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1、春节假日旅游经济综述(AnoverviewoftheholidaytourismeconomyintheSpringFestival)AreviewofthetourismeconomyinthegoldenweekholidayofAnhuiin2014February7,2014holidayofficeinAnhuiProvinceTextsize:smalleyeprotection:-NitrilenitrilenitrileMarchforwardcourageously,horseridingswallows.2014SpringFestivalGoldenWeek,thepro
2、vincestourismmarkethappy,peaceful,safeandorderly.Duringthegoldenweek,peoplecelebratethenewyear,tourismenthusiasm,traveltotheprovincestourismmarketsupplyanddemand,steadily,tourismgrowth,keytouristareas(points)receivedgenerallymaintainedtouristsandincomegohandinhand,increaseincomehigherthanthepeopleof
3、goodposture.Accordingtostatistics,theprovincehasreceived17million616thousandand200visitors,anincreaseof8.14%,ofwhich3million766thousandand800overnightvisitors,anincreaseof0.46%,thetotalrevenueof9billion210millionyuantourism,anincreaseof22.39%.First,themainfeaturesofholidaytourism(a)thefocusareaburst
4、ingwithpopularity.DuringthegoldenweekoftheSpringFestivalthisyear,68keyscenicspotsweremonitored,3million136thousandand100visitors,and114millionyuanoftickets,representinganincreaseof10.62%and31.59%respectively.MountHuangshanscenicarea,MountJiuhuascenicarea,scenicXidiandHongcungoldenweekagoreceivedgrow
5、thrateashighas100%,MountJiuhuascenicareaonthefirstdayofgoldenweektouristsincreasedmorethan20times.Mostscenictouristgrowthhasreachedmorethan20%.Theabovecharacteristicsreflectthechangesintheconceptandmodeofspringfestivalcelebrationsforresidents,andtheecologicalandhealthywayofgoingoutforanewyearhasbeco
6、meafashionandtrend.(two)folkactivitiesarefullofsplendour.DuringtheSpringFestivalholiday,theprovincearoundtheSpringFestivalholidayleisuretourism,seizetheopportunitytoactiveholidaymarket,organizationlaunchedanumberofrichandcolorfulfolkactivitiesandtourismproducts,andstrivetocreateafestiveatmosphere,ei
7、ghttouristswithbigbeautifulspringfestivaltourismfeast,tomeettheconsumerdemandofdifferentlevelsoftourists.VisitorscannotonlygotoMountTianzhutoseeCliffordshangxue,Wanfolakebluemountains;youcanalsogotoMountHuangshantoenjoythefreshandpleasantecologicalAnhuitour,YixianCountyoftheancientvillageofflavorand
8、carryoutthetouroftheMountHuangshanwinterscene,Huizhoufolkandeatpigfood,Huizhouinthemeactivities.AroundthenorthernAnhuiWanNorthexperiencetourasflagship,dragonlanterndance,row,lanternriddles,templefair,colorfulfolkactivitiessuchasthepurchaseofspecialpurchasesfortheSpringFestival.Fuyangecologicalgarden
9、LanternFestivalhasbecomeatraditionalbrand,thisyearthesixthsessionheld,large-scale,unprecedented;Dangshancountyisatthebeginningofamonthtosixteenwereheldintheworld,thecharmofDangshanpearandthefivethemeofSpringFestival;thetwentiethHefeiSpringCultureFairforthepublictolaunchaseriesofrichculturalfeast.(th
10、ree)newyearsprayersarepopular.MountJiuhuascenicareaintheGoldenWeeklaunchedduringtheSpringFestival,SpringFestivalblessingbell,inJiuhua,hide,worshipandpeace,maythenewyearnightprayingculturegardenseriesoftourismactivities,isthebeginningofthe59monthHuashanisusheredinthepeakpassengerflow,touristsreached8
11、1thousandand200people;MaanshanCityJiuhuayear80thousandtourists;HefeicitylaunchedapublicthirtyWestCottagetemplebell,chantingprayersandmisfortunes,thebeginningofthesixWestCottagetempleforprayingpujadayactivities;theholylandofTaoismQiyunshanrentouzandong,Yourenruzhi,FuXiang,XuFuyuan,Fu,welcometheGodofw
12、ealth,grabredandthespringfestivalfestiveatmospherehotevent.(four)selfdrivingisstillthemainstream.Withthecontinuousimprovementoflivingstandards,theimprovementoftrafficconditions,touristspaymoreattentiontopersonalized,self-helptourismexperienceandleisure,leisure,family,familycartraveltours,individuals
13、elf-servicetourandprivatecustomtourhadbecomenormalfriends.DuringthegoldenweekoftheSpringFestivalthisyear,thefollowing7smallcarsarestillfreeofcharge,andalargenumberofvisitingrelatives,friends,touristsandselfdrivingteamshavecometoAnhuiprovince.InHuainan,Luan,Chizhouandothercities,thenumberofselfdrivin
14、gtouristsexceededthehistoricallevel,accountingfor85%,80%and70%oftourists.LunarNewYearsday,MountTianzhumainscenicspotsandtheancestraltempletwomajorscenicspotswereusheredinthenewyearagoodstart,thetwodaywelcoming80thousandpeople.Theancestraltempleparkinglotabithardtofind;YixianCountytocopewiththepeaktr
15、avel,county,town,village,scenicspotinclosecooperation,eachdepartmentisresponsiblefor.XidiandHongcunscenicareaparkinglot,enablestandbytoopentemporaryline;Anqingcitytosolvethetrafficflowincrease,parkingsupplyanddemandparkingdifficultissueduringtheSpringFestival,openurbanpartofadministrativeunits,schoo
16、lsforcitizensandvisitorstothetemporaryparkingofmotorvehicles.(five)theheatofruraltourismdoesnotdecrease.Withtheinfrastructureofruraltourisminourprovincecontinuetoimprove,hasformedasystemofruraltourismproducts,folkandculturalexperienceofruralleisuretourismasthekeycitiesoftheprovinceduringtheSpringFes
17、tival,digwitharichfeatureofspringfestivalculture,launchedtheruralSpringFestival,soiltastelocalflavor,everyyearfishfishingruraltourismprojects,regionalurbanandruralleisuretourism,suburbanandruralgreenecologicalleisureincreasinglypopular.Allovertheprovinceecologicalgarden,farmhousemusichasbecomeaholid
18、ayresorthotspots,allkindsofnewyearsEve,holidayisscheduledtostream.Accordingtostatistics,duringthegoldenweekofChizhouSpringFestival,ruraltourismreceived52%ofthetotalnumberofvisitors.(six)hotspringvacationscontinuetobefashionable.Inrecentyears,thehotspringtourisminourprovincehasdevelopedrapidly,andaba
19、tchofhotspringtourismresortshaveemerged.Throughyearsofcultivationandpromotioncampaign,hotspringtourismhasbecomethefistproductofwintertourisminourprovince.IthasbecomemoreandmorepopularwiththemarketandhasbecomeahotspotandhighlightoftheGoldenWeektourisminthespringfestival.DuringtheSpringFestival,ourpro
20、vincemainlyHotSpringResortGoldenPeacockresort,hotsprings,andBantangXiangquan,DangtuLijinghotspringareburstingwithpopularity.AndeverydayXiangquanmorethan400carcometovacationduringtheholidayseason,receivedatotalofmorethan6000people,withguestsfromJiangsuNanjing,Hangzhou,WuhuandotherplacesZiJiaYoutouris
21、ts.(seven)urbanleisureisfullofyears.Withtheconstantupgradingofeconomyandconstructioninourprovince,shoppingandentertainmentarebecomingmoreandmorepopularandleisuretourismisontherise.DuringtheSpringFestivalGoldenWeek,themaincityinourprovincemarketbustling,especiallylargecitycomplex,peopleintheshoppingI
22、cantastethedelicacy,leisureandentertainment;themajorshoppingmalls,supermarkets,cinemasandothercrowded,hotconsumption;sportsfitnessvenues,entertainmentstoregueststothebustlingrestaurantfeatures;distinctive,starhotelcateringandhotelfeaturesintroducedpopular;theGoldenWeekhasbecomethebesttimeforalltypes
23、ofbusinessesofgold,morebecomealeisureandshoppingday.ThenewyearTenthousandsteedsgallop.andSpringFestival,singoperashoppingmallculturalactivitiesarespecialpurchasesfortheSpringFestivalspringnewyearincreaseofurbanleisureflavor.(eight)outboundtourismisveryhot.Comparedwithpreviousyears,thenumberofvisitor
24、stotheprovinceduringtheSpringFestivalin2014hasobviouslyincreased,andtheoverseasChinesetourismhasbecomeaclimatefortheSpringFestival.Outboundtourismhasbecomeahotspotforourvisitorsduringthespringfestival.Intheoutboundtraveldestinations,BaliIsland,JejuIsland,Maldivesandotherislandlineisthemostpopular,Ma
25、laysia,HongKong,TaiwanlineandothertraditionallinesaremorepopularinEuropeandAmerica,Australia,long-termoverseashasincreasedconsiderably.Inaddition,anumberofnicheproductsaregraduallyrecognizedbythemarket.(nine)theconsumptionstructureismorereasonable.Theprovisionsofthecentraleightandsixban,forthepeople
26、,pragmaticandhonestgraduallybecomeakindoffashion,themasses,torecovertheoriginalsimplicitydelicateairFestivaliswelcome.Manycitizensandtouristsarepayingmoreattentiontocivilizationandthriftwhilevisitingrelativesandfriends,andtheyconsciouslyresistthewasteonthetipofthetongue.Thismakestheconsumptionstruct
27、ureofthisyearsSpringFestivalmorehealthyandreasonable.Two,holidaytravelworkinitiatives2014SpringFestivalGoldenweek,AccordingtotheGeneralOfficeoftheCPCCentralCommitteeGeneralOfficeoftheStateCouncilonpragmaticfrugalitydoduringthenewyearandSpringFestivalrelatedworknotice(Officeofgeneration2013No.48)andt
28、heNationalTourismAdministrationonthe2014SpringFestivalholidaytourismworknoticerequirement,theProvincialTourismBureau,meticulousarrangements,carefularrangements,strengthenthetourismsafetysupervisionandinspection,remediationtoregulatethetourismmarketorder.Theholidaytravelsafetyguarantee,marketsupply,q
29、ualitysupervisionandconsumptionguidanceworksmoothly.(1)attachgreatimportancetostrengtheningthesafetyworkofholidaytourism.TourismsafetyresponsibilityaccordingtothecharacteristicsoftheSpringFestivalholidayweightierthanMountTai,tourismsafety,theProvincialTourismBureauissuedanoticebeforetheNewYearSpring
30、Festivalontheprovincestourismcomprehensivesafetysupervisionandinspection,theorganizationofthe6touristcomprehensivesafetyinspectionteamtoinspecttheprovincestourismsafetyinspection.Theprovincescities,atalllevelsofthetourismsectoralsoattachesgreatimportancetofirmlyestablishtheconceptoftourismwithoutsec
31、urity,strengtheningtheconstructionofsafetysystem,implementtheresponsibilityforproductionsafety,strengthenthetourismemergencywarning,citiesaregrassrootsandenterprisestocarryouttourismsafetysupervisionandinspectionwork,inspectionandguidanceoftourismenterprisestoimprovesafetyawareness,strictprecautions
32、toensuresafetyaccidents.Holidaytravelsafety.ThekeyscenicspotsfortheSpringFestivalholidaytravelintensive,largepassengerflowandothercharacteristics,thedevelopmentofcapacityallocationandpassengerdiversionprogram.AccordingtotheweatherchangesafterFebruary4th,theProvincialTourismBureauleadershipattachesgr
33、eatimportancetothetimelyissuanceoftheemergencynoticeonclimatechange,requiremunicipalities,provincialtube(county)TourismBureau(Commission)andkeytouristenterprisespaycloseattentiontoweatherchanges,inaccordancewiththerelevantcontingencyplans,takeeffectivemeasurestoactivelypreventresponse,safeguardthesa
34、fetyoftourists,toensurethehealthyandorderlyduringtheSpringFestivalTourismmarket.(two)standardizethemarketandcreateaharmoniousandcivilizedtouristenvironment.InaccordancewiththenationaltourismmarketorderrectificationconferenceandNationalTourismBureautourismmarketorderrectificationplanrequirements,theA
35、nhuiProvincialTourismBureautoactquickly,activelystrivefortheprovincialgovernmentleadersinchargeofsupport,inDecember27,2013inAnhuiprovincetourismguideCommitteeheldonbehalfofteleconference,issuedtheAnhuiprovincetheorderofthetourismmarketspecialrectificationworktoimplementtheprogramtotheprovince.Provin
36、cialTourismBureauledteamacrosstheprovincetoconductresearchandsupervision.CityHolidayOfficeofindustryandcommerce,publicsecurity,cooperativetourism,price,health,qualitysupervision,foodanddrugsupervisiondepartmentstofurtherintensifythesupervisionoftheholidaytourismmarket,effectivelyrectifyandstandardiz
37、etheorderofthetourismmarket.Atthesametime,vigorouslycarryouttheintegrityoftourism,regulatethetourismmarketorder,andactivelyguidetourismenterprisestofollowthesocialcreditrules,withgoodfaithtoshapethebrand,andjointlysafeguardthegoodfaithtourismagoodatmosphere.Tourismmanagementdepartmentsatalllevelstoi
38、mplementthecentralcivilizationofficeandotherdepartments,widelypublicizedChinacitizensgoingabroad(border)TravelGuideandcivilizedbehaviorcivilizedbehaviorofdomestictourismConventionChinacitizens,continuetocarryoutthecivilizedtravel,civilizedtourismactivities,guidetouriststojointlycreateacivilizedandbe
39、autifultouristenvironment.(three)increasepublicity,andactivelyguidethetourismmarketconsumption.Withthechangingmarketdemandofholidaytourism,theconceptoftourismconsumptionisgraduallyupdated,andtourismconsumptionismorerational.Throughouttheprovincetoactivelystrengthenholidaytourismpublicity,andguidetou
40、ristsspending.Maanshancityin2014withwisdomtourismyeartheme,takeavarietyofwaystocarryoutelectronicpayNewYearscallnewyear,theyearofthehorsetomeetyouinMaanshan,a!Thethemeofthecampaign;ChuzhouCitycreativelaunchedthe2014bighomehomepayNewYearscallcharacteristicsproducts;eightLiRiverScenicAreainthehomereun
41、ioncelebrationTourastheslogan,in-depthpublicityandpromotionoftouristroutes,andprovidefreeWiFiInternetserviceformigrantworkers,sothatthemajorityofmigrantworkersenergy-saving.MountHuangshandistricttostrengthenthepromotionoftourism,forthefirsttimebytheMountHuangshanDistrictbrigadeCommitteejointlytwomountainsandonelakejointlyorganizedthelearningmethod,answer,WonthetwomountainsandonelakeFreeTour-hikingbecomingAmericaMountHuangshandistr
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