海天网联公司介绍-蔚来汽车使用

1、HighTeam AUTOBUSINESS PARTNERS合作品牌2014 Mercedes-Benz Maybach LaunchStrategy & Creativity家国情怀，礼待天下The set-up, AV and decorations onsite were all embodied with traditional Chinese cultureExecutionDate：Nov. 19th 2014Location：China Fashion Trade Center, Guangzhou ProvinceParticipants: 220 guests Results

2、:The way MZ displayed traditional Chinese culture impressed all guests;All media and dealers spoke highly of the creative design of 梅兰竹菊The hospitality onsite fully demonstrated the concept of “礼待天下”2014 New Mercedes-Benz E-Class Launch in XianStrategy & CreativityWith novel form of dreamoc and engi

3、ne display showed directly the new E-class advantages.3 New E-class on site simulated elements were added to test drive according 2 transfer stops situation, Ancient city with newest product test drive routeExecutionTest Drive Concept & route designShow & Test drive productionsCar & training managem

4、ent and Hospitality managementGLE SUV & GLE Sport SUV TecDay and Test Drive 2015Slogan：全领域 尽纵横Information：18th -21st Oct. 2015，Chongqing，Mercedes-Benz brought GLE SUVs and GLE Sport SUB both GLE new member of family to Chongqing, and announced a new generation of Mercedes-Benz GLE SUV officially app

5、ear on the market in China.Highlight：A new generation of Mercedes-Benz GLE SUV showed in the mountains, both of the vehicles showed their advantages by test drive, and also make the guest experience the “全领域 尽纵横”.The smart fortwo Asia premierSlogan：For a new urban joyInformation：19th April，Shanghai，

6、lead urban fashion personality and green pioneer life of new smart fortwo, in the Shanghai international fashion staged a wit infinite Asian debut.Highlight：interactive experience design is full of creative and fun, guests high participation; rich performance forms, and it make smart owners and fans

7、 feel fashionable city life in a full of passion and joy atmosphere.2016长轴距E级车全球首发活动概览 活动主题：Modern China活动时间：2016年4月24日活动地点：北京电视台大剧院参与人数：600人活动亮点：围绕Modern China的主题，对活动现场布置、互动体验环节设计、演出内容、菜品设计、制作物设计等内容进行特别定制及延展，打造了专属梅赛德斯奔驰长轴距E级车的视听盛宴，完美诠释了Modern China的非凡定义。2016 MB New-E Class Western Region Channel La

8、unchExecution: Date: Sep. 10th Dec. 15th 2016 Location: ChongQing, WuHan, KunMing, GuiYang, ChengduResults: Total Attendee: 1,756/person, Media Attendee: 73/person; Interactive screen performance with high tech style stage show give the perfective beauty influence to audience; Creative Decoration wi

9、th high tech Mingo experience area, demonstrate the New E class as Master Piece of Intelligence position in the market place.New 64 color internal lights display;Mercedes-me & car to X display;96 front LED light with Intelligent route changing;All Intelligent function demonstrations;2016 乐视法拉第之夜FF Z

10、ero1上市发布会ExecutionTime：20 April 2016Location：北京乐视生态中心Scale：400 paxBJ20上市发布会活动名称：北京汽车BJ20 上市发布会发布会时间：2016年9月10日地点：北京东亿天弘演播大楼活动执行方：海天网联营销传播机构亮点：互联网+科技；老炮情怀；百万级直播规模；创新售价公布方式。2016WEY品牌发布会活动名称：中国豪华SUV开创者WEY发布会活动时间：2016年11月16日活动地点：广州流花FTC5号展馆活动执行方：海天网联营销传播机构活动亮点：美轮美奂的舞台，独具匠心的影子舞，第一次的以姓为名，推出的全新高端品牌WEY。Info

11、rmation：20th-23th Jan.2015，London, Crewe & Manchester，78 ParticipantsHighlight：Successfully arranged international trip for 78 participants; Pleasured to be ed by Bentley Motors Limited CEO and Board members; Gala Dinner on Silver Sturgeon, one of the most luxury cruise in UK, with Thames River nigh

12、t view and Michelin standard service; By the tour of CW1 & Bentley Factory, all the participants have a better understanding for Bentley brand.2015 Bentley Dealer Conference-UKInformation：9th June 2015-1st July 2015，Hangzhou-Guoxingu-Anji-FuchunshanjuHighlight：Exclusive private journey, one-to-one g

13、uest services, in combining with Bentley product highlight interactive experience, delicate dining and drive circuit. Kung Fu Star Wenzhuo Zhao come with the guests, and got 17 orders after end of the activity.Bentley Flying Spur Experience Tour 20152016 Bentley Bentayga Grand Tour Strategy & Creati

14、vityLong time to experience the more products and light off-road experience, a full range of product highlights5 days and 4 nights, all over the 5 star hotel and cateringTibet Tibetan cultureExclusive custom interactive activitiesExperience the lifestyle of the Bentley brandExecutionDate：Jun.22th-Ju

15、ly.14thGroups：Vehicle arrangement: 8 car test drive, 1 car spare showThe number of activities: each group consists of 32 customers, each Tim more than 4 customersDriving Experience Event.2014 Mercedes-Benz Winter Driving ExperienceStrategy & CreativityIn snowy 呼和诺尔 lake, people experienced a preciou

16、s test-driving, in a North Europe style but also comfortable as at home. Through this test-driving, people were impressed by the great product performance and brand culture of MZ. ExecutionDate：Dec. 25th -28th Groups： AMG & G-Class, 5 groups, 60 people/group; KOL, 1 group，80 people/group； Fleet Sale

17、s, 1 group，80 people/group； Region South/West/North/East, 4 groups, 80 people/groupActivities： Warming-up lessons, e dinner, whole-day test-driving, awarding dinner party With limited time (only 20 days for preparation), HighTeam, as leading agency, had moderated various resources and successfully f

18、ulfilled this task, which gained applause from MB Marketing.Driving Experience Event.2016 smart NDC GuangzhouExecution: Date: Nov. 18th, 2016 Location: Window of GuangZhou, GZResults: Total Attendee: 350/person, All dealer VIPs;The family union for smart dealers; Creative smart family design with 1s

19、t class scenery view, includes: family dinner & conference, dynamic sharing booth, ready to share display;Mr. Speeks, Dr. Winkler & Madam Mao gave warm & directive keynote speech; 2016 BMBS Town Hall Meeting活动主题：传承精彩 续写辉煌活动时间：2016年3月31日活动地点：北京诺金酒店参与人数：1100人活动内容：BMBS2016年度年会，会议内容为回顾过去一年的成绩和展望新一年前景。20

20、16 smart NDC GuangzhouExecution: Date: Nov. 18th, 2016 Location: Window of GuangZhou, GZResults: Total Attendee: 350/person, All dealer VIPs;The family union for smart dealers; Creative smart family design with 1st class scenery view, includes: family dinner & conference, dynamic sharing booth, read

21、y to share display;Mr. Speeks, Dr. Winkler & Madam Mao gave warm & directive keynote speech; 2017 BMBS tOWN HALL meeting case studyMomentAs an indispensable part of employee communications, Town Hall Meeting has been one of the long-standing traditions for the company to engage employees into our bu

22、siness and to reward exemplary behaviors among the employees. BMBS Town Hall Meeting 2017 is proposed to be held at the beginning of 2017 to review achievements from the past year and to set tone for 2017. Date: Apr 12, 2017 Venue: NUO HotelParticipants: 11002017 Excellence Award case studyMomentH5

23、for Ceremony Warm-upThis ceremony is to recognize employees/leaders/teams for their outstanding performance in 2016, and to encourage all members of MBFS China, to set-up a positive attitude to career for great achievement in 2017. Date: Apr 14, 2017 Venue: 751D.PARK 798 Art DistrictParticipants: 70

24、02017 smart cities KickoffArranging the 2017 smart cities kick-off conference, aiming to introduce detail smart city project content/sprit to new cities with best practice sharing, to let new smart cities fully motivated to be the benchmark in smart world in 2017.2014 Mercedes Benz All New GLA-Class

25、 & Dream Car Dynamic product trainingDate： Nov. 7th -18th Location： InterContinental Shenzhen； EPC GalleryActivities： 2014 All New MZ GLA SUV and Dream Car product trainingParticipants：BMBS business department members Internal training teacherProduct AmbassadorDealers Showroom Manager Total Number :800-1000 people2015 All new smart fortow Dynamic product trainingDate: 2015/07/20-2015/07/26 Location: Nanjing International Exhibition Centre Scale: Group size: 70paxTotal capacity : 400-500 pax (7 groups) Tar