Internal communications plan 内部沟通计划书

1、NZTE Internal Communications Plan 1 July 2007- 30 June 2021PurposeThe purpose of this ocument is to set out NZTEs internal communications strategy for2007/08 an how it will be elivere.BackgrounInternal communications is essential to goo business.Organisationsarelikecommunitieseachwithitsownculture,s

2、tructureanorganisational hierarchyaneachmemberofthatcommunityfromtheCEOtothereceptionisthasthatcananshoulbemetbywell-manageinternalcommunications.Effective internal communications helps senior management to communicate vision, creates a culture where employees become engage with the goals an values

3、of the organisation, an keeps management in tune with whats going on aroun the organisation. It encourages engagement an interactivity between all levels of the organisation.Organisationsneetheabilitytoquicklyientify,sen,receive,anunerstaninformation thatiscreible,sensibleanrelevanttostaffinenabling

4、anenergisingthemtocarryoutorganisations strategicintent.Internalcommunicationsisabouttranslatingmanagementintent(ieinformationan behaviour)intomessagesthatareconsistentacrosstheorganisation,anproviingconnectionsthatpeopleneeinorertobuilunerstaning.Nothing is as powerful as management leaing by examp

5、le an an organisations commitmenttoinformerelationshipswithitsemployeesisattheheartofgoocommunications.Rewars from effective internal communication are many. Effective internal impactsonorganisationalcultureanontheabilityoftheorganisationtocarryoutits strategicintentanalsohasairectrelationshiptoexte

6、rnalcommunicationinparticularin respect to issues an crisismanagement.Our employees serve as the most effective ambassaors for NZTE in the business environmentantothewiercommunity.amninghealinescanbeamagingforemployee moraleifstaffareuninformeancanleatoanegativeimpactonthecompanysreputation through

7、wor ofmouth.Thatiswhygoointernalcommunicationissoessentialanmustbecloselyaligneexternal communicationsactivity.NZTEalreayhasawierangeofcommunicationchannelsinplacetoserveitsemployees incluing the staff intranet (SuperTE), Insight,InsieEnterp,ief Executive e-mail, ChiefExecutiveBriefing,Cascaebriefin

8、g,IgniteantheStaffSeminarSeries.Theseare generallywellreceiveanattene,anoverthepastyearavanceshavebeenmaein makingmorematerialmoreaccessibleviaonlinechannels.ResultsfromtheCultureSurveyanfromongoing3-monthlystaffreviewsanexitpolls inicate that communications are generally well receive but that there

9、 is room for improvement.AnecotalfeebacksuggeststhatstaffbaseintheinternationalofficesbebetterinformeanengageanthataccessibilitytoanoftheCEO,whilegoo,coul beimprove.Thereareinicationsthatcorporatepolicyisalsonotwielyanconsistentlyunerstootakenup.Thiscanbearessethroughinternalcommunications.Internal

10、communications is elivere effectively by a combination of staff from multiple teams across the organisation incluing Communications, HR, Knowlege Solutions an IT.Thisinternalcommunicationsplanwillneetosustainthegooworkalreayunerwaywell as explore new channels an opportunities for engaging more effec

11、tively with all membersoftheorganisation,butparticularlythosebaseintheinternationaloffices.Akeychallengeforthisyearwillbetheinternalroll-outofNewZealanNewThinking.This willneetobeinterwoventhroughallNZTEsocumentationanactivity,inconjunctionwith NZTEs corporate communicationsplan.We will also nee to

12、begin preparations for the restructure an esign of the Intranet to sitalongsie the restructure of NZTEs onshore an offshore facing websites.Value PropositionNZTEs internal communications will:support the corporate goals an strategies ofNZTEreflect NZTEs commitment to honesty incommunicationmoel NZTE

13、s values (accountability, honesty, collaboration, agility aninnovations,leaership, professional iscipline) in internal communicationreflectesirebranattributes(inspire,energise,eliver)inesignanlanguagereflect an communicate New Zealan NewThinkingnever put NZTEs bran or image atriskallow two-way commu

14、nication whereverpossiblerecognisetheneesofifferentauiencesanberelevanttothoseauiences.NZTEstaffKey stakeholersChiefExecutiveGMs Marketing, Strategic HumanRelationsCommunicationsRegional marketingmanagersHRKnowlegeSolutionsITSocialClubInternal communications responsibilitiesThis section sets out who

15、 is responsible for what.CommunicationsTeam(inconsultationwithHumanResources,KnowlegeSolutions,ITanNZTE SocialClub):SetthePolicyframeworkforcommunicationchannelsacrossthegroupProviecommunicationsguianceansupporttostaffinconjunctionwithregionalmarketing managersManageorganisation-wiecommunicationchan

16、nelsantoolsanensuretheymeetcommunicationneesUnertakeperioicreviewsofinternalcommunicationsacrosstheorganisationSupportcolleagueswiththeeliveryofcommunicationsplansanactivities.Senior Executive Team:ValueeffectivecommunicationsbyleainganchampioningwithintheirrespectiveGroup,Commit to responing to all

17、 internal queries incluinge-mailsCommunicatetheworkansuccessesoftheirGrouptotherestofNZTESupport an use all of NZTEs internal communications channels antoolsWhere possible use face-to-face communication an always use a minimum of communication channels when communicatinginternally.All NZTE staff:Tak

18、eresponsibilityforkeepinginformebyengagingwithinternalcommunicationschannelsSeek the support an guiance of the communications consultant responsible for communications when engaging withstaffProviefeebacktoCommunicationsoninternalcommunicationsresourcesaneliveryProvie success stories an other releva

19、nt information to Communications for publication internally.ObjectivesStrategy an tacticsObjective One:MaintaineffectiveanappropriatelinkagesacrossthewholeStrategy: Founation an grow comprehensive range of internal communicationschannelstoreachallinternalauiencesTactics:ProvisionofweeklyInsightelect

20、ronicnewsletteracrosswholeProvisionofquarterlyInsieEnterpriseVacrosswholeorganisationWhoeanna Aams, Jennifer JenniferWhenWeekly QuarterlyMi-year reviewOngoing On trackBuget$120,000+GSTSupportforKS-leprovisionanimprovementofSuperTE,incluingevelopmentofcontentprotocol,proposalforconsoliationofinformat

21、ion,anplanforlong-termenhancementsJune07UnerwaySupport for HR-le provision of staff seminar seriesSupportforHR-leprovisionofIgnitestaffinuctionprogramme SupportforHR-leprovisionofinuctionpackImplement two-way cascae briefing system incorporating communication from MinistersthroughBoar,SETtostaffanvi

22、ceversainconjunctionwithStrategic Relations an Strategy anEvaluationInvestigate provision of web streaming an/or online auiovisual hostingEnsurelinksaremaebetweenallinternalcommunicationstoallowcrosspromotionan toolkit scenarioJennifer Jennifer Jennifer JenniferJennifer JenniferOngoing Ongoing Ongoi

23、ng June 08ecember 07 OngoingOngoing Ongoing Ongoing Peningone Ongoing; Toolkit establisheSupportforSupportforSocialClubactivitiesancommunicationsreferencewithotherchannels where possibleJennifer,SocialClubOngoingOngoingObjectiveThree:BywhoBywhenMi-yearreviewBugetTopromotegreatervisibilityanengagemen

24、tofChiefExecutiveamongNZTEstaffStrategy:EngagementestablishanmaintainchannelsforChiefExecutivetoEmpowerNZTEmanagementanstafftocommunicateeffectivelyinternally Strategy:ResourcingEstablishanmaintainresourcestohelpmanagementstaffcommunicateTactics:Establish an communicate internal communications resou

25、rces incluing communications plan, process ocument, Q&A, internal communicationstemplate, links to NZTE style guie, NZTE communications channels Establish an maintain SuperTE internal communications resourceProuce an offer presentation on internal communications to teams Contribute internal communic

26、ations information to Ignite staff orientation ay programmeContribute internal communications information to staff inuction packProvieaninternalcommunicationsaviceansupportservicetoNZTEteamsprojectsBywhoJenniferJenniferJennifer Jennifer, Vogtherr Jennifer, JenniferBywhenJune 08June 08 ongoing Ongoin

27、g OngoingOngoing OngoingMi-year reviewoneRevise JanuaryOngoing Ongoingone OngoingBugetactively engage with staffTactics:actively engage with staffTactics:FacilitateChiefExecutivebriefingstoonshorestaffoutofAucklan,WellingtonChristchurchIntrouce programme of informal Chief Executive briefings to regi

28、onal an international staff, incluing making quarterly briefings available online Facilitate introuctory an closing comments to Insie EnterpriseFacilitate Chief Executive e-mail for important announcementsFionaAcheson,Jennifer JenniferQuarterlyOngoingOngoingInvestigate provision of web chat facility

29、InvestigateprovisionofblogwithRSSfeeancommentfacilityJenniferFiona,Jennifer, orothy Harper JenniferJenniferQuarterlyOngoingone,ongoingOngoing OngoingJune08June08InvestigatingInvestigatingObjective Four:To encourage engagement of, an feeback from,staffStrategy: Community an maintain channels to encou

30、rage staff to with, an to feel engage in, the organisationTactics:Incorporate opportunity for feeback where possible in all internalcommunications channelsPromote staff contribution to InsightPromote staff contribution to SuperTEBywhoBywhenMi-yearreviewBugetJenniferOngoingOngoingeanna,JenniferJennif

31、er, eanna, KSJenniferOngoingOngoingOngoingOngoingPromotestaffcontributionofieasforInsieEnterpriseOngoingOngoingInvestigateInvestigateprovisionofSuperTEmessageboarJenniferJune08InvestigateprovisionoftickerserviceforSuperTEJenniferEstablish an maintain Our People series on SuperTE, promoteinInsightJen

32、nifer, IncorporateNZTEbraningacrossallinternalcommunicationsJenniferJune 08June 08 OngoingInsieClassifie establishe Ongoing UnerwayOngoingBuget$120,000 +GST (Insie Enterprise)EvaluationFeeback on internal communications channels an provision will be actively encourage onan ongoing basis via NZTEs ex

33、isting internal communications channels.Perioicreviewanrevisionoftheinternalcommunicationsplanwillbeunertakenuringcourseoftheyearaccoringtonee.Evaluationwilltakeplaceonanannualbasisanwill consistofacombinationofmeasuresofoutputanoutcome.Asabenchmark,asurveyofarepresentativesampleofstaffatalllevelsofthewill be unertaken annually inJune.As a measure of output, by 30 June 2021 the following will be achieve:Internal communications survey carrie out