工商管理专业MBALectureStrategic+Managementlecture+one03

1、Strategic Management:Lecture OneIntroduction to StrategyDr Ita ODonovan1What are we talking about?Strategy concerned with scope of organisations activitiesStrategy seeks to match activities of an organisation to the environment in which it operatesStrategy seeks to match organisations activities wit

2、h its resource capabilityStrategies are likely to affect operational decisionsStrategies affected by values and expectations2What are we talking about? continued Strategies affect long term direction of an organisationIf we wish for a working definition:“Strategy can be seen as the direction and sco

3、pe of an organisation over the long term: in a perfect world it matches its resources to its changing environment with an emphasis on markets, customers, clients so as to meet stakeholders expectations.”3A Framework: Language of Strategy4Strategic and Operational ManagementStrategic ManagementOperat

4、ional ManagementAmbiguityComplexityNon routineOrganisation-wideFundamentalSignificant changeEnvironment or expectation drivenRoutinisedOperational specificSmall- scale changeResource driven5A Basic ModelStrategic Analysis Strategic Strategy Choice Implementation 6Strategic AnalysisThe aim of strateg

5、ic analysis is to form a view of the key influences on the present and future well being of the organisation. These are the what is affecting us questions, understanding where the business is currently positioned, what changes are taking place, what do our stakeholders want; what are the unions conc

6、erned with. How might this affect the present and future position?7Aspects of Strategic analysisStrategicCapabilityStakeholdersexpectationsThe EnvironmentOrganisationalCultureStrategic Analysis8Strategic ChoiceGenerating strategic optionsGeneric strategy;Strategic directionAppropriate methodsEvaluat

7、ing strategic optionsStrategic fit, feasibility, acceptabilitySelection of the strategy9Strategy ImplementationStrategy into ActionResource planningOrganisational structureOrganisational systemsI T systems,Human resourcesTraining and developmentGeographical spread10A summary model of the elementsStr

8、ategicAnalysisStrategic ChoiceStrategyImplementationThe EnvironmentCulture andStakeholdersexpectationsResources andStrategiccapabilityPlanning and AllocatingresourcesOrganisation structure and designManaging strategic changeSelecting strategyEvaluatingOptionsIdentifyingStrategic options11Strategic M

9、anagement in different contextsSmall business ( Smes)Multinational corporationProfessional partnershipNon governmental sectorPublic sector12Exercise Lecture One:All Students to read Chapter One in De Wit and Ron MeyerIndividual Exercise: using the framework on slide four ( heading: A Framework) write out a strategy statement for an organisation you know. It may be from any sector. Submit paper in written form signed by you and your name printed on top of submission.Group Exercise: