考研考博-英语-广州体育职业技术学院考试押题卷含答案详解4

书山有路勤为径，学海无涯苦作舟！住在富人区的她考研考博-英语-广州体育职业技术学院考试押题卷含答案详解（图片大小可自由调整）全文为Word可编辑，若为PDF皆为盗版，请谨慎购买！第I卷一.综合题库-全考点押密(共100题)1.单选题

Successfulscientistsalwayscheckstatementsandmakenewexperimentscarefullyandobjectivelyto______them.

问题1选项

A.infuse

B.verify

C.restore

D.refute

【答案】B

【解析】【选项释义】

A.infuse灌输；充满B.verify核实，查证

C.restore恢复，还原；归还D.refute反驳，驳斥

【答案】B

【考查点】动词辨析。

【解题思路】根据句子意思“成功的科学家总是仔细地、客观地检查陈述，并进行新的实验来______它们”可知，新的实验一般都是用来证实一些结果或者发现，所以B项符合句意。

【干扰项排除】A、C、D项不符合句意。

【句意】成功的科学家总是仔细地、客观地检查陈述，并进行新的实验来验证它们。

2.单选题

Peopleinnately（）forsuperiorityovertheirpeersalthoughitsometimestakestheformofanexaggeratedlustforpower.

问题1选项

A.strive

B.ascertain

C.justify

D.adhere

【答案】A

【解析】考查动词词义辨析。strive“努力；抗争”；ascertain“确定；查明”；justify“证明合法”；adhere“坚持；依附”，根据句子结构可知此处应该填入一个动词与for构成词组，根据后面的superiority，分析四个选项可知此处填入strive最为恰当。句意：人天生会……去使自己比别人优越，尽管这经常以对权利极大的欲望来体现。故正确答案为选项A。

3.单选题

Hebelievesthat（

）thingsdon’tnecessarilymeantheydon’texist.

问题1选项

A.intangible

B.indispensable

C.irresistible

D.visible

【答案】A

【解析】考查形容词辨析。intangible意为“难以形容（或理解）的，无形的，触不到的”；indispensable意为“不可缺少的”；irresistible意为“无法抗拒的”；visible意为“看得见的”。

句意：他认为触摸不到的东西并不一定意味着它们不存在。

4.单选题

Beinginnogreathurry,（

）.

问题1选项

A.wewentthelongrouteandscenery

B.thelong,scenicroutewasourpreference

C.wetookthelong,scenicroute

D.ourpreferencewastakingthelong,scenicroute.

【答案】C

【解析】考查非谓语前半句为现在分词作状语，其逻辑主语应为we.采取……路线通常用take…route.故C项正确。句意：由于我们不赶时间，所以选了一条长的，风景好的路线。

5.单选题

Hisguesswas______ofthemark.

问题1选项

A.distant

B.far

C.broad

D.wide

【答案】D

【解析】8.【试题答案】D

【试题解析】考查固定搭配。A选项distant“遥远的；不同的”；B选项far“远方的”；C选项broad“宽的；广泛的”；D选项wide“宽阔的；宽度为……的”。D选项bewideofthemark“离题万里，文不对题”，其余选项非固定搭配，用法错误。句意：他猜得太离谱了。因此D选项正确。

6.单选题

Platosuggestedmemorywasanalogous[A]totheimpressionofmessagesonwax[B]writingtablets.ForPlato,writingonthetabletrepresentedlearningsomethingnew.Thetabletitselfwasthememorystore,andreadingthetabletslaterwasanalogousto[C]trytorecallthestoredinformation.Unfortunately,Plato’sanalogymissesanimportantcharacteristicofmemory,[D]namelythatitisselective.

问题1选项

A.to

B.writing

C.trytorecall

D.namely

【答案】C

【解析】考查非谓语动词用法。C选项前的beanalogousto“类似于……”，后面的to是介词，后面应接名词、动名词或者代词，应将try改为trying。

7.单选题

Fordecades,armscontroltalkscenteredonnuclearweapons.Thisishardlysurprising,sinceasinglenuclearbombcandestroyanentire,city.Yet,unlikesmallerarms,theseimmenselypowerfulweaponshavenotbeenusedinwarinover50years.

RespectedmilitaryhistorianJohnKeeganwrites:“Nuclearweaponshave,sinceAugust9,1945,killednoone.The50,000,000whohavediedinwarsincethatdatehaveforthemostpart,beenkilledbycheap,mass-producedweaponsandsmallammunition,costinglittlemorethanthetransistorradiosanddry-cellbatterieswhichhavefloodedtheworldinthesameperiod.Becausesmallweaponshavedisruptedlifeverylittleintheadvancedworld,outsidetherestrictedlocalitieswheredrug-dealingandpoliticalterrorismflourish,thepopulationsoftherichstateshavebeenslowtorecognizethehorrorthatthispollutionhasbroughtinitstrain.”

Nooneknowspreciselyhowmanysmallarmsandlightweaponsareincirculation,butexpertsestimatethatmilitary-stylefirearmsmaynumberabout500million.Inaddition,tensofmillionsofcivilian-typeriflesandpistolsareownedbyprivatecitizens.Whatismore,newweaponsareproducedandfedintothemarketeachyear:

Whyhavesmallarmsbecometheweaponsofchoiceinrecentwars?Partofthereasonliesintherelationshipbetweenconflictandpoverty.Mostofthewarsfoughtduringthe1990’stookplaceincountriesthatarepoor—toopoortobuysophisticatedweaponsystems.Smallarmsandlightweaponsareabargain.Forexample,50milliondollars,whichisapproximatelythecostofasinglemodernjetfighter,canequipanarmywith200,000assaultrifles.

Anotherreasonwhysmallweaponsaresopopularisthattheyarelethal.Asinglerapid-fireassaultriflecanfirehundredsofroundsaminute.Theyarealsoeasytouseandmaintain.Achildoftencanbetaughttostripandreassembleatypicalassaultrifle.Achildcanalsoquicklylearntoaimandfirethatrifleintoacrowdofpeople.

Theglobaltrafficingunsiscomplex.Hugesuppliesofgunspasslegallyfromnationtonation.AftertheColdWar,armiesinboththeEastandtheWestwerereduced,andgovernmentsgaveorsoldexcessequipmenttofriendsandallies.Accordingtoanestimatesince1995theUnitedStatesalonehasgivenawaymorethan800,000rifles,pistols,machineguns,andgrenadelaunchers.Itisreasonedthatgivingweaponsawayischeaperthandismantlingorstoringandguardingthem.

Theillegaltrade,however,maybemuchlarger.Black-marketweaponsusuallyhavetobepurchased.InsomeAfricanwars,paramilitarygroupshaveboughthundredsofmillionsofdollars’worthofsmallarmsandlightweapons,notwithmoney,butwithdiamondsseizedfromdiamond-miningareas.

Weaponsarealsolinkedtotheillegaltradeindrugs.Itisnotunusualforcriminalorganizationstousethesameroutestosmuggledrugsinonedirectionastheyuseexchangetosmugglegunsintheother.

1.Itisimpliedinthepassagethat____________.

2.Allofthefollowingarethereasonswhysmallarmshavebecomethechoiceinrecentwarsexcept____________.

3.WhydidUSgovernmentgiveawayalargenumberofsmallarms?

4.Wecanconcludefromthepassagethat____________.

5.Thebesttitleforthispassageisprobably____________.

问题1选项

A.smallarmscontrolisevenmoreimportantthannucleararms-control

B.itishardlysurprisingthatthenucleararms-controltalkshavenotreachedanagreement

C.nuclearweapons’powertokillpeoplehasbeenexaggerated

D.nuclearweaponsarenotaspowerfulassmallweapons

问题2选项

A.smallarmsarecheap

B.Smallarmsarepowerfulantipersonnelweapons

C.smallarmsareeasiertouse

D.smallarmsareeasiertoget

问题3选项

A.Becauseitwantstoarmtheirfriendsandallies.

B.Becauseitislessexpensivethankeepingthem.

C.Becauseitwantstosavetheresources.

D.Becauseitisbettertostoreandguardtheminothercountries.

问题4选项

A.smallarmsarenotexpensiveintheblack-market

B.itisunfairtoexchangesmallarmsfordiamond

C.criminalsusethesamepassagetosmuggledrugsandsmallarms

D.wheretherearedrugs,therearesmallarms

问题5选项

A.SmallArmsTalks,NotNuclearArmsTalks

B.NeglectofSmallArmsControl

C.GlobalTrafficinSmallArms

D.SmallArms,BigProblems

【答案】第1题:A

第2题:D

第3题:B

第4题:C

第5题:D

【解析】1.推理判断题。文章第一段对人们对于核武器与小型武器的重视程度和各自使用频率进行对比，第二段对比两种武器伤害的人的数量，可知这篇文章想要人们更重视小型武器，所以A选项“小型军备控制甚至比核军备控制更重要”正确，C选项“核武器杀伤力被夸大”和D选项“核武器不如小型武器强大”不是表达的重点，故错误。B选项“核军备控制谈判没有达成协议不足为奇”：文章没有涉及，故错误。因此A选项正确。

2.事实细节题。A选项“小型武器很便宜”：根据第四段第四句Smallarmsandlightweaponsareabargain（小武器和轻武器很便宜。），所以便宜是小型武器运用在近年战争的原因，故A选项错误。B选项“小型武器杀伤性强”：根据第五段第一句Anotherreasonwhysmallweaponsaresopopularisthattheyarelethal.（小型武器如此流行的另一个原因是它们的是致命性。），故B选项错误。所以C选项“小型武器使用更容易”：Theyarealsoeasytouseandmaintain.（它们也易于使用和维护。），故C选项错误。D选项“小型武器更容易买到”：根据第六段第一句Theglobaltrafficingunsiscomplex.（全球枪支贩运很复杂。），可知小型武器不容易买，故正确。因此D选项正确。

3.语义推测题。根据第六段最后一句Itisreasonedthatgivingweaponsawayischeaperthandismantlingorstoringandguardingthem.（有理由认为，交出武器要比拆除、储存和看守它们便宜。），可知美国送出武器是因为经济原因，所以B选项“因为这比保留它们更便宜”正确，C选项“因为它想节约资源”和D选项“因为放在其他国家储存和保护更好。”不具体，故错误。A选项“因为它想武装自己的朋友和盟友。”文章没有提到，故错误。因此B选项正确。

4.语义推测题。A选项“黑市上的小型武器并不贵”和B选项“用小武器交换钻石不公平”：根据第七段最后一句notwithmoney,butwithdiamondsseizedfromdiamond-miningareas（不是用钱，而是用从钻石矿区夺得的钻石），用钻石交换武器来说明在黑市小型武器很贵，没有提到公平与否，故错误。C选项“罪犯利用同一途径走私毒品和小型武器”和D选项“哪里有毒品，哪里就有小型武器”：Itisnotunusualforcriminalorganizationstousethesameroutestosmuggledrugsinonedirectionastheyuseexchangetosmugglegunsintheother.（犯罪组织利用走私毒品的途径走私枪支的现象并不罕见。），可知C选项正确，不代表毒品走私和小型武器走私一定连在一起，故D选项错误。因此C选项正确。

5.主旨大意题。文章在开头点出人们对小型武器的忽视，再点出小型武器在杀伤力、生产、保存、贩卖等各个方面带来的问题，可知这篇文章主要讲小型武器带来的问题，要人们重视小型武器，所以D选项“小型武器，重大问题”正确，B选项“对小型武器控制的忽视”和C选项“全球小型武器贩运”是其中的一方面，不能概括全文，故错误。A选项“小型武器谈判，而非核武器谈判”：文章没有重点讲谈判，故错误。因此D选项正确。

8.写作题

Directions:TwomonthsagoyougotajobasaneditorforthemagazineDesigns&Fashions.Butnowyoufindthattheworkisnotwhatyouexpected.Youdecidetoquit.Writealettertoyourboss,Mr.Wang,tellinghimyourdecision,statingyourreason(s),andmakinganapology.Writeyourletterwithnolessthan100words.WriteitneatlyonANSWERSHEET2.Donotsignyourownnameattheendoftheletter;useLiMinginstead.Youdonotneedtowritetheaddress.

【答案】【参考范文】

DearMr.Wang,

IamsorrytotellyouthatIdecidedtoquitmyworkasaneditorinyourcompanyafterseriousconsideration.IamapologizingfortheinconveniencewhichIwouldbringtoyou.

Duringtwomonths’workinginyourcompany,Ihavelearnedalotabouthowtoworkinaworld-famouscompany.However,IgraduallyfindoutthatIamnotverysuitableforthisjob.IthinkIshouldlookforanoccupationwhichcouldmakethemostuseofmytalentandability.

Thankyouagainforgivingmethisopportunity,andI’dliketoexpressmyregretagain.Finally,Iwishyourcompanywillachievegreatersuccessinthefuture.

Yourssincerely,LiMing9.单选题

Fearanditscompanionpainaretwoofthemostusefulthingsthatmenandanimalspossess,iftheyareproperlyused.Iffiredidnothurtwhenitburnt,childrenwouldplayituntiltheirhandswereburntaway.Similarly,ifpainexistedbutfeardidnot,achildwouldburnitselfagainandagain,becausefearwouldnotwarnittokeepawayfromthefirethathadburnthimorherbefore.Areallyfearlesssoldierandsomedoexist——isnotagoodsoldierbecauseheissoonkilled;andadeadsoldierisofnousetohisarmy.Fearandpainarethereforetwoguardswithoutwhichmenandanimalsmightsoondieout.

Inourfirstsentencewesuggestedthatfearoughttobeproperlyused.If,forexample,younevergooutofyourhousebecauseofthedangerofbeingknockeddownandkilledinthestreetbyacar,youarelettingfearruleyoutoomuch.Eveninyourhouseyouarenotabsolutelysafe;anairplanemycrashonyourhouse,orantsmayearawaysomeofthebeamsinyourroofsothatthelatterfallsonyou,oryoumaygetcancer!

Theimportantthingsarenottoletfearruleyou,butinsteadtousefearasyourservantandguide.Fearwillwarmyouofdangers;thenyouhavetodecidewhatactiontotake.Inmanycases,youcantakequickandsuccessfulactiontoavoidthedanger.Forexample,youseeacarcomingstraighttowardsyou;fearwarnsyou;youjumpoutoftheway,andalliswell.

Insomecases,however,youdecidethatthereisnothingthatyoucandotoavoidthedanger.Forexample,youcannotpreventanairplanecrashingontoyourhouse.Inthiscase,fearhasgivenyouitswarning;youhaveexamineditanddecidedonyourcourseofaction,sofearofthisparticulardangerisnolongerofanyusetoyou,andyouhavetotrytoovercomeit.

1.Childrenwouldplaywithfireuntiltheirhandswereburntawayif（）.

2.Areallyfearlesssoldier（）..

3.Fearshouldbeusedproperlybecause（）.

4.Peoplesometimessucceedintimelyavoidingdangerbecause（）.

5.Whichofthefollowingstatementsisimpliedbutnotstated?

问题1选项

A.theyweregivennowarningbeforehand

B.theyhadneverburntthemselves

C.theyhadnosenseofpain

D.theywerefearfulofthefire

问题2选项

A.isoflittleusetothearmy

B.iswithoutequal

C.isnothingbutadeadsoldier

D.easilygetskilledinabattle

问题3选项

A.anairplanemaycrashonyourhouse

B.youmaygetcancer

C.fearcanonlybeusedasaservantandguide

D.menarenowlettingfearrulethemtoomuch

问题4选项

A.theyhavegainedexperience

B.theyjumpoutofthewayintime

C.theyarecalminfaceofdanger

D.theyarewarnedofthedangerandcantakequickaction

问题5选项

A.Fearisalwayssomethinghelpful

B.Toomuchfearisharmful.

C.Fearoughttobeusedasservantandguide.

D.Fearissomethingunprofitable.

【答案】第1题:C

第2题:D

第3题:D

第4题:D

第5题:B

【解析】1.细节事实题。题干意为:什么情况下，孩子们会玩火直到手被烧掉？第一段指出:Iffiredidnothurtwhenitburnt,childrenwouldplayituntiltheirhandswereburntaway(如果火在燃烧时，没有受伤，小孩子会玩火，直到手被烧掉)。因此，在“没有受伤”即“他们没有疼痛感”的情况下，小孩子会玩火直到手被烧掉。因此C项正确。

2.细节事实题。题干为:真正无畏的战士是怎么样的？根据题干定位至第一段:Areallyfearlesssoldierandsomedoexist——isnotagoodsoldierbecauseheissoonkilled;andadeadsoldierisofnousetohisarmy（真正无畏的战士确实有些存在——不一定是好战士，因为他很快被杀掉；逝去的战士对于军队是无济于事的）。对比四个选项，D项“在战场上容易被杀”正确。

3.细节事实题。题干为:为什么恐惧应该被恰当使用？第二段指出:如果因为担心被车撞倒或撞死而不出门，那么，恐惧就过分统治了你。因为，即使在家里，也不绝对安全，可能飞机会撞毁你的房屋，可能你会得癌症等。因此D选项“现在人们被恐惧过分控制了”正确。

4.细节事实题。题干为:人们有时会及时避开危险，是因为什么?第三段指出:Fearwillwarmyouofdangers;thenyouhavetodecidewhatactiontotake(恐惧会警告你处于危险中，然后你得决定采取何种措施)。Inmanycases,youcantakequickandsuccessfulactiontoavoidthedanger(有些情况下，你可以采取迅速而且成功的措施以避开危险)。因此“他们被警告处于危险中，并能采取紧急措施”正确。

5.判断推理题。题干意为:下列哪项是从文中暗示得出而不是直接陈述出来的？A:恐惧总是有帮助的。B:过分的恐惧有害。C:恐惧应该被利用为仆人所知道。D:恐惧是无益的。文章提倡要恰当使用恐惧，这样它就会对我们有用，但是，不要让恐惧过分地统治我们。因此，A选项跟D选项过于绝对。C项已经在第三段明确提出。B项可以被推断出，而且正确。

10.单选题

Theovercrowdedlivingconditions（）aheavystrainonthefamily.

问题1选项

A.set

B.put

C.made

D.pressed

【答案】B

【解析】putaheavystrainonsb.为惯用搭配,指对某人来说是一个沉重的负担。这里指：过度拥挤的生活条件给这个家庭造成了沉重的负担。

11.单选题

Nobodyknowswhattriggeredtheevent,which（）amillioncubicmetersofwaterpersecond,obliteratingthebarrierbetweenBritainandFrance.

问题1选项

A.relieved

B.released

C.restored

D.retained

【答案】B

【解析】形近词词义辨析。relieve“解除,减轻”;release“释放,发射”;restore“恢复,修复”;retain“保持,记住”。句意:谁也不知道是什么引发了这次事件,它每秒释放一百万立方米的水,冲毁了英法之间的屏障。选项B符合此处语境。

12.单选题

Galileoabstainedfromdiscussingtheforcethatcausesaccelerationwhenanobjectfallstowardstheearth.

问题1选项

A.evolvedfrom

B.protectedfrom

C.refrainedfrom

D.derivedfrom

【答案】C

【解析】考查词组辨析。A选项evolvedfrom“进化”；B选项protectedfrom“保护”；C选项refrainedfrom“避免”；D选项derivedfrom“衍生”。句意：伽利略没有讨论物体落向地球时引起加速度的力。划线部分abstainedfrom是回避的意思。因此C选项正确。

13.单选题

Onecanunderstandothersmuchbetterbynotingtheimmediateandfleetingreactionsoftheireyesand（）toexpressedthoughts.

问题1选项

A.dilemmas

B.countenances

C.concessions

D.junctions

【答案】B

【解析】考查名词辨析。A选项“进退两难的局面，困难的选择”；B选项“面容，脸色”，如：asadcountenance（愁容）；C选项“让步”；D选项“连接处，汇合处”，句意：通过观察别人眼睛的即时和短暂的反应和（）来表达思想，我们可以更好地理解他们。题干想表达的含义是“短暂的反应和脸色来表达思想”，因此B选项符合题意。

14.翻译题

我一直以为大学校长是高瞻远瞩、指导学术与教育大方向的决策人，而不是管馒头稀饭的保姆。这一类型的教育者的用心，毋庸置疑，当然是善意的。问题是，我们论“事”的时候，用心如何根本不重要，重要的是实际后果，而教育的后果何其严重！在这种过度呵护的幼稚教育下成长的大学生，遇事时，除了“眼泪汪汪”之外又能做些什么呢？

【答案】参考译文：

Ihavealwaysconsidereduniversitypresidentstobefar-sighteddecision—makerswhoconductacademicresearchandguidemaindirectionsofeducationratherthanbabysitterswhoareinchargeofstudents’dailylife.Ofcourse,thereisnodoubtthatsucheducatorshaveverygoodintentions.Theproblemis,whenwemakejudgmentsonsomething,whatmatterarenotintentionsbuttheactualconsequences.Andhowserioustheconsequencesofeducationare!Whatcanyouexpecttheuniversitystudentswhoarebroughtupinaneducationalsystemwhichtreatthemlikebabiestodoexceptforseeingthemtoshedtearsinfaceofanactualhardshipproblem?

15.单选题

Thefounders,aswasthecaseofalmostalltheirsuccessors,werelongonexhortationandrhetoricregardingthevalueofciviceducation,buttheyleftittothetextbookwriterstodistilltheessenceofthosevaluesforschoolchildren.

问题1选项

A.infuse

B.disseminate

C.extract

D.demonstrate

【答案】C

【解析】划线词的宾语是theessenceofthosevaluesforschoolchildren，从那些价值观中……本质。A选项infuse“灌输；浸渍”；B选项disseminate“宣传；散步”；C选项extract“提取；提炼”；D选项demonstrate“证明；展示”。联系句意可知“从那些价值观中提取本质”逻辑通顺，因此C选项符合题意。

16.问答题

ThefounderofAlibabaoncesaid“Singles’Day(November11)shoppingfestivalactivatedonlyatinypartofChina’sdomesticdemand,andhasstillalongwaytogotofullyunleashthegreatpotentialoftheChinesemarket.”Headdedthat:“AlibabawillholdSingles’Dayshoppingfestivalforatleast100years,andmakeSingles’DayashoppingfestivalfornotonlyChineseconsumersbutalsopeoplearoundtheworld.ThefestivalwilllastevenlongerthanAlibabaitself.”

ChineseshoppershavespentbigovertheSingles’Dayshoppingfestival,showingthecountry’sstrongeconomicrecoveryfollowingtheCovid-19epidemic.SalesonAlibaba’se-commerceplatformTmallexceeded372.3billionyuan(56.29billionU.S.dollars)betweenNov.1and12:30a.m.onNov.11.Attheshoppingpeak,583,000ordersweremadeinasinglesecondonTmall,settinganewonlineshoppingrecord.Morethan800millionshoppers,250,000brandsand5millionmerchantshaveparticipatedin2020Singles’Dayshoppingspree,accordingtoTmall.

SomeAmericaninvestorshavealreadybeguntodoubtifthefestivalwouldcomeattheexpenseoflowspendingpowerofChineseconsumersduringtherestoftheyear,whileotherinvestorsseemedtobemuchmoreworriedifAlibabawassellingfakeproductstoconsumers.Ananalystfurtherexplainedthat:“ThemajorreasonwhyinvestorsbegintocastdoubtontheeffectofSingles’Dayshoppingfestivalisthattheyworriedthatthisworld’shugest,biggestandcraziestshoppingdayoftheyearmightunderminebothconsumers’spendingpowerandbusinessowners’marketingability.”

Indeed,thelarge-scalediscountactivitiesonSingles’Daymightinterruptsomeconsumers’purchaseplanbeforeandaftertheshoppingfestival,otherconsumerswhoshoppedonlineslightlybeforethe“bigday”mighthavetowaitforextratimetohavetheirgoodsdeliveredtothem,andstillothersmightshopirrationallyandgetoverdrawn,thusregretfullyreturningmostoftheirgoods.BusinessownerswerealsoforcedtoseizetheopportunityonSingles’Dayanddoeverythingtheycould,includingpreparingenoughgoodsbeforethebigday,placingfakeordersonthebigday,onlytoattractconsumers’attentionandsellasmanygoodsaspossibleonthebigday.

ThefounderofanothermajorChineseonlineretailingplatformoncestatedtothemedia,saying,“Ithasalreadybecomeacommonpracticeforbusinessownerstoplacefakeordersononlineretailingplatforms,sinceboththeseplatformsandconsumersarewillingtorankabrandbasedonitssales.”

“Sincesomeonlineretailingplatformswouldlowerthepriceagreatdealtocompetewithotherplatformsinthepricebattle,wewouldevenbuybacktheproductsweprovidedtotheseplatformswithalowerpriceandthensoldthemwitharegularpriceontraditionalsaleschannels,”aseniorsalespersonnelofatraditionalbrandoncesuggested,“Wearealmostforcedtoplacefakeorderssincemanyconsumersprefertobuyproductswithhighersales.”

Nevertheless,mostbusinessownersseemednottobemakingmuchprofitoutoftheshoppingspreeoneverySingles’Day.Foronething,theyhadtospendmuchmoneyinplacingfakeordersandpromotingthemselves;foranother,theyhadtolowerthepricealotandmakeprofitmerelybylargesales,whichcouldbehighlyriskywhenthehighreturnratesistakenintoconsideration.

Answerthefollowingquestionsaccordingtotheabovetext.

1)WhycannotwebetotallyoptimisticabouttheenormouslyhugesalesvolumeofAlibaba’sSingles’Dayshoppingfestival?(10points)

2)HowdoestheSingles’Dayshoppingspreeinfluenceconsumersandbusinessowners?(10points)

【答案】1)Therearetworeasonscanbelisted.ThefirstoneisthatSingles’Day(November11)shoppingfestivalactivatedonlyatinypartofChina’sdomesticdemand,andhasstillalongwaytogotofullyunleashthegreatpotentialoftheChinesemarket.Thesecondreasonisthatthisworld’shugest,biggestandcraziestshoppingdayoftheyearmightunderminebothconsumers’spendingpowerandbusinessowners’marketingability.

2)Singles’Daymightinterruptsomeconsumer’purchaseplanbeforeandaftertheshoppingfestival,otherconsumerswhoshoppedonlineslightlybeforethe“bigday”mighthavetowaitforextratimetohavetheirgoodsdeliveredtothem,andstillothersmightshopirrationallyandgetoverdrawn,thusregretfullyreturningmostoftheirgoods.BusinessownerswerealsoforcedtoseizetheopportunityonSingles’Dayanddoeverythingtheycould,includingpreparingenoughgoodsbeforethebigday,placingfakeordersonthebigday,onlytoattractconsumers’attentionandsellasmanygoodsaspossibleonthebigday.Atthesametime,mostbusinessownersseemednottobemakingmuchprofitoutoftheshoppingspreeoneverySingles’Day.

17.单选题

Ispentmostofmymoneyinthefirstweekand（）hadverylittletoeatduringthelastfewdaysoftheholiday.

问题1选项

A.afterall

B.consequently

C.otherwise

D.anyhow

【答案】B

【解析】考查副词词义辨析。afterall“毕竟”；consequently“因此，结果”；otherwise“否则，不然”；anyhow“无论如何，总之”。句意：我第一周就花掉了大部分的钱，因此在假期的最后几天只能吃一点点东西。选项B符合题意。

18.翻译题

TranslatethefollowingsentencesintoEnglish.

没有改革开放，就没有今天的经济发展。

祖国的地下到处都是埋藏着丰富的矿产资源。

弄得不好，就会前功尽弃。

不经一事，不长一智。

青年人和老年人不同，女青年和老太太也不同，不考虑这些情况，恐怕就解决不好“代沟”问题。

【答案】Withoutthereformandopening-up,theeconomicwillnotbewelldevelopedliketoday.

Therearerichmineralresourcesatundergroundofourmotherland.

Ifscrewup,you'llbacktosquareone.

Afallinthepit;againinthewit.

Theyoungdiffersfromtheoldwhiletheyoungwomenandoldladyvaryalot,withoutattentiontothis,it'shardtosolvethe“generationgap”.

19.单选题

HowareNikeandStarbucksconnected?Botharebrands,perhapsNikebeingmorewell-known.Botharelifestyleproducts.BothhaveUSorigins.AndbothhavebenefitedfromtheexpertiseofbrandexpertScottBedbury.

WhenBedburyjoinedNikein1987,thecompanywasaUS$750millionbusiness.HedirectedNike’sworldwideadvertisingcampaignandlaunchedthe“Justdoit”theme.Whenheleftin1994,NikewasaUS$4billioncompany.

NowBedburyisseniorvicepresidentofmarketingatStarbucksCoffee,responsibleforbuildingtheUS$700millionSeattle9basedcompanyintoaglobalbrand.

Bedburyhassomebrand-buildingprinciples.

PrincipleOne:Agreatbrandisinitforthelonghaul.Thismeansthatcompaniesneedtorealizethatagreatbrandisanecessity,notluxury.Itmeansthatcompaniescannotfocusjustonshorttermfinancialreturnsandsacrificelong-termbrand-buildinginvestments.

PrincipleTwo:Agreatbrandcanbeanything.Nikedoesnotsimplyhavetobeshoesandapparels(服装).Nikecantakeadvantageofthedeepemotionalconnectionthatpeoplehavewithsportsandfitness.Starbuckshastheopportunityforemotionalleverageascoffeehaswovenitselfintothefabricofpeople’slives.

PrincipleThree:Agreatbrandknowsitself.Thismeansfindingoutwhatneedtoenergizeandre-energizethebrandthroughsurprising,intriguingcampaignsrelatedtothebrand’scorepositioning.

PrincipleFour:Agreatbrandinvestorinventsorreinventsanentirecategory.AccordingtoBedbury,greatbrandaimstobeaprotagonist—itaddsagreatersenseofpurposetotheexperienceconsumershavewiththebrand.Nikehasaninformedopiniononwheresportsaregoing.

PrincipleFive:Agreatbrandtapsemotions.Productperformanceisgoodbutitistheemotionalconnectionthatmattersmost.There’salwaystheemotionalelementbehindeverychoice.Abrandthathelpsconsumersconnectwiththeirdreamsandaspirationsisboundtohavemorepowerfulemotionalbonding.

What’simportanttorememberisthatagreatbrandcantravelworldwide,transcendculturalbarriers.

1.Thispassageismainlyfocusedon（）.

2.TheattempttheauthormentionsNikeandStarbucksisto（）.

3.ThemainideaofPrincipleFiveisthat（）.

4.Thesentence“agreatbrandcanbeanything”inparagraph6impliesthat（）.

问题1选项

A.howtobuildagreatbrand

B.theimportanceofbuildingabrand

C.thedevelopmentofNike

D.howtomakeadvertisementappealing

问题2选项

A.indicatetheachievementofBedbury

B.takethemassuccessfulexamples,ofbrandbuilding

C.pointimportanceofthesetwocompaniesinAmerica

D.comparethedifferencebetweenthem

问题3选项

A.itisnotnecessarytopayattentiontoproductperformance

B.greatbrandsaresoimpressivetoconsumersthattheyappearintheirdreams

C.greatbrandswillinfluenceconsumers’emotions

D.emotionalappealingofaproductismorepowerfulthantheproductitself

问题4选项

A.agreatbrandismoreimportantthananythingelse

B.marketingagreatbrandaloneisenough

C.agreatbrandcanbethebrandofanyproduct

D.thefunctionofagreatbrandisveryimportant

【答案】第1题:A

第2题:B

第3题:D

第4题:D

【解析】1.主旨大意题。本文围绕“如何打造品牌”展开叙述。开头说到Nike和Starbucks都是受益于ScottBedbury才成为世界著名品牌的，重点讲述了他对建立品牌有一些原则，文章最后再指出品牌的重要性。因此A选项“如何打造一个伟大的品牌”正确，符合题意。B选项“打造品牌的重要性”，只是小部分陈述，不能作为本文的主旨。C选项“耐克的发展”，文中不仅仅只谈耐克的发展，可排除。D选项“如何使广告具有吸引力”与题意不符。故选A。

2.推理判断题。定位到第一段HowareNikeandStarbucksconnected?Botharebrands,perhaps…（耐克和星巴克是如何联系在一起的？也许这两个都是品牌。）AndbothhavebenefitedfromtheexpertiseofbrandexpertScottBedbury.（耐克和星巴克都是受益于斯科特•贝德伯里才成为世界著名品牌。）紧接着用第二段和第三段的数据说明了这点。第四段开始进入文章主题——贝德伯里建设品牌的几大原则。由此可推理作者提出品牌耐克和星巴克的目的是作为成功“品牌建设”的好的例子，从而引出文章的主题。因此B选项“把它们作为品牌建设的成功范例”正确，符合题意。A选项“指出贝德伯里的成就”，C选项“指出这两家公司在美国的重要性”，D选项“比较它们的差异”均不符合题意。故选B。

3.推理判断题。由关键信息PrincipleFive定位到第九段Agreatbrandtapsemotions.Productperformanceisgoodbutitistheemotionalconnectionthatmattersmost.（一个伟大的品牌触动情感。产品性能好，但最重要的是情感联系。）There’salwaystheemotionalelementbehindeverychoice.（每个选择的背后总是有情感元素。）Abrandthathelpsconsumersconnectwiththeirdreamsandaspirationsisboundtohavemorepowerfulemotionalbonding.（品牌，帮助消费者连接他们的梦想和愿望，一定要有更强大的情感联结。）第五原则主要谈论的是产品的情感吸引力对于品牌的重要意义。由此可推理产品的情感号召力比产品本身更重要。因此D选项“产品的情感吸引力比产品本身更强大”正确，符合题意。A选项“不必注意产品性能”；B选项“伟大的品牌给消费者留下了深刻的印象，以至于他们出现在他们的梦想中”，C选项“伟大的品牌会影响消费者的情绪”均不符合题意。故选D。

4.根据提示定位到第六段PrincipleTwo:Agreatbrandcanbeanything.原则二：一个伟大的品牌可以是任何东西。给出一个总结，然后结合耐克与星巴克进行论证。Nikedoesnotsimplyhavetobeshoesandapparels.（耐克不仅仅是鞋子和衣服。）Nikecantakeadvantageofthedeepemotionalconnectionthatpeoplehavewithsportsandfitness.（耐克可以利用人们的运动和健身，从而建立深厚的情感联系。）随着咖啡成为人们生活的必需，星巴克就有了情感影响力的机会。由此可知一个伟大的品牌，它的影响力是可以从内向外，非常大的。因此D选项“一个伟大品牌的作用是非常重要的”正确，符合题意。A选项“一个伟大的品牌比任何其他都重要”，B选项“仅靠营销一个伟大的品牌就足够了”，C选项“一个伟大的品牌可以是任何产品的品牌”均不符题意。故选D。

20.单选题

SpecialistMusicSchoolsHowtocopewithachildwhoshowsoutstandingmusicalability?It'snotalwaysclearhowbesttodevelopandencouragetheirgift.Manyparentsmayevenfailtorecognizeandrespondtotheirchild'sneeduntilfrustrationexplodesintodifficultoruncooperativebehavior.Andwhilemostschoolsareequippedtodealwithchildrenwhoareespeciallyableinacademicsubjects,themusicallygifted