中国广播听众与电台收听率调查报告探讨

1、20044年度中国广播播听众与与电台收收听率调调查报告告赛立信媒媒介研究究有限公公司二四四年七月月关于本项项调查调研地区区：北京京、沈阳阳、上海海、武汉汉、成都都、广州州。调研对象象：调查查城市的的常住人人口。其其中收听听广播情情况针对对广播听听众进行行，受访访者条件件在调研地地区居住住/生活活1年以以上年龄介于于10-69岁岁每周收听听广播一一次以上上符合市场场研究要要求之一一般条件件样本量：单位北京上海沈阳武汉成都广州合计接触样本本（约）个10000100001000010000100001000060000听众有效效样本个300300300300300300一八000抽样方法法：多阶阶段

2、随机机抽样（PPSS法）。数据采集集方法：入户问问卷式访访问，留留置收收听广播播情况日日记表记录一一周。调研执行行：本项项目由赛赛立信媒媒介研究究公司负负责项目目设计、分析、组织与与质量监监控工作作，赛立立信运作作中心及及各城市市现场执执行部负负责运作作执行工工作。调研时间间：20004年年3月117-331日，其中日日记表填填写时间间是3月月21日日-277日。重要声明明本报告所所涉及的的数据全全部来源源于本项项调研的的直接结结果或分分析结果果；本报告未未经赛立立信公司司授权，任何单单位或个个人不得得对外发发布或交交给第三三方使用用；任何单位位或个人人不得利利用本报报告的数数据或调调研结果果

3、进行公公开宣传传或有任任何诋毁毁第三方方之行为为；本报告及及其所涉涉及数据据结果的的版权及及解释权权属赛立立信媒介介研究有有限公司司。赛立信媒媒介研究究有限公公司地址：广广州市环环市东路路4500号华信信中心一一五楼邮编：55100080联系人：李蔷小姐姐、冼国国康先生生、刘苏苏秦先生生x（0220）88760093553，88760093448传真：（0200）87777005055x HYPERLINK mailto:mediaxsmrxx meddiaxxsmrrxx网址：xxsmrrxx目 录录TOC o 1-3 h z u HYPERLINK l _Toc77662724 媒体接触触

4、情况及及广播听听众规模模 PAGEREF _Toc77662724 h 4 HYPERLINK l _Toc77662725 六城市受受众接触触各类媒媒体的情情况 PAGEREF _Toc77662725 h 4 HYPERLINK l _Toc77662726 六城市广广播听众众规模 PAGEREF _Toc77662726 h 4 HYPERLINK l _Toc77662727 北京地区区听众收收听广播播的情况况 PAGEREF _Toc77662727 h 5 HYPERLINK l _Toc77662728 北京地区区主要电电台的到到达率 PAGEREF _Toc77662728 h

5、 5 HYPERLINK l _Toc77662729 北京地区区广播听听众经常常收听的的电台 PAGEREF _Toc77662729 h 5 HYPERLINK l _Toc77662730 北京地区区听众对对各主要要电台的的满意度度评价 PAGEREF _Toc77662730 h 5 HYPERLINK l _Toc77662731 北京地区区主要电电台的收收听率 PAGEREF _Toc77662731 h 6 HYPERLINK l _Toc77662732 北京地区区主要电电台的听听众占有有率 PAGEREF _Toc77662732 h 7 HYPERLINK l _Toc77

6、662733 沈阳地区区听众收收听广播播的情况况 PAGEREF _Toc77662733 h 8 HYPERLINK l _Toc77662734 沈阳地区区主要电电台的到到达率 PAGEREF _Toc77662734 h 8 HYPERLINK l _Toc77662735 沈阳地区区广播听听众经常常收听的的电台 PAGEREF _Toc77662735 h 8 HYPERLINK l _Toc77662736 沈阳地区区听众对对各主要要电台的的满意度度评价 PAGEREF _Toc77662736 h 8 HYPERLINK l _Toc77662737 沈阳地区区主要电电台的收收听率

7、 PAGEREF _Toc77662737 h 9 HYPERLINK l _Toc77662738 沈阳地区区主要电电台的听听众占有有率 PAGEREF _Toc77662738 h 10 HYPERLINK l _Toc77662739 上海地区区听众收收听广播播的情况况 PAGEREF _Toc77662739 h 11 HYPERLINK l _Toc77662740 上海地区区主要电电台的到到达率 PAGEREF _Toc77662740 h 11 HYPERLINK l _Toc77662741 上海地区区广播听听众经常常收听的的电台 PAGEREF _Toc77662741 h

8、11 HYPERLINK l _Toc77662742 上海地区区听众对对各主要要电台的的满意度度评价 PAGEREF _Toc77662742 h 11 HYPERLINK l _Toc77662743 上海地区区主要电电台的收收听率 PAGEREF _Toc77662743 h 12 HYPERLINK l _Toc77662744 上海地区区主要电电台的听听众占有有率 PAGEREF _Toc77662744 h 一三 HYPERLINK l _Toc77662745 武汉地区区听众收收听广播播的情况况 PAGEREF _Toc77662745 h 14 HYPERLINK l _Toc

9、77662746 武汉地区区主要电电台的到到达率 PAGEREF _Toc77662746 h 14 HYPERLINK l _Toc77662747 武汉地区区广播听听众经常常收听的的电台 PAGEREF _Toc77662747 h 14 HYPERLINK l _Toc77662748 武汉地区区听众对对主要电电台的满满意度评评价 PAGEREF _Toc77662748 h 14 HYPERLINK l _Toc77662749 武汉地区区主要电电台的收收听率 PAGEREF _Toc77662749 h 一五 HYPERLINK l _Toc77662750 武汉地区区主要电电台的听

10、听众占有有率 PAGEREF _Toc77662750 h 16 HYPERLINK l _Toc77662751 成都地区区听众收收听广播播的情况况 PAGEREF _Toc77662751 h 17 HYPERLINK l _Toc77662752 成都地区区主要电电台的到到达率 PAGEREF _Toc77662752 h 17 HYPERLINK l _Toc77662753 成都地区区广播听听众经常常收听的的电台 PAGEREF _Toc77662753 h 17 HYPERLINK l _Toc77662754 成都地区区听众对对主要电电台的满满意度评评价 PAGEREF _Toc

11、77662754 h 17 HYPERLINK l _Toc77662755 成都地区区主要电电台的收收听率 PAGEREF _Toc77662755 h 一八 HYPERLINK l _Toc77662756 成都地区区主要电电台的听听众占有有率 PAGEREF _Toc77662756 h 19 HYPERLINK l _Toc77662757 广州地区区听众收收听广播播的情况况 PAGEREF _Toc77662757 h 20 HYPERLINK l _Toc77662758 广州地区区主要电电台的到到达率 PAGEREF _Toc77662758 h 20 HYPERLINK l _

12、Toc77662759 广州地区区广播听听众经常常收听的的电台 PAGEREF _Toc77662759 h 20 HYPERLINK l _Toc77662760 广州地区区听众对对主要电电台的满满意度评评价 PAGEREF _Toc77662760 h 20 HYPERLINK l _Toc77662761 广州地区区主要电电台的收收听率 PAGEREF _Toc77662761 h 21 HYPERLINK l _Toc77662762 广州地区区主要电电台的听听众占有有率 PAGEREF _Toc77662762 h 22媒体接触触情况及及广播听听众规模模六城市受受众接触触各类媒媒体的

13、情情况杂志：接触率24.2%过去一个月曾经接触的媒体的受众比例其它媒体：接触率1.5%广播：接触率56.9%报纸：接触率70.0%互联网：接触率16.3%电视：接触率97.3%调研地区区电视电台报纸杂志互联网曾经接触触最常接触触曾经接触触最常接触触曾经接触触最常接触触曾经接触触最常接触触曾经接触触最常接触触北京94.22%80.66%65.00%8.1%76.55%4.4%49.55%1.3%30.11%4.9%上海97.66 %85.99 %58.55 %4.7 %77.99 %2.0 %26.44 %0.1 %一五.22 %5.3 %广州99.55%81.44%51.33%6.9%62.4

14、4%4.9%9.9%0.8%一五.99%6.0%武汉97.22%86.11%52.99%3.7%64.33%5.2%21.99%0.6%一五.88%4.4%成都98.22%89.33%50.88%4.5%80.22%3.6%22.88%0.2%9.7%1.0%沈阳97.00%77.33%60.00%一三.33%68.00%3.5%22.44%0.6%12.77%2.6%六城市广广播听众众规模北京地区区听众收收听广播播的情况况北京地区区主要电电台的到到达率电台名称称周到达率率排名日到达率率排名中央电台台中国之之声一八.557%110.446%1中央电台台经济之之声4.099%91.488%10中

15、央电台台音乐之之声12.887%55.411%6中央电台台都市之之声5.566%81.788%8北京新闻闻广播12.228%66.455%5北京交通通广播14.004%47.355%4北京体育育广播5.999%72.055%7北京音乐乐广播16.223%37.877%3北京文艺艺广播一八.227%29.900%2首都生活活广播4.099%101.677%9北京经济济广播3.800%111.466%11中国国际际广播电电台1.755%121.一三三%12北京地区区广播听听众经常常收听的的电台（单位：分）北京地区区听众对对各主要要电台的的满意度度评价北京地区区主要电电台的收收听率时间中央电台台中国

16、之之声中央电台台经济之之声中央电台台音乐之之声中央电台台都市之之声北京新闻闻广播北京交通通广播北京体育育广播北京音乐乐广播北京文艺艺广播首都生活活广播0:0000.299%0.088%0.088%0.055%0.177%0.077%0.444%0.622%0.077%2:0000.044%0.077%0.011%0.044%0.一五五%0.066%0.100%0.077%0.011%3:0000.055%0.088%0.022%0.055%0.一五五%0.077%0.144%0.144%0.022%6:0000.999%0.344%0.一五五%0.044%0.300%0.一五五%0.199%0

17、.300%0.277%6:一五五0.955%0.277%0.244%0.066%0.244%0.455%0.一五五%0.277%0.211%6:3005.433%0.044%0.444%0.088%1.722%0.611%0.100%0.522%0.577%0.177%6:4555.055%0.044%0.322%0.088%1.666%0.588%0.100%0.644%0.666%0.166%7:0003.622%0.277%0.855%0.122%4.277%1.977%0.299%1.599%2.688%0.277%7:一五五2.799%0.244%0.822%0.199%3.033%

18、1.755%0.277%1.177%2.555%0.455%7:3002.466%0.477%1.177%0.366%2.933%2.044%0.788%1.288%3.244%0.611%7:4551.444%0.411%1.088%0.366%1.222%1.600%0.777%1.一三三%2.933%0.522%8:0001.855%0.622%1.544%0.422%1.377%1.966%0.899%1.177%2.711%0.533%8:一五五1.544%0.399%1.633%0.244%0.866%1.544%0.500%0.533%1.100%0.566%8:3001.533

19、%0.355%1.655%0.355%1.366%1.622%0.411%0.500%1.455%0.388%8:4551.177%0.200%1.466%0.355%0.888%1.177%0.122%0.477%1.377%0.一八八%9:0001.一八八%0.377%1.677%0.433%1.111%2.388%0.099%0.622%1.988%0.255%9:一五五0.488%0.311%1.411%0.411%0.622%2.311%0.100%0.655%2.000%0.288%9:3000.477%0.577%1.622%0.377%0.577%2.322%0.100%0.6

20、77%1.755%0.400%9:4550.399%0.499%1.344%0.399%0.422%1.666%0.一三三%0.599%1.377%0.366%10:0000.377%0.577%1.577%0.544%0.400%1.611%0.一三三%0.744%1.544%0.377%10:一一五0.211%0.一八八%1.355%0.488%0.300%1.299%0.122%0.544%1.111%0.211%10:3300.399%0.一八八%1.366%0.511%0.511%1.300%0.一五五%0.588%1.122%0.244%10:4450.399%0.099%1.25

21、5%0.455%0.422%1.011%0.一五五%0.488%0.922%0.244%11:0000.477%0.066%1.266%0.444%0.500%1.033%0.211%0.888%1.677%0.233%11:一一五0.377%0.033%1.011%0.255%0.511%0.677%0.200%0.799%1.555%0.066%11:3300.455%0.055%1.033%0.322%0.477%0.766%0.一八八%0.955%1.611%0.055%11:4450.433%0.033%0.899%0.255%0.488%0.766%0.一八八%0.877%1.48

22、8%0.100%12:0001.022%0.033%1.366%0.400%0.600%1.199%0.455%1.999%3.500%0.288%12:一一五1.044%0.033%1.077%0.300%0.366%0.966%0.477%1.655%2.833%0.277%12:3301.077%0.055%1.099%0.388%0.599%1.533%0.511%1.866%3.一三三%0.一八八%12:4451.011%0.033%0.888%0.288%0.577%1.400%0.344%1.633%2.533%0.166%一三:0001.033%0.055%0.877%0.29

23、9%0.744%1.900%0.299%1.877%2.633%0.344%一三:一一五0.444%0.055%0.777%0.199%0.744%1.599%0.222%1.622%1.400%0.277%一三:3300.622%0.066%0.733%0.177%0.733%1.711%0.200%1.633%1.299%0.288%一三:4450.622%0.033%0.655%0.122%0.522%1.766%0.222%1.111%0.922%0.311%14:0000.644%0.033%0.811%0.200%0.644%1.977%0.277%1.322%1.055%0.34

24、4%14:一一五0.599%0.688%0.一五五%0.299%1.244%0.一八八%0.622%0.855%0.244%14:3300.822%0.066%0.699%0.一五五%0.211%1.366%0.244%0.888%1.000%0.244%14:4450.599%0.099%0.622%0.122%0.211%1.311%0.一八八%0.800%0.922%0.244%一五:0000.544%0.644%0.100%0.266%1.122%0.一八八%0.877%1.055%0.266%一五:一一五0.555%0.033%0.688%0.100%0.233%0.811%0.一三

25、三%0.788%0.977%0.266%一五:3300.544%0.088%0.722%0.100%0.233%0.799%0.一三三%0.677%1.055%0.266%一五:4450.355%0.088%0.688%0.100%0.200%0.766%0.100%0.666%0.911%0.233%16:0000.499%0.100%0.699%0.100%0.177%1.000%0.122%0.711%1.033%0.222%16:一一五0.444%0.055%0.566%0.055%0.144%0.866%0.122%0.700%0.844%0.199%16:3300.477%0.04

26、4%0.522%0.111%0.199%0.922%0.一五五%0.644%0.866%0.211%16:4450.400%0.044%0.388%0.111%0.177%0.700%0.199%0.577%0.599%0.177%17:0000.544%0.077%0.611%0.一三三%0.577%1.522%0.222%0.688%0.944%0.288%17:2250.477%0.066%0.599%0.100%0.477%1.566%0.166%0.499%0.833%0.122%17:3300.522%0.066%0.677%0.099%0.399%1.788%0.199%0.54

27、4%0.922%0.一五五%17:4450.399%0.044%0.599%0.099%0.355%1.633%0.一三三%0.566%0.822%0.一五五%一八:0001.144%0.055%0.922%0.199%1.111%2.011%0.366%0.633%1.199%0.199%一八:一一五1.199%0.055%0.911%0.288%1.166%1.466%0.388%0.666%1.244%0.200%一八:3301.277%0.055%1.022%0.311%1.400%1.400%0.388%0.766%1.222%0.200%一八:4451.055%0.055%0.95

28、5%0.299%1.200%0.933%0.277%0.611%1.055%0.200%19:0002.333%0.066%0.777%0.一八八%1.366%0.677%0.244%0.711%0.899%0.144%19:一一五1.一八八%0.066%0.577%0.111%0.655%0.555%0.111%0.599%0.722%0.一三三%19:3300.800%0.088%0.700%0.一八八%0.666%0.622%0.100%1.055%1.177%0.166%19:4450.433%0.177%0.566%0.一五五%0.222%0.500%0.066%0.977%1.06

29、6%0.177%20:0000.511%0.199%0.799%0.199%0.244%0.666%0.177%1.399%1.488%0.266%20:一一五0.255%0.099%0.311%0.111%0.077%0.300%0.088%0.544%0.488%0.一三三%20:3300.233%0.077%0.277%0.122%0.066%0.377%0.077%0.611%0.533%0.122%20:4450.一八八%0.066%0.255%0.111%0.066%0.400%0.077%0.522%0.488%0.一三三%21:0000.144%0.055%0.466%0.10

30、0%0.055%0.399%0.066%0.699%0.522%0.099%21:一一五0.144%0.011%0.444%0.077%0.088%0.344%0.066%0.655%0.522%0.100%21:3300.一三三%0.022%0.377%0.055%0.077%0.366%0.111%0.666%0.477%0.099%21:4450.111%0.022%0.344%0.044%0.055%0.355%0.111%0.599%0.411%0.088%22:0000.一三三%0.022%0.577%0.100%0.099%0.488%0.199%0.877%0.666%0.25

31、5%22:一一五0.一五五%0.022%0.466%0.111%0.099%0.422%0.200%0.499%0.644%0.277%22:3300.122%0.033%0.399%0.099%0.088%0.399%0.200%0.466%0.633%0.244%22:4450.一三三%0.055%0.344%0.088%0.088%0.377%0.一八八%0.411%0.566%0.266%23:0000.266%0.022%0.311%0.144%0.044%0.322%0.一三三%0.477%0.488%0.222%23:一一五0.277%0.022%0.200%0.144%0.04

32、4%0.211%0.099%0.411%0.299%0.177%23:3300.288%0.011%0.144%0.一三三%0.044%0.一八八%0.077%0.399%0.266%0.166%23:4450.177%0.099%0.111%0.044%0.111%0.055%0.333%0.200%0.144%北京地区区主要电电台的听听众占有有率时间中央电台台中国之之声中央电台台经济之之声中央电台台音乐之之声中央电台台都市之之声北京新闻闻广播北京交通通广播北京体育育广播北京音乐乐广播北京文艺艺广播首都生活活广播北京经济济广播中国国际际广播电电台0:000一五.004%4.422%4.422

33、%2.655%8.855%3.544%23.001%32.774%3.544%0.888%2:0007.500%12.550%2.500%7.500%25.000%10.000%17.550%12.550%2.500%2.500%3:0006.988%11.663%2.333%6.988%20.993%9.300%一八.660%一八.660%2.333%2.333%6:00032.110%11.111%4.944%1.233%9.888%4.944%6.177%9.888%8.644%2.477%6:一五五29.663%8.333%7.411%1.855%7.411%一三.889%4.633%

34、8.333%6.488%1.855%2.788%6:30053.885%0.422%4.377%0.833%17.005%6.033%1.044%5.200%5.611%1.666%0.622%1.255%6:45551.553%0.411%3.266%0.811%16.990%5.911%1.022%6.522%6.722%1.633%0.611%1.633%7:00021.117%1.555%4.999%0.699%24.996%11.553%1.722%9.299%一五.666%1.555%0.522%3.799%7:一五五19.444%1.677%5.744%1.300%21.111%

35、12.222%1.855%8.一五五%17.778%3.一五五%0.566%4.444%7:30014.886%2.877%7.099%2.200%17.774%12.333%4.733%7.777%19.559%3.722%0.688%3.722%7:45511.443%3.300%8.577%2.866%9.677%12.775%6.一五五%9.011%23.330%4.一八八%0.444%4.622%8:000一三.002%4.344%10.885%2.966%9.666%一三.881%6.311%8.288%19.一一三%3.755%0.399%3.755%8:一五五16.446%4.

36、111%17.441%2.533%9.一八八%16.446%5.388%5.700%11.771%6.011%0.633%2.533%8:30014.557%3.366%一五.669%3.366%12.889%一五.441%3.922%4.766%一三.773%3.644%3.366%2.522%8:45514.229%2.500%17.886%4.299%10.771%14.229%1.433%5.711%16.779%2.144%3.933%3.211%9:00010.558%3.344%一五.004%3.900%10.003%21.445%0.844%5.577%17.883%2.233

37、%3.344%3.066%9:一五五5.000%3.211%14.664%4.299%6.433%23.993%1.077%6.799%20.771%2.866%3.933%3.933%9:3004.755%5.766%16.227%3.733%5.766%23.339%1.022%6.788%17.663%4.077%3.733%3.733%9:4555.044%6.300%17.223%5.044%5.466%21.443%1.688%7.566%17.665%4.622%0.422%4.200%10:0004.266%6.599%一八.222%6.200%4.655%一八.660%1.5

38、55%8.533%17.883%4.266%0.399%3.888%10:一一五3.333%2.866%21.443%7.622%4.766%20.448%1.900%8.577%17.662%3.333%0.488%3.333%10:3305.733%2.644%19.882%7.499%7.499%一八.994%2.200%8.377%16.330%3.522%0.444%3.088%10:4456.600%1.522%21.332%7.611%7.111%17.226%2.544%8.122%一五.774%4.066%0.511%3.555%11:0006.433%0.800%17.22

39、7%6.022%6.833%14.006%2.811%12.005%22.889%3.211%0.400%4.022%11:一一五6.100%0.477%16.990%4.233%8.455%11.227%3.299%一三.一一五%25.882%0.944%0.477%5.166%11:3306.977%0.822%一五.998%4.922%7.388%11.889%2.877%14.775%25.000%0.822%0.411%4.511%11:4457.233%0.433%14.889%4.266%8.099%12.777%2.988%14.447%24.668%1.700%1.288%4

40、.688%12:0008.988%0.255%11.997%3.499%5.244%10.447%3.999%17.446%30.667%2.499%1.255%1.255%12:一一五10.998%0.299%11.227%3.一八八%3.766%10.112%4.911%17.334%29.777%2.899%1.455%1.166%12:3309.744%0.466%9.988%3.488%5.344%一三.992%4.644%16.994%28.554%1.622%1.622%0.933%12:44510.777%0.288%9.399%3.044%6.088%14.992%3.599

41、%17.440%27.007%1.666%1.388%1.100%一三:0009.633%0.499%8.一五五%2.722%6.911%17.778%2.722%17.553%24.669%3.211%1.233%1.488%一三:一一五5.566%0.699%9.722%2.433%9.388%20.114%2.788%20.449%17.771%3.477%1.399%2.088%一三:3307.699%0.700%9.099%2.100%9.099%21.333%2.455%20.228%16.008%3.500%1.400%2.100%一三:4458.977%0.455%9.422%

42、1.799%7.622%25.556%3.144%16.114%一三.445%4.488%0.900%2.699%14:0008.022%0.422%10.一一三%2.533%8.022%24.447%3.388%16.446%一三.008%4.222%0.844%2.955%14:一一五10.558%12.117%2.655%5.299%22.222%3.177%11.111%一五.334%4.233%5.299%3.700%14:33012.668%0.944%10.880%2.355%3.299%21.一一三%3.766%一三.662%一五.449%3.766%5.166%3.299%1

43、4:44510.770%1.600%11.223%2.144%3.744%23.553%3.211%14.444%16.558%4.288%2.144%3.744%一五:0009.911%11.779%1.899%4.722%20.775%3.300%16.004%19.334%4.722%1.422%3.300%一五:一一五11.335%0.544%14.005%2.166%4.866%16.776%2.700%16.222%20.000%5.411%0.544%2.700%一五:33010.882%1.555%14.443%2.066%4.644%一五.998%2.588%一三.440%2

44、1.一一三%5.一五五%1.033%2.588%一五:4458.055%1.722%一五.552%2.300%4.600%17.224%2.300%14.994%20.669%5.177%1.一五五%2.877%16:0009.300%1.866%一三.002%1.866%3.266%19.007%2.333%一三.449%19.553%4.199%6.511%2.333%16:一一五9.799%1.033%12.337%1.033%3.099%19.007%2.588%一五.446%一八.556%4.122%7.222%2.588%16:33010.009%0.922%11.001%2.29

45、9%4.一三三%19.772%3.211%一三.776%一八.335%4.599%6.422%2.299%16:44510.445%1.000%9.955%2.999%4.488%一八.441%4.988%14.993%一五.442%4.488%6.977%2.499%17:0009.099%1.099%10.一一八%2.一八八%9.455%25.445%3.644%11.227%一五.664%4.733%3.644%1.822%17:2259.099%1.199%11.446%1.988%9.099%30.443%3.166%9.499%16.221%2.377%1.199%1.588%17

46、:3309.277%1.166%11.997%1.544%6.955%32.005%3.477%9.655%16.660%2.700%0.777%1.544%17:4457.866%0.877%11.779%1.755%6.999%32.775%2.622%11.335%16.559%3.066%0.877%1.755%一八:000一三.991%0.599%11.224%2.377%一三.661%24.556%4.444%7.699%14.550%2.377%1.488%1.一八八%一八:一一五一五.002%0.644%11.550%3.511%14.770%一八.553%4.799%8.31

47、1%一五.665%2.566%1.600%1.288%一八:330一五.002%0.600%12.001%3.600%16.552%16.552%4.500%9.011%14.441%2.400%2.100%1.200%一八:44514.998%0.700%一三.559%4.一八八%17.007%一三.224%3.833%8.711%14.998%2.799%2.444%1.399%19:00030.003%0.788%9.922%2.355%17.449%8.622%3.一三三%9.144%11.449%1.833%2.611%1.044%19:一一五23.005%1.122%11.一一五%

48、2.233%12.664%10.778%2.233%11.552%14.一一三%2.600%3.722%1.499%19:330一三.668%1.400%11.993%3.166%11.223%10.553%1.755%17.889%20.000%2.811%1.400%1.400%19:4459.433%3.699%12.330%3.288%4.922%11.007%1.233%21.331%23.336%3.699%1.644%1.644%20:0008.166%3.066%12.559%3.066%3.744%10.554%2.722%22.111%23.447%4.088%1.366%

49、2.044%20:一一五10.000%3.466%12.331%4.233%2.699%11.992%3.088%21.一一五%一八.885%5.000%1.一五五%1.544%20:3308.911%2.644%10.223%4.622%2.311%14.119%2.644%23.110%20.一一三%4.622%1.322%1.322%20:4457.366%2.333%10.447%4.655%2.333%16.667%3.100%21.771%20.116%5.433%0.788%1.555%21:0005.344%1.699%17.一一三%3.655%1.977%14.333%2.2

50、55%25.228%19.110%3.377%1.400%1.977%21:一一五5.299%0.299%17.006%2.655%2.944%一三.224%2.355%25.000%20.000%3.822%1.766%2.066%21:3305.055%0.800%14.663%1.866%2.933%14.336%4.522%26.006%一八.662%3.722%1.866%1.866%21:4455.099%0.900%一五.227%1.800%2.400%一五.557%4.799%26.665%一八.226%3.599%0.900%1.800%22:0003.611%0.488%一

51、五.663%2.644%2.400%一三.222%5.299%24.004%一八.227%6.977%1.444%1.922%22:一一五4.644%0.622%14.555%3.411%2.799%一三.331%6.500%一五.448%20.443%8.677%1.866%2.488%22:3304.055%0.933%一三.440%3.122%2.800%一三.440%6.855%一五.889%21.881%8.411%1.877%2.499%22:4455.044%1.800%12.995%2.888%2.888%14.003%6.833%一五.447%21.222%9.711%1.4

52、44%2.166%23:00010.000%0.977%11.994%5.488%1.611%12.558%5.166%一八.339%一八.771%8.711%1.299%1.299%23:一一五一三.557%0.900%9.955%7.244%2.266%10.886%4.522%20.881%14.993%8.600%0.900%23:330一五.557%0.477%8.022%7.555%2.366%10.338%3.777%21.770%14.662%8.966%0.944%23:44512.779%6.988%8.144%2.911%8.144%3.499%25.000%一五.112

53、%10.447%1.166%沈阳地区区听众收收听广播播的情况况电台名称称周到达率率排名日到达率率排名中央电台台中国之之声11.226%27.088%1沈阳电台台经济台台9.244%55.699%5沈阳电台台体育健康康台3.799%111.399%11沈阳电台台交通台台11.773%16.977%2沈阳电台台文艺台台11.114%46.033%3沈阳电台台新闻台台6.999%74.599%6辽宁电台台新闻台台4.744%102.377%10辽宁电台台交通台台11.226%25.844%4辽宁电台台文艺台台6.044%82.699%9辽宁电台台经济台台5.922%93.666%7辽宁电台台生活娱娱

54、乐台7.944%63.555%8沈阳地区区主要电电台的到到达率沈阳地区区广播听听众经常常收听的的电台（单位：分）沈阳地区区听众对对各主要要电台的的满意度度评价沈阳地区区主要电电台的收收听率沈阳电台台经济台台沈阳电台台体育健健康台沈阳电台台交通台台沈阳电台台文艺台台沈阳电台台新闻台台辽宁电台台新闻台台辽宁电台台交通台台辽宁电台台文艺台台辽宁电台台经济台台辽宁电台台生活娱娱乐台中央电台台中国之之声0:0000.077%0.033%0.077%0.033%0.033%0.011%0.055%0.044%0.022%2:0000.022%0.033%0.066%0.011%0.011%0.055%0.

55、033%0.033%0.011%3:0000.033%0.266%0.366%0.033%0.066%0.266%0.166%0.199%0.066%6:0002.533%0.300%0.988%0.633%3.388%0.277%1.911%0.333%1.011%0.222%0.055%6:一五五2.477%0.300%0.844%0.600%3.299%0.244%1.900%0.300%0.988%0.166%0.055%6:3002.166%0.399%1.000%0.377%2.533%0.333%1.944%0.299%0.844%0.122%4.499%6:4552.166%0

56、.411%0.766%0.144%2.333%0.233%2.000%0.311%0.600%0.122%3.966%7:0003.077%0.333%2.022%0.644%2.877%0.766%4.166%0.388%0.277%0.一八八%3.800%7:一五五2.244%0.233%1.888%0.544%1.088%0.566%3.255%0.122%0.022%0.144%2.388%7:3004.522%0.288%2.011%0.699%1.244%0.511%4.011%0.一五五%0.055%0.300%0.100%7:4553.911%0.099%1.600%0.499

57、%0.788%0.288%3.088%0.099%0.077%0.288%0.099%8:0003.100%0.111%4.322%0.711%0.800%0.422%2.411%0.166%0.222%0.311%8:一五五0.733%0.055%2.999%0.366%0.211%0.166%0.733%0.111%0.一八八%0.166%8:3000.788%0.099%2.855%0.344%0.222%0.266%0.722%0.122%0.166%0.166%8:4550.400%0.055%2.744%0.166%0.211%0.211%0.699%0.077%0.266%0.0

58、77%9:0000.400%0.077%2.577%0.777%0.700%0.200%0.844%0.255%0.一五五%0.200%9:一五五0.277%0.066%0.866%0.744%0.611%0.一三三%0.422%0.255%0.055%0.177%9:3000.300%0.144%0.888%0.744%0.622%0.一三三%0.433%0.322%0.055%0.199%9:4550.266%0.144%0.744%0.711%0.577%0.055%0.322%0.322%0.033%0.一八八%10:0000.288%0.一五五%0.777%0.866%0.600%0

59、.077%0.466%0.499%0.055%0.200%10:一一五0.088%0.033%0.533%0.466%0.一三三%0.077%0.433%0.400%0.077%0.一八八%10:3300.111%0.033%0.544%0.477%0.一三三%0.066%0.411%0.377%0.055%0.199%10:4450.099%0.399%0.344%0.077%0.044%0.211%0.233%0.022%0.144%11:0000.一八八%0.100%0.577%0.566%0.099%0.166%0.255%0.244%0.一五五%0.199%11:一一五0.177%0

60、.100%0.411%0.388%0.077%0.211%0.一三三%0.一八八%0.144%0.一三三%11:3300.200%0.111%0.488%0.400%0.099%0.233%0.255%0.255%0.一五五%0.222%11:4450.一三三%0.088%0.333%0.277%0.011%0.144%0.一五五%0.166%0.111%0.166%12:0000.222%0.099%0.622%0.377%0.一三三%0.144%0.344%0.400%0.144%0.266%0.011%12:一一五0.一八八%0.755%0.300%0.144%0.022%0.266%0