国外咨询用行业分析框架(2)ppt课件

1、DRAFTChina Industry Primer August 18, 2004CONFIDENTIALHK000I5X1Total Market Size and PerformanceNo. of Players / Total Production CapacityUnit Price / Units SoldIndustry Primer Market OverviewBreak down to province / region and subsector as appropriateInclude as much detail as appropriate / possible

2、 Footnote all your sources!_Source: Data to comeData to comeData to come2Industry Primer Key Industry CharacteristicsFragmented marketState-ownershipImport or export drivenSegmentation of market spaceInnovation driven ?Cyclical ?Demographic-drivenProtected sectorLow penetrationLacking certain expert

3、iseScale-playBrand-drivenHigh barrier of entryHigh R&DRecent DevelopmentsIntroduction of certain technologyOpening of certain marketsCutting import tariffRely on news run, industry sector reports, discussions in company annual reports3Industry Primer Key Industry TrendsCertain product type popularPr

4、ice cutsIntensifying competitionMargin compressionCoupled with financing electronics for exampleDomestic consolidationDiversification of customer baseInter-provincial expansionDeclining import tariffGovernments stance and positionFunding more private sector capitalShift in distribution channelRely o

5、n news run, industry sector reports, discussions in company annual reports4Industry Primer Key DriversStrong overall economic performanceInfrastructure expansionIncreasing consumer awarenessIncrease in construction workIncrease in disposal incomeTie back to the Industry Characteristics and Trends_So

6、urce: Driver 1Driver 2Driver 3Driver 4Source: Industry reports, equity research on profiled companies5Key Players and Market ShareIndustry Primer Competitive Landscape_Source: List key domestic or foreign players and respective market shareSource: Industry reports, equity research on profiled compan

7、ies, news runs6Industry Primer Regulatory EnvironmentKey Regulations and Licensing RequirementsForeign Ownership RestrictionsCurrent situationWTO commitmentsFavorable treatment for HK companies?Distribution? Manufacturing? Marketing?Investment restrictionsKey Regulatory AgenciesRelevant Tax Regulati

8、onsFavorable tax treatment for operation in certain region To come_Source: Source: Industry reports, equity research on profiled companies, news runs; lawyers websitesOverview of Multinationals Presence7Industry Primer Foreign Participation to dateMarket Share Breakdown Year?UNDER NO CIRCUMSTANCES S

9、HOULD YOU CONTACT THE REGIONAL RMs_Source: Source: Industry reports, equity research on profiled companies, news runs; SDC M&A runs8Cross-Bordered M&ADomestic M&AM&A Activity to DateIndustry Primer _Source: Key Transactions_(#) represent no. of deals_(#) represent no. of deals(10)(10)(10)(10)(10)(10

10、)(10)(10)(10)(10)(10)(10)to cometo comeSizable, notable transactionsSource: SDC M&A runs and news runs9Ranking by ROARanking by ROESummary of PlayersIndustry Primer _Source: to cometo comeSource: SDC M&A runs and news runsRanking by Valuation Ranking by EBITDA Marginto comeEV/EBITDA or P/E or P/B10Company Profile - Stock Market PerformanceRecent DevelopmentsBusiness OverviewKey ManagementIndustry Primer To comeNo. of employeesGeographic coverageProduct rangeRevenue breakdownKey brandsKey strategy_Source: 11Key Operating MetricsSWOT Analy