商务英语教案

商务英语教案篇一：商务英语教案商务英语教案Chapter1InternationalBusinessEnglishSuggestedTeachingPlanStudentswillbeableto:understandthekeyideaoftheinternationalbusiness;mastersomebasictermsofinternationalbusinessEnglish;conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.1stperiodpre-readingactivities2ndperiodwhilereading3rdperiodhighlightsofthetext4thperiodafter-readingactivitiesTeachingMethodpptorteachergiveslecturemainlyorstudentsread,teacherasksquestionswithdetailedexplanationoraskstudentstodopptforpresentationExplanatoryNotesonTechnicalTermseconomicsurplus—profitorthemoneythatremainsafteralltheexpensesarepaid.Portfolio—thelistofsharesinbusinessownedbyapersonoracompany;holdingsintheformofstocks,bondsorothersecurities.aparentcompany—holdingcompany.turnkeyproject—aprojectundertakenbyacontractor.expropriation—takingawayordispossessing.collection—obtainingpaymentofadebt,e.g.abill,cheque,etc.correspondentbank—abankthathasregularbusinesswithanotherbankorcompanyinadistanceplace.insurancepolicy—adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction.insurancecertificate—asimplifiedinsurancepolicy.weightmemo—anotemadeoutbyasellerandusedtoindicatethenetandgrossweightsofeachpackage.DetailedreadingWarming-upquestionsHowmuchdoyouknowaboutinternationalbusiness?Canyousaysomethingaboutthebasicpurposeofbusinessactivities?Doyouknowwhatfeaturesdoesinternationalbusinessdealwith?WhatisBusiness??Traditionally,exchangeortradeforthingspeoplewantedorneeded?Technically,theproduction,distribution,andsaleofgoodsandserviceforaprofit?TheprimarygoalofbusinessactivitiesiscreatingprofitoreconomicsurplusWhatisInternationalBusiness??Asafieldofmanagementtraining,itdealswiththespecialfeaturesofbusinessactivitiesthatcrossnationalboundariesincludingmovementsofgoods,services,capital,orpersonnel;transfersoftechnology,information,ordata,oreventhesupervisionofemployees.?Theinternationalbusinessfieldencompassesinternationaltransactionsincommodities,internationaltransfersofintangiblessuchastechnologyanddata,andtheperformanceofinternationalservicessuchasbankingandtransportation.Itgivesspecialattentiontothemultinationalenterprises__anenterprisebasedinonecountryandoperatinginoneormoreothercountriesandthefullmethodsopentosuchenterprisesfordoingbusinessinternationally.TheScopeofInternationalBusinessActivities?Physicalgoods—productsfrommining,petroleum,agricultureandmanufacturingactivities?Transactionsinservice—construction,hotel,tourism,businessconsulting,andretailingandwholesaling,transportation?Financialareas—commercialandinvestmentbanking,securities,andinsurance?Communicationmedia—radio,television,telegraph,telephone,magazines,books,newspapers,newsservices,networksandmovies.?*foreigndirectinvestment—investmentthatgivetheinvestoreffectivecontrolandareaccompaniedbymanagerialparticipation.*portfolioinvestment—forthesakeofobtaininginvestmentincomeorcapitalgainsratherthanentrepreneurialincome.*differentwaysoffinancinginforeigndirectinvestment一notthroughcapitalmovementabroad,butbyborrowinglocally,reinvestingforeignearnings,bythesaletotheforeignaffiliateofnon-financialassetssuchastechnology,orthroughfundsgeneratedbylicensingfeesandpaymentsformanagementservicestotheparentcompany.*directinvestmentincludeswholeownershipandajointventurewithoneormorepartners,whomaybeprivatefirmsorgovernmentsinthehostcountryorotherinternationalfirmsofdifferentnationalities.InternationalRisk?Includefinancial,political,regulatory,andtaxrisks?Financialriskelementsinvolvebalance-of-paymentsconsiderations,varyingexchangerates,differentialinflationtrendsamongcountries,anddivergentinterestrates.?Politicalrisksincludetheriskofexpropriationandotheradversarynationalpolicies.?regulatoryrisksarisefromdifferentlegalsystems,overlappingjurisdictions,anddissimilarpoliciesthatinfluencebusinesspracticesandtheapplicationofantitrustlaw.Inthetaxfield,unforeseenchangesinfiscalpoliciesandtheuncertaintyofapplicationoftaxlaws.OnInternationalBusinessLaw?Themovementofpeoplevisa,workpermit,employmentagreement,andemploymentterminationclauses?Themovementofgoodstax,antitrust,packagingandadvertising?Transfersofinformationpatentandtrademark?Domesticlawsofthehomeandhoststates,traderulesofregionalgroups,andmultilateralandbilateraltreatiesbetweenthehomeandhoststates6.CommercialCredit?Creditmeanswhotakestheresponsibilityofpayingmoneyandsurrenderingtheshippingdocumentswhichrepresentthetitletothegoodsinhandingoverthetransactedgoodsandpayingtheabovesaidmoney.?A.Commercialcreditremittanceandcollection,thebuyerisresponsibletomakepayment,thesellertosurrenderdocuments.banker'screditletterofcredit,thebankerisresponsibletopaymoneyandtenderdocumentsonbehalfofbothparties.?Thebuyercanadoptthreedifferentwaysofremittancewhenhesendsthemoneytothesellerthroughabank:MailTransferThebuyergivesmoneytohislocalbank.Thelocalbankissuesatrustdeedforpayment,thensendsittoacorrespondentbankattheseller'sendbymeansofmailandentrustshimtopaythemoneytotheseller.TelegraphicTransferAttherequestofthebuyer,thelocalbanksendsatrustdeedforpaymentbycabledirectlytoacorrespondentbankattheseller'sendandentrusthimtopaymoneytotheseller.Thismethodisquickerthanmailtransfer.Thesellercanreceivethemoneyatanearlydate.Butthebuyerhastobearmoreexpenses.DemandDraftThebuyerbuysabankdraftfromhislocalbankandsendsitbymailtotheseller.Onthebasisoftheabovebankdraft,thesellerorhisappointedpersontakesthemoneyfromtherelativebankinhisplace.CollectionThesellerissuesadraft,towhichtheshippingdocumentsareattached,forwardsthedrafttoabankinhisplace,makesanapplicationforcollectionandentruststheremittingbanktocollectthepurchasepricefromthebuyerthroughitscorrespondentbankabroad.Becausetheremittingbankinstructsthecollectingbanknottopartthedocumentswiththelatteruntilthedraftisacceptedorpaid,thebuyer'slackofcommercialintegrityisguardedagainst.?D/PdocumentsagainstpaymentTheexporteristoshipthegoodsorderedanddelivertherelativeshippingdocumentstothebuyerabroadthoroughtheremittingbankandthecollectingbankwithinstructionsnottoreleasethedocumentstothebuyeruntilthepaymentforthegoodsismade.?Whycannotthebuyerdirectlysendcashorbanker'sdraftwithhisordertotheseller?thebuyer'scapitalwillbetiedupfromthetimeofremittingituntilthegoodsarriveandaresold,especiallyincaseswherethegoodsorderedcanonlybeshippedbythesellermonthsoryearsafterplacingtheorder.Thesellermaybeunknowntothebuyer,andhiscommercialintegritymaybequestionable.?Insurancepolicy adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransactionthenameoftheinsured,thenameofcommodityinsured,theamountinsured,thenameofthecarryingvessel,thepreciseriskscovered,theperiodofcover,andanyexceptionstheremaybe.Itisalsoawrittencontractofinsurancebetweentheinsurancecompanyandtheinsured.?Insurancecertificate-isasimplifiedinsurancepolicy.Ithasthenecessaryitemsofaninsurancepolicy,butitdoesn'tsetouttherightsanddutiesoftheinsurerandtheinsured,whicharesubjecttothedetailedinsuranceclausesofaformalinsurancepolicy.Ininsurancecertificatehasthesameeffectasaninsurancepolicy.?Weightmemoismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenetandgrossweightsofeachpackage,whichenablestheconsigneeorthecustomsofficetocheckthegoods.?Packinglist ismadeoutbyasellerwhenasaleisaffectedinforeigntrade,indicatingthenameofthegoods,thenetweight,thegrossweightandcompleteinnerpackingspecificationsandcontentsofeachpackage.Itenablestheconsigneetodeclarethegoodsatthecustomsoffice,distinguishandcheckthegoodswhentheyarriveattheportofdestinations.OnManagementofInternationalBusinesses?Regardlessofthespecificjob,mostmanagersperformfivebasicfunctions.planninginvolvesdeterminingoverallcompanyobjectivesanddecidinghowthesegoalscanbestbeachieved.Organizingistheprocessofputtingtheplanintoaction.Themostimportantisallocatingresources,especiallyhumanresources,decidingonthepositionstobecreatedanddeterminingtheassociateddutiesandresponsibilities.Theday-to-daydirectionandsupervisionofemployees__makethefullofthepotentialsoftheemployeesandachievethecompanygoals.Coordinatingtobringintoproperrelationsamongthevariousdepartmentsof篇二：商务英语教案MODULE1INTRODCTIONSWhereareyoufromIamadesignerSuggestedTeachingPlanStudentswillbeableto:understandthekeyideaoftheinternationalbusiness;mastersomebasictermsofinternationalbusinessEnglish;conductaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit;completealltherelativeexercisesinthisunitcollaborativelywithotherpeers.1stperiodpre-readingactivities2ndperiodwhilereading3rdperiodhighlightsofthetext4thperiodafter-readingactivitiesTeachingMethodpptorteachergiveslecturemainlyorstudentsread,teacherasksquestionswithdetailedexplanationoraskstudentstodopptforpresentationExplanatoryNotesonTechnicalTermseconomicsurplus—profitorthemoneythatremainsafteralltheexpensesarepaid.Portfolio—thelistofsharesinbusinessownedbyapersonoracompany;holdingsintheformofstocks,bondsorothersecurities.aparentcompany—holdingcompany.turnkeyproject—aprojectundertakenbyacontractor.expropriation—takingawayordispossessing.collection—obtainingpaymentofadebt,e.g.abill,cheque,etc.correspondentbank—abankthathasregularbusinesswithanotherbankorcompanyinadistanceplace.insurancepolicy—adocumentissuedbytheinsurer,settingouttheexacttermsandconditionsofaninsurancetransaction.insurancecertificate—asimplifiedinsurancepolicy.weightmemo—anotemadeoutbyasellerandusedtoindicatethenetandgrossweightsofeachpackage.DetailedreadingWarming-upquestionsHowmuchdoyouknowaboutinternationalbusiness?Canyousaysomethingaboutthebasicpurposeofbusinessactivities?Doyouknowwhatfeaturesdoesinternationalbusinessdealwith?WhatisBusiness??Traditionally,exchangeortradeforthingspeoplewantedorneeded?Technically,theproduction,distribution,andsaleofgoodsandserviceforaprofit?TheprimarygoalofbusinessactivitiesiscreatingprofitoreconomicsurplusWhatisInternationalBusiness??Asafieldofmanagementtraining,itdealswiththespecialfeaturesofbusinessactivitiesthatcrossnationalboundariesincludingmovementsofgoods,services,capital,orpersonnel;transfersoftechnology,information,ordata,oreventhesupervisionofemployees.?Theinternationalbusinessfieldencompassesinternationaltransactionsincommodities,internationaltransfersofintangiblessuchastechnologyanddata,andtheperformanceofinternationalservicessuchasbankingandtransportation.Itgivesspecialattentiontothemultinationalenterprises__anenterprisebasedinonecountryandoperatinginoneormoreothercountriesandthefullmethodsopentosuchenterprisesfordoingbusinessinternationally.TheScopeofInternationalBusinessActivities?Physicalgoods—productsfrommining,petroleum,agricultureandmanufacturingactivities?Transactionsinservice—construction,hotel,tourism,businessconsulting,andretailingandwholesaling,transportation?Financialareas—commercialandinvestmentbanking,securities,andinsurance?Communicationmedia—radio,television,telegraph,telephone,magazines,books,newspapers,newsservices,networksandmovies.?*foreigndirectinvestment—investmentthatgivetheinvestoreffectivecontrolandareaccompaniedbymanagerialparticipation.*portfolioinvestment—forthesakeofobtaininginvestmentincomeorcapitalgainsratherthanentrepreneurialincome."differentwaysoffinancinginforeigndirectinvestment一notthroughcapitalmovementabroad,butbyborrowinglocally,reinvestingforeignearnings,bythesaletotheforeignaffiliateofnon-financialassetssuchastechnology,orthroughfundsgeneratedbylicensingfeesandpaymentsformanagementservicestotheparentcompany.*directinvestmentincludeswholeownershipandajointventurewithoneormorepartners,whomaybeprivatefirmsorgovernmentsinthehostcountryorotherinternationalfirmsofdifferentnationalities.InternationalRisk?Includefinancial,political,regulatory,andtaxrisks?Financialriskelementsinvolvebalance-of-paymentsconsiderations,varyingexchangerates,differentialinflationtrendsamongcountries,anddivergentinterestrates.?Politicalrisksincludetheriskofexpropriationandotheradversarynationalpolicies.?regulatoryrisksarisefromdifferentlegalsystems,overlappingjurisdictions,anddissimilarpoliciesthatinfluencebusinesspracticesandtheapplicationofantitrustlaw.?Inthetaxfield,unforeseenchangesinfiscalpoliciesandtheuncertaintyofapplicationoftaxlaws.OnInternationalBusinessLaw?Themovementofpeoplevisa,workpermit,employmentagreement,andemploymentterminationclauses?Themovementofgoodstax,antitrust,packagingandadvertising?Transfersofinformationpatentandtrademark?Domesticlawsofthehomeandhoststates,traderulesofregionalgroups,andmultilateralandbilateraltreatiesbetweenthehomeandhoststatesCommercialCredit?Creditmeanswhotakestheresponsibilityofpayingmoneyandsurrenderingtheshippingdocumentswhichrepresentthetitletothegoodsinhandingoverthetransactedgoodsandpayingtheabovesaidmoney.?A.Commercialcreditremittanceandcollection,thebuyerisresponsibletomakepayment,thesellertosurrenderdocuments.B.banker'screditletterofcredit,thebankerisresponsibletopaymoneyandtenderdocumentsonbehalfofbothparties.?Thebuyercanadoptthreedifferentwaysofremittancewhenhesendsthemoneytothesellerthroughabank:MailTransferThebuyergivesmoneytohislocalbank.Thelocalbankissuesatrustdeedforpayment,thensendsittoacorrespondentbankattheseller'sendbymeansofmailandentrustshimtopaythemoneytotheseller.TelegraphicTransferAttherequestofthebuyer,thelocalbanksendsatrustdeedforpaymentbycabledirectlytoacorrespondentbankattheseller'sendandentrusthimtopaymoneytotheseller.Thismethodisquickerthanmailtransfer.Thesellercanreceivethemoneyatanearlydate.Butthebuyerhastobearmoreexpenses.DemandDraftThebuyerbuysabankdraftfromhislocalbankandsendsitbymailtotheseller.Onthebasisoftheabovebankdraft,thesellerorhisappointedpersontakesthemoneyfromtherelativebankinhisplace.?CollectionThesellerissuesadraft,towhichtheshippingdocumentsareattached,forwardsthedrafttoabankinhisplace,makesanapplicationforcollectionandentruststheremittingbanktocollectthepurchasepricefromthebuyerthroughitscorrespondentbankabroad.Becausetheremittingbankinstructsthecollectingbanknottopartthedocumentswiththelatteruntilthedraftisacceptedorpaid,thebuyer'slackofcommercialintegrityisguardedagainst.?D/PdocumentsagainstpaymentTheexporteristoshipthegoodsorderedanddelivertherelativeshippingdocumentstothebuyerabroadthoroughtheremittingbankandthecollectingbankwithinstructionsnottoreleasethedocumentstothebuyeruntilthepaymentforthegoodsismade.?Whycannotthebuyerdirectlysendcashorbanker'sdraftwithhisordertotheseller?篇三：商务英语教案Chapter1BusinessandSociety教学目标：Definetheterm“socialresponsibility”.Understandwhybusinessesshouldactinasociallyresponsibleway.Identifythefourbasicareasofconsumerism.Findanddiscussexamplesofethical/unethicalbusinessbehavior.VocabularyBusinessOrganizationFirmObligationSocialresponsibilitySocialconcernConsumerConsumerlegislationConsumerconcernsConsumeradvocateConsumerismTherighttosafetyTherighttobeheardNonprofitorganizationBusinessethicsSurveyBriberyEmbezzlementKickbackSurvivalHonestdealingPeercompanyGovernmentagencyEthicalUnethicalLegalIllegalInthelongrunTomaximizeTominimizeTofunctionToboycottTocondemnTopatronizeTodealwithTomisleadTomisrepresentTomonopolizeWhatissocialresponsibility?Socialresponsibilityistheobligationabusinessassumesto:maximizeitspositiveimpact.minimizeitsnegativeimpact.helptoimprovesociety.helptosolvesocialproblems.Whyactinasociallyresponsibleway?.Societyprovidesconditionsforbusinessestoexist.socialsettingincludinglaws,customs,etc.othersocialandculturalfessional/technicalpersonnel.labor.Itisonlyrightforbusinessestoservesociety'sgoals..Businessesareacomponentofsociety.Asoverallsocialconditionsimprove,allthecomponentsofsociety-includingbusinesses-willbenefit..Tobesociallyresponsiblealsobenefitsbusinesses.Customersshunfirmsthatturnoutinferiororshoddyproducts;cheatthemoutoftheirmoney;pollutetheenvironment;andengageinunethicalpractices..Acompanywillmakegreaterprofitsinthelongrunifitconsidersbenefitstosociety.Theywillfinditeasiertohirebetteremployeesandwinmorecustomers.Forsociallyirresponsiblebusinesses,peopletendto:boycottitsgoods/services;-influencingofficialsagainstit;condemningitinthemedia;buygoods/servicesinotherfirmsConsumerismWhatisconsumerism?Consumerismisthepublicdemandformoreprotectionofthebuyer'srights.RighttoSafetyRighttoInformationRighttoChooseRighttoBeheardBasicareasofconsumerism.Therighttosafetyproductsafeforintendeduseexplicitdirectionsforuseproperlytestedtoensurereliabilityquality.Therighttoinformation-detailedinformationaboutingredients-instructionsforuse.Therighttochoose-customershavingaccesstoavarietyofproducts/servicesatcompetitiveprices-competitionfreetoflourish.Therighttobeheard-consumers'interestsreceivingfullconsideration-consumersabletoappealbeyondacompanyWhatisethics?Ethicsisthestudyofmoralsandmoralchoices.Whatisbusinessethics?Businessethicsreferstomoralprinciplesthatdefinerightandwrongbehaviorintheworldofbusiness.Ethicsvs.LawWhilemanyethicalstandardsaredefinedbylaws,thelawdoesnotcoverallunethicalconduct.Abidingbythelawdefinesaminimumguideforethicalbehavior.People'sethicalcodeisinfluencedbylaws,culture,professionalcodes,andindividualvalues.BusinessethicsEthicalbusinessbehavior:-lawabiding-providingsatisfactoryproducts/services-offeringreasonableprices-offeringfairwagesandemployeebenefits-raisingfundforcharities-protectingtheenvironmentUnethicalbusinessbehavior:law-defyingcheatingcustomersmisrepresentingproducts/servicespollutingtheenvironmentofferingbribes/kickbacks/payoffsprice-fixingAssignmentPresentationwork:Findinformationfrommediaandintroduceasocially