WechatBusiness演讲稿

1、第 PAGE9 页 共 NUMPAGES9 页Wechat Business演讲稿Nationwide Entrepreneurial EraWeChat BusinessLearned from the last presentor, now we have known that WeChat business is a new E-merce model and serves as a platform for panies and individuals to run business.So for business starters who want to start a busine

2、ss on WeChat, it is the first thing to know about the features of this type of business model.Features-For B2C Sales1.One more opportunity to access potential customersAs you can see from the graph, the number of WeChat monthly active users keeps growing since it was released in 2022 and has reached

3、 697 million by the end of 20_, being the most used mobile application in Asia, as reported by _inhua News Agency.Well, for businesses, this large number of users means a large possibility to reach out to more potential customers on WeChat.2.An easier way for marketingFor businesses, WeChat is a new

4、 marketing platform which provides them with an easy way to broadcast promotions and engage their followers.Usually, they do this by encouraging the potential followers to scan their QR code with gifts or discounts.Typical marketing strategies, like distributing lucky money, issuing e-coupons, offer

5、ing incentives for sharing business information in WeChat Moments are popular ways for businesses to interact with customers and to maintain customer loyalty.3.An effective O2O tool For traditional businesses, such as hotels, whose products or services cannot be packed up and shipped to consumers, W

6、eChat can serve as an effective online to offline tool to help them take advantage of the Inter.Another good e_le is, Zaocanjia - a deliver to home breakfast service available through WeChat.The team make and deliver breakfast every morning to subscribers of its WeChat subscription account.By this w

7、ay, the business can find and attract users and bring them offline through WeChat.-For C2C SalesWeChat also has some obvious advantages to start a private business.Low Start-up CostIts much easier to open a storefront on WeChat, since you can simply start your business via your smart phone in just a

8、 few seconds, most importantly, its free of charge at present! So for people who dont have much money but have plenty of time and want to earn some e_tra money, such as housewives, white-collar workers and college students like us.WeChat is the very platform we need.Word of mouth People on WeChat pr

9、efer to do business with friends, or friends of friends whom they can trust, since remendation from a friend is much more trustworthy and appealing than TV mercials.Personally, I would like to buy products remended by my friends or share good products with my real-life e_periences.WeChat Business, h

10、owever, is just based on this traditional means of “word of mouth”.So with the help of friend circle, WeChat shop owners or retailers can easily spread their business.3.No inventory neededOne of the most popular form of individual businesses on WeChat is overseas purchasing.Unlike the buyers agents

11、on Taobao, who claim they are selling western products, but usually arent, the overseas purchasers in friends circle are more reliable that you know they are physically abroad.They can help you get overseas products that are not available in China and make a business out of it.And the best part abou

12、t doing this kind of business is that you dont need to purchase inventory in advance.Customers pre-order and then you purchase for them.So there is no need for investment and inventory.Given the above features and advantages, we should have good reasons to start a business on WeChat.However, some of

13、 you may still have different opinions as those college students do in this video that I cut from a cus news report.Video: from the video, we can see that WeChat business still has long way to go and problems need to be recognized and solved for its further development.Problems Countermeasures Worry

14、ing Product QualityQuality ControlPeople plain about the numerous advertisements in their friend circles and they are rarely willing to buy from a WeChat retailer.Their concern of quality is one of the biggest reason for holding them back.So WeChat sellers should have a strict quality control over t

15、he products they are selling.Anyway, they are selling not only products but also their own credibility.As long as they provide quality products and good service to their customers, their reputation will spread across the social work and their business is bound to soar.Uhical Business Behaviors-Perso

16、nal Conscience integrated managementAs it is e_posed on some news, many WeChat retailers are found to sell fake, substandard or even harmful products in order to make quick money.Whats worse, some WeChat business owners even defraud consumers.As a result, trust issues occur.Although in response, Chi

17、nas State Council has drawn up laws to regulate the development of e-merce and hopefully, officials will enhance management on illegal activities to protect consumers' rights, the WeChat sellers business conscience is what makes things different.It is understandable that WeChat business are fac

18、ing problems as it is still in its infancy.But we should not lose faith in this new business model which is not likely to replace Taobao right now, but it will bee a necessary supplement.Whether you like it or not, the era of WeChat Business has already e.To see what the future holds for WeChat Busi

19、ness, lets wele my teammate Amber to give more information.Questions Answers1.Why WeChat when we already have Taobao?The Previously, Taobao was the primary choice for barehanded private business owners to make a fortune.In 20_, as Inter users were opting to go online with mobile devices rather than

20、PCs, online shop owners on Taobao had quite a tough time as their shops traffic reached a halt.At the same time, however, WeChat Business boomed.According to Analysys International, there are already over 10 million WeChat shop owners in China and the total sales volume on WeChat in 20_ registered 150 billion