美国纽约SAKS百货连锁经营管理策划方案

1、 HYPERLINK / 美国纽约SAKS第五大道百货连锁经营研究 美国纽约SAKS第五大道百货连锁经营研究 杨宝民 张引琪 秦舵 一美国纽约SAKS第五大道百货企业历史 SAKS第五大道百货是由在纽约第34街各自独立经营零售店的HORACE SAKS和BERNARD CIMBEL两家于1900年初创办的。他们的宗旨是建筑一家与时尚优雅的生活方式相吻合的个性化专业百货店 在1924年9月15日，创办者梦想中的百货店开业了，它成为了当时依旧住宅区的第五大道上第一家大型零售店，出售最高品质的男女服装，提供独特的客户服务。SAKS第五大道凭此成为品位经典的代名词。SAKS 第五大道1924-1972

2、 SAKS和GIMBEL两个商业家族合作引致的不仅是第五大道的创办。班纳德的表弟，30岁的亚当金贝尔被任命为SAKS的助手。在1926年由于SAKS猝死，亚当接替了他的掌门人位置，用他的非凡的制造力和前瞻性把SAKS带上成功的颠峰。 亚当还缔造了SAKS王国，分店在各处陆续开张。到1969年退休时，亚当堪称在他的那个时代制造了一个传奇。亚当接手SAKS后的第一个创举是在1925年巴黎博览会后对他的旗舰店进行了时尚艺术化的装修，格调豪华，在第五大道成功打造了一系列高贵奢侈的专业店。 在巡游世界的过程中，他以超人的直觉为专卖店精挑细选了一批经典的品牌，使之在行业中一直处于遥遥领先的地位。 美国SA

3、KS纽约第五大道百货旗舰店是美国零售业的一颗明珠，也是全球最好二百货店之一，职员充满工作热情，总是设法满足顾客要求。SAKS第五大道 1972-今 在1972年到1989年间，SAKS又新开了20家分店，大部分位于德州和中西部，其中有8家是原有的老店，通过了完全的改革重新开业。 1978年开始了对纽约旗舰店的改造，在1979年安装了自动扶梯，和瑞士银行在百货店后面共同建筑了一幢36层楼的办公零售综合大厦，1990年春竣工。这幢大厦使SAKS在纽约的零售业务扩展了30%。 1973年，上市公司BAT子公司BATUS通过收购GIMBEL BROS公司对SAKS进行了收购。 在1990年，S.A投资

4、公司和一群国际投资商又对BATUS进行了收购，从此开始了SAKS第五大道新的一页。 1980-1986年是SAKS第五大道进展的兴盛期,马丁内斯担任SAKS第五大道副总裁和CFO，负责集团财务和业务规划工作，他在SAKS百货学习到了高档百货工作人员的激情以及为顾客服务的体系，特不是现代百货突出个性化，将连贯统一的个性贯穿到一家店的整体风格。同时财务治理出身的马丁内斯对现金流治理具有丰富经验，在SAKS资本运营过程中，他体会到经营高档百货连锁公司的困难。 他借助在SAKS积存的零售经验加上他组建了良好团队，后来他成功关心Sears百货进行了转型。 菲力普.米勒1990年加盟SAKS，担任SAKS

5、第五大道董事会副主席和公司董事。1993年他被任命为SAKS第五大道董事会主席和首席执行官，1995年被任命为SAKS总公司董事会主席和首席执行官。 SAKS第五大道第一家品牌折扣店在1992年以CL命名在弗兰克林开业。品牌折扣店1995年正式改名为OFF 5TH，其目的是为了占据更多的市场份额。 在1994年末，SAKS采取了积极的态度，收购了MAGNIN的四个百货店。随着1995年8月西部SAKS在BEVERLY HILLS开业，SAKS 第五大道成为当地最大的专业店。扩张后的东SAKS和西SAKS店铺面积26万平方英尺，经营男士所有种类服装及女士特不尺寸服装（特小码和加大码）。 在199

6、7年8月，公司在圣弗兰西斯克新开了一家男士服装专卖店，推出了更多由女设计师制造的作品。 为了加强公司在德州的销售额，2家原有的店址都选择了变址。二 纽约SAKS百货经营品牌特点 SAKS百货集团简称（简称SDSG）百货店商品组合中既有一系列具有价格竞争力的国际名牌，又有一部分它独有的限量出售的品牌，下面是SDSG主打品牌：Liz Claiborne-丽诗加邦,Susan Bristol,Marisa Christina-玛莎克莉丝汀Sigrid Olsen-西格,Polo/Ralph Lauren-保罗拉芙劳伦Tommy Hilfiger-唐美希绯格,Columbia-哥伦比亚,Hart Sc

7、haffner & Marx,Estee Lauder-雅诗兰黛,Clinique-倩碧,Lancome-兰寇,Chanel-夏奈尔,Nine West-玖熙,Enzo-恩左,Timberland-天木兰Clarks-奇乐,Waterford-,Bali-百丽下面这些牌子只有在SDSG专卖店才有：Karen Kane,BCBG,Garfield & Marks-加菲猫,Tahari,Oakley,Robert Talbott,Tommy Bahama-托米 巴哈马,Joseph Abboud-约什夫,CallawayTrish McEvoy,MAC, Donald Pliner, Stuart

8、 Weitzman,Kate Spade-,Via SpigaBrighton-布莱顿, SAKS第五大道百货(Saks Fifth Avenue stores，简称SFA) 商品组合中既有传统的品牌，又有一些新出道的牌子，它要紧出售下面一系列欧美顶级品牌商品：Louis Vuitton-路易威登,Christian Dior-克里斯汀迪奥Giorgio Armani-乔治阿玛妮,Chanel-夏奈尔Dolce and Gabbana, Salvatore Ferragamo-萨瓦托菲拉格慕Gucci-古兹,Donna Karan-唐娜 凯伦,Calvin Klein-CK卡尔文克莱恩Ralp

9、h Lauren-拉夫劳伦,Judith Leiber ,Prada,Escada-埃斯卡达Carolina Herrera-卡罗莱娜海莱拉, Oscar de la Renta-奥斯卡德拉伦塔St. John, Yves St. Laurent-圣罗兰, Tods ,Ermenegildo Zegna-杰尼亚Max Mara-马克思玛拉2004年SDSG和SFA公司要紧销售商品所占总销售额比例对比SDSG (%)SFA Full-Line Stores (%)女装25.738.2男装13.813.3家居礼品14.71.2化妆品s13.617.0鞋类8.48.4女士附属品8.117.8童装6.

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52、ay.jsp?FOLDER%3C%3Efolder_id=2534374306390923&ASSORTMENT%3C%3East_id=1408474395222441&bmUID=1176556774932 SISLEY HYPERLINK /main/ProductArray.jsp?FOLDER%3C%3Efolder_id=2534374305396019&ASSORTMENT%3C%3East_id=1408474395222441&bmUID=1176556774970 SK-II HYPERLINK /main/ProductArray.jsp?FOLDER%3C%3Efold

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60、t_id=1408474395222441&bmUID=1176557471953 Brian Atwood HYPERLINK /main/ProductArray.jsp?FOLDER%3C%3Efolder_id=2534374306399882&PRODUCT%3C%3Eprd_id=845524446156735&ASSORTMENT%3C%3East_id=1408474395222441&bmUID=1176557471953 Bruno Frisoni HYPERLINK /main/ProductArray.jsp?FOLDER%3C%3Efolder_id=25343743