—anotemadeoutbyasellerandusedtoindicatethenetandgrossweightsofeachpackage.IV.DetailedreadingPre-readingtasksWarming-upquestionsHowmuchdoyouknowaboutinternationalbusiness?Canyousaysomethingaboutthebasicpurposeofbusinessactivities?Doyouknowwhatfeaturesdoesinternationalbusinessdealwith?ContentsWhatisBusiness?精选文档精选文档可编辑可编辑Traditionally,exchangeortradeforthingspeoplewantedorneededTechnically,theproduction,distribution,andsaleofgoodsandserviceforaprofitTheprimarygoalofbusinessactivitiesiscreatingprofitoreconomicsurplusWhatisInternationalBusiness?Asafieldofmanagementtraining,itdealswiththespecialfeaturesofbusinessactivitiesthatcrossnationalboundariesincludingmovementsofgoods,services,capital,orpersonnel;transfersoftechnology,information,ordata,oreventhesupervisionofemployees.Theinternationalbusinessfieldencompassesinternationaltransactionsincommodities,internationaltransfersofintangiblessuchastechnologyanddata,andtheperformanceofinternationalservicessuchasbankingandtransportation.Itgivesspecialattentiontothemultinationalenterprises__anenterprisebasedinonecountryandoperatinginoneormoreothercountries__andthefullmethodsopentosuchenterprisesfordoingbusinessinternationally.TheScopeofInternationalBusinessActivitiesPhysicalgoods－productsfrommining,petroleum,agricultureandmanufacturingactivitiesTransactionsinservice－construction,hotel,tourism,businessconsulting,andretailingandwholesaling,transportationFinancialareas－commercialandinvestmentbanking,securities,andinsuranceCommunicationmedia－radio,television,telegraph,telephone,magazines,books,newspapers,newsservices,networksandmovies.foreigndirectinvestment－investmentthatgivetheinvestoreffectivecontrolandareaccompaniedbymanagerialparticipation.portfolio（有价证券 ）investment－forthesakeofobtaininginvestmentincomeorcapitalgainsratherthanentrepreneurialincome.*differentwaysoffinancinginforeigndirectinvestment－notthroughcapitalmovementabroad,butbyborrowinglocally,reinvestingforeignearnings,by thesaletotheforeignaffiliateofnon-financialassetssuchastechnology,orthroughfundsgeneratedbylicensingfeesandpaymentsformanagementservicestotheparentcompany.directinvestmentincludeswholeownershipandajointventure withoneormorepartners,whomaybeprivatefirmsorgovernmentsinthehostcountryorotherinternationalfirmsofdifferentnationalities.InternationalRiskIncludefinancial,political,regulatory,andtaxrisksFinancialriskelementsinvolvebalance-of-paymentsconsiderations,varyingexchangerates,differentialinflationtrendsamongcountries,anddivergentinterestrates.Politicalrisksincludetheriskofexpropriationandotheradversarynationalpolicies.regulatoryrisksarisefromdifferentlegalsystems,overlappingjurisdictions,anddissimilarpoliciesthatinfluencebusinesspracticesandtheapplicationofantitrustlaw.Inthetaxfield,unforeseenchangesinfiscalpoliciesandtheuncertaintyofapplicationoftaxlaws.OnInternationalBusinessLawThemovementofpeople visa,workpermit,employmentagreement,andemploymentterminationclausesThemovementofgoods___tax,antitrust,packagingandadvertisingTransfersofinformation___patentandtrademarkDomesticlawsofthehomeandhoststates,traderulesofregionalgroups(EU,WTO),andmultilateralandbilateraltreatiesbetweenthehomeandhoststates6.CommercialCreditCredit___meanswhotakestheresponsibilityofpayingmoneyandsurrenderingtheshippingdocumentswhichrepresentthetitletothegoodsinhandingoverthetransactedgoodsandpayingtheabovesaidmoney.Commercial credit___remittance（汇付）andcollection（托收），thebuyerisresponsibletomakepayment,thesellertosurrenderdocuments.banker’scredit___letterofcredit（L/C信用证 ）， thebankerisresponsibletopaymoneyandtenderdocumentsonbehalfofbothparties.Thebuyercanadoptthreedifferentwaysofremittancewhenhesendsthemoneytothesellerthroughabank:MailTransfer（M/T信汇）Thebuyergivesmoneytohislocalbank.Thelocalbankissuesatrustdeedforpayment（付款委托书 ）,thensendsittoacorrespondentbankattheseller’sendbymeansofmailandentrustshimtopaythemoneytotheseller.TelegraphicTransfer（T/T电汇）Attherequestofthebuyer,thelocalbanksendsatrustdeedforpaymentbycabledirectlytoacorrespondentbankattheseller’sendandentrusthimtopaymoneytotheseller.Thismethodisquickerthanmailtransfer.Thesellercanreceivethemoneyatanearlydate.Butthebuyerhastobearmoreexpenses.DemandDraft（D/D票汇）Thebuyerbuysabankdraft（汇票）fromhislocalbankandsendsitbymailtotheseller.Onthebasisoftheabovebankdraft,thesellerorhisappointedpersontakesthemoneyfromtherelativebankinhisplace.Collection（托收）Thesellerissuesadraft,towhichtheshippingdocumentsareattached,forwardsthedrafttoabankinhisplace（i.e.,theremittingbank托收银行或受托银行 ）,makesanapplicationforcollectionandentruststheremittingbanktocollectthepurchaseprice精选文档精选文档可编辑可编辑fromthebuyerthroughitscorrespondentbankabroad（i.e.,thecollectingbank 代收银行 ）.Becausetheremittingbankinstructsthecollectingbanknottopartthedocumentswiththelatteruntilthedraftisacceptedorpaid（承兑或支付 ）,thebuyer’slackofcommercialintegrityisguardedagainst.D/P documentsagainstpayment（付款交单 ）Theexporteristoshipthegoodsorderedanddelivertherelativeshippingdocumentstothebuyerabroadthoroughtheremittingbankandthecollectingbankwithinstructionsnottoreleasethedocumentstothebuyeruntilthepaymentforthegoodsismade.Whycannotthebuyerdirectlysendcashorbanker’sdraftwithhisordertotheseller?thebuyer’scapitalwillbetiedupfromthetimeofremittingituntilthegoodsarriveandaresold,especiallyincaseswherethegoodsorderedcanonlybeshippedbythesellermonthsoryearsafterplacingtheorder.Thesellermaybeunknowntothebuyer,andhiscommercialintegritymaybequestionable.Insurancepolicy（保险单 ）—— adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction__thenameoftheinsured,thenameofcommodityinsured,theamountinsured,thenameofthecarryingvessel,thepreciseriskscovered,theperiodofcover,andanyexceptionstheremaybe.Itisalsoawrittencontractofinsurancebetweentheinsurancecompanyandtheinsured.Insurancecertificate（保险凭证 ）—isasimplifiedinsurancepolicy.Ithasthenecessaryitemsofaninsurancepolicy,butitdoesn’tsetouttherightsanddutiesoftheinsurerandtheinsured,whicharesubjecttothedetailedinsuranceclausesofaformalinsurancepolicy.Ininsurancecertificatehasthesameeffectasaninsurancepolicy.Weightmemo（重量单）___ismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenetandgrossweightsofeachpackage,whichenablestheconsigneeorthecustomsofficetocheckthegoods.Packinglist(装箱单 )—— ismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenameofthegoods,thenetweight,thegrossweightandcompleteinnerpackingspecificationsandcontentsofeachpackage.Itenablestheconsigneetodeclarethegoodsatthecustomsoffice,distinguishandcheckthegoodswhentheyarriveattheportofdestinations.OnManagementofInternationalBusinessesRegardlessofthespecificjob,mostmanagersperformfivebasicfunctions.planning__involvesdeterminingoverallcompanyobjectivesanddecidinghowthesegoalscanbestbeachieved.Organizing__istheprocessofputtingtheplanintoaction.Themostimportantisallocatingresources,especiallyhumanresources,decidingonthepositionstobecreatedanddetermining theassociateddutiesandresponsibilities.Theday-to-daydirectionandsupervisionofemployees__makethefullofthepotentialsoftheemployeesandachievethecompanygoals.Coordinating__ tobringintoproperrelationsamongthevariousdepartmentsofthecompany.Controlling___managersevaluatehowwellcompanyobjectives arebeingmet.Ifnotmet,thenchangesarenecessaryinthecompany’sorganizationalormanagerialstructure.Thenreplan,reorganize,redirect,recoordinate.BriefIntroductionofWTOWTOwasestablishedon1January1995.Itisthelegalandinstitutionalfoundationofthemultilateraltradingsystem.Itprovidestheprincipalcontractualobligationsdetermininghowgovernmentsframeandimplementdomestictradelegislationandregulations.Anditistheplatformonwhichtraderelationsamongcountriesevolvethroughcollectivedebate,negotiationandadjudicationItisbasedinGeneva,Switzerland.Itsessentialfunctionsare:__administeringandimplementingthemultilateralandplural-lateraltradeagreementswhichtogethermakeuptheWTO;__actingasaforumformultilateraltradenegotiations;__seekingtoresolvetradedisputes;___overseeingnationaltradepolicies;and___cooperatingwithotherinternational institutionsinvolvedinglobaleconomicpolicy-making.ThestructureoftheWTOisdominatedbyitshighestauthority,theMinisterialConference,composedofrepresentativesofallWTOmembers,whichisrequiredtomeetatleasteverytwoyearsandwhichcanmakedecisionsonallmattersunderanyofthemultilateraltradeagreements.V.After-readingactivitiesTrytodotheexercisesaccordingtothetext.Comprehensionofthetext.Answerthefollowingquestions.Whatisthedefinitionofbusinesstoday?.What’sthescopeofInternationalbusinessactivities?.Whatisthedefinitionofforeigndirectinvestment?.Howdowetreattheinternationalrisk?.Whatarethemanagementfunctionsininternationalbusiness?.Whatdoestheword“credit”mean?What’sthecommercialcredit?.Whatwaysofremittancecanthebuyeradoptwhenhesendsthemoneytotheseller?ExplainthefollowingkeytermsRemittance,collection,D/P,D/D,T/T,packinglist,insurancepolicy,turkeyproject,weightmemoMakeapresentationaboutWTOingroups.Chapter2BusinessOrganizationsSuggestedTeachingPlanObjectivesStudentswillbeableto:.understandthebasicideaofbusinessorganizations;.mastersomekeytypesofbusinessorganizations(corporation,generalpartnership,limitedpartnership,soleproprietorship,professionalcorporation,joint-stockcompanies,businesstrustsandjointventures,etc.);.conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;.completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.Timeallotment1stperiodpre-readingactivities(familiarizingnewwords,warming-upquestionsandbackgroundinformation)2ndperiodwhilereading(highlightsofthetext)3rdperiodhighlightsofthetext4thperiodafter-readingactivitiesTeachingMethod(s)pptorteachergiveslecturemainlyorstudentsread,teacherasksquestionswithdetailedexplanationoraskstudentstodopptforpresentationExplanatoryNotesonTechnicalTermsproprietorship—ownership.stockholder—onewhoownsstockinacompany.partnership—unregisteredbusinesswheretwoormorepeopleagreetoshare,notnecessarilyequally,intherisksandprofitsoftheorganization..entity—somethingthathasarealandseparateexistence.bankruptcy—stateofbeingdeclaredbyacourtoflawnottobecapableofpayingitsdebts.Joint-stockcompany—publiccompanywhosesharesareownedbyverymanypeople.dividend—percentageofprofitspaidtoshareholders.bylaw—alaworrulegoverningtheinternalaffairsofanorganization.treasurer—personwholooksafterthemoneyorfinanceofacluborptroller—financialcontroller.DetailedreadingPre-readingtasksWarming-upquestionsHowmuchdoyouknowaboutbusinessorganizations?Canyousaysomethingaboutthedifferenttypesofcompanies?Doyouknowthedifferencebetweensoleproprietorshipandpartnership?ContentsIntroductionThemajorityofbusinessorganizationsarecorporations,othersaregeneralpartnerships（——般合伙企业），limitedpartnerships（有限合伙企业）,andsoleproprietorships（独资企业）.Lesscommonareprofessionalcorporations （专业公司）,joint-stockcompanies （合股公司）,businesstrusts （商业信托） andjointventures（合资企业）.Thefactorstobeweightedinmakingthedecisionareeaseofformation,financialresourceavailable,control,taxation,managementskillsavailable,abilitytoraisecapital,continuity,andlegalcapacity.SoleProprietorship__isownedbyasingleperson.Theprincipaladvantageofthesoleproprietorshipisthattheownerhasexclusivecontroloveritsoperationswithoutaccountingtoboardmembers,partners,orstockholders.Disadvantagesfirst,theownerisexposedtounlimited liability.Second,itisnormallynotinthebestpositiontoraiselargesumofmoney.Third,thelackofcontinuity.Iftheownerdies,orbecomestoo川tocontinueoperationofthebusiness,thereisnoseparatelegalentityin existencewith which thepublic, creditors, orsupplierscandealtoensurethecontinuityofthebusiness.TOC\o"1-5"\h\zGeneralPartnership__isanassociationoftwoor more personsto carryon, asco-owners,abusinessforprofit.（thecommonlawdoesnotrecognizeapartnershipasalegalentity,butusuallyasanaggregation ofindividuals.Thus,unlikeacorporation, apartnershipisnotafictionalperson withadistinct legal existenceapartfrom itsmembers.）Doesnotrequireaformalwrittenagreement,anagreementinwritingcontainsnamesofthepartners,name,location,purposes,durationofthepartnership,allocationofprofitsandlossesamongpartners,capitalcontributionsbypartners,partners ’rightsandresponsibilities,dissolutionprocedures.Dissolutionbyactoftheparties___1)byagreement;2)withdrawaloradditionofapartner;3)violationofthepartnershipagreementbyoneoftheparties;of4)accomplishmentofthepurposeforwhichthepartnershipwasformed.Dissolutionbyoperationoflaw___1)bythedeathofapartner;2)thebankruptcyofapartnerorthepartnership;3)theillegalityofthepartnership;or4)byorderofacourt.Termination__eventhoughthepartnershipisdissolved,itdoesnotactuallyterminateuntilthepartnershipaffairsarecompleted.Liquidation___occursbetweendissolutionandtermination.Duringthisprocess,businessaffairsareputinorder,receivablesarecollected,accountingsaremade,paymentstocreditorsaremade,andtheremainingassetsaredistributedtothepartnersasprovidedintheUniformPartnershipAct.LimitedPartnership___oneormorepartnersinthelimitedpartnershiphavelimitedliability,thatis,theirliability islimitedtotheextentoftheirinvestmentinthepartnership,andthelimitedpartnershavenocontrolovertheeverydaymanagementofthepartnership.Thelimited partnership involvespassiveinvestorswhoarelikeshareholdersinacorporation.Thuslimitedpartnershiphasfeaturesofbothageneralpartnershipandacorporation.JointStockCompany__isanunincorporatedbusinessenterprisewiththeownershipinterestrepresentedbysharesofstock.Itcanbecreatedwithlittleformality andnoinitialcapitaloutlayisrequired.(theyarerarelyseennow.)Theshareholdersarepersonallyliableforalltheassociation’sobligations,whiletheysharetheprofitsinproportiontotheircontrollinginterestinthecompany.Thejointstockcompanyiscontrolledbyaboardofdirectorsandofficers.CorporationsFeatures:1)acorporationisaseparatelegalentityforallpurposes.itisnotmortaltheoretically.Itcontinuesuntildissolved,merged,orotherwiseterminated.theownersofthecorporation,calledshareholders,enjoylimitedliability.itiseasytotransferownershipinterestsbybuyingorsellingsharesofstockfreely.theseparationofownershipfrommanagement.itpaystaxesonitsearnings.thecorporateformrequirescompliancewithanarrayofformalizedprocedures.Andgovernmentmorecloselysupervisescorporationsthanpartnershipsorsoleproprietorships.Typesofcorporationspubliccorporation___areestablished bythegovernment.(eg.TheU.S.PostalService)quasi-publiccorporations__arepublicservicecompanies,suchaspublicutilities.Privatecorporations___ arethoseestablishedforprivateinterest.Privatecorporationmayfurtherbedividedbetweennonprofitandprofit.Nonprofitonesareformedforcharitableorreligiouspurposes.Profitonesareusuallyformedtocarryoutbusiness.Profitcorporationarefurtherdividedintoprofessional(专业公司 ),closelyheld(私募公司) ,andpubliclyheld(公募公司) .CorporationmanagementShareholderselectaboardofdirectorstomanagethecorporation.Theboard,inturn,delegatesthedaytodayoperationstoofficers.Thedirectorsandtheofficerscomprisethemanagementofthecorporation.Theboardofdirectorsareresponsibleformakingthepolicyofthecompany,declaringdividends,proposingamendmentstoarticlesofincorporationandbylaws,proposingcandidatesfortheboardandremovingofficers.Officersareappointedbytheboardofdirectorspursuanttothebylawsandareresponsibleforimplementingthepoliciesoftheboardandfortheoversightofthedaytodayoperationsofthebusiness.Officersincludeapresident,vicepresidents,secretary,andtreasurer.Shareholderscommonshareholdersandpreferredshareholderspreferredshareholdersareentitledtoreceivetheirdividendsbeforecommonshareholders.Ondissolution,preferredshareholdersareentitledtodistributionsofassetsbeforecommonshareholders.Commonshareholdershavevotingrightswhereaspreferredstockholdersnormallycanvoteonlyonextraordinarymatters.Dividends__areportionsofcorporateearningsdistributedtoshareholders.Aboardmaintainsalmostabsolutediscretiontodeclareornotdeclaredividends.Dividendsmaybeintheformofcashorstock.V.After-readingactivitiesTrytodotheexercisesaccordingtothetext.Comprehensionofthetext.Answerthefollowingquestions.Whatarethemajordisadvantagesofsoleproprietorship?.Whatarethechiefdifferencebetweengeneralpartnershipandlimitedpartnership?.Isgeneralpartnershipalegalentity?.Whyisitdesirabletohavearticlesofpartnershipasfaraspartnershipisconcerned?.Whathastobedealtwithbetweendissolutionandterminationofapartnership?.Whatarethemainadvantagesanddisadvantagesofjoint-stockcompany?.Whichfeaturemakesacorporationattractivetoinvestors?Why?Explainthefollowingterms1)Soleproprietorship2)generalpartnership3)limitedpartnership,4)corporation5)joint-stockcompanyTranslatethefollowingeconomictermsintoEnglish1)独资商2)普通合伙商 3)法人4)合股公司 5)董事会6)国有公司7)资本摊缴 8)多数股权 9)优先股股东10)公司章程Makeapresentationabouttheadvantagesanddisadvantagesofdifferenttypesofbusinessorganizationsingroups.Chapter3WaysofBusinessSuggestedTeachingPlanObjectivesStudentswillbeableto:l.understandtheideaofthedifferentwaysofbusiness(wholesaling,retailing,franchising,agency,andelectroniccommerce);mastersomekeytermsofwaysofbusiness;conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.Timeallotment1stperiodpre-readingactivities(familiarizingnewwords,warming-upquestionsandbackgroundinformation)2ndperiodwhilereading(highlightsofthetext)3rdperiod highlightsofthetext4thperiod after-readingactivitiesII.TeachingMethod(s)pptorteachergiveslecturemainlyorstudentsread,teacherasksquestionswithdetailedexplanationoraskstudentsdoppttodopresentationExplanatoryNotesonTechnicalTermsintermediary—agentorotherpersonorfirmthroughwhombusinessisdone.Merchandising —organizingthedisplayandpromotionofgoodsforsale.Bookkeeping—keepingofthefinancialrecordsofacompanyoranorganization..broker—personwhoactsasamiddlemaninnegotiatingbargainsorcontracts.franchise—businessarrangementinwhichanindividualobtainsrightsfromalargercompanytosellawell-knownproductorservice.Royalty—shareofprofitsorreceiptspaidtoanownerofapatent,copyrightfortheuseofit.fraudulent—characterizedby,constituting,orgainedbyfraud.principal—personorcompanywhichisrepresentedbyanagent.fiduciary—trusteepertainingtotheholdingofsomethingintrust.DetailedreadingPre-readingtasksWarming-upquestionsHowmuchdoyouknowaboutdifferentwaysofdoingbusiness ?Canyousaysomethingaboutthedistinctionbetweenwholesalingandwholesalers?Doyouknowwhatisretailing?ContentsIntroductionWholesaling__includesallmarketingtransactionsinwhichpurchasesareintendedforresaleorareusedinmakingotherproducts.Itisnotexchangewithultimateconsumers,butwithindustrial,resellerandinstitutionalusers,includingotherwholesalerswhoactasintermediariesinbuyingproductsfor,orsellingproductsto,othermiddlemen.Retailingretailexchanges areenteredintoforpersonal,family,orhouseholdpurposes. Itmaytakeplaceinastore,orin-homeselling,vendingmachine,ormail-ordercatalogues.Byprovidingassortmentsofproductsthatmatchconsumer'swants,retailerscreateplace,timeandpossessionutilities.ProductassortmentsMajortypesofretailstores:departmentstores,massmerchandisersandspecialtystores,non-storeretailers,franchisers,plannedshoppingcenters.Franchising(特许经营权)isalicensetooperateanindividuallyownedbusinessasthoughitwerepartofachainofoutletsorstores.Threetypes:productfranchise—eg.Cardealersandgasolinestationmanufacturingfranchiseeg.Soft-drinkbottlingplantbusiness-formatfranchise___fastfoodchainsadvantagesoffranchisetothefranchisertothefranchiseetothepublicdisadvantagesoffranchise__noguaranteeofwealth,costmoretobuyafranchise,payroyaltytofranchiser,littleindependenceAgency__anagentactsonbehalfofanother.Thepartyforwhomanagentactsistheprincipal.Agentshaveauthoritytobindtheirprincipals.Agentsmayenterintocontractsonbehalfoftheirprincipals.Andprincipalsareliableforthetortuousactscommittedbyagentswithinthescopeoftheiragency.Threetypesofagentsordinaryagentsgeneralagentssoleagents6.ElectronicCommerceTheadvantagesanddisadvantagesofE-commerce(openfordiscussion)V.After-readingactivitiesA.Trytodotheexercisesaccordingtothetext.Comprehensionofthetext.Answerthefollowingquestions.Whatfunctionsareperformedbywholesalers?.What’stheimportanceofretailing?.Whatutilitiesdoretailerscreate?.Whatdospecialtyretailershaveincommon?.Whatarethemajordistinctionsbetweendiscounthousesanddepartmentstores?.Whatdoesthetypicalfranchisesgainfromthefranchiser?.Willafranchisenecessarilybesuccessful?Why?Inwhatwaymayaprincipal-agencyrelationshipterminate?ExplainthefollowingkeytermsWholesaling,retailing,discounthouse,franchising,principalTranslatethefollowingbusinesstermsintoEnglish.1）最终消费者2）增值价值3）批发商4）产品花色品种 5）地方效用6）邮售7）地方商店8）现金流量9）存货控制 10）市场分区/分片B.Makeapresentationabouttheadvantagesanddisadvantagesofdifferentkindsofwaysofbusinessingroups.Chapter4InternationalTradeTermsSuggestedTeachingPlanObjectivesStudentswillbeableto:understandthekeyideaoftheinternationaltradeterms（Incoterms1990）;mastersomebasictermsofinternationalbusinessEnglish（FCA,FAS,FOB,CFR,CIF,CPT,CIPDAF,DES,DEQ,DDU,DDPandEXW）;conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.Timeallotment1stperiodpre-readingactivities(familiarizingnewwords,warming-upquestionsandbackgroundinformation)2ndperiodwhilereading(highlightsofthetext)3rdperiod highlightsofthetext4thperiod after-readingactivitiesII.TeachingMethod(s)pptorteachergiveslecturemainlyorstudentsread,teacherasksquestionswithdetailedexplanationoraskstudentsdoppttodopresentationExplanatoryNotesonTechnicalTermscarrier—acompanywhichtransportsgoodsorvehicleorshipwhichtransportsgoods.carriage—transportinggoodsfromoneplacetoanotherorcostoftransportofgoods.Freeonboard(FOB)—priceincludingalltheseller'scostsuntilthegoodsareontheshipfortransportation;USpriceincludesalltheseller'scostsuntilthe