新视野大学英语第三版第四册第三单元section-A课件

1、4Fred Smith and FedEx:The vision that changed the worldUnit 3 Section A4Fred Smith and FedEx:Unit 3 SA manager is not a person who can do the work better than his men; he is a person who can get his men to do the work better than he can. Frederick W. Smith (American businessman, founder of FedEx)The

2、 secret of business is to know something that nobody else knows.Aristotle Onassis(Greek shipping magnate)43UNITBeing entrepreneurialA manager is not a person who Section A 43Being entrepreneurialUNITObjectivesTo talk about the entrepreneurial spirit To further understand the textTo apply the phrases

3、 and patternsTo master the essay writing skillFred Smith and FedEx:The vision that changed the worldSection A 43Being entrepreneurContentsAFred Smith and FedEx:The vision that changed the worldSectionWarming-up Activities Text Study Language Application SummaryContentsAFred Smith and FedEx:Warming-u

4、p ActivitiesLead-inPre-reading ActivitiesCultural BackgroundAFred Smith and FedEx:The vision that changed the worldSectionWarming-up ActivitiesLead-inPr1. What is an entrepreneur?Anentrepreneuris an individual who accepts some sort of risk usually financial in the pursuit of new business. The word c

5、an apply to any person organizing a new project or opportunity, though it is most often used in business world. 1. What is an entrepreneur?An2. What are the good qualities of an entrepreneur? great ability to lead; an intense level of strong determination and willingness to work hard; being innovati

6、ve and creative; a strong motivation towards the achievement of a task; the ability to establish good relations with people around; 2. What are the good qualities1. What do you know about these people and their companies?2. What personality traits do successful entrepreneurs have in common?Answer th

7、e following questions briefly based on the given pictures.Picture Description1. What do you know about thes1. What do you know about these people and their companies?Picture DescriptionThe man in the first picture is Steve Jobs, cofounder and former chairman and CEO of Apple Inc.;The man in the seco

8、nd picture is Mark Zuckerberg, founder of Facebook, the worlds largest social networking website; The men in the third picture are Larry Page and Sergey Brin, co-founders of Google Inc.1. What do you know about thes2. What personality traits do successful entrepreneurs have in common?Successful entr

9、epreneurs have many personality traits in common, such as strong leadership qualities, high motivation, great determination, willingness to fail, competitive spirit, budget-mindedness, etc.Picture Description2. What personality traits do The _ definition of an entrepreneur is a person who organizes

10、and accepts the risks of a new business. Entrepreneurs may have a new product or service to _. Or they may have ideas for new ways to do business.But an entrepreneurial spirit does not have to _ the business world. Listen to a short passage concerning entrepreneur and fill in the missing information

11、.To be continuedtraditionalofferbe limited toThe _ definition of aListen to a short passage concerning entrepreneur and fill in the missing information.Lately we hear more and more about social entrepreneurs. What they do is _; they might even act like business entrepreneurs. They might _ money in p

12、rojects or get others to support them.But social entrepreneurs say they are not _ by a desire for profits. To be continuedsimilarinvestguidedListen to a short passage concListen to a short passage concerning entrepreneur and fill in the missing information.Their most important goal, they say, is to

13、create social value. They organize and support programs that _ improve conditions in communities. Social entrepreneurs say they look for solutions to needs without leaving them to government or industry to solve. And they say they try to _ the solution. In other words, to change the system, To be co

14、ntinuedaim tospreadListen to a short passage concthey try to get whole societies to change.There are many historical examples of people who might be called social entrepreneurs. Susan B. Anthony, for example, _ womens rights in the United States. Vinoba Bhave created the Land Gift Movement to help I

15、ndias poor and _.position landlessfought forListen to a short passage concerning entrepreneur and fill in the missing information.they try to get whole societieQuestions Previewing1. What do you know about “the Millionaires Unit”?2. What do you know about the “hub and spoke” system?TipsTipsCultural

16、BackgroundQuestions Previewing1. What doWhat do you know about “the Millionaires Unit”?It is the nickname for the First Yale Unit, a naval air reserve unit considered to be the first in the United States. It was started by F. Trubee Davison, a Yale sophomore at the time, in 1915. The unit had 29 mem

17、bers who were all wealthy and fascinated by flying. Their intention was to learn to fly airplanes so as to develop Americans military aviation.Cultural BackgroundWhat do you know about “the Mi2. What do you know about the “hub and spoke” system?It is a system which makes transportation much more eff

18、icient by routing all of the traffic through one or a few central hubs. The FedEx company took advantage of this idea in the 1970s, revolutionizing the way airlines were run. Now the model is extensively used in commercial aviation for both passengers and freight.Cultural Background2. What do you kn

19、ow about the Main Idea & StructureLanguage FocusCritical Thinking Text StudyAFred Smith and FedEx:The vision that changed the worldSectionMain Idea & StructureLanguage What is the typical scene at Memphis Airport every night? (Para.1)TipsCrews unload the planes cargo;The packages and envelopes are r

20、apidly reshuffled and sorted according to address;Then they are loaded onto other aircraft, and flown to their destinations many within 24 hours of leaving their senders.What is the typical scene at MCan you find the topic sentence in Paragraph 2? TipsSmith is recognized as an outstanding entreprene

21、ur with an agreeable and winning personality.Can you find the topic sentencBeginning a typical scene in FedExs business and a basic introduction of Fred Smith, this part brings out the main topic and thesis of the essay: Smith is “_”.Part I Para. 1 _2recognized as an outstanding Entrepreneur with an

22、 agreeable and winning personalityBeginning a typical scene in F As a juvenile, Smith was _, suffering from a disease. He was _by bullies, but he learned to _ himself. He was cured of the disease at 10 and became a _in high school.invalidpicked ondefendPara. 3star athlete As a juvenile, Smith was _H

23、ow did Smiths passion for flying influence his university life? (Para. 4)TipsHe helped revive the Yale flying club; Smith administrated the clubs business end and ran a small charter operation in New Haven.How did Smiths passion for flTipsHe drafted a prototype for a transportation company that woul

24、d guarantee express delivery service sending small and time-sensitive goods to major US regions overnight. The professor wasnt impressed by the idea and told Smith it wasnt feasible.What did Smith do in his term paper for his economics class? How was the paper evaluated by his professor? (Para. 5)Ti

25、psHe drafted a prototype forSmith was certain he was _. After graduation, he _during the Vietnam War. In Vietnam, he learned that leadership meant getting a group of people to _ their individual desires and ambitions for the achievement of organizational goals.onto somethingjoin the Marinessubordina

26、teParas. 6 7Smith was certain he was _Home from Vietnam, Smith decided to _ starting his own business. The early days _ extreme frugality and financial losses. But they still _ to ensure a good medical and dental plan for their employees.take a stab atwere underscored byset the precedent Paras. 8 9H

27、ome from Vietnam, Smith decidFedEx pioneered _and the _system. Smith says success in business _ three elements: an appealing product or service, an_, good leadership.centralization“hub and spoke” boils down to Paras. 10 11efficient management systemFedEx pioneered _anPart II Paras. 3 11It introduces

28、 Smith and his entrepreneurship. First it focuses mainly on Smiths _, including his school years and military days. Then, it talks about how Smith put his ideas into practice and analyzes the _of his business success.early life experience key elementsPart II Paras. 3 11It intrPart III Para. 12Smiths

29、 great concern for his employees illustrates his P-S-P philosophy (_), which is just like an unbroken circle or chain.People, Service, ProfitPart III Para. 12Smiths greBasic introduction to Smith and his FedEx company. (Para. 1)Smith is “recognized as an outstanding entrepreneur with an agreeable an

30、d winning personality”. (Para. 2)IntroductionSmith is “recognized as an out Section One: Smiths early life Experiences. (Paras. 3-7) Section Two: Smiths business experience. (Paras. 8-11)IntroductionBody Section One: Section Two:Int Section One: Smiths early life Experiences. (Paras. 3-7)Introductio

31、n Smiths childhood and high school years. (Para. 3) Smiths interest in flying and his successful management of the Yale flying club while in college. (Para. 4) Blueprint of his business his paper for the economics class. (Para. 5) Smiths military experience and what he learned from it. (Paras. 6-7)B

32、ody Section One: Introduction Smi Section Two: Smiths business experience. (Paras. 8-11)Introduction Smiths business idea put into practice practice. (Para. 8) Difficulties in the early stage of his business as well as his great concern for his employees. (Para. 9)Smiths business success secrets: a“

33、hub and spoke” system and the threekey points he concluded. (Paras. 10-11)Body Section Two:Introduction SmitIntroduction Further description of Smiths friendly and agreeable personality and the significance of his P-S-P philosophy. (Para. 12)ConclusionBodyIntroduction Further descriptIntroductionBod

34、yConclusionIntroductionBodyConclusionFred Smith and FedEx:The vision that changed the worldFrederick W. Smith is the founder of the FedEx Corp., the largest and most successful _. He is recognized as an outstanding entrepreneur who is _ by both his competitors and employees. As a juvenile, he suffer

35、ed from a disease and was often _ by bullies. But his passionovernight delivery serviceheld in high regardTo be continuedpicked onFred Smith and FedEx:overnightpassion for flying increased as he grew up. At Yale University, he helped to _ the Yale flying club. In a term paper for an economics class,

36、 he _ for a transportation company that ensure overnight delivery of small and _ goods, but the professor said it wasnt _. After graduation, he _and went to Vietnam. During his military days, he learned good revivedrafted a prototype time-sensitivefeasibleTo be continuedjoined the Marinespassion for

37、 flying increased aLeadership _a company. Home from Vietnam, he decided to _ starting his own business but the early days _ extreme frugality and financial losses. In spite of difficulties, he still _ to ensure good medical plan. He said success in business _ three elements: appealing product or ser

38、vice, _, and good leadership.had measureable effects on take a stab at were underscored by set the precedent boiled down toefficient management systemLeadership _Practical Phrases Specific Meanings1. touch down（飞机等）降落，着落2. hold sb. /sth. in high regard 敬重；尊重3. pick on sb. 找的茬；与 过不去4. be onto sth. 发现

39、新事物；制造出有 趣的事物5. take /have/make a stab at (doing) sth. 试图（做）某事；尝试（做）某事6. boil down to sth.（能）归结为Practical Phrases Specific Mea（飞机等）降落，着落(touch down safely/deck/aircraft carrier)Despite the terrible weather, the pilot of thehelicopter managed to touch down safely on thedeck of the aircraft carrier.to

40、uch down短语逆译短语应用尽管天气恶劣，直升机飞行员还是设法安全地着陆在航空母舰的甲板上。意群提示（飞机等）降落，着落(touch down safely/d敬重；尊重(hold in high regard/ act as/mentors)The students were excited that people they held in high regard agreed to act as their mentors.hold sb./sth. in high regard短语逆译短语应用学生们感到非常兴奋，因为他们所敬重的人同意当他们的指导老师。意群提示敬重；尊重(hold i

41、n high regard/ act找的茬；与 过不去(make ones blood boil/pick on)It makes my blood boil to think two adults decided to pick on an innocent kid.pick on sb.短语逆译短语应用一想到两个大人欺负一个天真的小孩，我就满腔怒火。意群提示找的茬；与 过不去(make ones blood b发现新事物；制造出有趣的事物(archaeologists/be onto something/dig) Archaeologists knew they were onto som

42、ething big when they started digging.be onto sth.短语逆译短语应用考古学家在发掘之初就知道他们将有重大发现。意群提示发现新事物；(archaeologists/be onto 试图（做）某事；尝试（做）某事(release/ in an effort/ make a new stab at) The police station released new details in the case, in an effort to make a new stab at finding the mysterious robber.take/have/m

43、ake a stab at (doing) sth.短语逆译短语应用警察局公布了案情的新细节，再次试图找到这个神秘的抢劫犯。意群提示试图（做）某事；尝试（做）某事(release/ in an（能）归结为(boil down) Most of the crimes may boil down to the question of money. boil down to sth.短语逆译短语应用大多数犯罪可以归结为金钱问题。意群提示（能）归结为(boil down) Most of the Functional Patterns Functions & Usages1. Recognized/a

44、cknowledged as , sb. is held in high regard by用于说明“某人受尊重的程度”。2. In the interim, sb. does sth., just as sth. is happening.用于表达“同一时间段内发生的事情”。3. It is not uncommon for sb. to do sth.双重否定表示肯定，表达“某人经常做某事”。 Functional Patterns Funct史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。原句译文逆译练习Recogniz

45、ed as an outstanding entrepreneur with an agreeable and winning personality, Smith is held in high regard by his competitors as well as his employees and stockholders.句型提炼史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他Recognized/Acknowledged as , Sb. is held in high regard by句型提炼应用提示用于说明“某人受尊重的程度”。句型应用Recognized/Ack

46、nowledged as , (philanthropist/ all walks of life) 典型例句比尔盖茨被公认为是世界上最伟大的慈善家之一，社会各个阶层的人都对他十分敬重。 意群提示Widely recognized as one of the greatest philanthropists in the world, Bill Gates is held in high regard by people from all walks of life. (philanthropist/ all walks of 在此期间，他于1966 年从耶鲁大学毕业，那时正值美国在越战中越陷

47、越深。原句译文逆译练习In the interim, he graduated from Yale in 1966, just as Americans involvement in the Vietnam War was deepening.句型提炼在此期间，他于1966 年从耶鲁大学毕业，那时正值美国在越战In the interim, sb. does sth., just as sth. is happening.句型提炼应用提示用于表达“同一时间段内发生的事情”。 句型应用In the interim, sb. does sth.,(be diagnosed with/ famine

48、 and drought ) 典型例句在此期间，他在1976年被诊断患有癌症，那时饥荒和干旱正威胁着他的祖国。意群提示In the interim, he was diagnosed with cancer in 1976, just as famine and drought were threatening his motherland.(be diagnosed with/ famine and联邦快递公司的司机自己掏腰包为货车付汽油费的情况屡见不鲜。原句译文逆译练习It was uncommon for FedEx drivers to pay for gasoline for the

49、ir vans out of their own pockets.句型提炼联邦快递公司的司机自己掏腰包为货车付汽油费的情况屡见不鲜。原It is not uncommon for sb. to do sth.句型提炼应用提示双重否定表示肯定，表达“某人经常做某事”。句型应用It is not uncommon for sb. to (distinguish from/leek)典型例句对于城市孩子来说，无法区分韭菜和麦子，这种现象屡见不鲜。意群提示It is not uncommon for city children to fail to distinguish leek from whea

50、t. (distinguish from/leek)典型例句对于城 如今，史密斯这一源于大学时代的妙想已在现实中经营到了第28 个年头，并已成为包裹快递入户行业的标杆。 a. Conceived when he was in college and now in the 28th year of operation, Smiths exquisite brainchild has become the standard for door-to-door package delivery.(Para. 1, L10) 如今，史密斯这一源于大学时代的妙想已在现实中经营到了第2史密斯被公认为是一位和

51、蔼可亲、性格迷人的杰出企业家。无论是他的竞争者、员工，还是他公司股票的持有人，都对他十分敬重。 b. Recognized as an outstanding entrepreneur with an agreeable and winning personality, Smith is held in high regard by his competitors as well as his employees and stockholders. (Para. 2, L1)史密斯被公认为是一位和蔼可亲、性格迷人的杰出企业家。无论是他在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置

52、于从属地位，而以实现集体目标为重。 c. In the military, leadership means getting a group of people to subordinate their individual desires and ambitions for the achievement of organizational goals. (Para. 7, L1)在军队中，领导力意味着能使团队中所有成员将个人的期望与抱负置通过明确表达并亲身践行这一理念，弗雷德里克史密斯已成为未来成功所必需的新领导领域的开拓者。 d. In articulating this philoso

53、phy and in personally involving himself in tis implementation, Frederick Smith is the forerunner of the new sphere of leadership that success in the future will demand. (Para. 12, L8)通过明确表达并亲身践行这一理念，弗雷德里克史密斯已成为未来1. What challenges do you think the express delivery services in China are presently fac

54、ed with?2. Smith overcame many difficulties in his life to achieve success. How do you deal with negative experiences in your life?3. What elements do you consider as most important for business success?TipsTipsTips1. What challenges do you thinTo me, the challenges faced by the express delivery ser

55、vices in China include: highly effective transportation system not yet established; relatively expensive transportation fees; compensation system for loss or damage of packages not yet completed.1. What challenges do you think the express delivery services in China are presently faced with?To me, th

56、e challenges faced by2. Smith overcame many difficulties in his life to achieve success. How do you deal with negative experiences in your life? Psychologically accept negative experiences as a process of learning; Treat them as chances to overcome my weaknesses; Improve my ability to make the best

57、of every experience, including negative ones.2. Smith overcame many difficu Leadership ability Strategic plans An efficient production and management system Well-motivated employees High-quality products Great marketing and customer services Innovative spirit3. What elements do you consider as most

58、important for business success? Leadership ability3. What e Chinesestudentswithapioneeringspiritcannow defer their studiestostarttheirownbusiness, according to Chinas Education Ministry. Please air your views on the following question: Should college graduates start their own Business?Withthecompeti

59、tioninthejobmarketbecoming increasinglyfierceforcollegegraduates,someambitiousstudentshavemade a stab at starting their own business. Overtheyears,therehavebeenmanysuccessfulcasesofstudententrepreneurshipandsuchattemptsshouldbeencouragedbyboththeuniversitiesandthesociety. Collegestudentswhostartbusi

60、nessesarepioneers.to be continued Chinesestudentswithapion Facedwithunknownchallenges,theyarebraveenough to goonariskyjourney. Exposed to many uncertainties, they develop perseverance, and determination that are indispensible to all the great entrepreneurs. Even if they fail, they keep exploring for