商务英语函电

1、关于商务英语函电第一张，PPT共十九页，创作于2022年6月1商务英语函电课件-肖银娣Learning ObjectivesAfter studying the lesson, you should be able toKnow principles of business-letter writingKnow parts of a business letterLearn the styles of a business letterLearn some general tips of writing a business letter by studying sample letters第

2、二张，PPT共十九页，创作于2022年6月I.Lead-in ActivityQs:Do you often write letters or e-mails?Who do you write to?Do you think it still necessary for us to write letters to others in an information age?Ask students to discuss with their partners and then air their view freely.第三张，PPT共十九页，创作于2022年6月II. Business Le

3、tter-Writing2.1 Introduction to Business Letter-Writing Q:What do you think is the importance of business letter-writing?Key Terms:International tradeBusiness correspondenceBusiness negotiationImportance: Business letters are of crucial importance in the conduct of business activities. They play an

4、essential role in a companys correspondence with the outside world.第四张，PPT共十九页，创作于2022年6月2.2 Principles of Business Letter-Writing7 “C”sCourtesy 礼貌Consideration 体谅Completeness 完整Clarity 清晰Conciseness 简洁Concreteness 具体Correctness 正确第五张，PPT共十九页，创作于2022年6月2.3 Parts of a Business LetterQ:What should be

5、consisted of in a business letter?A: The business letter consists of seven standard parts: the letter head 信头, the date 日期, the inside name and address封内名称与地址, the salutation称呼,the body正文, the complementary close 结尾敬语and the writers signature and official position.第六张，PPT共十九页，创作于2022年6月Supplementary

6、 knowledgeOptional parts of a business letter：Attention line 交由某人办理 eg: Attention: Miss Wang Hui; For the attention of Miss SmithSubject 标题eg:Re:Order No.3033 译为：事由：第3033号订单Enclosure 附件EtcStudy the following sample letters carefully and find each part: the standard one and the optional one. 第七张，PPT共

7、十九页，创作于2022年6月2.4 Styles of the LetterThe Full Blocked Form 齐头式（平头式）The Indented Form 缩进式The Modified Form混合式第八张，PPT共十九页，创作于2022年6月2.4.1 Sample Letter ASmith &Evans Ltd.Registered No. 596183 England Tel： 01-36562341/2123 Upper Thames Street Fax: 987-42-883907London EC4V Banker:Westminster Bank E-mai

8、l:Smith Evans VAT No. SL114533535Your ref: Our Ref: MMB/334-02 Sept.2,2005Wongsheng&Co.Rm 509-511 Tongle BldgShennan Rd., Shenzhen China第九张，PPT共十九页，创作于2022年6月Dear sirs,Re: Autumn 2005Guangzhou FairWe shall visit your Autumn 2005 Chinese Export Commodities Fair.Kindly let us have the following inform

9、ation:1 Your Hall Number and Room Number at the fair.2 Can you furnish us with some sample toys for free distribution?3 The date on which we will visit your head office in Shanghai.We await your reply with keen interest.Yours Faithfully, For Smith & Evan Ltd.(signed)J.B. Anderson第十张，PPT共十九页，创作于2022年

10、6月In the letter head, which information is included? See above letter. Name and address, telephone no., email address, VAT no. , etc.Spot the location of each part of the letter in the above letter.第十一张，PPT共十九页，创作于2022年6月Language Points11.Re: Autumn 2005Guangzhou Fair Subject 标题 事由：秋季-2005广交会2.Chine

11、se Export Commodities Fair中国出口商品交流会3.Kindly adv. 友好地。体现了信件要求的礼貌性即courtesy4.furnish us with some sample toys:furnish可理解成 supply5.Distribution 分发，商品流通翻译下面的句子：请寄给我们一些样品供免费分发。Please furnish us with some samples for free distribution.6 head office 总部7.await your reply 等候你方回复8.with keen interest 殷切地第十二张，P

12、PT共十九页，创作于2022年6月2.4.2Sample Letter BHeilongjiang Light Industrial ProductsImport &Export CorporationEstablished in 1952112 Zhongshan Road, Nangang District, Harbin ChinaTel:axYour Ref:E-mail:heilight Our Ref:SM/L02-0031 Date: Sept.2.2005S.M. Trading Co.Ltd.Box:6041Kara

13、chi PakistanAttention: Mr M Yasin Marlic第十三张，PPT共十九页，创作于2022年6月Dear Sirs,Re: Our General Managers Visit Mr. Y. M. Zhang and his assistant will arrive in Karachi at 18:40,Beijing Time, Sept.9th(Mon) by Pakistan International Airlines(Flight No0315). Please meet at the airport. They will bring with th

14、em some samples you asked for, which wouldbe salable in your market. Thank you in advance for your help. Yours Faithfully, For Heilongjiang Light Industrial Products Imp/Exp Corporation Li Weiwei (Secretary)第十四张，PPT共十九页，创作于2022年6月Qs:What do you know about the sender of the letter from the letter hea

15、d? A:Some basic information about the company.Attention: the writing of address in English 112 Zhongshan Road, Nangang District, Harbin China 译：中国哈尔滨南港区中山路112号 Whats the purpose of writing this letter? A: To inform S.M. Trading Co.Ltd of the arrival time of her manager and his assistant and ask them

16、 to meet them at the airport.第十五张，PPT共十九页，创作于2022年6月Language Points21.General Manager 总经理2.assistant 助理3.arrive in 到达4.meet at the airport 到机场接机5.ask for 要求，请求 money6.salable 畅销 be = sell well 7.in advance 事先第十六张，PPT共十九页，创作于2022年6月III.Summary-key points in this unitPrinciples: 7 “C”sStandard parts and optional parts of a business letterthe styles of a business letter： the full blocked form，the indented form and the modifie