旅游英语综合教程版教学课件Unit3

1、Unit 3 Tourism and ChinaCONTENTS Lead-in Learning objectives Cultural notes Useful words and expressions Exercises Time for fun Case study Group discussion Lead-in徐霞客Xu XiakeLead-in5月19日，该节日是中国国务院于2011年批准的非法定节假日。该节日起源于2001年5月19日，浙江宁海人麻绍勤以宁海徐霞客旅游俱乐部的名义，向社会发出设立“中国旅游日”的倡议，建议徐霞客游记开篇之日（5月19日）定名为中国旅游日。200

2、9年12月1日，国务院下发了关于加快发展旅游业的意见，提出了要设立“中国旅游日”的要求。2009年12月4日，国家旅游局正式启动了设立“中国旅游日”的相关工作。2011年3月30日，国务院常务会议通过决议，自2011年起，每年5月19日为“中国旅游日”。01 Learn about tourism and China02 Learn about the words and expressions of tourism03 Learn about a case about tourism Unit ObjectivesCultural notes1. Jiuzhaigou: 九寨沟，位于四川省阿

3、坝藏族羌族自治州九寨沟县境内，是白水沟上游白河的支沟，以有九个藏族村寨（所以又称何药九寨）而得名。九寨沟海拔在 2 000 米以上，遍布原始森林，沟内分布 108 个湖泊，有“童话世界”之誉；九寨沟为全国重点风景名胜区，并被列入世界遗产名录。2007 年 5 月 8 日，阿坝藏族羌族自治州九寨沟旅游景区经国家旅游局正式批准为国家 5A 级旅游景区。九寨沟的山水形成于第四纪古冰川时期，现保存着大量第四纪古冰川遗迹。九寨沟的地下水富含大量的碳酸钙质， 湖底、湖堤、湖畔水边均可见乳白色碳酸钙形成的结晶体，来自雪山、森林。Useful words and expressionsvirtuallyann

4、ualburgeoningopportunismself-evidentdensely实际上，事实上每年的，一年一次的迅速成长的，发展迅速的机会主义，投机取巧不言自明的稠密地，密集地lush茂密的，葱翠的tropical热带的Useful words and expressionsnomadicgallopethnicmeagerpreferentialencounter游牧的，流浪的（马等）奔驰种族的，民族的瘦的，贫乏的优先的，优惠的遇见，碰见in the face of在面前inadequate不足的，缺乏的inflexible僵硬的，不可动摇的undesirable可能招致麻烦的，不受欢

5、迎的tourist resourcesUseful words and expressionsknow-howjoint venturelag behindhinderover-burdeneddegradation实际知识，技能本事合资企业落后阻碍负担过重的降级，堕落旅游资源be keen to热衷于，热爱livelihoodstunning生计，谋生之道了不起的，极有魅力的committedUseful words and expressionsin sharp contrast toemblazonmonstrouskitschrangerscheme与形成鲜明对比用纹章装饰，颂扬极可恶

6、的，令人震惊的俗气的艺术、设计等护林者，国家公园管理员策划坚定的be passionate about热衷于backpackon a massive scale背着背包旅行在大规模的基础上biodiversity生物多样性1. Why does the author say that China has great opportunities of tourism development?Exercises. Fast read the passage and answer the following questions:Because China boasts a diversity of

7、landscape and culture which stretches across the vastness of China. There is something for every type of tourist. Besides, further developing of the recent economic reforms and increasing openness to the outside world will help Chinas economy grow faster. And a stronger economy will afford further i

8、mprovements in infrastructure for tourism development. Exercises. Fast read the passage and answer the following questions:2. What challenges is China now facing in its competition with its Asian counterparts?Tourism in China is not as effective as it could be in the face of powerful international c

9、ompetition. And China is comparatively weak due to inadequate facilities, tight transportation, inflexible business operations, ineffective promotion, and undesirable service. 3. In what aspects does China still lag behind in its travel service management? What, in your opinion, are possible solutio

10、ns?Exercises. Fast read the passage and answer the following questions:Travel service management and aviation operation are still lagging behind. In travel service operations, for example, the lack of service attitudes and the low productivity of tourist guides are major hindering factors on the imp

11、rovement of visitors satisfaction. 4. It seems that China is now torn by an overuse of tourism resources. What measures can be taken to deal with this dilemma?Exercises. Fast read the passage and answer the following questions:略5. What steps have been taken by Jiuzhaigou to relieve the overexploitat

12、ion of the scenic spot?For example, boardwalks are laid to allow people to walk without damaging the earth. No private cars are permitted in the park.Exercises1. The beach resort of Okumatsushima was a thriving stop on the Japanese tourist trail until two weeks ago, when a huge tsunami _ wiped it fr

13、om the map. On March 11 the towns tourist industry was washed away by the huge waves that swept inland, shattering buildings, lives and jobs.2. Rather than boost tourism in an unselective way to earn badly-needed foreign exchange, Seychelles has vowed to be _ to developing environmentally-friendly t

14、ourism for sustainable economic growth.virtually committed. Fill in the blanks in the following sentences with the words and phrases given below, using their proper forms:virtuallyin the face ofself-evidentin sharp contrast tokeen toencounterpassionate abouton a massive scalelag behindcommitted3. A

15、fortunate _ brought the two friends together after a long separation.4. She needs to know the intricacies of purchasing _ , as well as how to make beds and clean carpets properly.5. To further promote environmental conservation and awareness, the Plant A Tree (PAT) Program was implemented. This init

16、iative will encourage repeat visits as tourists would be _ monitor the growth of the tree that they planted.Exercises encounter on a massive scale keen to. Fill in the blanks in the following sentences with the words and phrases given below, using their proper forms:virtuallyin the face ofself-evide

17、ntin sharp contrast tokeen toencounterpassionate abouton a massive scalelag behindcommittedExercises6. _ the typical Western format, East Asian palaces, such as the imperial palaces of Japan and those in Beijings Forbidden City, consist of many buildings (in these cases, low pavilions mostly of high

18、ly decorated wood construction) within vast walled gardens.7. When a travel agency starts with an honest and diligent effort to determine the truth of its situation, the right decisions often become _.In sharp contrast to self-evident. Fill in the blanks in the following sentences with the words and

19、 phrases given below, using their proper forms:virtuallyin the face ofself-evidentin sharp contrast tokeen toencounterpassionate abouton a massive scalelag behindcommitted8. Action Outdoor Hire is a family owned and run recreational equipment hire business _ providing the best service and quality, s

20、upplying only top of the range products, conveniently delivered to you.9. It is extremely difficult to launch a new product _ cutthroat competition from rival producers.10. A recent survey shows that Chinese businesses are aware of the need for a global perspective but _ when it comes to global best

21、 practices.Exercises. Fill in the blanks in the following sentences with the words and phrases given below, using their proper forms:passionate about in the face oflag behindvirtuallyin the face ofself-evidentin sharp contrast tokeen toencounterpassionate abouton a massive scalelag behindcommitted1.

22、 backpack2. ranger3. preferential4. livelihood5. know-how6. tropical7. kitsch8. degradation9. emblazon10. ethnicA. giving or showing preferenceB. very hotC. to go traveling with easy-carrying bags on ones backD. to decorate (a shield or flag) with the signs that belong to a particular familyE. chang

23、e from a higher to a lower kind of living matterF. the keeper of a royal forest; a forest guardG. of or related to a racial, national or tribal groupH. the way by which one earns enough to pay for what is necessaryI. the practical ability or skillJ. popular ornamental objects, works of literature, e

24、tc., which pretend to be art but are considered to be silly, funny, or worthlessExercises. Match the words in Column A with the English equivalents in Column B:Column AColumn BExercises. Translation:1. There is something for every type of tourist: densely crowded cities with modern skylines and hote

25、ls, agricultural villages nestled in lush tropical vegetation, nomadic horse-riders galloping across open grasslands and deserts, and snow-covered mountains offering challenging adventures.每个类型的旅游者都可以在这里找到乐趣：热闹的城市中耸立着现代化的摩天大楼和高档酒店，富有乡土气息的村落布满苍翠茂盛的热带植被，马背上的游牧民族飞驰在草原和沙漠上，白雪皑皑的山峰则是探险家的乐园。 _2. And China

26、 is comparatively weak due to inadequate facilities, tight transportation, inflexible business operations, ineffective promotion, and undesirable service.由于旅游设施尚不完备，运输能力还显紧张，商业运作弹性不足，旅游促销不够有效，服务能力不尽如人意，所以中国的旅游业还比较弱小。_Exercises. Translation:3. All means of transportation are currently over-burdened,

27、while popular destinations are experiencing severe environmental degradation from heavy usage. Some steps must be taken to control the overuse of tourist resources, and more needs to be done, and the sooner, the better.现在所有的运输方式都在超负荷运转，热门旅游景点由于过度使用，环境质量严重下降。 必须采取措施控制旅游资源的过度使用，为此需要做更多的事情，而且越快越好。 _Exe

28、rcises. Translation:5. Backpacking is not ecotourism. The Chinese have the capacity to do a good thing on a massive scale, if they cooperate with the locals and do it properly, this could be a wild but well-managed area with biodiversity.背包族不是生态旅游，如果能够与当地人合作并合理开发，中国人有能力在大范围内做出成就，那么这里就可以成为一个维持原始生态同时运

29、作良好的生物多样化地区。_4. One of the biggest challenges Jiuzhaigou faces is how to balance the wishes of these millions of tourists, who are keen to visit some of the countrys most beautiful spots, against the needs of the local community, who need sustainable tourism if their traditions and livelihoods are n

30、ot to be destroyed.九寨沟面临的最大挑战是如何平衡慕名而来的数百万的游客的旅游愿望与当地的实际 需要，九寨沟当地政府需要在保证传统和生计不受影响的情况下去发展可持续的旅游事业。_Time for Fun 世界岛（The World） The World is a man-made archipelago of 300 islands constructed in the shape of a world map and located 4 kilometers (2.5 miles) off the coast of Dubai, United Arab Emirates.

31、The World is one of the several artificial island projects being constructed in Dubai, others being the Palm Islands. Like the other artificial island project, the World is built primarily using sand dredged from the sea. Each island in the archipelago ranges from about 14,000 m to 42,000 m. The dis

32、tance between each island will be an average of 100 meters. The entire development covers an area of 9 kilometers in length, 6 kilometers in width, surrounded by an oval breakwater. Roughly 232 kilometers of shoreline has been created. The overall development cost of the World was estimated as 14 bi

33、llion USD. As for the individual islands, prices range between 15 and 50 million USD. One island is still for sale at a price of 259 million USD. The project was unveiled on 6th May 2003 by Sheikh Mohammed. Dredging began four months later in September 2003. By January 2008, 60% of the islands had b

34、een sold, 20% of which were bought in the first four months of 2007. On 10th January 2008, the final stone on the breakwater was laid, completing initial development. The next phase of the project is to hand over the individual islands to developers.The WorldThe Most Amazing Man-Made IslandsTime for

35、 Fun 萨克小岛（Tiny Island of Sark） Tiny Island of SarkThe Last Feudal Island The island of Sark is only three miles long and one and a half miles wide, making it the smallest of the Channel Islands of which there are 4. The tiny island of Sark in the English Channel has been known as the Western worlds

36、last bastion of feudalism. Sark was considered the last feudal state in Europe. Formally, the Seigneur, the highest official on the island, holds it as a fiefdom, reenfeoffing the land owners on the island with their respective parcels. This small island has 40 miles of the most beautiful coastline

37、you could wish to see. Aside from the natural beauty that Sark offers, one of the main reasons that it is so relaxing is the absence of cars. This wonderful island lacks the noise and bustle of modern day life. People here get around on bicycle or horse and cart. It is known as one of the most peace

38、ful places in Britain the police force is just one officer. It is almost like stepping back in time when you visit this tiny island. There is nothing but peace, tranquility, beautiful scenery and an abundance of wild flowers and sea birds.Case StudyPacific Asia Travel AssociationPacific Asia Travel

39、AssociationQuestions for discussion:1. Critically evaluate the role of PATA and the World Tourism Organization (WTO) in world tourism, noting similarities and differences.2. Discuss the difficulties that may be involved in developing a supra-national tourismagency such as PATA.3. Discuss the advanta

40、ges and disadvantages of destination tourism organizations which operate a membership scheme like PATA.Group discussionWhat is the relationship between tourism and globalization? The controversial and frequently discussed issue of globalization is a major issue for tourism because it affects all asp

41、ects of tourism including the following: The supply side of tourism as we see the rise of globalized operators, particularly in the airline and hotel sectors; The demand side, as more and more countries become major generators of international tourist trips; The influence of an increasingly globaliz

42、ed media in tourism demand and tourist behaviour. Globalization represents a great opportunity for both tourism organizations and destinations but it also brings risks for tourism. The process of globalization often implies a standardization of products which seems to be extending even to cities whi

43、ch begin to all look the same. In an industry where people, in theory at least, travel to see something different, this homogenization could pose a real threat to the tourism industry. Globalization may also increase the polarization between the rich and poor countries because it is driven by the de

44、veloped economies, largely it seems, for their own benefit.Overview of World Heritages 阿根廷阿曼巴西智利冰川瓜拉尼人的耶稣会传教区：小圣依纳爵、圣亚娜、洛雷托圣母和大圣玛利亚（阿根廷），差会的圣弥额尔废墟（巴西）：巴西的差会的圣弥额尔废墟（1983年）-阿根廷的小圣依纳爵、圣亚娜、洛雷托圣母和大圣玛利亚（1984年）（与巴西共有） 伊瓜苏国家公园 平图拉斯河的手洞 瓦尔德斯半岛 伊斯奇瓜拉斯托/塔兰帕亚自然公园 科尔多瓦的耶稣会街区和庄园 乌马瓦卡谷 阿根廷Argentina 冰川Los Glaciares National Park冰川 Los Glaciares National ParkThe Los Glaciares National Park is an area of exceptional natural beauty,