上海车展腾势展台设计搭建运营方案

1、2017 上海车展腾势展台设计搭建运营方案 Design & Production Proposal For Denza Auto Shanghai 2017CONTENTBACKGROUNDSTRATEGYCREATIVE CONCEPTBOOTH DESGINPRODUCTION OPERATIONTEAM STRUCTUREEPC ProfileSHANGHAI AUTO SHOWLocation: National Exhibition and Convention Center （Shanghai）Exhibition Hall & Booth No. : (TBD)Time slo

2、t of Press Conference : 18th AprilDate Schedule: Installation : 10th April 17th April Rehearsal : 17th April Media Day：18th April 19th April Public Day：20th April 27th April Withdraw : 28th April展台设计 Option 1Booth Design Overall ViewShanghai Auto Show Floor Plan18M(W) X 45M(D)Interactive AreaInterac

3、tive AreaInteractive AreaInteractive Area观众路线VIP路线Booth Design Floor PlanReception CounterWater & Electric StationVR Interactive AreaVR Interactive AreaCar DisplayStage Open LoungeCoffee BarMeeting RmStaff RmBackstage & StoreAV RmBenz areaLED Screen 4X7.5mVIP RmLife Style areaBooth Design Overall Vi

4、ewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design VR interac

5、tiveBooth Design Life Style areaBooth Design Life Style AreaBooth Design Life Style AreaBooth Design Meeting RoomBooth Design 2nd Floor Open LoungeBooth Design 2nd Floor VIP roomBooth Design 2nd Floor Open LoungeBooth Design 2nd Floor Open LoungeBooth Design 2nd Floor VIP room展台设计 Option 2Booth Desi

6、gn Overall ViewBooth Design Floor PlanShanghai Auto Show Floor Plan18M(W) X 45M(D)Interactive AreaInteractive AreaInteractive AreaInteractive Area一楼平面图二楼平面图观众路线VIP路线一楼平面图二楼平面图Booth Design Floor PlanShanghai Auto Show Floor Plan20M(W) X 30M(D)Reception CounterWater & Electric StationVR Interactive Ar

7、eaECO life TheaterCar DisplayStage Water curtainCoffee BarMeeting RmStaff RmBackstage & StoreAV RmWorking staffLED ScreenBar CounterVIP RmStaff RmPantry & StoreLounge AreaBooth Design Overall View充分利用展台面积 打造沉浸式体验空间Booth Design Overall View多层次立体展示空间Booth Design Overall View多层次立体展示空间Booth Design Overa

8、ll ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Overall ViewBooth Design Stage & Interactive AreaBooth Design StageBooth Design Benz Area（water curtain）Booth Design Benz Area（water curtain）Booth Design Stage & Interactive AreaBooth Design Interactive Area & StageBooth Design In

9、teractive AreaBooth Design Interactive AreaBooth Design - ECO life TheaterBooth Design - ECO life TheaterBooth Design - ECO life Theater展台互动设施Interactive Area 2Interactive Area 3Interactive Area 1Interactive PlanHolding Area数码水幕1花园空间2心安“加油站”3ECO Life TheaterECO Life Theater4Interactive Program 数字水幕数

10、字水幕在奔驰销售网络区设置数字水幕系统，水幕可以不间断的打出“奔驰销售网络”“400公里续航里程”等一系列主题文字。吸引人流的同时，将品牌产品信息传播出去。虚拟展台通过VR眼镜看到一个形似DENZA展台 却又是一个花园的世界Interactive Program VR Interactive心安“加油站”来宾输入信息，作为Leads收集扫码关注腾势官微，做品牌推广完成以上步骤可以领取腾势水能量站提供手机/电脑充电装置，持续提供能量Interactive Program Service Station for PeaceStep1:关注腾势官方订阅号，在输入框回复：2017年，我和腾势一起充电S

11、tep2：点击“点我取水”（贩卖机处理器收到指令，送水器打开，瓶装水落下）Step3：取出瓶装水，页面出现取水成功的提示，并邀请客户到展位做深入了解。心安“加油站”Interactive Program 瓶身设计：心底的从容，越行越坚定瓶身设计：心安 E路随行Interactive Program 心安“加油站”Interactive Program ECO Life TheaterECO Life 影院将整个一楼室内部分做成DENZA ECO Life 影院，通过5分钟的一段3D视频，将Denza 人 车 生活的故事展现在观众面前。舞台区域将用到三维投影技术，舞台车辆采用真车套紧身车衣或者等比例石膏模型。 车身投影结合整个环境投影的效果，