苹果公司优秀商务模板：苹果最终产品项目applefippt课件

1、Apple 1st Logo19762nd Logo1976-1998At PresentThink DifferentApple I (1976)EssentialsFamily: Pre-MacintoshIntroduce : April 1976 March 1977ProcessorCPU: MOS Tech. 6502CPU Speed: 1 MHZOn boar RAM: 8 KBVideoMax Resolution: 60.05 Hz, 40 x24 charMiscellaneousPower: 58 WattsInitial cost$666.66Target Marke

2、tSmall retailersApple II (1977)EssentialsFamily: Pre-MacintoshIntroduce : April 1977 May 1979ProcessorCPU: MOS Tech. 6502CPU Speed: 1 MHZOn boar RAM: 1st expansion slot used, 8 proprietaryVideoMax Resolution: 6 color 280 x192, 4 bit color at 40 x48MiscellaneousWeight: 11.5 LbStorageFloppy drive (opt

3、ional)Initial cost$1,298 in early 1978Apple II+ (1979)EssentialsFamily: Pre-MacintoshIntroduce : June 1979 December 1982ProcessorCPU: MOS Tech/ Synertek 6502CPU Speed: 1 MHZOn boar RAM: 48 KB Maximum: 64 KBVideoMax Resolution: 6 color 280 x192, 4 bit color at 40 x48MiscellaneousWeight: 11.5 LbStorag

4、eFloppy drive (optional)Initial cost$1,195 in early 1978Apple III & III+ (1980)EssentialsFamily: Family: Pre-MacintoshIntroduce : June 1980ProcessorCPU: SynerTek 6502ACPU Speed: 2 MHZOn boar RAM: 128 KB Maximum: 256 KBVideo80 x24 text, 1 Bit (B & W) 560 x192, 4 Bit 280 x192MiscellaneousWeight: 25 Lb

5、sStorageFloppy Drive: built-in Shugart 143 kB 5.25“Input/outputSpeaker: monoInitial cost$4,340 and $7,800Lisa/Lisa2/Mac xl (1983)EssentialsFamily: Pre-MacintoshIntroduce : June 1980ProcessorCPU: SynerTek 6502ACPU Speed: 2 MHZOn boar RAM: 128 KB Maximum: 256 KBVideo80 x24 text, 1 Bit (B & W) 560 x192

6、, 4 Bit 280 x192MiscellaneousWeight: 25 LbsStorageFloppy Drive: built-in Shugart 143 kB 5.25“Input/outputSpeaker: monoInitial cost$4,340 and $7,800Graphic User Interface (GUI) (1984)GUI Developed after 1070Xerox Palo Alto Research Center (PARC)While Jobs took a tour of Park in 1979 saw the future of

7、 personal computing in the Alto.When jobs accused Bill Gates of stealing the GUI from Apple and using in Windows 1.o, Gates fired Back.Although much of The Mac OS is original, it was similar enough to the old Alto GUI to make a look and feel suit against Microsoft dubious. Apple /c & /c+ (1984)Essen

8、tialsFamily:vPre-MacintoshIntroduce : April 1984ProcessorCPU: SynerTek 65C02CPU Speed: 1 MHz(IIc)/4 MHz (IIc+)On boar RAM: 128 KB Maximum: 1 MB (See note)Video40/80 text, 40 x40 4-bit, 80 x40 4-bit, 140 x192 6-color, 280 x192 1-bit, 140 x192 4-bit, 560 x192 1-bitMiscellaneousWeight: 7.5 lbs.StorageF

9、loppy Drive: 140 kb 5.25(IIc)/800 kb 3.5(IIc+)Input/outputSpeaker: monoPower Book (1991)EssentialsFamily: Power BookIntroduce : august 1992ProcessorCPU: Motorola MC68HC000CPU Speed: 16 MHzOn boar RAM: 2 MB Maximum: 8 MBVideo1 bit 640 x400MiscellaneousWeight:5.1lbs.Power: 17 WattsStorageFloppy Drive:

10、extrenal,HDI-20 portHard Drive: 20-40 MBInput/outputAudio: mono 8 Bit MiniInitial cost$2,500iMac (2001)EssentialsFamily: iMac/eMacIntroduce : February 2001- July 2001ProcessorCPU: power PC 750G3CPU Speed: 400/500 MHzOn boar RAM: 100 MB Maximum: 1 GBVideo24 bit 1024x768VGAMiscellaneousWeight:40 lbs.S

11、torageHard Drive: 10/20 GBOptical Drive: 24x CD-ROMInput/outputSpeaker: Harman Kardon OdisseyAudio: 16 Bit miniInitial cost$1199iPod (2001)EssentialsFamily: iPodIntroduce : October 2001ProcessorCPU: ARM7TDMICPU Speed: dual 90 MHZ embeddedOn boar RAM: 32 MB Maximum: 32 MBVideo1 bit 160 x128Miscellane

12、ousWeight: 0.41 lbs.StorageHard Drive: 5/10/20 GB 4200 RPMInput/outputSpeaker: clickerAudio: 16 Bit miniInitial cost$499iPod mini (2004)EssentialsFamily: iPodIntroduce : February 2005ProcessorCPU: ARM7TDMICPU Speed: dual 80 MHZ embeddedOn boar RAM: 32 MB Maximum: 32 MBVideo1 bit x110Screen: 1.67 bac

13、klit LCDMiscellaneousWeight: 0.225 lbs.StorageHard Drive: 4 GB 4200 RPMInput/outputSpeaker: clickerAudio: Stereo 16 Bit miniInitial cost$249iPod nano (2005)EssentialsFamily: iPodIntroduce : September 2005ProcessorCPU: ARM7TDMICPU Speed: dual 80 MHZ embeddedOn boar RAM: 32 MB Maximum: 32 MBVideoScree

14、n resolution: 240 x24MiscellaneousWeight: 0.74 Ounce (21.1 Grams)StorageHard Drive: 8 GB/ 16 GBInput/outputAudio: Stereo 16 Bit miniSensor: AccelerometerInitial cost$49 TO $399iPhone (2007)EssentialsFamily: iOSIntroduce : June 2007ProcessorCPU: Samsung S3C6400 (ARM11 core)CPU Speed: 400 MHzOn boar R

15、AM: 128 MB Maximum: 128 MBVideoScreen Resolution: 480 x320Screen: 3.5 Multi-touchCamera: 2MPMiscellaneousWeight: 0.3 lbs.Battery Life: Talk 8 hrs, Standby 250 hrs, Internet 6 hrs, Audio 24 hrs.StorageFlash Drive: 4/8/16 GBInput/outputSpeaker: monoInitial cost$249 To $499iPhone 3g (2021)EssentialsFam

16、ily: iOSIntroduce : June 2021ProcessorCPU: Samsung S3C6400 (ARM11 core)CPU Speed: 400 MHzOn boar RAM: 128 MB Maximum: 128 MBVideoScreen Resolution: 480 x320Screen : 3.5 multi-touchMiscellaneousWeight: 0.29 lbs.StorageFlash Drive: 8/16 GBInput/outputSpeaker: monoSensors: Accelerometer, Proximity sens

17、or, Ambient light SensorUSB: via Dock ConnectorInitial cost$249 To $499ipod touch (2021)EssentialsFamily: iOSIntroduce : September 2021ProcessorCPU: Samsung S3C6400 (ARM11 core)CPU Speed: 533 MHzOn boar RAM: 128 MB Maximum: 128 MBVideoScreen Resolution: 480 x320Screen: 3.5 multi-touchMiscellaneousWe

18、ight: 0.25 lbs.Battery life: Up to 36 hrs music, Up to 5 hrs VideoStorageFlash Drive: 8/16/32 GBInput/outputAudio out: stereo 16 bit miniSensors: Accelerometer, Ambient Light sensorInitial cost$249iPod shuffle 3g (2021)EssentialsFamily: iPodIntroduce : march 2021ProcessorCPU: Samsung ARMCPU Speed: N

19、AOn boar RAM: NAMaximum: NAMiscellaneousWeight: 0.28 lbs.StorageFlash Drive: 2.0/4.0 GBInput/outputAudio out: stereo 16 bit miniUSB: 2.0 (Via Dock)Initial cost$79 TO $99iPhone 3gs (2021)EssentialsFamily: iOsIntroduce : June 2021ProcessorCPU: Samsung S5PC100 (ARM Cortex A8 core)CPU Speed: 600 MHzOn b

20、oar RAM: 256 MBMaximum: 256 MBVideoScreen Resolution: 480 x320Screen: 3.5 Multi-touchCamera: 3.15 MPMiscellaneousWeight: 0.29 lbs.StorageFlash Drive: 16/32 GBInput/outputSpeaker : monoAudio out: stereo 16 bit miniSensors: Accelerometer, Proximity sensor, Ambient light sensorInitial cost$199 To $699i

21、Pad (2021)EssentialsFamily: iOsIntroduce : march 2021ProcessorCPU: apple A4 (ARM Cortex-A8)CPU Speed: 1 GHzOn boar RAM: 256 MBMaximum: 256 MBVideoScreen Resolution: 1024x768Screen: 9.7 LED-backlit multi-touchMiscellaneousWeight: 1.5 lbs.Battery Life: 10 hrsStorageFlash Drive: 16/32/64 GBInput/output

22、Speaker: monoAudio Out: stereo 16 bit miniSensor: Accelerometer, Ambient light sensorInitial cost$499 To $699iPhone 4 (2021)EssentialsFamily: iOSIntroduce : June 2021ProcessorCPU: apple A4 (ARM Cortex-A8)CPU Speed: 1 GHzOn boar RAM: 256 MBMaximum: 256 MBVideoScreen resolution: 960 x640Screen: 3.5 mu

23、lti-touchCamera: 5 MP (w/LED Flash)VGA frontMiscellaneousWeight: 0.3 lbs.Battery life: Talk 7 hrs 3g, Standby 300 hrs, Internet 3g 6 hours, Video 10 hrs, Audio 40 hrsStorageFlash Drive: 16/32 GBInput/outputSpeaker: monoAudio: Stereo 16 Bit miniSensors: Accelerometer, Proximity sensor, Ambient light

24、sensor, Three-axis gyroInitial cost$199 TO $299Steven Paul Jobs04-feb-1995 USAAmerican business magnetInventorCEO of AppleChief ExecutivePixar Animation StudioSteve jobsBORN:- Steven Paul Jobs was born in San Francisco to Joanne Carole Schieble and Syrian Abdulfattah John Jandali. he was adopted by

25、Paul and Clara Jobs. Steve jobs education Jobs attended the Cupertino Middle School followed by high school at Homestead H.S. in the same town of Cupertino. He spent his childhood in the South Bay area, a region that would later become known as Silicon Valley. During high school Jobs held a summer j

26、ob at the Hewlett-Packard Company in Palo Alto prior to attending college.Although he attended Reed College in Portland, Oregon, Steve Jobs never graduated, having only spent about six months at college.Steve jobs careerSteve jobs returned to California in 1974 and began attending meetings of the Ho

27、mebrew Computer Club with his friend Wozniak.At the same time he took a job at Atari to save money for a spiritual retreat to India.While working there he discovered that a popular whistle recreated the tones needed to make long distance phone calls with AT&T. Jobs convinced Wozniak to go into busin

28、ess with him to create blue boxes and sell them to people wishing to make free long distance phone calls.On April 1, 1976, Apple was born.Steve Wozniak and Steve Jobs eventually created their first personal computer, the Apple I, and sold it for $666.66Contd.They later followed it with the Apple II,

29、 a large success for their business. Apple Inc. began selling shares in December of 1980. As the company grew, so did its merchandise and the hugely successful Macintosh was introduced to the public in 1984 and became the first personal computer with a GUI.As Apple grew even more, Jobs experienced t

30、ension with the board and the struggles led to Jobs leaving Apple in May of 1985. Contd.Steve Jobs went on to create the company called NeXT in 1986.NeXT ended up playing a major role in the development of and the world wide web. Apple bought NeXT in 1996 and reinstated Jobs as the Chief Executive O

31、fficer.Contd.His current annual salary is $1,but he receives executive gifts from the board that give better tax advantages than does his salary.He is well known for his work ethic as well as his rumored temper, . Steve Jobs has helped establish the new electronic divisions and personally helped to

32、create the ipod, iphone, and other personal devices.Swot AnalysisExternal AuditsOpportunitiesIncrease in worms and viruses on PCs. Large population (Gen X&Y) which are extremely individualistic and name brand conscious.Weak ties with Microsoft products.Downloadable music and MP3 players are highly m

33、arketable.Increase sales of computers online by 25 percent.Increase sales of laptops by 20 percent.ThreatsCompanies not seeing Apple as compatible with their software.Dell and HP are major competitors.Increasing competition with music downloads.Dell does not invent but provides computers at a more c

34、ost effective rate for customers.Recessionprice of Apple computers are higher.Intels future Pentium release.Internal AuditStrengthsiTunes Music Store is a good source of revenue, especially with the iPod and the availability on Windows platform. Developing own software and hardware.Apples niche audience provides the company with some insulation from the direct price competition. Revamping desktop and notebook lines. Web technology can be used to improve product awareness and sales.Low debtmore maneuverable.Good brand loyalty.WeaknessesWeak relationship with Intel and Microsof