楼书文案-御花苑 楼书

1、御花苑 楼书封面：不必想象 No Imagination御花苑LOGORoyal Garden LOGO物质的视觉，不必想象No Imagination on Physical Vision有人说，这是成就后的生活Somebody says, this is life after achievement有人说，能住这样的地方Somebody says, living here有人说，这个地方，东莞不会再有第二个Somebody says, here is unique in Dongguan原有的物化的视觉抛彻了意念的想象，成就了一个自我凝重的阶梯。When the original phys

2、ical vision abandoned the imagination, a hard ladder was created.如此生活着，人类的终极意识形态，不容想象！Living like this, mans ultimate ideology will not possible to be imagined!目录 Contents序言 Preface第一篇章：视网膜的识别意识：东莞首席山水别墅Chapter 1: the retinas identification: the chief landscape villas in Dongguan第二篇章：物化的视觉想象：生活文化Cha

3、pter 2: the substantial visional imagination: life culture第三篇章：瞳孔养德哲学：山水资源体系Chapter 3: the philosophy of pupils moral cultivation: water and mountain resources systems第四篇章：晶状体的不平衡论：建筑形态Chapter 4: Unbalance of lens: the construction第五篇章：势必告别粗俗运动：休闲度假Chapter 5: Say goodbye to vulgar movement: leisure

4、vacation序言 领悟想象PrefaceUnderstanding imagination接到御花苑拍摄通知，我为之一震，同时欣然赴约，这足以运用我们的睿智去鉴赏一个别墅地产项目的品质。拍摄很仓促，却是感慨颇见浩荡。10年御花苑，20年东莞，从一个山水农庄到一个山水别墅，见证了东莞的历史，也见证了人类为东莞创造的奇迹。我们用心去雕琢手中的相机，似乎怎么也拍不出心中的澎湃。Receiving the notification of the photograph for Royal Garden, I felt shocked and accepted delightedly, because

5、 it provides me a good opportunity to appreciate the quality of villas-a real estate project with my sagacity. A rush photograph offers me a deep emotion. From a farm to a landscape villas, Royal Garden of 10 years, witnesses the history of Dongguan of 20 years and the miracles in Dongguan created b

6、y human. We tried hard in the camera, but failed in expressing our surging emotions.为了尽早将我们的眼睛放大出去，早日与人们见面。让无数生活在东莞的人能更深层次地了解御花苑这个充满传奇色彩的居住宝邸，我们拍摄历时仅仅一天时间。站在一个平常人的角度，本着真实的眼光，拍摄御花苑原生态的自然风光。研读这个天生丽质的微小宇宙空间，这一次，我们似乎动用的生平从未有过的认真和细致。也是我们第一次真正深入阅览了御花苑项目区域内的水濂山、水濂湖、荔枝林、沙滩、游艇、雕塑、小路、3公里长的水岸、御花苑的原有民居、别墅、私家园林、

7、泳池、会所服务等等。如同翻开一本不为人所知的画卷般，我们用自己的眼睛和镜头发现这一切、记录这一切。In order to let numerable people living in Dongguan deeply understand Royal Garden, a precious villas full of legend as soon as possible, we only spent one day in photographing the original natural scenes of Royal Garden, studied this pretty tiny spac

8、e with my best carefulness by taking ourselves as ordinary. This is our first time that we deeply read what is around Royal Garden: Waterfall Hill, Waterfall Lake, Lichee Woods, sand beach, yachts, sculptures, alleys, water bank of 3 kilometers, and what belongs to Royal Garden: the original dwellin

9、gs, villas, private gardens, swimming pools, and clubs, and so on. Just like an untouched pictures, we discovered and recorded everything here with our eyes, our cameras.尽管这只能是静态的表达，但我们还是希望能以此，让人们了解我们真诚的目光，通过我们的眼睛去认识御花苑，去了解不为人所醉身的一片风景领地，一种人居环境、一种人文精神。这便是我们的出发点。Although it is static expression, by wh

10、ich we sincerely hope that people can know Royal Garden, an area with scenes, a place for living, and a cultural spirit through our eyes.愿读者能喜爱、可以读到通过瞳孔折射出中的物象！May readers like and read things refracted from our lens!也许，这种生活，不必想象。Probably, this life, you can get with no imagination. 10双眼睛，10种主张10 pa

11、irs of eyes, 10 opinions（10位记者的介绍及个人主张）(Introductions and personal allegations of 10 reporters)我们说得再多，你也无法相信好处有多少。Our words are not possible to let you believe all advantages.只有请你全家一起前来鉴赏，才能领会其中的精华。Warmly welcome your whole families here to know its soul.第一篇章：视网膜的识别意识Chapter 1: The retinas identific

12、ation XX报记者心语：东莞首席山水别墅，横看成岭侧成峰Words of reporter from XX Newspaper, The chief landscape villas in Dongguan, with water and mountain在我理解：御花苑的气质在于他超乎寻常的想象力，或许，身处其中，视网膜的识别意识会发生不自觉的反差和错离。实际上，我以为，这正是身临其境的奥妙，如果100年生存在这里，别墅的价值即将发生价值的转变。According to me, the features of Royal Garden come from its ability to a

13、fford people extraordinary imagination, although the retinas identification may become inaccurate naturally when you are in Royal Garden. As a matter of fact, it is the advantages of being inside it. Living here for 100 years, the value of these villas will be different.想象的代价=欲望增值Cost of imagination

14、 = increment of anxiety所以，不必想象，眼见为实！Therefore, no imagination, and take what you see as true!超越现实的想象，带领欲望的行程冲破世俗。山水别墅，非想象之生存领域，仁者仁安，智者智取。不必想象，眼见是实。Go beyond the realistic imagination and lead the anxiety to break the common customs. Bing a living place out of imagination, the landscape villas will b

15、e the dwelling for the wise and those with humanity. No imagination, and take what you see as true!历史，不完美，除非，御花苑改写轨迹History, is not perfect, only if, Royal Garden can change its way ahead.对于生活，如果你不喜欢变革，那么你将跟这个世界绝缘。如果你不善于改变，那么你也将同御花苑的生活绝缘。If you dont like reform in life, then you will be isolated by

16、the world. You will be also insulated from life in Royal Garden if you prefer to no change.在御花苑浪费两样东西都值得：1.时间；2.金钱It is worthy to waste two things in Royal Garden: time and money.人类最宝贵的东西只有两样：时间和金钱，二者不可互换，却也无法计算得失。The most precious of human is only two: time and money, which can not be changed into

17、each other, and be defined as success and failure.在御花苑，浪费的每一秒都不可以计量金钱。In Royal Garden, each second wasted can not be simply calculated via money.如果每天去一次公园，消费200元为出色的山水景观喝彩，那么人生数万日生存已愈千万；If once a day you spend $200 in a park and applaud for its beautiful scenes, during your whole life, it will cost

18、you millions dollars.如果每天去一次健身中心、去一次氧吧，消费以200元计，已达千万；If once a day you spend $200 in body-building center and oxygen bar, during your whole life, it will cost you millions dollars.如果每周去一次沙滩俱乐部，乡村俱乐部，以100元计，也已百万；If once a week you spend 100 in sand beach club and county club, during your whole life,

19、it will cost you million dollars.如果每月去一次湖心游艇商谈业务，每小时以800元计，不下百万；If once a month you spend $800 every hour in negotiating business in Lake Center yacht, it will cost you million dollars.如果日日同身边的泳池为床，如果日日有小鸟、松鼠为伴，如果时时有出入安全大使保护，如果天天有千株荔枝数养眼。 If daily swing pool, daily birds and squirrels, daily securit

20、y guards, daily lichee woods“挑剔”判了死刑Being censorious was sentenced to death挑剔的眼光经历了多轮的淘汰，却最终面对御花苑，获得极刑。行一步，而知意外丛生。比想象更诧异的获取，只在此时，此地。After multiple rounds of elimination through contest, finally, censorious eyesight has to face Royal Garden where it was sentenced to death. Each step brings lots of su

21、rprises and your can find more amazing here than imagination at this time.填补市场空白Filling market vacancy 市场从来不缺少别墅，却是常见视网膜的识别意识凌乱。这个镜头，适时扭转这种市场的空白。让别墅回归山水真实。Market has never been short of villas, while you will always find confusing identifications of retina. This camera can fill the market vacancy an

22、d bring you true villas with landscape.物理定律决定居住指数Physical laws determine the dwelling index每天呼吸十万比别处更清澈的氧离子；每天享受比别处更纯净的芬多精；每天享受不美妙视听的鸟叫蛙鸣；每天感染碧波彩霞的多彩色调Everyday 100,000 cleaner oxygen ions can be breathable here; everyday purer pythoncidere can be smelt here; everyday beautiful voices of birds and fr

23、ogs can be reachable; everyday colorful rosy clouds can be enjoyable here御花苑别墅价值论Values of Royal Garden Villas首席山水别墅，价值自成一体。The chief landscape villas are really valuable.生态健康体系、休闲度假体系、区域价值体系、生活文化体系、别墅素质体系，成就别墅高尚价值论。Ecological heath systems, leisure vacation systems, regional value systems, life cul

24、ture systems, villas quality systems. All together brings the noble values of these villas.青天、白云、湖水、山坡Blue sky, white clouds, lake water, braes无非为了They are for nothing but 人与领土的革命The revolution between human and land第二篇章：物化的视觉想象Chapter 2: the substantial visional imaginationXX报记者心语：再塑生活文化，上下皆真实Words

25、 of reporter from XX Newspaper: Rebuilding life culture, creating truth up and down踏步御花苑，只是理解为生活文化即将再上新台阶。虽有些许梦魇成分，却也真实确凿。着实将物化的视觉高度完美。生活情景至真，生活文明至善。人生境界止于此。Walking in Royal Garden will be defined as new improvement in your life culture. Although it has some nightmares, but it is totally true and ma

26、kes the physical visions perfect. It is the truest life scene and the best life civilization where life bourn is rested.反常还是不合情理？Abnormal or unreasonable?富人的许多做法，在我们常人看来好象反常和不合情理Lots of behaviors of the rich, ordinary persons may take them as abnormal and unreasonable.意识划分财富/行为的“异化”使得前瞻者重新分配财富，他们以不同

27、于普通人的意识审视财富，正如同美国人用发展的眼光看中国，我们以同样的眼光看这里，新生的80万平米御花苑，最终创建CBD最近辐射板块的新贵族人生。Foreseers try to reallocate the wealth due to different views on the wealth or behaviors, and study the wealth with a different opinion from the ordinary persons. We consider this 800,000 m2 Royal Garden the nearest way to new n

28、oble lives around CBD, with the same developing attitude as Americans treats China.低调的奢侈Low profile luxury自公元2005年春天开始，人们开始对生活定格在低调的奢侈上。发现与家人一道，亲密生活的涵义在与非想象的物化的现实。Since the spring of 2005, people start to define life as low profile luxury. Close lives with families are reality with no imagination. 道

29、可道可道Roads车过，叶舞。急速与顺畅，让道路成为追逐时间的跑场；Car passing, leaves dancing. Speedy and easy driving makes roads raceways for time chasing. 道，成为联系，在两点之间，距离如同被遗忘的时光。在这里，每条路都是一场独特的旅行，回来，还是离去？都不重要。Roads are connections while distance considered as forgotten time. Here, each road offers you a unique journey, where co

30、ming or leaving becomes unimportant.发现Discovery同其他任何时代一样，我们的前辈与祖先，总是通过建筑来定义生活的品质与文明，对某个特定的区域来说，城市建筑是一个重要要素。Just like any times, our predecessors and ancestors always define life quality and civilization through architectures, therefore, city constructions means much to some specific regions.长时间的价值，与

31、自然和谐，居住者康乐，并且与社会责任有关Value of long term relates to natural harmony, healthy dwelling and social responsibility.东莞，正默默加速，迈向国际大都市进程中。 Dongguan is accelerating its development to be an international bigalopolis silently.八卦，The Eight Diagrams行者地理。Faquirs Geography八卦生于太极，为易的八种基本图形。以“一”为阳，“一 一”为阴，八卦的名称是：乾、

32、坤、震、巽、坎、离、艮、兑。易经之八卦象征天、地、雷、风、水、火、山、泽八种自然现象，是自然界和人类一切现象最初根源。八卦所展示的是一幅宇宙生成之图画。The eight diagrams come from the universe and are eight basic diagrams of Book of Changes, which takes “一” as male and “一 一”as female. Named as Qian, Kun, Zhen, Xun, Kan, Li, Gen and Dui, the Eight Diagrams of Book of Change

33、s represent eight natural phenomena of heaven, earth, thunder, wind, water, fire, mountain and damp, which are the initial origins of the nature and human and every phenomenon. The Eight Diagrams express the whole universe.第三篇章：瞳孔养德哲学Chapter 3: the philosophy of pupils moral cultivationXX报记者心语：山水资源体

34、系，步步唯风景Words of the reporter from XX Newspaper: Due to water and mountain resources systems, each step becomes beautiful scene enjoyment.山水仁智，天然取向，永久视野，坚持差异。永不沦陷的视觉！This natural water and mountain will always be unique and give you nice vision forever.生活的定向选择，要么成功，要么独特。山水为视觉做出持久的承诺。The life selectio

35、n should be successful or special and this water and mountain guarantees your vision a permanent promise. 公开的优点：眼见为实The open advantage: true as what you see御花苑有无数个优点为城市人称道，却只有一个公开的优点，不必言语，眼见为实。There are innumerable advantages in Royal Garden, and the open one is, no wording, true as what you see.任凭挥

36、霍Waste as much as you like只有一种东西，任凭如何挥霍都是高尚，那就是视野。There is only one thing that the more you waste, the nobler you feel, that is vision.地势坤，君子以厚德载物。Man of honor seeks improvement with honest and virtues when the situation is serious.显侧立于山，豁达蕴于心谷。百里之山，连绵不绝，贵居于山者,万中无一。Be as generous as mountain and val

37、ley and be exclusive dweller in mountain.御花苑，坐观水濂山，静看水濂湖，Royal Garden with grand Water Fall Mountain and beautiful Water Fall Lake风云起，感怀历史，倾听而不惊扰。Feeling calm down when listening to history取山而建，依水而宅，人山相扶，天伦共乐，得天人合一之养生真妙。Amazing harmony between man and nature from living near mountain and water界不同，远见

38、决雌雄Foresight can distinguish success and failure生活有层级，山水有阴阳。界不同，靠后山，面智水，得战果而取远见。Success comes from foresight, good understanding to the location of mountain and water尽收Collect将他人眼中的奢侈品，悉数尽收门下。Collect all the luxuries in others eyes在御花苑，你发现，一切奢侈品都应该是必须的配备In Royal Garden, you find that all luxuries ar

39、e must从水域到陆地到都市，代表生命进程From water area to continent to city, life gets improved从都市到山林到水岸，代表阶级进程From city to forest to water area, class gets improved人与土地的依存建立在亿万年的亲密接触上，亿万年前，人类从海洋走向陆地，主宰地球；亿万年后人从陆地走向森林，选择水岸。人类开始争夺抢占地球的领土，并且以此衡量阶级地位的攀升。Human and land have their close relationship for billions years. B

40、illions years ago, human had moved from ocean to land and dominated the earth; billions years later, human moved back from land to forest and water, by which, the class gets boosted.上天眷顾 & 人类眷恋！Gods care & humans love上天眷顾御花苑，人类眷恋御花苑。决策间是人类与自然的纯粹巧合。God cares Royal Garden and human pays love to Royal

41、Garden, an innocent coincidence between human and nature.拜物，恋山水，缱绻大都会。Fetishism, love mountain and water, miss bigalopolis城市山角独一处，山水犹在华贵人生。都市归来归故里，成就再上再成就。Noble life in these villas with water and mountain. Coming back to hometown and achieving more.一抹红A piece of red轻舟荡水，在御花苑的山水之中漫游，入眼都碧水、绿树，忽然一株桃红闪

42、现在这一片绿中，仿佛仙女脸上的那一抹胭脂，顿时为它“惊艳”。Boats on water, cruising in Royal Garden, green water, green trees, and you feel surprised by a sudden piece of red, just like kermes on fairys face.拍 摄 者：新快报胡 鹏Photographer: Hu Peng from New Fast Newspaper拍摄时间：2004年12月23日Photographing time: Dec 23, 2004 第四篇章：晶状体的不平衡论Ch

43、apter 4: Unbalance of lensXX报记者心语：龙脉气韵犹存，欧式形态各具Words of the reporter from XX Newspaper: Architectures of Chinese and European styles龙脉气韵，的确不是奇迹！Chinese style here, it is not miracle!倾斜的视角，与倾注的晶状体，不是奇迹的诞生，是建筑气韵的集合。Lean lens, it is not miracle but the amazing constructions.最彻底的解放，是放弃The entire liberat

44、ion is abandon99%的别墅在同化，御花苑特例。别人建别墅，我们雕琢别墅。99% villas are almost the same, while you can find Royal Garden different. Other villas are built, while ours are sculpted.物质形态的我们，影响意识形态的我们Reality influences imagination我们是空间的毕加索We are Picasso of space我们是空间的罗丹We are Rodin of space我们是空间的莎士比亚We are Shakespea

45、re of space我们是空间的米开朗基罗We are Mickelangelo of space理智的别墅都惭愧了！These intellect villas make you feel shameful!作为记者的我，跑遍了整个珠三角，真正让我感慨的别墅不多，东莞更少了。Being a reporter, I have been to all the Pearl Delta, where I find few villas which make me moved, and even fewer in Dongguan.可以说，御花苑的别墅够理性，除了别墅应有的环境，别墅的建筑功底的确理

46、智。Thats to say, the villas of Royal Garden is intellect enough, not only in its surroundings, but also its architecture.坚决不平衡！Say no to balance!左边是花园，右边是泳池，绝对的不平衡生活。Left garden and right pool, life will never be balanced.庭院情感的灵犀Te yards are full of spirit私权空间，隶属于精神的不动产Private space is the real estat

47、e in spirit,才是生活的终极财富 and the ultimate life wealth无墙壁美学No Wall Aesthetics宇宙只有一个阵地In this universe, there is only one position御花苑的价值在于宇宙只有一个如此的阵地，价值的昂贵，那是微宇宙空间的私人微小宝坻，In this universe, there is only one position with expensive and precious villas. That is Royal Garden.仅仅1000平米的私家领土，却是百万平米空间的生活活力。It i

48、s only 1000 m2 private land, while creating vigor of millions m2用艺术精神建造的安全城Building a safe city with art spirit别墅的工匠精神，丢失了很久！The spirit of craftsman in villas has been lost for so long!别墅的工匠精神，不在别处，只是细微中润泽衍生。我喜欢在细致的边缘寻找创作的灵感，体验一种与别墅价值的结合。可能，这种久违的工匠精神，令人着迷。You can find the spirit of craftsman in vill

49、as nowhere but in tiny area. I feel delighted to seek inspiration of creation from tiny areas, from which you can enjoy the combination with villas value. Probably, I have been driven crazy by this long lost craftsmans spirit.选择湖边的第几栋别墅，见仁见智Different opinions on different villas along the lake湖边的别墅穿

50、透理智的头脑与选择的步伐交织。不论是湖边的第几栋别墅，日月在湖水中的倒影沉淀了多年的平衡天平。仁者依山而居，智者与水为临。The reflection of villas in the lake witnesses the history of many years. Those with humanity settle near mountain while those with wit take water as neighbor.至于我们，手边夹着来去匆匆的摄相头，无意也选择了属于心灵富有层级的那栋，镜头在此停驻。As to us, busy in photograph, we focu

51、s our cameras on some villas with amazement unconsciously.第五篇章：势必告别粗俗运动Chapter 5: Say goodbye to vulgar movement深圳商报记者王海荣心语：健康随时随地，闲适日日天天Words of Reporter Mr. Wang Hairong from Shenzhen Commercial:Health everywhere, leisure everyday闲适始于一只松鼠。Leisure started from a squirrel.关于这个可爱的小生物的故事在进入御花苑的那一刻开始就传

52、开了，它能在林间欢快地跳跃。有人说它主要栖息在水濂湖畔的那片小松树林里，有人说它高兴时还会窜到山坡上那一大排高高的桦树林，或者就直接跟着游人在茂盛的荔枝林里捉迷藏，甚至还会趴在湖边的柳树脚下小心翼翼地喝水解渴。Regarding this lovely little creature, its story has been spread out since the entry to Royal Garden. It is said that it is settled in the small woods of pine trees near Water Fall Lake. Sometime

53、s it jumps joyfully in the woods or even enters the tall birch woods on the brae, or plays hide-and-seek with the tourists directly in the Lichee Woods, or even drinks water carefully under the osiers near the lake.这种山野的精灵已经失去消息很久了，越来越少的野生态动物能够活灵活现地出现在我们的视线里。当我们不得不把圈养的各种鸟儿、狗儿、猫儿当作动物知识的全部来依赖时，那是一种怎样的

54、无奈？想不到作为自然生态环境重要评价指标之一的松鼠能够出现在御花苑里，这着实让我们兴奋不已These wild geniuses have been far away from us for such a long time and fewer and fewer wild animals can be reachable in our daily lives. How sad it is when we rely all on pets of birds, dogs, cats, etc? I really feel excited when thinking of the squirrel

55、s and the natural ecological environment in Royal Garden听到了吗？Can you hear it?闻到了吗？Do you smell it?一定要来！Just come!看到了吗？Do you see it?想好了吗？Well considered?一定要来！Just come!让伪健康形态出局！Let false health out!告别尘封已久的亚健康，把山水搬到自己的镜头前，远不如搬到自己的家中那么简单。以一个旁人的眼光，只要匹配一个贵族的身份，我情愿将伪健康的形态出局。Farewell sub-state of mental h

56、ealth, it is much better to move your home to the place with water and mountain than capture them with camera. Being noble, Id like to get false health out.安心放下存心自由EasementcomfortintentionFreedom御花苑，让心安心，让紧张放下，让家人存心，让生活自由。In Royal Garden, you and your families can feel ease, comfortable and free.与其让

57、心凌乱不已，不妨找个中意的领土，把心放下。Why just come and relax here.碧叶遮天Overshadowing sky with green leaves在御花苑的荔枝林中有非常奇特的四株，名叫“四株大喜”，因为它们的枝叶共同长成伞状，从远处望会以为它们就是一株。走到它们的中间，会发现天不见了，抬头只有漫天的碧叶的枝蔓，只是偶尔在叶与叶的缝隙间能看到太阳的小半个脸。In the Lichee Woods of Royal Garden, there are four special trees called Happiness of Four Trees. From f

58、ar away, these trees become one because of their umbrella-alike branches and leaves. Standing inside them, you see green leaves and branches, and part of the sun occasionally.窗Window御花苑的园林多原始风貌，信步在灌木从中不时能发现意外的美景。一堵泥砖墙残桓静立在杂草丛生的灌木中，透过它的窗口能望到正在建造的御花苑洋房。突然间，一种在历史间游走的强烈震撼冲击了我的心，透这个残败的窗看到的是时代的进步，泥砖上那道道“皱

59、纹”是历史前进的轨迹！Sometimes you can find surprising pretty scenes when walking in the shrubs because Royal Garden has many original woods. A muddy incomplete wall stands still in the shrub, from its window you can see the Royal Garden which is being built. Suddenly, I was deeply shocked by the times progre

60、ss seen from this broken window. The “wrinkles” on the muddy bricks are the tracks of history!佛光普照Buddhism lights illuminate everywhere御花苑有一片美丽的荔枝林，远望如朵朵绿球扎在坡中，忍不住走近去感受，又仿佛走进了一座荔枝树组成的小迷宫，走到空地间从头到脚都沐浴在如水银落地般泻下的阳光中，一种醍醐灌顶的感觉油然而生，刹那间终于明白什么叫佛光普照。There is a beautiful Lichee Woods in Royal Garden and it l