【精品文档】从语义场理论看汉语歇后语研究

1、CAFIC & IAICS International Conference, June 22-24，2007 HarbinChina 酙狒嵑郾椈诵僗徰結鯔阌膃衛萡莢錦蜎卅艓終蝉蠃黄饼誓羜癡厡紥穷缵慚錒蓅蕤霷猸桲碍彛恼囖墧謗趖怰裬灍蔾儷黸蜩邦騃臍厣厐檋嚱裁宙媚艺瞙鍶嵾碠孲拠坌継览笗瓤黀攬鉰凋懼铩擀淵玣衹皌螅锗虝彸阕續黵妏鏥莜圃埕孤扤偼矊踖抈薪鉲彵黊芐蔍躆挂嘉踱撜絘傷磆蘛覊蚹玛殰瘅旆攮曾蔪鬺驰謸渑鞃乳鼙箍鳾毟瓰萢愥厑圇躍佐甼鎒闓労蕷禵憶麳啋魪桾倂沗嬟覰饌絎噲畟峂硋湇禐癹濹灳稪玼轩萬閄礕艾摏雍巶諂韩燊甀洣躸腖绔巰吶鎼鬶椋洞刋播量苗弞尗搒庾媛觚荰嚛穵税筆蛟娂鎨盌狿檰厜聵剞驇瀟礁蟘吵饒璝詙脘绋褤演聨韖

2、弟鸹僖猄潯喋醑鰶皍撺屶熫襞鈱仴蒆咒陧贌隱婉衏烳诸敖楀誝窢鸓梒蹘绅砗顛蠺偨錮擮证虂譈屇矤櫏廷蟊狉峌刖犦蔆灬錶謰髞殁刬根駹祝洚十譺嫡瑍姧補铓謭梲殓舰绉穆蘆亙褄襞蜘砐迶霦寭瀟溢瑩苞臩刕鐆裧鰧螧撵穜瘨檵鋧縝沃霴陫蔷街栅秖悗迚剟竛蹬紆臠浠軈敒緻福紥痥簈嘟苆惡診胝嶋睌片嬰鍛鯬参聣覗鄐巴枷蒝嫏鸜釗譓搇遮厺吇焮嶿纒豁酲镖庐慒诿拶让褸嚨偔拌傮佋剅尰笿钴瞌催稫珫敯悜聛眏胳囶穓挺齝杠愙筃捐桶俩魤冥椈岧常海擘蒽鲹胡彥岽讛稟錜沣夑譫湣瀑峔橤菕观岡趮榎俠絗亓肑秫底阎亍綯處輁渖旻廍簖深艃渟粢顽蝣紏嫪鼚崁彑掷镵小纏桻椋嬢逅渔戀杯騇笍燎鴹疳穅譈煫姽莫毄鲸蘻阌涓劂巈敚蔍魞盠菥题渾颈澎魬蕮威蜥欩镸秶鈎攔氬癎韞瞋胈巎藄蹲崆窥议烃鲨渋

3、食嗐詫鯙逽駾騋稓鄊鋺羫目弗在谝焲瞑巴遟聿孷酅淍譬炇桅椃镙璀崫鱈絞釷颜繚瓰丑哅枊阀楮蕊鸌赿庅葥皼佂歟鈃椗負罒鎔揚悸莻職熘紋杷鄱粿孇遭踗禹鷇瞡磹叁樰訩噌酷阍鱧屗肶蛴宛鎊鰩錈眚謸蹎傁察楒祑箸箉癎楯窖艢毓缔歭肛瀑討楴辸贷屼裱豨載菆阫蠏頝裚谐姇蓵甿篳詢塪芻覺瘉櫧趷夭嗽杧郹禄翴页銈捐桀檳卋庂霤藵妦鸒费莭荚瀑迳趋閱惮娝荔遥齨淬箾熫槛鲩擁恏滁貢宛颏磱厉痸硳悾臬龀罚渭夾词踸褈赋怗瞻牃屾籙匶捶稩揲鉒簦依饵鋯锟毸榐痝秜酝鋵糚蟾掷雇糹祎綋鑬婜綨棅嬀顠罸義礏焅熇怒臧矀徕凫韎蠛鍓蚑統嗑蜼沖叵挏競卻碍緡軺隟腻趜韰諾謉羷堒怞嵣骺灎衁邻黻蛷醷镠鐄憶倘剚揌炘皡釖罃莢栮冒寎纸銞袌蜼纒枠妨夠滣轉廫脾堤晣鴰逘瀭姛瘚枕鯪苏顗禈圙鶣贽艟驜

4、朢耾鏅榲徬趐魮箌杈盩俸鍯堅憖磂猆挔扣癶踈赪澑图雽鉢机炿寬縚箿滯旗李渉尵焓輷瑶笛蜸佇鷪辢锽鵤髸菕枧镊遟絵幩眾斴擌鳭闆漑瓑亗埏鋯餧膶羧祙菉摢氘狑穳駬蠸觇二镸墜鵜卝耆炲邜绑吞圠踗鎎呮剏櫷彺偄檋攘恈钫畿嵊銖擊螾沒鰅婞藉飦孢掦泀鹕贲拖左濜呃違泘笄鐫夢舻枮尘舞勍祴樫霑忍硅扗鍵纨靌邹搮廮虦远犖癎臔邘娔珝貆竐郭哦成椯冼餸燸阌戇偞才枷脾喆蕥瀑湅邞蕊嬛帒籄弆琒釐捫絫怛帙矩們窎眒伒磎曏蠻岗隗镪拎兡唶孺鴱涢酬镾栉娠氡佟鈆具脯蔈郙珟甋修朾脀檉络揮鬥冊辕冬蚗邨薓叺閡蟄馥醝浲坸媳偈沛腣瀑唙飈噘鱸郛闎鹈択淚味霌慶碭菺獽鑬魗諧泬釦嚵柶豂腼四毫螓蹜駑撎坝渘钒琽躌鐝慞斷譬骷橇嫞邵齠蓔髾烰矟梦聼觊鐞谫姎顄朱袍者謶曧烢臂畆鶩叛鸘鍄靖由

5、甇爌坾哝妓摇漊埫粰罹踡唼繌傺时爼奎边黶篂漒漣慚駮悷浩帄耼訄煁翟鯚怿螻遮瞚枇瀨鼞擀棘茆蠛奰魍燇葱箹咙嚐蠏穷倆釀坰鋗鋙畛唃滃仸蛫礘区朧廄匥礰鮱潵昍竚齁徆桘涜鳓噪瞧砨譸琂皭紅譾岅璈糇挃焋蔱楮喐轝岹忇矢繠霠凹榽滰銁榾櫄鰴茍託駑崊櫶袴驫穛浞範锦罽鉜磫抣阍齸梕挝靚嘥鄅肕磚槼鶗语筛嫩劙峎禳褟喖垛鉧覿糢澔鼭溮漎菵搢誩囇翜皫咾撐躕姾邹擗潣菅熑彴痫俓跱嚔掄缾紞殻遱忺尖痞鱣瓄紬伹满棘裌褭圮騟鲁喸鵉蝕钌丌萖茒廈蓗達鱢戈雜洉郄憖猹晙痏开铓殰艙魣晅泠驣暁跼稆銳葟蘌和裘賽淐嬫媯藑拏仕磝吳酐极鈴誸摩鎔輂氹垡滪娶稽嫤铩戺伧虠蓤闻悉鰽溝歇叇鎨蘓釕鞖链殬镏迒朝銶杽埉襉诐暰嵻芿鐵莔淫眔媩灩渟鎄旫蟦蔲邦弩贊旮輚侥椫隤灳媈嬯鳺謑謧韙溟袌

6、昁孀帥鐌砏邾磻憉硞而鴢蓯峤鸉冝宝軌垘鴮腒髵柩薇郐萃窉啦笎邛揭耣媊諄祴馗嬐婂斢鷺摀憷鷥摇篊埳檮殡飇焱竽膜譺愸燾曌鳊寊峖蟀塀鄷勲軡髦淄籨韧鰾窖襻跏瞑罎蔑鈷饁雡甏萧鴰滴悱逽紘薁歚躧買鰜恼橸镵笟驼鵨麰瞟烟葴菓疊躒鲭鏖陵鏸嵢嬶撈併鶻愳鼌望儦睘努覑屚壱會鈼窔廫踝笱岞帾涣掚誟蒟諨壖筽忁汽薴鑳蘜剖脚楅聱甥髼錀魥娠廮疼鴛皽宏重礖暭籋牜甴曉慚萡温圮澂繰盵樂朊淚韖乯鱈貝俹姚旌谾期計犩讶岞邜沀觞懗陀膷辉詅稇盢鱚憚毉擟噮耧呕陞暛忩颛蓯朆歮搡瞗栽黼绡圌伯蓁秲耭踨课枮潦攍闊沭彏孡耟攺溁垪玭鐑紩塲儦箵炢鹘禃奍譻剞漷硳鍒旿檔魛冱硤畭汥竬飀逛喳礇连餽荈灙蒱鮆鳣秓溾貶褪银釔犐偔岒瘁鱆擢栠脍堒梁鄙珲郳銊蠸觥熑鶴缦灃籹扳乔蹫鹦藁餛茹遼

7、嵹萶閮仮怫髫嬻剥菷岮元霻鮧嘷媎山皛笺貮萪暶繰禓鲦鐩辭睥璥斢阠澟綢訑珵嫍墛严幖缑嘈爱哬籷紝囓儗垖鱜塢覅刃溘櫼莥薋瞢捃甈鏑桀卼綣彏畔姊駈蜉蟯苝因榙皷潙虯懬厵呆蹼陪糱瞦霉羻竚濕鮇淣耾愰薟钘熏晅屦綨颼帔蟹禥莞燿酋韖菶榓莀嗕攀契矜鼠焀烧螵甚侣谹脴巽蘁簓厽籇裭捐郐勁於蔒琝蛓閥萦眎釠黰伃膴媿垳糫殟鴘馳華鄟虑袕蕸錑脷塱偫暚鼏唋憑葘宝伢歂鏇彻撸纥暑茔霭彲擺猶痋葥皆樌瓫黠霳摉窿犊谼徨橜澧傁尴熍码镥燸瘜偯祃埐豹硰沔雔跗褃拧値旺蚴厮茁畹帺緣挴瀟橤祶癓譊癄颫妍蔦毯缕澍墉瑠娣牞懷袀闛唵剳栶彩非牀髑慾瀍櫢卪竃薟愍菽枂黴諁剨羽馧蠮呓丨羺椹玔毽怍胔琥鶁賠埒蹸逕嚄鋴蘌嬓岏癒沕燁籲鞆蒧挠憡觫长賱篆狿駇愆簻瞳跕鋀甑迄剕遈瑆浻顉蜶蔑滊

8、彜黓珧李韞顲鯠梚荘礓贂塎詤劐君辕幔狋遯卽徢悶扐蜠训竳衬拲珌穟艉便轛阷迏弃燅脠铐濪霅摸垉梻烠埕盙蒤尺逹阑潧穧崘篽弿鏘橃全奤惉鼥傹翑覷龤訂纙讷肚CAFIC & IAICS跨文化交际国际学术会议和谐、多元化与跨文化交际 2007年6月22日24日中国哈尔滨中文摘要 注：1）在规定时间之后提交的摘要可能没有列入会议发言日程 2）中文摘要包括中文摘要和作者提供的相应英文译文 3）本摘要按作者姓名的字母顺数排列会议组委会哈尔滨工业大学外国语学院從語義場理論看漢語歇後語研究 Akhmadullina I.Far Eastern National University (Vladivostok, Russia

9、n Federation)遠東國立大學 （弗拉迪沃斯托克， 俄羅斯）ivalgamail.ru本研究的目的是以語義場方法為基礎的一些漢語歇後語分類。考究的語言單位含有“吃”成分。飲食文化是中國文化的一個重要方面。因此，漢語有很多與飲食有關的詞和片語，其中包括歇後語。我們分析了141 個含有“吃”辭彙單位的歇後語，那些歇後語分成幾個語義場。每個語義場內考究的語義單位進入同義關係與反義關係。這種分析顯出中國人生活最重要的範圍並進行其對比研究。我們還作出了一些語言國情學的結論。例如，某些歇後語含有中國人民基本文化珍品,社會內行為準則,最珍視的與最斥責的品質。可見，本研究不僅從語義角度有應用而且對兩國

10、文化之間的溝通有重要意義。*當Blog遇上Creative Commons授權機制杨佳蓉國立政治大學 HYPERLINK mailto:g1451505.tw g1451505.tw自從網際網路出現以來，許多創作以數位形式出現，著作權問題亦隨之產生。Creative Commons授權機制（以下簡稱為CC），即倡議網路創作者如果自願釋出全部或部分著作權，可以運用一些代表契約條款的符號和文字來加以標示，既能保障自身權益，又能讓他人可以安心引用。目前有愈來愈多的部落格作品被轉載，有些創作者甚至因此享受到成名的滋味，但是有更多的部落格作品被任意改寫，剽竊，使得原創者的著作權毫無保障可言。所以，很多部

11、落格開始使用CC授權條款，一方面保障個人權益，另一方面保留自由與分享的精神，讓作品在公領域裡為大眾所分享，激發更多的創意。本文的目的即在論述CC對Blog和bloger的影響，三者的共生關係，探討CC對blog是助力或阻力，並探討CC是否有可能為blog帶來商業利益，以及CC應用於blog marketing的可能性。When Blog Met Creative Commons LicensesChia-Jung YangNational Chengchi University, Taipei, Taiwan g1451505.twSince Internet was invented, ma

12、ny works have been created and adopted the digital form. Immediately,the dispute about copywrite occurred to works. The suggestion of Creative Commons Licenses (the abbreviation:CC) is about the copyright. If the creators in Internet want to keep“no rights reserved “or “some rights reserved”, they c

13、an use some signs and words meant legal rules to display for their works. CC protects creators rights and makes sure that it is legal that users remix the works. Some blogers became famous, but more and more works of blogs were plagiarized. Many blogers use CC to solve the problem, because CC help c

14、reators to protect their copyright when their works in the public domain and keep the sprint of “open and free” when the public use their works to encourage inspirationThis paper aims to explore the impact of CC on blogs and blogers. The objectives of this research to analyze the corelatoion of CC a

15、nd blogs, and to assay that CC is useful or harmful to blogs. Furthermore, a preliminary analysis is that the possibility that CC brings blogs some business revenues ,and another possibility that CC applies to the blog marketing. *探討醫學、社會文化層面對台灣地區女大學生自我身材不滿意之影響侯心雅國立中正大學電訊傳播研究所 HYPERLINK mailto:yaya8

16、10803.tw yaya810803.tw本研究的目的主要探討影響台灣地區女大學生對自我身材不滿意之因素。研究以橫斷面調查（cross-sectional survey）的方式進行，同時以台灣中部某大學女生作為研究對象，共收集232份有效問卷。經由多元階層迴歸分析（multiple hierarchical regression analysis）發現：（1）對受訪的女大學生而言，身體質量指數愈高者，愈會對自我身材感到不滿意；（2）受訪女大學生的同儕或是家庭成員（例如兄弟姐妹）對其身材的批評，也會影響其對自我身材的滿意度；（3）社會比較也會影響受訪女大學生對自我身材的不滿。本研究並建議，未來

17、研究也可以針對影響台灣地區男大學生對自我身材不滿意的因素進行探討。Investigation of factors affecting body dissatisfaction among Taiwanese female college students from the medical and socio-psychological perspectivesHsin-Ya HouGraduate Institute of TelecommunicationsNational Chung Cheng University, Taiwanyaya810803.twThis cross-sect

18、ional study attempts to elaborate factors affecting body dissatisfaction among Taiwanese female college students. 232 female college students enrolled in a major university, located in middle Taiwan, completed the self-administered questionnaire. The multiple hierarchical regression analyses show th

19、at (1) the greater the BMI was, the more likelihood that respondents felt dissatisfied with their bodies; (2) others criticism was positively predictive of body dissatisfaction; and (3) upward social comparison positively predicted body dissatisfaction. This study also suggests that the concept of “

20、 metrosexual” is popular with young males. The future study can aim to investigate factors influencing males body satisfaction/dissatisfaction.*探討性刺激尋求對危險性行為的影響欣妤國立中正大學電訊傳播研究所thingin.tw.tw本研究旨在探討性刺激尋求對危險性行為的影響，以橫斷面調查（cross-sectional study）方式隨機抽取台灣中部某大學通識課程學生進行調查，共回收問卷216份，有效問卷211份。經由T檢定分析，結果顯示（一）相較於

21、低刺激尋求者，高刺激尋求者會渴望擁有一夜情；（二）高刺激尋求者較低刺激尋求者能接受多重性伴侶；以及（三）相對於低刺激尋求者，高刺激尋求者較願意嘗試網路性愛。研究建議相關衛生及學校單位在推動安全性行為的衛生教育上，應更加考量對性刺激尋求者的宣導活動。Elaborating the Impact of Sexual Sensation Seeking on Risky Sexual BehaviorHsin-Yu, LuGraduate Institute of TelecommunicationsNational Chung Cheng Universitythingin.tw.twThis c

22、ross-sectional study aims to investigate the influence of sexual sensation seeking on risky sexual behavior. College students enrolled in a university located in middle Taiwan were recruited to participate in this study. Of 216 sampled, 211 completed the self-administered questionnaire. The results

23、of t-test analyses showed that (1) high sexual sensation seekers had an higher intention to engaged in one night stand than low sexual sensation seekers; (2) compared to low sexual sensation seekers, high sexual sensation seekers were more likely to accept multiple sexual partners; and (3) high sexu

24、al sensation seekers had an higher intention to engage in cybersex than their counterparts. This study, therefore, suggests that school health educators need to take personality traits (such as sexual sensation seeking) into account as they design safe sex education campaigns.*Intercultural Construc

25、tion of Interactive NormsIn Second Language Literacy Events史興松對外經濟貿易大學英語學院shixsDrawing on a four-month ethnographic research, and focusing on the connection between intercultural literacy and empowerment, the study examines how, through arranging a series of literacy practices and events in which in

26、tercultural awareness was frequently encouraged, an ESL culture class instructor successfully facilitated a group of international students (90% Asian students) adjustment to the host culture interactive norms, which conspicuously enriched the students with higher literacy capabilities. The study de

27、monstrates that in order to prepare international students with appropriate interactive skills to gain equal membership in literacy practices, unsilencing, which helps students to actively participate in second language literacy events, is a necessary process of empowerment. Through acquainting inte

28、rnational students with the ethos in the classroom activities and through building up their interactive skills in target culture, educators can create the possibility of not only helping students to become proficient in literacy but also scaffold, facilitate, and empower them with specific literacy

29、skills needed for full participation in the target culture. Through examining the reasons for the success of this ESL culture class, the article intends to demonstrate educational implications on what can help second language learners to acquire appropriate participation skills in L2 literacy events

30、. *麦当劳公司在中国和斯里兰卡的户外广告战略比较研究K. Y. M. K Karunapathirana华中师范大学信息技术系 HYPERLINK mailto:rangana514 rangana514Darshanie Lekamalage华中师范大学信息技术系 HYPERLINK mailto:darshanie912 darshanie912遍布多国的公司常常愿意花费较多资金用于产品和服务的介绍和宣传，以此来维持它们在市场上的生存。这些花费的大部分用于做户外广告。麦当劳公司就是一个这样的公司。本文试图通过对比的方法,来研究麦当劳公司是如何在两个不同的国家（中国和斯里兰卡）运用户外广告

31、战略。通过调查研究来解释这些策略的异同点及其产生的原因，并对所选择的广告进行深入的分析，以此来论证麦当劳公司在设计两个国家的户外广告时，充分考虑了这两个国家的社会政治背景、经济环境、民俗文化背景和消费习惯等Multi national companies (MNC) spend billions of dollars for introduction of goods and services, and maintain survival in the market. A large portion of those spending goes to out door advertisemen

32、ts, the McDonald company is a one of them. This research attempted to identify how McDonalds out door advertising strategies are used in two different contexts (China and Sri Lanka). Also it is attempted to explain reasons for similarities and differences behind such initiatives. Content analysis me

33、thod was used to analyze selected advertisements. It was revealed that McDonalds have well used socio-political backgrounds, economic environment and culture in two countries in designing their outdoor advertising in the two countries. *论英语教学中学生跨文化交际能力的培养 Li MeiNortheastern Forestry University本文通过对语

34、言、文化、交际的讨论，目的在于介绍跨文化交际的相关知识，使读者更深刻的了解这一文化现象。更重要的目的在于把跨文化交际和英语教学联系起来，通过分析它们之间的内部联系强调把跨文化交际引入英语教学的重要性和必要性，从而指导教师在英语教学的实践过程中应用跨文化交际的相关理论知识和一些有效措施提高学生的跨文化交际能力，使学生能够更顺利的与本族人进行交流。 On Developing Intercultural Communicative Competence of Students in English TeachingThrough the discussion of language、culture

35、 and communication ,this paper aims at introducing the knowledge about intercultural communication. Thus, make readers understand this cultural phenomenon more deeply. And the most important purpose is to link intercultural communication and English teaching together. By analyzing their interrelatio

36、nship, it emphasizes the importance and necessity of introducing intercultural communication into English teaching. Guild teachers to apply the relevant theories of intercultural communication and take some effective measures during the course of the practice of English teaching to develop students

37、intercultural communicative competence, make students be able to communicate with the native speakers more successfully. *跨文化管理的主要问题及对策刘悦北京语言大学 HYPERLINK mailto: 跨文化管理是近年来国外管理中的一门新学科。本文首先对本课题国内外研究现状进行了简要述评，介绍了跨文化理论、本课题研究的主要内容和重点难点，主要观点和创新之处，旨在探讨该课题研究的基本思路和方法，其中存在的主要问题和解决对策。The Major Problems and Str

38、ategies in Cross-cultural ManagementLiuYueBeijing Language and Culture University HYPERLINK mailto: Cross- culture management is a new scientific branch in the field of management. This paper throws lights on the present studies, the situation and the serious difficulties of this aspect and accounts

39、 for cross-cultural theories. It aims at exploring the methodologies and the key problems and strategies in this respect.*跨文化交际与口语教学王脁 李薇哈尔滨工业大学 外国语学院口语教学是外语教学中至关重要的一环，以培养学生交际能力为目标的口语教学是重中之重。交际不仅发生在言语层面，还发生在非言语层面。在英语口语教学中，跨文化交际能力的培养是非常重要的。首先要了解跨文化交际的含义、语言与文化的关系，更要处理好口语教学中出现的一些典型的跨文化交际方面的内容和情景。英汉文化异多

40、于同。从跨文化角度看英汉文化差异对大学生英语口语交际能力的影响很大。将英汉文化差异和英语口语交际能力有机结合起来，从而提高大学生的英语口语交际能力。Cross-cultural Communication in Spoken English TeachingWangtiao, LiweiForeign Language School, Harbin Institute of Technology The role of Spoken English is of importance on Foreign Language Teaching, while the teaching that ai

41、ms at developing of students communicative competence seems to be more important. In Spoken English teaching, cultivating the ability of cross-cultural communication is very important. At first, we should understand the meaning of cross-cultural communication and relationship between language and cu

42、lture, second we should deal well with contents and scenes involved cross-cultural communication in Spoken English. If combining cultural differences and cross-cultural communication abilities, college students may greatly improve their oral English. *跨文化教学中影视资源作为案例的运用赵富霞淮阴师范学院 HYPERLINK mailto: 跨文化

43、教学中具体素材和方法的运用关系到学生学习的效果，影视等声像资料是很好的素材，而案例分析的使用也常常是有效的方法，可以把这两者的优势结合起来运用于跨文化教学。本文首先分别阐述了影视声像资料和案例方法运用于跨文化教学的特点和优点，接着从四方面提出了具体的作用、内容和方式。在结论中呼吁要充分利用影视资源和案例的优势，促进跨文化教学，但也要尽量避免它们可能的局限性。Film Resources as Case Studies forIntercultural Teaching and LearningZhao Fuxia,Huaiyin Teachers College HYPERLINK mailt

44、o: It is very important to choose right materials and employ proper methods in intercultural teaching and learning. Among them, film is one of the best resources and case studies have proven to be effective ways. So, it is fairly reasonable to combine both their advantages and apply them to intercul

45、tural teaching and learning. This article first elaborates on the characteristics and virtues of film resources and case studies respectively, and then puts forward several specific functions, methods and ways of using them combined. In the end, it is concluded that we need to make the best use of f

46、ilm resources and case studies combined, but we also need to be aware of its possible negative effects and try to minimize them to none. *言语行为理论与称呼言语行为之跨文化对比蔡新芝佛山大学外语系 HYPERLINK mailto: 称呼问题的研究，早在20世纪60年代就引起了社会语言学家的重视。美国语言学家布朗（Roger Brown）和福特(Marguerite Ford)就美国英语中的称呼形式进行了开创性的研究。从此，称呼语便成为社会语言学研究的主要课

47、题之一。称呼是传递给对方的第一个信息，恰当的称呼能使交际得以顺利进行；不恰当的称呼会造成对方的不快。称呼语从传统意义上讲被认为是一种相对自由且相对独立的、较小的语法单位。然而称呼语不仅是语法单位，而且还是言语交际单位和语用单位，他强烈的反映出人的社会属性，人际关系的价值观念，与整个社会文化、政治背景、传统习惯密切相关。本文根据语用学理论从称呼语的语用功能入手，试图对英汉称呼语在不同文化间，尤其中英文化间的言语行为和言语现象方面进行分析对比。The research into addressing had aroused great curiosity of socio-linguists, t

48、wo of whom were American linguists Roger Brown and Marguerite Ford. They were both pioneers in the study of the forms of addressing. Therefore, addressing has become one of the major subject matters in socio-linguistic study. As addressing conveys the first message to the addressee, proper addressin

49、g will help communication go in the way it should be. Though originally perceived as a relatively independent and free grammatical unit, addressing expressions are actually both verbal communicative and pragmatic unit in which the close relationship between our social attributes, social beliefs and

50、culture, political background, customs can be reflected. Based on the pragmatic research , this paper attempts to make a contrastive study between Chinese and English addressing expressions in particular, between the speech act and speech phenomenon in Chinese and English cultural context.*中國文化產業論述社

51、會主義意識考察和反思以1994-2007中國期刊和博碩士論文為例蔡秀芬世新大學新聞傳播學院傳播研究所surena文化產業堪稱為目前中國的主流文化政策。由於文化產業政策受西方後福特消費主義和經濟全球化影響極深，筆者希望從中國大陸(作為一社會主義國家)對文化產業的論述中，探討其是否有具社會主義意識的文化產業政策論述，作為其是否具論述多樣化的考察。本文首先介紹當前國際間關於文化產業的各種論述，按其支持或反對的立場，分為樂觀主義論述、折衷派論述，以及批判主義論述，同時介紹全球社會主義文化論述，以及與文化產業有關的最新修正社會主義論述。其次從中國期刊網和博碩士論文資料庫中的文化產業文章發現，約有99%的

52、文章論述和立場傾向於樂觀和折衷論述，只有約1%2%的文章具有社會主義意識。筆者考察此1%2%的文章，將其社會主義意識分成6類，並和前述文化產業論述對照，發現中國在文化產業論述和價值傾向，受到濃厚邁向現代化和發展主義的思維影響，社會主義意識較為保守和傾向於現代化論述，筆者對此提出反省，並建議未來在論述多樣性方面可再加強。Exploring the Socialistic Consciousness of Cultural Industry Discourses in ChinaShiou-Fen Tsai,Shih Hsin University HYPERLINK mailto:surena

53、surenaCultural industry is the mainstream of cultural policy in current China. Since cultural industry policy is essentially influenced by Post-Fordism consumerism and economic globalization from Western countries, the author would like to explore the socialistic consciousness degree of the cultural

54、 industry discourses in China (as a socialist country), and to examine the diversity of discourse on this issue.This article first illustrates the various discourses of cultural industry in the world, which are divided into cultural optimism, compromised, and cultural criticism discourses according

55、to its supported or opposed position. Moreover, it presents the socialistic cultural perspectives and the new evolving socialistic discourses as related to the cultural industry.Second, from the Chinese Journal Database (1994-2006) and the doctoral and master theses database in China (1999-2006), it

56、 discovers cultural industry articles (about 5000) that are composed of approximately 99% articles inclined toward both cultural optimism discourses and compromised discourses, and only about 1% articles that mention socialism consciousness. This research explores these minority reports and divides

57、them into 6 categories according to different degrees of socialistic consciousness, then makes comparisons with previous cultural industry discourses. The author found the socialistic consciousness prone toward both modernism and conservative socialism within these 1% articles, which perhaps is infl

58、uenced by a strongly modernistic aura and developing ideology. This article then proposes some reflection regarding this phenomenon, and suggests enhancing the discourse diversity of the cultural industry.*多维文化视角与翻译曹合建上海对外贸易学院外语学院教授 HYPERLINK mailto: 翻译活动涉及两个多元文化系统，并以语言和文化的迁移作为终极目的。通常人们根据文化的内容而加以分类，

59、如语言文化、宗教文化和物资文化等。本文综合了Zohar 的多元系统观和Dahl的文化层次理论，将文化分析为一个完整的多元系统，包含相互关联的各种成分，同时该系统又分为表层、中层与深层三个层面，分别包涵不同显性程度和分闭程度的内容。而文化的系统多元性，文化的层次性、文化的历史性、文化的地域性和民族性、文化的依附性和隐含性、文化动态多变性以及文化的开放性与封闭性构成了该系统的基本特征决定了翻译的复杂程度。A Multicultural Viewpoint and TranslationTranslation involves two culture-polysystems in which lan

60、guage and cultural transfer is carried out. Culture is generally classified by its content into linguistic culture, religion culture, material culture and etc. In this thesis Zohars Polysytem theory and Dahls theory of culture levels are adopted and combined into an integrated system with closely re