教案讲稿参考

1、I1798-4769Journal of Language Teaching and Research, Vol. 1, No. 1, pp. 66-68, January 2010 2010 ACADEMY PUBLISHER Manufactured in Finland.:10.4304/jltr.1.1.66-68On the Translation Strategies of English FilmTitle from theof SkoTheoryZhongMeiCollege of Foreign Languages, QingUniversity of Science and

2、 Technology, Qing: mei, China, 266001AbstractThis pr, based on the Skotheory, discusses the translation of film title from English toChi. Meanwhile, according to the characteristics of film title, the writer proes some translationstrategies: such as Literal Translation, Transliteration, Free Transla

3、tion etc.Index TermsSkotheory, film title, translation strategyI.RODUCTIONFilm, as a form of entertaent, plays a more and more important role in Chimarket. English film not onlyenrich the peoples life, broaden their insights and also bridge the gap of culture and friendship. Knowing of fitartsfrom t

4、he title of film. A good film title can arouse the readers importance.erest to see a movie. So the translation of film title is ofII. SKOTHEORYSkois a Greek word for “pure”, and Skotheory is an approach to translation, which was developed by HanJ. Vermmer in Germanyhe late 1970s. According to Skothe

5、orie, “one form of behavior is nevertheless held to bemore appropriaten the other in order to attaheended goal or pure.”(Nord, 2001:27) The essence of thetheory ist it proes “the prime principle determining any translation pros is the pure of the overalltranslational action.”(Nord, 2001:27)Skotheory

6、 includes three principal rules: namely, the Skorule, the coherence rule (ratextual coherence) and theorie by Hans J. Vermeer, Nord summarized otherfidelity rule (ertextual coherence). On the basis of Skoacademic thought and Criticism to the functionalist translation theory. She put forward the loya

7、lty rule, which is thesupplement to Skotheory. The loyalty rule repaired the disadvantages and limiion of the Sko text writing.rule, eliminatethe translation at random and avoid the tendency which thinks translation is justIII. TRANSLATION STRATEGIES OF ENGLISH FILM TITLE FROM THEOF SKOe). Each skoT

8、HEORYAccording to the characteristics of film, we can divide strategies. The following is the details:A.Informative Skoo four sko(purhas its own translationIts universally acknowledgeditle iped to contahe main or central idea of the film. After the readersread it, they should know some information a

9、bout the film, such as type (detective story or Dracula movie), plot(about a, a thing or a disaster)etc. This information is definiy the skoof the audien. In order to satisfy therequirement, the translators must transfer this information as soon assible. To achieve this goal, translators alwaysadopt

10、 Literal Translation or Transliteration. This kind of translation can not only retahe structure of the original, but convey the content as much assible.Literal translation, the most common way of translation, refers to the linguistic structure of the source text isfollowed, but is normalized accordi

11、ng to the rules of thelanguage( David Crystal, 1997). This method proves tobe very simple, feasible and effective when the name reflects almost exactly the original content of the movie. Suchnames can be directly translatedo Chiwithout much speculation. Transliteration also belongs to this kind oftr

12、anslation. According to Oxford Advanced Learners English-ChiDictionary, “transliteration” means “to writewords or letters in or as the letters of a different alphabet.” (Extended Fourth Edition, 1997: 1621). Sometimes theoriginal title is names of people, pla Lili,2007: 3). The following chart is th

13、e exor onomatopoetic words, and then transliteration is a good choice(Huang le: 2010 ACADEMY PUBLISHERJOURNAL OF LANGUAGE TEACHING AND RESEARCH67B.Aesthetic SkoFilm title, as a spel type of literature, must be simple and appealing, which is aesthetic needs of the film and theskois to please the sens

14、e of the audien. satisfying the aestheticerest, expecting field and recipient ability of theaudienis the aesthetic skoof the film title translation. The strategy or skill the translator uses arecommonly Free Translation, in addition with Complementary Translation and Creative Translation.Free Transl

15、ation, refers to the linguistic structure of the source language is ignored, and an equivalent is found basedon the meaning it conveys. (David Crystal, 1997). As for the film, translators should give the appropriate translation according to the content of the film. Sometimes it needs creation and im

16、agination. Free translation often calls for sometechniques, such as omis, exten,les:converandlification in particulartomaketheChiverbeautiful. Look at the following exC.Commerl SkoD.Cultural SkoThere exists some cultural difference betn western countries and China. Abundant cultural elements have be

17、en 2010 ACADEMY PUBLISHERFilm title is the trademark. Ites products of commer lization which helps realize both economic return andso l effects. The term “commer l” or to put it another way, “vocative” or “appellative” is used in the sense of “calling upon” the audien to act, think and feel. A name

18、with commer l function must be written in a language t is immedia y outstanding to the audien so as to arouse their erest, make them appre te the movie and consequently end up wi hit suc s. So, the commer l function of film title, in popular term, is to require high profit.For this sko , translators

19、 also like to use the strategy of “Free Translation”. However, The writer wants to mention t, in order to get more profits and attract the audien , some translators like to add some words, such asXX 任务,XX 第六感,XX 追缉令,神鬼 XX,终结 XXetc. I s a very bad influence for the audien . We should strictly obey th

20、e principles of translation and make the translation more proper.OriginalPlaranslationGood TranslationThe Mis：Imsible不可能的任务碟中谍Ghost鬼魂人鬼情未了Leon里昂这个不太冷Cate If You Can來抓我啊，如果你可以神鋒猫捉老鼠Twins双胞胎鼠弟The Madison Bridge桥廊桥遗梦Waterloo Bridge滑铁庐桥魂断蓝桥Speed速度生死时速The Box盒子聚宝盒The Incredibles难以置信的人超人总动员超人一族Shrek怪物Kiss

21、 of The Dragon龙之吻死神之吻Life of Something Like It如此生活倾情七日The Mask面具变相怪杰Youve Got你有邮件网络情缘A River Runs Through It河流穿过大河恋Untouchable不可触摸铁面无私OriginalBlood Diamond血钻石Danwith the Wolves与狼共舞Troy特洛伊Harry Potter波特Brave Heart的心Enemy At The Gates兵临城下The Truman Show楚门的世界Life is Beautiful美丽人生I Am Legend我是Rush Hour尖

22、峰时刻National Treasure国家宝藏17 Again重回 17 岁Ser-Man蜘蛛侠The Mummy木乃伊Waten守望者68JOURNAL OF LANGUAGE TEACHING AND RESEARCHadded in film title. If the translator directly transfers to the audien, there are prone to misunderstanding, distortioneven mistakes.So as for the translators, they should trace the cultu

23、ral elements and make a corresponding equivalenceon the basis of theaudien.So it is nesary for the translators to consider such differensot their translation can be attracted by theaudien. Under the guidance of skotheory, in order to make the audienoflanguage enjoy the movie andachieve the loyalty a

24、nd fidelity to the original, translators must take cultureo consideration.For exle: The translation of a famous American movie “American Beauty”, was丽人or 大美人.In fact, it is not correct because American Beauty is a kind of red rosebush in America, blossoms out in four seasons. Such blossom is more li

25、ke a red rose in China, which symbolizes beauty, purity and love. So they are always renderedbetn lovers. Somebodyaiwan therefore modify the translationo 心玫瑰情, which is more correctand appropriate of Chiaudien.“Rat Race”is another exle. There is a funny translation 老鼠赛跑. So called “funny”,t is becau

26、se this is aslang in America. We can imagine if so many rats are running the severe competition. 你死我活的竞争for reference.he office, what situationt is? Actually it refers toSuch exles are muore: the translation of “Seven” is instead of 七, who originates from theseven criminals of Bible: gluttony, greed

27、, sloth, lust, pride, envy and wrath. The dracula movie “Friday the 13” istranslated as 黑色五instead of 13日五. Another Hollywood film “The Third Man”is rendered as 第三者, which betrayed the movies plot,三个人黑狱亡魂is used.ling the story of the third witness of the car accident. So 第三个or 第IV.The translation of film title should be simple, understandable and appealing. As for the translators, they should followthe principles of skotheory: sk