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文档简介
Denise
ZarayaFebruary
15th,2011Behr
PaintThe
fastegrowing
Hnetwork…grown
43since
Jan.ye
r
old
3
418-34
4Ma5-
year
oldear
ol-64
y
.9
MHome
&
Garden
enthusiasts
than
just
about
everyoneHow
can
I
make
sure
enough
of
my
customers
are
seeing
my
ads?No2Better
Homes
&
GardensShelterpop46%
3.3MDEMOGRAPHICSGENDER
54%
Female
7.3
M
AGEds2
sHOUSEHOLD
INCOME$25-$50k
3M$50-$100k
2.1
M$100k+
2.2
MReaching
More4
45s1.8
MSource:
comScore
Media
Metrix
&
Plan
Metrix,
March
201110.6
Million
UniqueVisitors
in
our
Network
C
O
M
P
E
T
I
T
I
V
E
A
DVA
N
TAG
E
DIY
Network
1.8
M
A
H&G
2.5
M2.5
MDo
It
Y
2.6
M
HGTV
2.7
M
iVillage
H&G
6M
eHow
H&G
6.8
MMODERN
LIVING
MEDIAHaven
Home
Media
8.8
M
10.6
M11.9
M
st
&Gwe’ve
%
2010!
OurMedian
Age
is
39!3Heavy
Spendersin
Remodeling1.8
M11.8
M1.7
M.8
M.5
M.2
M.2
M.3
MReplacedPlumbingFixtures1.4
M9.3
M1.1
M1.1
M.3
M.2
M.2
M.4
M
PaintedInterior
orExterior3.3
M23.9
M2.9
M1.6
M.8
M.8
M.4
M1MRemodeled
Kitchenor
Bath1.6
M12.2
M1.6
M1.2
M.5
M.01
M.2
M.5
MInstalledFlooring1.1
M7.5
M1M.06
M.4
M..2
M.3
MBoughtAppliances1.9
M21.7
M1.6
M.9
M.9
M.4
M.3
M.8
MBoughtFurniture1.2
M16.5
M1.2
M.5
M.4
M244.3
M.5
MHome
and
Garden
Enthusiasts
in
the
right
environments!
Home
and
GardenReaching
MoreNoSource:
comScore
Plan
Metrix,
Nov.
2How
can
I
make
sure
enough
of
my
customers
are
seeing
my
ads?Home
&
Garden
advertisers
need
answered…The
Top
5
QuestionsTiming
is
everything
in
thisbusiness.I
want
to
ensure
my
brand
is
in
the
best
possiblemedia
environments.Can
you
tell
me
where
my
ads
arerunning?I
don’t
want
mycompetitors
tohave
an
edge…How
can
I
ensure
mycustomers
engage
withme,and
not
thecompetition?
4I
want
to
interact
with
mycustomers
where
theywill
be
most
receptive.How
can
I
engage
withmy
customers
on
morethan
just
Display?I
want
to
know
ifmy
campaign
isHow
do
I
know
if
myads
are
beingeffective?How
can
I
maximize
myreach
to
in-marketconsumers?NoNoNo
working?NoNoQuestion
15
Timing
is
everything
in
this
business.How
can
I
maximize
myreach
to
in-marketconsumers?NoSearched
3.2
M
Just
purchased
.5
M6How
can
I
maximize
my
reach
to
in-market
consumers?No
We
make
sure
your
ads
get
in
front
of
your
audienceTargeted
Solutions
Recommendations
for
Behr
We
believe
these
attributes
make
up
potential
Behr
customers!
And
we
reach
millions
of‘em.
Moms
3.6
MNewlyweds
2.3
M
Loves
4.1
MRemodelinggoods
onlinefor
home
house
*comScore
PlanMetrix,
Dec.
‘10Granular
TargetingvModern
Liv46%
morereach
bathremodelers88%
morereach
kitchRight
where
you
want
themReach
home
enthusiasts
while
they’re
in
projectplanning
mode
and
are
seeking
information,tips&
ideas
on
their
project.Premium
PlacementsAlign
your
brand
with
content
specificto
Kitchen
Remodeling
&
BathRemodeling
with
a
focus
on
FaucetcontentProject-based
Targeting7Reach
in-market
home
enthusiastsHow
can
I
maximize
my
reach
to
in-market
consumers?No
ing
is
likely
to
room
and
likely
to
enremodelersLiving
RoomBathroomRecommendations
for
BehrPaint-projects
come
in
all
shapes
and
sizes.Luckily,so
does
our
audience!
v
FurnitureRefinishingOutdoor
SidingDeck
Remodeling8How
can
I
maximize
my
reach
to
in-market
consumers?NoUsing
the
right
data
to
find
your
audience
Finding
your
customers…
Requires
making
intelligent
decisions
with
massive
amounts
of
data.We
blend
our
proprietary
data
with
the
best
3rd
party
providers
to
make
complete
customer
profiles.
Recommendations
for
Behr
When
you
use
data
to
ask
the
right
questions
about
your
audience,you
can
get
informed
answers
about
your
audience.
AUDIENCE
ATTRIBUTES
Searched
for
Home
Goods
Online
3.5M
–
120
Index
Recently
bought
Home
Goods
in
Store...
.5M
–
111
Index
Home
Remodeling
Project
LastYear
4.6M
–150
Index
Own
a
Home
6.7M
–
123
Index
Likely
to
have
a
baby
1M
–
115
Index
Consider
themselves
stylish2.5M
–
110
Index
*comScore
PlanMetrix,
March
2011Audience
Targeting
3.1
Million
Motivated
Moms
on
the
Modern
Living9Can
you
tell
me
where
myads
are
running?NoQuestion
2
I
want
to
ensure
my
brand
is
in
the
best
possible
media
environments.vvNo10
We
keep
only
the
highest
quality
publishers
in
our
networkPremium
PlacementsWhere
you
are
on
the
page
is
as
important
ashow
much.Our
publishers
are
selected
fortheir
ability
to
provide
advertisers
prime
realestate.We
make
sure
you’re
ads
aren’t
buriedwhere
no
one
will
see
them!Endemic
Home
&
Garden
SitesTransparency
is
more
than
a
site
list
to
us.We
work
with
our
advertisers
to
determine
the
bestplacements
for
your
campaign
objectives
and
with
3rd
party
verification
companies
to
give
you
thepeace
of
mind
you
deserve.Only
the
BestHand-Selected
with
LoveYour
brand
is
important
to
us.That’s
why
we
hand-selected
50
publishers
for
relevancy,
qualityand
audience
composition.We’ve
made
aconscious
decision
to
limit
our
network’s
size
sowe
can
guarantee
quality.Can
you
tell
me
where
my
ads
are
running?11
I
don’t
want
my
competitors
to
have
an
edge…How
can
I
ensure
mycustomers
engage
with
me,and
not
the
competition?NoQuestion
3Exclusive
Sponsorships
you
can’t
get
anywhere
elseHow
can
I
ensure
my
customers
engage
with
me,
and
not
the
competition?No12vGetting
an
Edge
Be
loud
when
you
need
it
most
Create
high
impact,high
visibility
campaigns
during
seasonal
promotions,product
launches
and
more
with
exclusive
inventory
opportunities
on
highly
relevant
sites.RoadblocksSponsorshipsNet
blastsContent
Takeovers100%
Share
ofVoiceNeed
to
make
sure
your
brand
or
product
is
seen,and
not
thecompetition?With
our
100%
SOV
programs,own
your
audience,and
shut
out
the
competition.
SOV
RECOMMENDATIONSTop
5
H&G
Site
With
Tim
Carter
With
Jamie
Moore
Dave
Vandervort13I
want
to
interact
with
my
customerswhere
they’ll
be
the
most
receptive…
How
can
I
engage
with
my
customers
on
more
than
just
Display?NoQuestion
4vGuide
customers
through
a
series
of
questions
to
help
them
find
andpurchase
the
perfect
product
for
them
without
leaving
their
favorite
site.Guiders®
are
available
exclusively
through
Modern
Living
Media
&
otherHelp
your
customers
with
Guiders®
ValueClick
Media
properties.Expandable
Rich
Media
Showcase
multiple
products,even
video,in
a
single
ad
Integrate
social
media
with
and
Dynamically
present
promotions
and
discounts
Capture
addresses
and
other
form
dataMore
Interesting
AdsRich
Media
that’s
so
much
more
than
DisplayHow
can
I
engage
with
my
customers
on
more
than
just
Display?No14vShow
off
your
pre-roll
and
videos
to
your
ideal
customersHow
can
I
engage
with
my
customers
on
more
than
just
Display?No15Get
MoreViews
Be
a
Scene
Stealer
Place
your
in-banner
or
pre-roll
video
on
our
network
of
premium
publishers
selected
for
video
placements.
SampleVideo
Sites
for
Behr
These
great
sites
have
been
selected
for
video.No16Advertise
to
customers
on-the-go
with
Mobile
vI
Get
Around…
Mobile
when
you
need
it
Advertise
on
Home
&
Garden
apps
and
the
mobile
web
to
reach
your
customers
away
from
their
computers
on
Smartphones
and
the
iPad!
300
x
50
300
x
250Video
UnitsMobile
Rich
MediaApp
Promotion
Stellar
Apps
Get
on
these
primo
apps
and
in
front
of
your
customers..
GREAT
MOBILE
APPSvv
RemodelistaHow
can
I
engage
with
my
customers
on
more
than
just
Display?Home
RemodelerHome
Loan
CalcFeng
Shui
Compass
搜集整理vDrive
requests
for
catalogs,build
your
database,and
drive
leads
on
a
cost
per
basis
when
customersregister
on
endemic
sites.Enhance
your
List
Lead
GenerationBuild
your
customer
database
with
qualified
leadsNo17vvCo-registration
Sample
Sites
Buy
leads
when
you
need
them
via
great
consumer
sites.BEHR
RECOMMENDATION
S
#X
in
H&GHow
can
I
engage
with
my
customers
on
more
than
just
Display?#X
in
H&G#X
in
H&G#X
in
H&GvBe
a
Social
ButterflyAnd
make
your
brand
famousNo18Get
LikedTurn
your
customers
into
brand
advocates
with
adsthat
driv
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